DIGITAL HESITATION;: WHY B2B COMPANIES AREN'T REACHING THEIR FULL POTENTIAL
"If you want to boil down how the losers in the B2C wars of the last two decades got beat, it wasn't the product--it was the way they interacted with their customers. That's what digital transformation is supposed to be about. Most B2B companies, the old ones AND the new ones, are st...
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| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[S.l.] :
POINT B, INCORPORATED,
2022.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "If you want to boil down how the losers in the B2C wars of the last two decades got beat, it wasn't the product--it was the way they interacted with their customers. That's what digital transformation is supposed to be about. Most B2B companies, the old ones AND the new ones, are struggling to truly innovate their operating models. Leading companies in high-tech, industrial, medical device, and other B2B tech markets are hesitating to take the steps necessary to change how they build and deliver their solutions. They are carrying too much baggage--high labor costs, slow time to customer value, under-responsive sales and services--into a future that just won't stand for it. That's true even though the technologies are available to enable the changes NOW. Digital Hesitation is a technology business book that examines why most B2B companies are failing to reach the full potential of their digital transformation efforts. It also examines, in detail, the specific actions they need to take on the eight toughest challenges we see at the TSIA. This business book on digital transformation was written from the perspectives of a dozen experts who interact and advise the world's top technology companies every day. It covers high-level issues like influencing the board to fully commit to digital transformation, to specific topics like the next generation of sales and services operating models"-- |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references (pages 351-365) and index. |
| ISBN: | 0986046299 9780986046292 |
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| 520 | |a "If you want to boil down how the losers in the B2C wars of the last two decades got beat, it wasn't the product--it was the way they interacted with their customers. That's what digital transformation is supposed to be about. Most B2B companies, the old ones AND the new ones, are struggling to truly innovate their operating models. Leading companies in high-tech, industrial, medical device, and other B2B tech markets are hesitating to take the steps necessary to change how they build and deliver their solutions. They are carrying too much baggage--high labor costs, slow time to customer value, under-responsive sales and services--into a future that just won't stand for it. That's true even though the technologies are available to enable the changes NOW. Digital Hesitation is a technology business book that examines why most B2B companies are failing to reach the full potential of their digital transformation efforts. It also examines, in detail, the specific actions they need to take on the eight toughest challenges we see at the TSIA. This business book on digital transformation was written from the perspectives of a dozen experts who interact and advise the world's top technology companies every day. It covers high-level issues like influencing the board to fully commit to digital transformation, to specific topics like the next generation of sales and services operating models"-- |c Amazon. | ||
| 504 | |a Includes bibliographical references (pages 351-365) and index. | ||
| 505 | 0 | |a Cover -- Copyright -- Table of Contents -- 1. Digital Hesitation -- 2. Complexity Kills -- 3. Confronting the Unique Challenges of B2B Digital Customer Experience -- 4. Products that Climb the Value Ladder -- 5. Outcome-Aligned Pricing -- 6. The Data-Driven Sales Force -- 7. Customer Success at Scale -- 8. Digitally Enabled Partnering -- 9. Navigating the Transformation to Profitable XaaS -- 10. The Role of the Board During a Business Model Transformation -- Appendix A: Managed Services: Your Mess for More -- Appendix B: The Digital Operations and Customer Experience Platform | |
| 505 | 8 | |a Appendix C: Laer -- Endnotes -- Index | |
| 650 | 0 | |a Organizational change. |0 http://id.loc.gov/authorities/subjects/sh85095525 | |
| 650 | 0 | |a Management |x Technological innovations. | |
| 650 | 0 | |a Business planning. |0 http://id.loc.gov/authorities/subjects/sh85032906 | |
| 650 | 6 | |a Changement organisationnel. | |
| 650 | 6 | |a Gestion |x Innovations. | |
| 650 | 7 | |a Business planning |2 fast | |
| 650 | 7 | |a Management |x Technological innovations |2 fast | |
| 650 | 7 | |a Organizational change |2 fast | |
| 700 | 1 | |a Lah, Thomas E., |e author. |0 http://id.loc.gov/authorities/names/n2002014279 | |
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| _version_ | 1804748480757891072 |
| adam_text | |
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| author | Wood, J. B., 1961- Lah, Thomas E. |
| author_GND | http://id.loc.gov/authorities/names/n2010036868 http://id.loc.gov/authorities/names/n2002014279 |
| author_facet | Wood, J. B., 1961- Lah, Thomas E. |
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| contents | Cover -- Copyright -- Table of Contents -- 1. Digital Hesitation -- 2. Complexity Kills -- 3. Confronting the Unique Challenges of B2B Digital Customer Experience -- 4. Products that Climb the Value Ladder -- 5. Outcome-Aligned Pricing -- 6. The Data-Driven Sales Force -- 7. Customer Success at Scale -- 8. Digitally Enabled Partnering -- 9. Navigating the Transformation to Profitable XaaS -- 10. The Role of the Board During a Business Model Transformation -- Appendix A: Managed Services: Your Mess for More -- Appendix B: The Digital Operations and Customer Experience Platform Appendix C: Laer -- Endnotes -- Index |
| ctrlnum | (OCoLC)1312593123 |
| dewey-full | 658.4/06 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/06 |
| dewey-search | 658.4/06 |
