Marketing, Creativity and Experiential Design.:
This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation's role in the economy. It also explores brandi...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle-upon-Tyne :
Cambridge Scholars Publisher,
2021.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation's role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design. |
| Beschreibung: | 1 online resource (236 pages) |
| ISBN: | 1527577538 9781527577534 |
Internformat
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| 520 | |a This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation's role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design. | ||
| 650 | 0 | |a New products. |0 http://id.loc.gov/authorities/subjects/sh85091388 | |
| 650 | 0 | |a Design |x Management. | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 0 | |a Experiential research. |0 http://id.loc.gov/authorities/subjects/sh85046439 | |
| 650 | 0 | |a Technological innovations |x Economic aspects. | |
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| id | ZDB-4-EBU-on1286431459 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:40Z |
| institution | BVB |
| isbn | 1527577538 9781527577534 |
| language | English |
| oclc_num | 1286431459 |
| open_access_boolean | |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (236 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Cambridge Scholars Publisher, |
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| spelling | Matos, Nelson de. Marketing, Creativity and Experiential Design. Newcastle-upon-Tyne : Cambridge Scholars Publisher, 2021. 1 online resource (236 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation's role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design. New products. http://id.loc.gov/authorities/subjects/sh85091388 Design Management. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Experiential research. http://id.loc.gov/authorities/subjects/sh85046439 Technological innovations Economic aspects. Industrial design Management. http://id.loc.gov/authorities/subjects/sh85037204 Design Gestion. Marketing. Recherche expérientielle. Innovations Aspect économique. marketing. aat Design Management fast Experiential research fast Marketing fast New products fast Technological innovations Economic aspects fast Guerreiro, Manuela. Pinto, Patrícia. Print version: Matos, Nelson de. Marketing, Creativity and Experiential Design. Newcastle-upon-Tyne : Cambridge Scholars Publisher, ©2021 9781527575578 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3103943 Volltext |
| spellingShingle | Matos, Nelson de Marketing, Creativity and Experiential Design. New products. http://id.loc.gov/authorities/subjects/sh85091388 Design Management. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Experiential research. http://id.loc.gov/authorities/subjects/sh85046439 Technological innovations Economic aspects. Industrial design Management. http://id.loc.gov/authorities/subjects/sh85037204 Design Gestion. Marketing. Recherche expérientielle. Innovations Aspect économique. marketing. aat Design Management fast Experiential research fast Marketing fast New products fast Technological innovations Economic aspects fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85091388 http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh85046439 http://id.loc.gov/authorities/subjects/sh85037204 |
| title | Marketing, Creativity and Experiential Design. |
| title_auth | Marketing, Creativity and Experiential Design. |
| title_exact_search | Marketing, Creativity and Experiential Design. |
| title_full | Marketing, Creativity and Experiential Design. |
| title_fullStr | Marketing, Creativity and Experiential Design. |
| title_full_unstemmed | Marketing, Creativity and Experiential Design. |
| title_short | Marketing, Creativity and Experiential Design. |
| title_sort | marketing creativity and experiential design |
| topic | New products. http://id.loc.gov/authorities/subjects/sh85091388 Design Management. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Experiential research. http://id.loc.gov/authorities/subjects/sh85046439 Technological innovations Economic aspects. Industrial design Management. http://id.loc.gov/authorities/subjects/sh85037204 Design Gestion. Marketing. Recherche expérientielle. Innovations Aspect économique. marketing. aat Design Management fast Experiential research fast Marketing fast New products fast Technological innovations Economic aspects fast |
| topic_facet | New products. Design Management. Marketing. Experiential research. Technological innovations Economic aspects. Industrial design Management. Design Gestion. Recherche expérientielle. Innovations Aspect économique. marketing. Design Management Experiential research Marketing New products Technological innovations Economic aspects |
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