Consumer behavior.: 2022 /
"'Consumer behavior 2022' presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presente...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Miramar, FL :
Richard K. Miller & Associates,
[2021]
|
| Ausgabe: | 15th edition. |
| Schriftenreihe: | RKMA market research handbook series.
Consumer behavior (Loganville, Ga.) ; 15th edition (2022) |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "'Consumer behavior 2022' presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, 'Consumer behavior 2022' is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, gay & lesbian, affluent, and other consumer groups. Over 650 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources."-- |
| Beschreibung: | "Publication date: July 1, 2021"--2022 ebook package announcement, RKMA website, viewed on October 19, 2021. "ISSN: 2380-8268"--PDF title page verso. |
| Beschreibung: | 1 online resource (339 pages). |
| Bibliographie: | Includes bibliographical references (pages 332-339). |
| ISBN: | 9781577832959 1577832957 |
Internformat
MARC
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| 100 | 1 | |a Miller, Richard K. |q (Richard Kendall), |d 1946- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq |0 http://id.loc.gov/authorities/names/n79045108 | |
| 245 | 1 | 0 | |a Consumer behavior. |n 2022 / |c by: Richard K. Miller and Kelli Washington. |
| 250 | |a 15th edition. | ||
| 264 | 1 | |a Miramar, FL : |b Richard K. Miller & Associates, |c [2021] | |
| 264 | 4 | |c ©2022 | |
| 300 | |a 1 online resource (339 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |2 rdaft | ||
| 347 | |b PDF | ||
| 490 | 1 | |a RKMA market research ebook series | |
| 500 | |a "Publication date: July 1, 2021"--2022 ebook package announcement, RKMA website, viewed on October 19, 2021. | ||
| 520 | |a "'Consumer behavior 2022' presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, 'Consumer behavior 2022' is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, gay & lesbian, affluent, and other consumer groups. Over 650 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources."-- |c From publisher's website, viewed on October 19, 2021. | ||
| 504 | |a Includes bibliographical references (pages 332-339). | ||
| 505 | 0 | |a Part I: The American consumer. Demographics ; Consumer spending ; Personal finances ; Households & housing ; Communities ; Population migration ; Education ; How Americans eat ; Use of media & the internet ; Use of time ; Use of transportation -- Part II: Consumer profiles. Generational focus ; Gender focus ; Ethnic focus ; Segmentation -- Part III: Pandemic/post-pandemic. Pandemic consumer behavior ; Household finances ; Changes in spending ; Shopping for food ; Activities ; Work-from-home ; Urban exodus ; Homebuying ; Pent-up demand ; Post-pandemic consumers -- Part IV: Shopping behaviors. Back-to-school shopping ; Brand communications ; Brand loyalty ; Business sector perception ; Buying American-made ; Buying local ; Customer satisfaction ; Discretionary spending ; Gift cards ; Gift giving ; Holiday shopping ; Influence of social media ; Loyalty program participation ; Online shopping ; Payment preferences ; Pricing ; Privacy issues ; Purchase decision-making ; Response to advertising ; Response to customer service ; Response to reviews ; Shopping channel preferences ; Shopping research ; Socially responsible consumerism ; Spending for experiences -- Part V: Brand preference surveys. Brand equity ; Customer loyalty engagement ; Customer satisfaction ; Loyalty program satisfaction ; Most trusted brands ; Personalization ; Reputation ranking -- Appendix A. Academic research centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government agencies -- Appendix F. Market research sources -- Appendix G. Periodicals -- Appendix H. Research studies & surveys. | |
| 500 | |a "ISSN: 2380-8268"--PDF title page verso. | ||
| 588 | |a Description based on online resource; title from PDF title page (viewed on October 19, 2021). | ||
| 650 | 0 | |a Consumer behavior |z United States |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Consumer behavior |z United States |v Statistics. | |
| 650 | 0 | |a Consumers' preferences |z United States |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Consumers' preferences |z United States |v Statistics. | |
