Joy: using strategic communication to improve well-being and organizational success /
This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics. One of the biggest competitive advantages in today's business world are positive and engaged publi...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK :
Emerald Publishing,
2020.
|
| Schriftenreihe: | Advances in Public Relations and Communication Management Ser.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics. One of the biggest competitive advantages in today's business world are positive and engaged publics, because satisfied participants are at the core of any successful relationship. The success of relationships with publics is mostly based on how people are valued and treated, which in turn affects their self-perceptions and level of performance. Both of these elements are correlated with life happiness. Thus, strategic communication should be used for cultivating a positive environment and for fostering happiness and joy among their publics. This can help improve both organizational success and the well-being of people. This book will be essential reading for researchers in marketing and communications, as well as practitioners who wish to understand how PR and Communication Management can positively impact the well-being of organizations and the wider community. |
| Beschreibung: | 1 online resource. |
| ISBN: | 9781800432406 1800432402 1800432429 9781800432420 |
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| 505 | 0 | |a Section 1: STRATEGIC COMMUNICATION AND ORGANIZATIONAL GOALSIntroduction; Ralph Tench Chapter 1. Love Wins: A Love Lens Approach to Cultivation Of Organization Stakeholder Relationships; Mark Badham Chapter 2. Values-Based Communications: A New Impulse to Communication Effectiveness; Erik J. Kostelijk Chapter 3. Outside-In- versus Inside-Out-Content. Introducing a New Approach on the Origins of Contents in Strategic Communication; Olaf Hoffjann Chapter 4. Quantifying Organizational Trust on Twitter: A Communication Perspective; Alla Kushniryk, Stanislav Orlov and Natalie Doyle Oldfield Section 2: INTERNAL EMPLOYEE COMMUNICATION Chapter 5. Internal Communication and Employee Engagement as the Key Prerequisites of Happiness; Lalić Danijela, Milić Bojana, and Stanković Jelena Chapter 6. Communicative Leadership on Internal Social Media -- A way to Employee Engagement; Vibeke Thøis Madsen Chapter 7. Employees as Corporate Ambassadors: Towards a Framework for Analyzing the Role of Co-Workers Speaking for their Organization; Jana Brockhaus, Laura Dicke, Patricia Hauck, and Sophia Charlotte Volk Section 3: JOYFULLY PRACTICING COMMUNICATION Chapter 8. The Pursuit of Happiness in PR: Joy, Satisfaction & Motivation during working as Communication Manager on Purposeful Cases; Lars Rademacher and Kathrin Stürmer Chapter 9. The Dancing CEO: Perspectives on the Leader: Performer, Chief Happiness Officer or Seducer; Finn Frandsen and Winni Johansen Chapter 10. Incorporating Cultural Diversity, Nation Building and Social Cohesion When Teaching Communication and Relationship Management; Magrita N Wiggill and Gerrit van der Waldt Chapter 11. Using Education as a Strategic Communication Tool -- A Case Study Of Raising Financial Literacy And Voluntary Pension Fund Promotion; Lučić Andrea, Barbić Dajana, and Bojčeta Markoja Dijana Chapter 12. Health Professional's Communication Competences Decide Patient's Health: Proposal of a Communication Model; Cristina Vaz de Almeida and Célia Belim. | |
| 520 | |a This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics. One of the biggest competitive advantages in today's business world are positive and engaged publics, because satisfied participants are at the core of any successful relationship. The success of relationships with publics is mostly based on how people are valued and treated, which in turn affects their self-perceptions and level of performance. Both of these elements are correlated with life happiness. Thus, strategic communication should be used for cultivating a positive environment and for fostering happiness and joy among their publics. This can help improve both organizational success and the well-being of people. This book will be essential reading for researchers in marketing and communications, as well as practitioners who wish to understand how PR and Communication Management can positively impact the well-being of organizations and the wider community. | ||
