Business-to-business marketing.: 2022 /
"'Business-to-business marketing 2022' presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavi...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Miramar, FL :
Richard K. Miller & Associates,
[2022]
|
| Ausgabe: | 5th edition. |
| Schriftenreihe: | RKMA market research ebook series.
Business-to-business marketing (Richard K. Miller & Associates) ; 5th edition (2022) |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "'Business-to-business marketing 2022' presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more. Over 1,200 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources."-- |
| Beschreibung: | "Publication date: July 1, 2021"--2022 ebook package announcement, RKMA website, viewed on October 15, 2021. "ISSN: 2472-4955"--PDF title page verso. |
| Beschreibung: | 1 online resource (223 pages) |
| Bibliographie: | Includes bibliographical references (pages 222-223). |
| ISBN: | 9781577832980 1577832981 |
Internformat
MARC
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| 250 | |a 5th edition. | ||
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| 500 | |a "Publication date: July 1, 2021"--2022 ebook package announcement, RKMA website, viewed on October 15, 2021. | ||
| 504 | |a Includes bibliographical references (pages 222-223). | ||
| 520 | |a "'Business-to-business marketing 2022' presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more. Over 1,200 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources."-- |c From publisher's website, viewed on October 15, 2021. | ||
| 505 | 0 | |a Part I: Market overview. Business-to-business marketing ; B2B spending ; B2B media ; Business directories & databases -- Part II: State of B2B marketing. B2B marketing benchmarks ; B2B marketing resource effectiveness ; B2B marketing survey ; Marketing mix -- Part III: B2B agencies. Advertising agencies ; Largest agencies ; Marketing agencies ; Digital marketing agencies -- Part IV: Digital marketing. Digital marketing strategy ; B2B e-commerce ; B2B online marketplaces ; Email ; Search ; Social media marketing ; Video marketing ; Website strategy -- Part V: Marketing & sales. Account-based marketing ; Analytics ; Attribution ; Content marketing ; Customer experience ; Customer relationship management ; Data-driven marketing ; Data management ; Direct marketing ; Event marketing ; Inbound marketing ; Lead generation & management ; Market research ; Marketing automation ; Marketing technology ; Networking ; Personalization ; Product marketing ; Promotional events ; Sales ; Sponsorships -- Part VI: Trade shows. Trade show marketing ; Largest trade shows ; Convention centers -- Appendix A. Academic centers -- Appendix B. Academic--MBA marketing programs -- Appendix C. Academic--Ph. D./DBA marketing programs -- Appendix D. Analysts -- Appendix E. Associations -- Appendix G. Content marketing agencies -- Appendix H. Marketing technology vendors -- Appendix I. Online resource -- Appendix J. Periodicals. | |
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Datensatz im Suchindex
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| _version_ | 1816796940026773505 |
| adam_text | |
| any_adam_object | |
| author | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_GND | http://id.loc.gov/authorities/names/n79045108 http://id.loc.gov/authorities/names/no2005063670 |
| author_facet | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_role | aut aut |
| author_sort | Miller, Richard K. 1946- |
| author_variant | r k m rk rkm k d w kd kdw |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1263 .M56 2022eb |
| callnumber-search | HF5415.1263 .M56 2022eb |