| 650 | 0 | |a Consumers |z United States |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Consumers |z United States |v Statistics. | |
| 650 | 6 | |a Consommateurs |x Comportement |z États-Unis |v Guides, manuels, etc. | |
| 650 | 6 | |a Consommateurs |x Comportement |z États-Unis |v Statistiques. | |
| 650 | 6 | |a Consommateurs |x Préférences |z États-Unis |v Guides, manuels, etc. | |
| 650 | 6 | |a Consommateurs |x Préférences |z États-Unis |v Statistiques. | |
| 650 | 6 | |a Consommateurs |z États-Unis |v Guides, manuels, etc. | |
| 650 | 6 | |a Consommateurs |z États-Unis |v Statistiques. | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Consumers' preferences |2 fast | |
| 650 | 7 | |a Consumers |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
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| 830 | 0 | |a RKMA market research handbook series. |0 http://id.loc.gov/authorities/names/no2014097631 | |
| 830 | 0 | |a Consumer behavior (Loganville, Ga.) ; |v 15th edition (2022) |x 2380-8268 | |
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| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6855779 | ||
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| 049 | |a DE-863 | ||
Datensatz im Suchindex
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| _version_ | 1816796940034113536 |
| adam_text | |
| any_adam_object | |
| author | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_GND | http://id.loc.gov/authorities/names/n79045108 http://id.loc.gov/authorities/names/no2005063670 |
| author_facet | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_role | aut aut |
| author_sort | Miller, Richard K. 1946- |
| author_variant | r k m rk rkm k d w kd kdw |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.33.U6 M55 2021eb |
| callnumber-search | HF5415.33.U6 M55 2021eb |
| callnumber-sort | HF 45415.33 U6 M55 42021EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Part I: The American consumer. Demographics ; Consumer spending ; Personal finances ; Households & housing ; Communities ; Population migration ; Education ; How Americans eat ; Use of media & the internet ; Use of time ; Use of transportation -- Part II: Consumer profiles. Generational focus ; Gender focus ; Ethnic focus ; Segmentation -- Part III: Pandemic/post-pandemic. Pandemic consumer behavior ; Household finances ; Changes in spending ; Shopping for food ; Activities ; Work-from-home ; Urban exodus ; Homebuying ; Pent-up demand ; Post-pandemic consumers -- Part IV: Shopping behaviors. Back-to-school shopping ; Brand communications ; Brand loyalty ; Business sector perception ; Buying American-made ; Buying local ; Customer satisfaction ; Discretionary spending ; Gift cards ; Gift giving ; Holiday shopping ; Influence of social media ; Loyalty program participation ; Online shopping ; Payment preferences ; Pricing ; Privacy issues ; Purchase decision-making ; Response to advertising ; Response to customer service ; Response to reviews ; Shopping channel preferences ; Shopping research ; Socially responsible consumerism ; Spending for experiences -- Part V: Brand preference surveys. Brand equity ; Customer loyalty engagement ; Customer satisfaction ; Loyalty program satisfaction ; Most trusted brands ; Personalization ; Reputation ranking -- Appendix A. Academic research centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government agencies -- Appendix F. Market research sources -- Appendix G. Periodicals -- Appendix H. Research studies & surveys. |
| ctrlnum | (OCoLC)1264709836 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 15th edition. |
| format | Electronic eBook |
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| genre_facet | Handbook Statistics handbooks. Handbooks and manuals Handbooks and manuals. Statistics. Guides et manuels. Statistiques. |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | United States |
| id | ZDB-4-EBU-on1264709836 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:39Z |
| institution | BVB |
| institution_GND | http://id.loc.gov/authorities/names/n87125747 |
| isbn | 9781577832959 1577832957 |
| language | English |
| oclc_num | 1264709836 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (339 pages). |
| psigel | ZDB-4-EBU |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Richard K. Miller & Associates, |
| record_format | marc |
