The experience maker :: how to create remarkable experiences that your customers can't wait to share /

Competition is tougher than ever these days and competing on price or product just doesn't work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Gingiss, Dan (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York : Morgan James Publishing, [2022]
Schlagworte:
Online-Zugang:DE-862
DE-863
Zusammenfassung:Competition is tougher than ever these days and competing on price or product just doesn't work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings which are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company's best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.
Beschreibung:1 online resource
Bibliographie:Includes bibliographical references.
ISBN:9781631954627
1631954628

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