How people buy online :: the psychology behind consumer behaviour /
A book that delves into human psychology to make sense of the world of marketing.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi ; Thousand Oaks, California :
SAGE Publications,
2021.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | A book that delves into human psychology to make sense of the world of marketing. |
| Beschreibung: | 1 online resource (285 pages) |
| ISBN: | 9353887550 9789353887551 9789353887544 9353887542 9789354793066 9354793061 |
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| 100 | 1 | |a Gupta, Seema., |e author. | |
| 245 | 1 | 0 | |a How people buy online : |b the psychology behind consumer behaviour / |c Seema Gupta. |
| 264 | 1 | |a New Delhi ; |a Thousand Oaks, California : |b SAGE Publications, |c 2021. | |
| 264 | 4 | |c ©2021 | |
| 300 | |a 1 online resource (285 pages) | ||
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| 505 | 0 | |a Chapter 1 Psychology of a Digital Consumer -- Chapter 2 Putting Science Back in Marketing -- Chapter 3 How to Make Someone Say Yes -- Chapter 4 Perceived Risk -- Chapter 5 The Art of Fascination in Marketing -- Chapter 6 Memory and Marketing -- Chapter 7 Perception: How Customers See You -- Chapter 8 Emotions in Marketing -- Chapter 9 Why Do You Buy? -- Chapter 10 Price Is aboutPerception! -- Chapter 11 Social Media Marketing -- Chapter 12 Designing the Perfect Website -- Chapter 13 Power of Persuasive Writing -- Chapter 14 The Power of Imagery | |
| 520 | |a A book that delves into human psychology to make sense of the world of marketing. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on July 12, 2021). | |
| 650 | 0 | |a Consumer behavior. |0 http://id.loc.gov/authorities/subjects/sh87006429 | |
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Marketing |x Psychological aspects. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Marketing |x Aspect psychologique. | |
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| 650 | 7 | |a Internet marketing |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Gupta, Seema. |t How People Buy Online). |d New Delhi : SAGE Publications, ©2021 |z 9789353887537 |
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Datensatz im Suchindex
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| adam_text | |
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| author | Gupta, Seema |
| author_facet | Gupta, Seema |
| author_role | aut |
| author_sort | Gupta, Seema |
| author_variant | s g sg |
| building | Verbundindex |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 .G87 2021 |
| callnumber-search | HF5415.32 .G87 2021 |
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| callnumber-subject | HF - Commerce |
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| contents | Chapter 1 Psychology of a Digital Consumer -- Chapter 2 Putting Science Back in Marketing -- Chapter 3 How to Make Someone Say Yes -- Chapter 4 Perceived Risk -- Chapter 5 The Art of Fascination in Marketing -- Chapter 6 Memory and Marketing -- Chapter 7 Perception: How Customers See You -- Chapter 8 Emotions in Marketing -- Chapter 9 Why Do You Buy? -- Chapter 10 Price Is aboutPerception! -- Chapter 11 Social Media Marketing -- Chapter 12 Designing the Perfect Website -- Chapter 13 Power of Persuasive Writing -- Chapter 14 The Power of Imagery |
| ctrlnum | (OCoLC)1240580818 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic book. |
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| id | ZDB-4-EBU-on1240580818 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:38Z |
| institution | BVB |
| isbn | 9353887550 9789353887551 9789353887544 9353887542 9789354793066 9354793061 |
| language | English |
| oclc_num | 1240580818 |
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| physical | 1 online resource (285 pages) |
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| publisher | SAGE Publications, |
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| spelling | Gupta, Seema., author. How people buy online : the psychology behind consumer behaviour / Seema Gupta. New Delhi ; Thousand Oaks, California : SAGE Publications, 2021. ©2021 1 online resource (285 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Chapter 1 Psychology of a Digital Consumer -- Chapter 2 Putting Science Back in Marketing -- Chapter 3 How to Make Someone Say Yes -- Chapter 4 Perceived Risk -- Chapter 5 The Art of Fascination in Marketing -- Chapter 6 Memory and Marketing -- Chapter 7 Perception: How Customers See You -- Chapter 8 Emotions in Marketing -- Chapter 9 Why Do You Buy? -- Chapter 10 Price Is aboutPerception! -- Chapter 11 Social Media Marketing -- Chapter 12 Designing the Perfect Website -- Chapter 13 Power of Persuasive Writing -- Chapter 14 The Power of Imagery A book that delves into human psychology to make sense of the world of marketing. Online resource; title from digital title page (viewed on July 12, 2021). Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Marketing Psychological aspects. Consommateurs Comportement. Marketing sur Internet. Marketing Aspect psychologique. Consumer behavior fast Internet marketing fast Marketing Psychological aspects fast Electronic book. has work: How people buy online (Text) https://id.oclc.org/worldcat/entity/E39PCFM9J6b9DhhJjrdh6bjMrm https://id.oclc.org/worldcat/ontology/hasWork Print version: Gupta, Seema. How People Buy Online). New Delhi : SAGE Publications, ©2021 9789353887537 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2761200 Volltext |
| spellingShingle | Gupta, Seema How people buy online : the psychology behind consumer behaviour / Chapter 1 Psychology of a Digital Consumer -- Chapter 2 Putting Science Back in Marketing -- Chapter 3 How to Make Someone Say Yes -- Chapter 4 Perceived Risk -- Chapter 5 The Art of Fascination in Marketing -- Chapter 6 Memory and Marketing -- Chapter 7 Perception: How Customers See You -- Chapter 8 Emotions in Marketing -- Chapter 9 Why Do You Buy? -- Chapter 10 Price Is aboutPerception! -- Chapter 11 Social Media Marketing -- Chapter 12 Designing the Perfect Website -- Chapter 13 Power of Persuasive Writing -- Chapter 14 The Power of Imagery Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Marketing Psychological aspects. Consommateurs Comportement. Marketing sur Internet. Marketing Aspect psychologique. Consumer behavior fast Internet marketing fast Marketing Psychological aspects fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh87006429 http://id.loc.gov/authorities/subjects/sh95005028 |
| title | How people buy online : the psychology behind consumer behaviour / |
| title_auth | How people buy online : the psychology behind consumer behaviour / |
| title_exact_search | How people buy online : the psychology behind consumer behaviour / |
| title_full | How people buy online : the psychology behind consumer behaviour / Seema Gupta. |
| title_fullStr | How people buy online : the psychology behind consumer behaviour / Seema Gupta. |
| title_full_unstemmed | How people buy online : the psychology behind consumer behaviour / Seema Gupta. |
| title_short | How people buy online : |
| title_sort | how people buy online the psychology behind consumer behaviour |
| title_sub | the psychology behind consumer behaviour / |
| topic | Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Marketing Psychological aspects. Consommateurs Comportement. Marketing sur Internet. Marketing Aspect psychologique. Consumer behavior fast Internet marketing fast Marketing Psychological aspects fast |
| topic_facet | Consumer behavior. Internet marketing. Marketing Psychological aspects. Consommateurs Comportement. Marketing sur Internet. Marketing Aspect psychologique. Consumer behavior Internet marketing Marketing Psychological aspects Electronic book. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2761200 |
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