| series | RKMA market research handbook series. Consumer behavior (Loganville, Ga.) ; |
| series2 | RKMA market research ebook series |
| spelling | Miller, Richard K. (Richard Kendall), 1946- author. https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq http://id.loc.gov/authorities/names/n79045108 Consumer behavior. 2022 / by: Richard K. Miller and Kelli Washington. 15th edition. Miramar, FL : Richard K. Miller & Associates, [2021] ©2022 1 online resource (339 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier text file rdaft RKMA market research ebook series "Publication date: July 1, 2021"--2022 ebook package announcement, RKMA website, viewed on October 19, 2021. "'Consumer behavior 2022' presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, 'Consumer behavior 2022' is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, gay & lesbian, affluent, and other consumer groups. Over 650 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources."-- From publisher's website, viewed on October 19, 2021. Includes bibliographical references (pages 332-339). Part I: The American consumer. Demographics ; Consumer spending ; Personal finances ; Households & housing ; Communities ; Population migration ; Education ; How Americans eat ; Use of media & the internet ; Use of time ; Use of transportation -- Part II: Consumer profiles. Generational focus ; Gender focus ; Ethnic focus ; Segmentation -- Part III: Pandemic/post-pandemic. Pandemic consumer behavior ; Household finances ; Changes in spending ; Shopping for food ; Activities ; Work-from-home ; Urban exodus ; Homebuying ; Pent-up demand ; Post-pandemic consumers -- Part IV: Shopping behaviors. Back-to-school shopping ; Brand communications ; Brand loyalty ; Business sector perception ; Buying American-made ; Buying local ; Customer satisfaction ; Discretionary spending ; Gift cards ; Gift giving ; Holiday shopping ; Influence of social media ; Loyalty program participation ; Online shopping ; Payment preferences ; Pricing ; Privacy issues ; Purchase decision-making ; Response to advertising ; Response to customer service ; Response to reviews ; Shopping channel preferences ; Shopping research ; Socially responsible consumerism ; Spending for experiences -- Part V: Brand preference surveys. Brand equity ; Customer loyalty engagement ; Customer satisfaction ; Loyalty program satisfaction ; Most trusted brands ; Personalization ; Reputation ranking -- Appendix A. Academic research centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government agencies -- Appendix F. Market research sources -- Appendix G. Periodicals -- Appendix H. Research studies & surveys. "ISSN: 2380-8268"--PDF title page verso. Description based on online resource; title from PDF title page (viewed on October 19, 2021). Consumer behavior United States Handbooks, manuals, etc. Consumer behavior United States Statistics. Consumers' preferences United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers United States Handbooks, manuals, etc. Consumers United States Statistics. Consommateurs Comportement États-Unis Guides, manuels, etc. Consommateurs Comportement États-Unis Statistiques. Consommateurs Préférences États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs États-Unis Guides, manuels, etc. Consommateurs États-Unis Statistiques. Consumer behavior fast Consumers' preferences fast Consumers fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Handbook https://id.nlm.nih.gov/mesh/D020479 Statistics https://id.nlm.nih.gov/mesh/D020500 handbooks. aat Handbooks and manuals fast Statistics fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Statistics. lcgft http://id.loc.gov/authorities/genreForms/gf2014026181 Guides et manuels. rvmgf Statistiques. rvmgf Washington, Kelli D., author. http://id.loc.gov/authorities/names/no2005063670 Richard K. Miller & Associates, issuing body, publisher. http://id.loc.gov/authorities/names/n87125747 RKMA market research handbook series. http://id.loc.gov/authorities/names/no2014097631 Consumer behavior (Loganville, Ga.) ; 15th edition (2022) 2380-8268 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2988765 Volltext |