| 650 | 0 | |a Public relations. |0 http://id.loc.gov/authorities/subjects/sh85108753 | |
| 650 | 0 | |a Communication in organizations. |0 http://id.loc.gov/authorities/subjects/sh85029082 | |
| 650 | 0 | |a Corporate culture. |0 http://id.loc.gov/authorities/subjects/sh85032896 | |
| 650 | 2 | |a Public Relations |0 https://id.nlm.nih.gov/mesh/D011641 | |
| 650 | 2 | |a Organizational Culture |0 https://id.nlm.nih.gov/mesh/D015279 | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 6 | |a Communication dans les organisations. | |
| 650 | 6 | |a Culture organisationnelle. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a Business communication & presentation. |2 bicssc | |
| 650 | 7 | |a Business & Economics |x Business Communication |x General. |2 bisacsh | |
| 650 | 7 | |a Communication in organizations |2 fast | |
| 650 | 7 | |a Corporate culture |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 700 | 1 | |a Tkalac Verčič, Ana, |e editor. | |
| 700 | 1 | |a Tench, Ralph. |e editor. | |
| 700 | 1 | |a Einwiller, Sabine. | |
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| contents | Section 1: STRATEGIC COMMUNICATION AND ORGANIZATIONAL GOALSIntroduction; Ralph Tench Chapter 1. Love Wins: A Love Lens Approach to Cultivation Of Organization Stakeholder Relationships; Mark Badham Chapter 2. Values-Based Communications: A New Impulse to Communication Effectiveness; Erik J. Kostelijk Chapter 3. Outside-In- versus Inside-Out-Content. Introducing a New Approach on the Origins of Contents in Strategic Communication; Olaf Hoffjann Chapter 4. Quantifying Organizational Trust on Twitter: A Communication Perspective; Alla Kushniryk, Stanislav Orlov and Natalie Doyle Oldfield Section 2: INTERNAL EMPLOYEE COMMUNICATION Chapter 5. Internal Communication and Employee Engagement as the Key Prerequisites of Happiness; Lalić Danijela, Milić Bojana, and Stanković Jelena Chapter 6. Communicative Leadership on Internal Social Media -- A way to Employee Engagement; Vibeke Thøis Madsen Chapter 7. Employees as Corporate Ambassadors: Towards a Framework for Analyzing the Role of Co-Workers Speaking for their Organization; Jana Brockhaus, Laura Dicke, Patricia Hauck, and Sophia Charlotte Volk Section 3: JOYFULLY PRACTICING COMMUNICATION Chapter 8. The Pursuit of Happiness in PR: Joy, Satisfaction & Motivation during working as Communication Manager on Purposeful Cases; Lars Rademacher and Kathrin Stürmer Chapter 9. The Dancing CEO: Perspectives on the Leader: Performer, Chief Happiness Officer or Seducer; Finn Frandsen and Winni Johansen Chapter 10. Incorporating Cultural Diversity, Nation Building and Social Cohesion When Teaching Communication and Relationship Management; Magrita N Wiggill and Gerrit van der Waldt Chapter 11. Using Education as a Strategic Communication Tool -- A Case Study Of Raising Financial Literacy And Voluntary Pension Fund Promotion; Lučić Andrea, Barbić Dajana, and Bojčeta Markoja Dijana Chapter 12. Health Professional's Communication Competences Decide Patient's Health: Proposal of a Communication Model; Cristina Vaz de Almeida and Célia Belim. |
| ctrlnum | (OCoLC)1222896206 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:04:30Z |
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| series | Advances in Public Relations and Communication Management Ser. |
| series2 | Advances in Public Relations and Communication Management Ser. ; |
