Design, visual communication and branding /:
This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligenc...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle-upon-Tyne :
Cambridge Scholars Publishing,
[2022].
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in bra. |
| Beschreibung: | 1 online resource (xxiv, 167 pages) : illustrations (black & white) |
| ISBN: | 1527580555 9781527580558 |
Internformat
MARC
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| 520 | |a This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in bra. | ||
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 6 | |a Stratégie de marque. | |
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| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a Sociology. |2 bicssc | |
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| discipline | Wirtschaftswissenschaften |
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| id | ZDB-4-EBU-on1299387841 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:40Z |
| institution | BVB |
| isbn | 1527580555 9781527580558 |
| language | English |
| oclc_num | 1299387841 |
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| physical | 1 online resource (xxiv, 167 pages) : illustrations (black & white) |
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| publisher | Cambridge Scholars Publishing, |
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| spelling | Raposo, Daniel, author. http://id.loc.gov/authorities/names/ns2012003303 Design, visual communication and branding / Daniel Raposo. Newcastle-upon-Tyne : Cambridge Scholars Publishing, [2022]. ©2022 1 online resource (xxiv, 167 pages) : illustrations (black & white) text txt rdacontent computer c rdamedia online resource cr rdacarrier This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in bra. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat The arts. bicssc Sales & marketing. bicssc Sociology. bicssc Branding (Marketing) fast Print version: Raposo, Daniel. Design, Visual Communication and Branding. Newcastle-upon-Tyne : Cambridge Scholars Publisher, ©2022 9781527580541 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3180336 Volltext |
| spellingShingle | Raposo, Daniel Design, visual communication and branding / Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat The arts. bicssc Sales & marketing. bicssc Sociology. bicssc Branding (Marketing) fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007006470 |
| title | Design, visual communication and branding / |
| title_auth | Design, visual communication and branding / |
| title_exact_search | Design, visual communication and branding / |
| title_full | Design, visual communication and branding / Daniel Raposo. |
| title_fullStr | Design, visual communication and branding / Daniel Raposo. |
| title_full_unstemmed | Design, visual communication and branding / Daniel Raposo. |
| title_short | Design, visual communication and branding / |
| title_sort | design visual communication and branding |
| topic | Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat The arts. bicssc Sales & marketing. bicssc Sociology. bicssc Branding (Marketing) fast |
| topic_facet | Branding (Marketing) Stratégie de marque. branding. The arts. Sales & marketing. Sociology. |
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| work_keys_str_mv | AT raposodaniel designvisualcommunicationandbranding |