| spellingShingle | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Consumer behavior. RKMA market research handbook series. Consumer behavior (Loganville, Ga.) ; Part I: The American consumer. Demographics ; Consumer spending ; Personal finances ; Households & housing ; Communities ; Population migration ; Education ; How Americans eat ; Use of media & the internet ; Use of time ; Use of transportation -- Part II: Consumer profiles. Generational focus ; Gender focus ; Ethnic focus ; Segmentation -- Part III: Pandemic/post-pandemic. Pandemic consumer behavior ; Household finances ; Changes in spending ; Shopping for food ; Activities ; Work-from-home ; Urban exodus ; Homebuying ; Pent-up demand ; Post-pandemic consumers -- Part IV: Shopping behaviors. Back-to-school shopping ; Brand communications ; Brand loyalty ; Business sector perception ; Buying American-made ; Buying local ; Customer satisfaction ; Discretionary spending ; Gift cards ; Gift giving ; Holiday shopping ; Influence of social media ; Loyalty program participation ; Online shopping ; Payment preferences ; Pricing ; Privacy issues ; Purchase decision-making ; Response to advertising ; Response to customer service ; Response to reviews ; Shopping channel preferences ; Shopping research ; Socially responsible consumerism ; Spending for experiences -- Part V: Brand preference surveys. Brand equity ; Customer loyalty engagement ; Customer satisfaction ; Loyalty program satisfaction ; Most trusted brands ; Personalization ; Reputation ranking -- Appendix A. Academic research centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government agencies -- Appendix F. Market research sources -- Appendix G. Periodicals -- Appendix H. Research studies & surveys. Consumer behavior United States Handbooks, manuals, etc. Consumer behavior United States Statistics. Consumers' preferences United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers United States Handbooks, manuals, etc. Consumers United States Statistics. Consommateurs Comportement États-Unis Guides, manuels, etc. Consommateurs Comportement États-Unis Statistiques. Consommateurs Préférences États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs États-Unis Guides, manuels, etc. Consommateurs États-Unis Statistiques. Consumer behavior fast Consumers' preferences fast Consumers fast |
| subject_GND | https://id.nlm.nih.gov/mesh/D020479 https://id.nlm.nih.gov/mesh/D020500 http://id.loc.gov/authorities/genreForms/gf2014026109 http://id.loc.gov/authorities/genreForms/gf2014026181 |
| title | Consumer behavior. |
| title_auth | Consumer behavior. |
| title_exact_search | Consumer behavior. |
| title_full | Consumer behavior. 2022 / by: Richard K. Miller and Kelli Washington. |
| title_fullStr | Consumer behavior. 2022 / by: Richard K. Miller and Kelli Washington. |
| title_full_unstemmed | Consumer behavior. 2022 / by: Richard K. Miller and Kelli Washington. |
| title_short | Consumer behavior. |
| title_sort | consumer behavior |
| topic | Consumer behavior United States Handbooks, manuals, etc. Consumer behavior United States Statistics. Consumers' preferences United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers United States Handbooks, manuals, etc. Consumers United States Statistics. Consommateurs Comportement États-Unis Guides, manuels, etc. Consommateurs Comportement États-Unis Statistiques. Consommateurs Préférences États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs États-Unis Guides, manuels, etc. Consommateurs États-Unis Statistiques. Consumer behavior fast Consumers' preferences fast Consumers fast |
| topic_facet | Consumer behavior United States Handbooks, manuals, etc. Consumer behavior United States Statistics. Consumers' preferences United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers United States Handbooks, manuals, etc. Consumers United States Statistics. Consommateurs Comportement États-Unis Guides, manuels, etc. Consommateurs Comportement États-Unis Statistiques. Consommateurs Préférences États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs États-Unis Guides, manuels, etc. Consommateurs États-Unis Statistiques. Consumer behavior Consumers' preferences Consumers United States Handbook Statistics handbooks. Handbooks and manuals Handbooks and manuals. Statistics. Guides et manuels. Statistiques. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2988765 |
| work_keys_str_mv | AT millerrichardk consumerbehavior2022 AT washingtonkellid consumerbehavior2022 AT richardkmillerassociates consumerbehavior2022 |