| spelling | Joy [electronic resource] : using strategic communication to improve well-being and organizational success / edited by Ana Tkalac Verčič, Ralph Tench, Sabine Einwiller. Bingley, UK : Emerald Publishing, 2020. 1 online resource. text rdacontent computer rdamedia online resource rdacarrier Advances in Public Relations and Communication Management Ser. ; v.5 Section 1: STRATEGIC COMMUNICATION AND ORGANIZATIONAL GOALSIntroduction; Ralph Tench Chapter 1. Love Wins: A Love Lens Approach to Cultivation Of Organization Stakeholder Relationships; Mark Badham Chapter 2. Values-Based Communications: A New Impulse to Communication Effectiveness; Erik J. Kostelijk Chapter 3. Outside-In- versus Inside-Out-Content. Introducing a New Approach on the Origins of Contents in Strategic Communication; Olaf Hoffjann Chapter 4. Quantifying Organizational Trust on Twitter: A Communication Perspective; Alla Kushniryk, Stanislav Orlov and Natalie Doyle Oldfield Section 2: INTERNAL EMPLOYEE COMMUNICATION Chapter 5. Internal Communication and Employee Engagement as the Key Prerequisites of Happiness; Lalić Danijela, Milić Bojana, and Stanković Jelena Chapter 6. Communicative Leadership on Internal Social Media -- A way to Employee Engagement; Vibeke Thøis Madsen Chapter 7. Employees as Corporate Ambassadors: Towards a Framework for Analyzing the Role of Co-Workers Speaking for their Organization; Jana Brockhaus, Laura Dicke, Patricia Hauck, and Sophia Charlotte Volk Section 3: JOYFULLY PRACTICING COMMUNICATION Chapter 8. The Pursuit of Happiness in PR: Joy, Satisfaction & Motivation during working as Communication Manager on Purposeful Cases; Lars Rademacher and Kathrin Stürmer Chapter 9. The Dancing CEO: Perspectives on the Leader: Performer, Chief Happiness Officer or Seducer; Finn Frandsen and Winni Johansen Chapter 10. Incorporating Cultural Diversity, Nation Building and Social Cohesion When Teaching Communication and Relationship Management; Magrita N Wiggill and Gerrit van der Waldt Chapter 11. Using Education as a Strategic Communication Tool -- A Case Study Of Raising Financial Literacy And Voluntary Pension Fund Promotion; Lučić Andrea, Barbić Dajana, and Bojčeta Markoja Dijana Chapter 12. Health Professional's Communication Competences Decide Patient's Health: Proposal of a Communication Model; Cristina Vaz de Almeida and Célia Belim. This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics. One of the biggest competitive advantages in today's business world are positive and engaged publics, because satisfied participants are at the core of any successful relationship. The success of relationships with publics is mostly based on how people are valued and treated, which in turn affects their self-perceptions and level of performance. Both of these elements are correlated with life happiness. Thus, strategic communication should be used for cultivating a positive environment and for fostering happiness and joy among their publics. This can help improve both organizational success and the well-being of people. This book will be essential reading for researchers in marketing and communications, as well as practitioners who wish to understand how PR and Communication Management can positively impact the well-being of organizations and the wider community. Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Communication in organizations. http://id.loc.gov/authorities/subjects/sh85029082 Corporate culture. http://id.loc.gov/authorities/subjects/sh85032896 Public Relations https://id.nlm.nih.gov/mesh/D011641 Organizational Culture https://id.nlm.nih.gov/mesh/D015279 Relations publiques. Communication dans les organisations. Culture organisationnelle. public relations. aat Business communication & presentation. bicssc Business & Economics Business Communication General. bisacsh Communication in organizations fast Corporate culture fast Public relations fast Tkalac Verčič, Ana, editor. Tench, Ralph. editor. Einwiller, Sabine. has work: Joy (Text) https://id.oclc.org/worldcat/entity/E39PCGQDKXq9m6HmfhC8gyPHhb https://id.oclc.org/worldcat/ontology/hasWork Print version: 9781800432420 Print version: 1800432410 9781800432413 (OCoLC)1191235189 Advances in Public Relations and Communication Management Ser. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2505553 Volltext |