| dewey-sort | 3658.4 16 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-07-16T15:04:33Z |
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| isbn | 0986046299 9780986046292 |
| language | English |
| oclc_num | 1312593123 |
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| spelling | Wood, J. B., 1961- author. https://id.oclc.org/worldcat/entity/E39PCjrJfMKghvy9hV6CpdWCcP http://id.loc.gov/authorities/names/n2010036868 DIGITAL HESITATION; WHY B2B COMPANIES AREN'T REACHING THEIR FULL POTENTIAL [electronic resource]. [S.l.] : POINT B, INCORPORATED, 2022. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier "If you want to boil down how the losers in the B2C wars of the last two decades got beat, it wasn't the product--it was the way they interacted with their customers. That's what digital transformation is supposed to be about. Most B2B companies, the old ones AND the new ones, are struggling to truly innovate their operating models. Leading companies in high-tech, industrial, medical device, and other B2B tech markets are hesitating to take the steps necessary to change how they build and deliver their solutions. They are carrying too much baggage--high labor costs, slow time to customer value, under-responsive sales and services--into a future that just won't stand for it. That's true even though the technologies are available to enable the changes NOW. Digital Hesitation is a technology business book that examines why most B2B companies are failing to reach the full potential of their digital transformation efforts. It also examines, in detail, the specific actions they need to take on the eight toughest challenges we see at the TSIA. This business book on digital transformation was written from the perspectives of a dozen experts who interact and advise the world's top technology companies every day. It covers high-level issues like influencing the board to fully commit to digital transformation, to specific topics like the next generation of sales and services operating models"-- Amazon. Includes bibliographical references (pages 351-365) and index. Cover -- Copyright -- Table of Contents -- 1. Digital Hesitation -- 2. Complexity Kills -- 3. Confronting the Unique Challenges of B2B Digital Customer Experience -- 4. Products that Climb the Value Ladder -- 5. Outcome-Aligned Pricing -- 6. The Data-Driven Sales Force -- 7. Customer Success at Scale -- 8. Digitally Enabled Partnering -- 9. Navigating the Transformation to Profitable XaaS -- 10. The Role of the Board During a Business Model Transformation -- Appendix A: Managed Services: Your Mess for More -- Appendix B: The Digital Operations and Customer Experience Platform Appendix C: Laer -- Endnotes -- Index Organizational change. http://id.loc.gov/authorities/subjects/sh85095525 Management Technological innovations. Business planning. http://id.loc.gov/authorities/subjects/sh85032906 Changement organisationnel. Gestion Innovations. Business planning fast Management Technological innovations fast Organizational change fast Lah, Thomas E., author. http://id.loc.gov/authorities/names/n2002014279 Print version: Lah, Thomas Digital Hesitation Ashland : Point B, Incorporated,c2022 9780986046285 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3272800 Volltext |
| spellingShingle | Wood, J. B., 1961- Lah, Thomas E. DIGITAL HESITATION; WHY B2B COMPANIES AREN'T REACHING THEIR FULL POTENTIAL Cover -- Copyright -- Table of Contents -- 1. Digital Hesitation -- 2. Complexity Kills -- 3. Confronting the Unique Challenges of B2B Digital Customer Experience -- 4. Products that Climb the Value Ladder -- 5. Outcome-Aligned Pricing -- 6. The Data-Driven Sales Force -- 7. Customer Success at Scale -- 8. Digitally Enabled Partnering -- 9. Navigating the Transformation to Profitable XaaS -- 10. The Role of the Board During a Business Model Transformation -- Appendix A: Managed Services: Your Mess for More -- Appendix B: The Digital Operations and Customer Experience Platform Appendix C: Laer -- Endnotes -- Index Organizational change. http://id.loc.gov/authorities/subjects/sh85095525 Management Technological innovations. Business planning. http://id.loc.gov/authorities/subjects/sh85032906 Changement organisationnel. Gestion Innovations. Business planning fast Management Technological innovations fast Organizational change fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85095525 http://id.loc.gov/authorities/subjects/sh85032906 |
| title | DIGITAL HESITATION; WHY B2B COMPANIES AREN'T REACHING THEIR FULL POTENTIAL |
| title_auth | DIGITAL HESITATION; WHY B2B COMPANIES AREN'T REACHING THEIR FULL POTENTIAL |
| title_exact_search | DIGITAL HESITATION; WHY B2B COMPANIES AREN'T REACHING THEIR FULL POTENTIAL |
| title_full | DIGITAL HESITATION; WHY B2B COMPANIES AREN'T REACHING THEIR FULL POTENTIAL [electronic resource]. |
| title_fullStr | DIGITAL HESITATION; WHY B2B COMPANIES AREN'T REACHING THEIR FULL POTENTIAL [electronic resource]. |
| title_full_unstemmed | DIGITAL HESITATION; WHY B2B COMPANIES AREN'T REACHING THEIR FULL POTENTIAL [electronic resource]. |
| title_short | DIGITAL HESITATION; |
| title_sort | digital hesitation why b2b companies aren t reaching their full potential |
| title_sub | WHY B2B COMPANIES AREN'T REACHING THEIR FULL POTENTIAL |
| topic | Organizational change. http://id.loc.gov/authorities/subjects/sh85095525 Management Technological innovations. Business planning. http://id.loc.gov/authorities/subjects/sh85032906 Changement organisationnel. Gestion Innovations. Business planning fast Management Technological innovations fast Organizational change fast |
| topic_facet | Organizational change. Management Technological innovations. Business planning. Changement organisationnel. Gestion Innovations. Business planning Management Technological innovations Organizational change |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3272800 |
| work_keys_str_mv | AT woodjb digitalhesitationwhyb2bcompaniesarentreachingtheirfullpotential AT lahthomase digitalhesitationwhyb2bcompaniesarentreachingtheirfullpotential |