Intelligent data-driven marketing :: when physicists start thinking about marketing : from mad-man to math-man marketing /
Following Einstein's sentence: "Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough, " this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Stuttgart :
Ibidem Verlag,
[2022].
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Following Einstein's sentence: "Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough, " this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today's marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing. This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book. In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.-- |
| Beschreibung: | Description based on online resource; title from digital title page (viewed on August 26, 2022). |
| Beschreibung: | 1 online resource (219 pages) : illustrations |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9783838276519 3838276515 |
Internformat
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| 520 | |a Following Einstein's sentence: "Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough, " this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today's marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing. This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book. In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.-- |c Provided by publisher. | ||
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| contents | Introduction -- #intelligentmarketing -- The imaginary marketing lab, playing with dataand thoughts -- Using more physics on marketing -- The ma.tomics -- Intelligent Data-Driven Marketing Framework -- From Mad-Men to Math-Men Marketing |
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| spelling | Elsässer, Mathias, author. http://id.loc.gov/authorities/names/no2022105637 Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing / Mathias Elsässer. Stuttgart : Ibidem Verlag, [2022]. ©2022 1 online resource (219 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Description based on online resource; title from digital title page (viewed on August 26, 2022). Includes bibliographical references. Introduction -- #intelligentmarketing -- The imaginary marketing lab, playing with dataand thoughts -- Using more physics on marketing -- The ma.tomics -- Intelligent Data-Driven Marketing Framework -- From Mad-Men to Math-Men Marketing Following Einstein's sentence: "Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough, " this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today's marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing. This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book. In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.-- Provided by publisher. Marketing Data processing. http://id.loc.gov/authorities/subjects/sh2008107427 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing Informatique. Marketing. marketing. aat Marketing fast Marketing Data processing fast Electronic book. has work: INTELLIGENT DATAIVEN MARKETING (Text) https://id.oclc.org/worldcat/entity/E39PCXfFvBcMGHQhJMQyrRkybb https://id.oclc.org/worldcat/ontology/hasWork Print version: Elsässer, Mathias Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing Berlin : Ibidem Verlag,c2022 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3322177 Volltext |
| spellingShingle | Elsässer, Mathias Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing / Introduction -- #intelligentmarketing -- The imaginary marketing lab, playing with dataand thoughts -- Using more physics on marketing -- The ma.tomics -- Intelligent Data-Driven Marketing Framework -- From Mad-Men to Math-Men Marketing Marketing Data processing. http://id.loc.gov/authorities/subjects/sh2008107427 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing Informatique. Marketing. marketing. aat Marketing fast Marketing Data processing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2008107427 http://id.loc.gov/authorities/subjects/sh85081333 |
| title | Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing / |
| title_auth | Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing / |
| title_exact_search | Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing / |
| title_full | Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing / Mathias Elsässer. |
| title_fullStr | Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing / Mathias Elsässer. |
| title_full_unstemmed | Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing / Mathias Elsässer. |
| title_short | Intelligent data-driven marketing : |
| title_sort | intelligent data driven marketing when physicists start thinking about marketing from mad man to math man marketing |
| title_sub | when physicists start thinking about marketing : from mad-man to math-man marketing / |
| topic | Marketing Data processing. http://id.loc.gov/authorities/subjects/sh2008107427 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing Informatique. Marketing. marketing. aat Marketing fast Marketing Data processing fast |
| topic_facet | Marketing Data processing. Marketing. Marketing Informatique. marketing. Marketing Marketing Data processing Electronic book. |
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