Winfluence :: reframing influencer marketing to reignite your brand /
Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influ...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Irvine, CA :
Entrepreneur Media,
[2021]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how-more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective-not short-term, one-off executions. |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource |
| ISBN: | 9781613084472 1613084471 |
Internformat
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| 520 | |a Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how-more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective-not short-term, one-off executions. | ||
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| discipline | Wirtschaftswissenschaften |
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| spelling | Falls, Jason, author. http://id.loc.gov/authorities/names/n2011045748 Winfluence : reframing influencer marketing to reignite your brand / Jason Falls. Irvine, CA : Entrepreneur Media, [2021] 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. Online resource; title from PDF title page (EBSCO, viewed February 15, 2021). Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how-more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective-not short-term, one-off executions. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Social influence. http://id.loc.gov/authorities/subjects/sh91001924 Stratégie de marque. Influence sociale. branding. aat Branding (Marketing) fast Social influence fast has work: Winfluence (Text) https://id.oclc.org/worldcat/entity/E39PCH8QWbhdHPDHyPwqqwxYyd https://id.oclc.org/worldcat/ontology/hasWork FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2739417 Volltext |
| spellingShingle | Falls, Jason Winfluence : reframing influencer marketing to reignite your brand / Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Social influence. http://id.loc.gov/authorities/subjects/sh91001924 Stratégie de marque. Influence sociale. branding. aat Branding (Marketing) fast Social influence fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007006470 http://id.loc.gov/authorities/subjects/sh91001924 |
| title | Winfluence : reframing influencer marketing to reignite your brand / |
| title_auth | Winfluence : reframing influencer marketing to reignite your brand / |
| title_exact_search | Winfluence : reframing influencer marketing to reignite your brand / |
| title_full | Winfluence : reframing influencer marketing to reignite your brand / Jason Falls. |
| title_fullStr | Winfluence : reframing influencer marketing to reignite your brand / Jason Falls. |
| title_full_unstemmed | Winfluence : reframing influencer marketing to reignite your brand / Jason Falls. |
| title_short | Winfluence : |
| title_sort | winfluence reframing influencer marketing to reignite your brand |
| title_sub | reframing influencer marketing to reignite your brand / |
| topic | Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Social influence. http://id.loc.gov/authorities/subjects/sh91001924 Stratégie de marque. Influence sociale. branding. aat Branding (Marketing) fast Social influence fast |
| topic_facet | Branding (Marketing) Social influence. Stratégie de marque. Influence sociale. branding. Social influence |
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