| callnumber-sort | HF 45415.1263 M56 42022EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Part I: Market overview. Business-to-business marketing ; B2B spending ; B2B media ; Business directories & databases -- Part II: State of B2B marketing. B2B marketing benchmarks ; B2B marketing resource effectiveness ; B2B marketing survey ; Marketing mix -- Part III: B2B agencies. Advertising agencies ; Largest agencies ; Marketing agencies ; Digital marketing agencies -- Part IV: Digital marketing. Digital marketing strategy ; B2B e-commerce ; B2B online marketplaces ; Email ; Search ; Social media marketing ; Video marketing ; Website strategy -- Part V: Marketing & sales. Account-based marketing ; Analytics ; Attribution ; Content marketing ; Customer experience ; Customer relationship management ; Data-driven marketing ; Data management ; Direct marketing ; Event marketing ; Inbound marketing ; Lead generation & management ; Market research ; Marketing automation ; Marketing technology ; Networking ; Personalization ; Product marketing ; Promotional events ; Sales ; Sponsorships -- Part VI: Trade shows. Trade show marketing ; Largest trade shows ; Convention centers -- Appendix A. Academic centers -- Appendix B. Academic--MBA marketing programs -- Appendix C. Academic--Ph. D./DBA marketing programs -- Appendix D. Analysts -- Appendix E. Associations -- Appendix G. Content marketing agencies -- Appendix H. Marketing technology vendors -- Appendix I. Online resource -- Appendix J. Periodicals. |
| ctrlnum | (OCoLC)1264682052 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5th edition. |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:39Z |
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| series | RKMA market research ebook series. Business-to-business marketing (Richard K. Miller & Associates) ; |
| series2 | RKMA market research ebook series |
| spelling | Miller, Richard K. (Richard Kendall), 1946- author. aut https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq http://id.loc.gov/authorities/names/n79045108 Business-to-business marketing. 2022 / by: Richard K. Miller and Kelli Washington. 5th edition. Miramar, FL : Richard K. Miller & Associates, [2022] ©2022 1 online resource (223 pages) text rdacontent computer rdamedia online resource rdacarrier text file rdaft RKMA market research ebook series Description based on online resource; title from PDF title page (viewed on October 15, 2021). "Publication date: July 1, 2021"--2022 ebook package announcement, RKMA website, viewed on October 15, 2021. Includes bibliographical references (pages 222-223). "'Business-to-business marketing 2022' presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more. Over 1,200 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources."-- From publisher's website, viewed on October 15, 2021. Part I: Market overview. Business-to-business marketing ; B2B spending ; B2B media ; Business directories & databases -- Part II: State of B2B marketing. B2B marketing benchmarks ; B2B marketing resource effectiveness ; B2B marketing survey ; Marketing mix -- Part III: B2B agencies. Advertising agencies ; Largest agencies ; Marketing agencies ; Digital marketing agencies -- Part IV: Digital marketing. Digital marketing strategy ; B2B e-commerce ; B2B online marketplaces ; Email ; Search ; Social media marketing ; Video marketing ; Website strategy -- Part V: Marketing & sales. Account-based marketing ; Analytics ; Attribution ; Content marketing ; Customer experience ; Customer relationship management ; Data-driven marketing ; Data management ; Direct marketing ; Event marketing ; Inbound marketing ; Lead generation & management ; Market research ; Marketing automation ; Marketing technology ; Networking ; Personalization ; Product marketing ; Promotional events ; Sales ; Sponsorships -- Part VI: Trade shows. Trade show marketing ; Largest trade shows ; Convention centers -- Appendix A. Academic centers -- Appendix B. Academic--MBA marketing programs -- Appendix C. Academic--Ph. D./DBA marketing programs -- Appendix D. Analysts -- Appendix E. Associations -- Appendix G. Content marketing agencies -- Appendix H. Marketing technology vendors -- Appendix I. Online resource -- Appendix J. Periodicals. "ISSN: 2472-4955"--PDF title page verso. Industrial marketing United States Handbooks, manuals, etc. Industrial marketing United States Statistics. Marketing industriel États-Unis Guides, manuels, etc. Marketing industriel États-Unis Statistiques. Industrial marketing fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Handbook https://id.nlm.nih.gov/mesh/D020479 Statistics https://id.nlm.nih.gov/mesh/D020500 handbooks. aat Handbooks and manuals fast Statistics fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Statistics. lcgft http://id.loc.gov/authorities/genreForms/gf2014026181 Guides et manuels. rvmgf Statistiques. rvmgf Washington, Kelli D., author. aut http://id.loc.gov/authorities/names/no2005063670 Richard K. Miller & Associates, issuing body, publisher. http://id.loc.gov/authorities/names/n87125747 has work: 2022 Business-to-business marketing (Text) https://id.oclc.org/worldcat/entity/E39PCGmFgwvDMMM3M9XBqD4Ymq https://id.oclc.org/worldcat/ontology/hasWork RKMA market research ebook series. Business-to-business marketing (Richard K. Miller & Associates) ; 5th edition (2022) 2472-4955 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2988764 Volltext |
| spellingShingle | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Business-to-business marketing. RKMA market research ebook series. Business-to-business marketing (Richard K. Miller & Associates) ; Part I: Market overview. Business-to-business marketing ; B2B spending ; B2B media ; Business directories & databases -- Part II: State of B2B marketing. B2B marketing benchmarks ; B2B marketing resource effectiveness ; B2B marketing survey ; Marketing mix -- Part III: B2B agencies. Advertising agencies ; Largest agencies ; Marketing agencies ; Digital marketing agencies -- Part IV: Digital marketing. Digital marketing strategy ; B2B e-commerce ; B2B online marketplaces ; Email ; Search ; Social media marketing ; Video marketing ; Website strategy -- Part V: Marketing & sales. Account-based marketing ; Analytics ; Attribution ; Content marketing ; Customer experience ; Customer relationship management ; Data-driven marketing ; Data management ; Direct marketing ; Event marketing ; Inbound marketing ; Lead generation & management ; Market research ; Marketing automation ; Marketing technology ; Networking ; Personalization ; Product marketing ; Promotional events ; Sales ; Sponsorships -- Part VI: Trade shows. Trade show marketing ; Largest trade shows ; Convention centers -- Appendix A. Academic centers -- Appendix B. Academic--MBA marketing programs -- Appendix C. Academic--Ph. D./DBA marketing programs -- Appendix D. Analysts -- Appendix E. Associations -- Appendix G. Content marketing agencies -- Appendix H. Marketing technology vendors -- Appendix I. Online resource -- Appendix J. Periodicals. Industrial marketing United States Handbooks, manuals, etc. Industrial marketing United States Statistics. Marketing industriel États-Unis Guides, manuels, etc. Marketing industriel États-Unis Statistiques. Industrial marketing fast |
| subject_GND | https://id.nlm.nih.gov/mesh/D020479 https://id.nlm.nih.gov/mesh/D020500 http://id.loc.gov/authorities/genreForms/gf2014026109 http://id.loc.gov/authorities/genreForms/gf2014026181 |
| title | Business-to-business marketing. |
| title_auth | Business-to-business marketing. |
| title_exact_search | Business-to-business marketing. |
| title_full | Business-to-business marketing. 2022 / by: Richard K. Miller and Kelli Washington. |
| title_fullStr | Business-to-business marketing. 2022 / by: Richard K. Miller and Kelli Washington. |
| title_full_unstemmed | Business-to-business marketing. 2022 / by: Richard K. Miller and Kelli Washington. |
| title_short | Business-to-business marketing. |
| title_sort | business to business marketing |
| topic | Industrial marketing United States Handbooks, manuals, etc. Industrial marketing United States Statistics. Marketing industriel États-Unis Guides, manuels, etc. Marketing industriel États-Unis Statistiques. Industrial marketing fast |
| topic_facet | Industrial marketing United States Handbooks, manuals, etc. Industrial marketing United States Statistics. Marketing industriel États-Unis Guides, manuels, etc. Marketing industriel États-Unis Statistiques. Industrial marketing United States Handbook Statistics handbooks. Handbooks and manuals Handbooks and manuals. Statistics. Guides et manuels. Statistiques. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2988764 |
| work_keys_str_mv | AT millerrichardk businesstobusinessmarketing2022 AT washingtonkellid businesstobusinessmarketing2022 AT richardkmillerassociates businesstobusinessmarketing2022 |