| spellingShingle | Joy using strategic communication to improve well-being and organizational success / Advances in Public Relations and Communication Management Ser. Section 1: STRATEGIC COMMUNICATION AND ORGANIZATIONAL GOALSIntroduction; Ralph Tench Chapter 1. Love Wins: A Love Lens Approach to Cultivation Of Organization Stakeholder Relationships; Mark Badham Chapter 2. Values-Based Communications: A New Impulse to Communication Effectiveness; Erik J. Kostelijk Chapter 3. Outside-In- versus Inside-Out-Content. Introducing a New Approach on the Origins of Contents in Strategic Communication; Olaf Hoffjann Chapter 4. Quantifying Organizational Trust on Twitter: A Communication Perspective; Alla Kushniryk, Stanislav Orlov and Natalie Doyle Oldfield Section 2: INTERNAL EMPLOYEE COMMUNICATION Chapter 5. Internal Communication and Employee Engagement as the Key Prerequisites of Happiness; Lalić Danijela, Milić Bojana, and Stanković Jelena Chapter 6. Communicative Leadership on Internal Social Media -- A way to Employee Engagement; Vibeke Thøis Madsen Chapter 7. Employees as Corporate Ambassadors: Towards a Framework for Analyzing the Role of Co-Workers Speaking for their Organization; Jana Brockhaus, Laura Dicke, Patricia Hauck, and Sophia Charlotte Volk Section 3: JOYFULLY PRACTICING COMMUNICATION Chapter 8. The Pursuit of Happiness in PR: Joy, Satisfaction & Motivation during working as Communication Manager on Purposeful Cases; Lars Rademacher and Kathrin Stürmer Chapter 9. The Dancing CEO: Perspectives on the Leader: Performer, Chief Happiness Officer or Seducer; Finn Frandsen and Winni Johansen Chapter 10. Incorporating Cultural Diversity, Nation Building and Social Cohesion When Teaching Communication and Relationship Management; Magrita N Wiggill and Gerrit van der Waldt Chapter 11. Using Education as a Strategic Communication Tool -- A Case Study Of Raising Financial Literacy And Voluntary Pension Fund Promotion; Lučić Andrea, Barbić Dajana, and Bojčeta Markoja Dijana Chapter 12. Health Professional's Communication Competences Decide Patient's Health: Proposal of a Communication Model; Cristina Vaz de Almeida and Célia Belim. Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Communication in organizations. http://id.loc.gov/authorities/subjects/sh85029082 Corporate culture. http://id.loc.gov/authorities/subjects/sh85032896 Public Relations https://id.nlm.nih.gov/mesh/D011641 Organizational Culture https://id.nlm.nih.gov/mesh/D015279 Relations publiques. Communication dans les organisations. Culture organisationnelle. public relations. aat Business communication & presentation. bicssc Business & Economics Business Communication General. bisacsh Communication in organizations fast Corporate culture fast Public relations fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85108753 http://id.loc.gov/authorities/subjects/sh85029082 http://id.loc.gov/authorities/subjects/sh85032896 https://id.nlm.nih.gov/mesh/D011641 https://id.nlm.nih.gov/mesh/D015279 |
| title | Joy using strategic communication to improve well-being and organizational success / |
| title_auth | Joy using strategic communication to improve well-being and organizational success / |
| title_exact_search | Joy using strategic communication to improve well-being and organizational success / |
| title_full | Joy [electronic resource] : using strategic communication to improve well-being and organizational success / edited by Ana Tkalac Verčič, Ralph Tench, Sabine Einwiller. |
| title_fullStr | Joy [electronic resource] : using strategic communication to improve well-being and organizational success / edited by Ana Tkalac Verčič, Ralph Tench, Sabine Einwiller. |
| title_full_unstemmed | Joy [electronic resource] : using strategic communication to improve well-being and organizational success / edited by Ana Tkalac Verčič, Ralph Tench, Sabine Einwiller. |
| title_short | Joy |
| title_sort | joy using strategic communication to improve well being and organizational success |
| title_sub | using strategic communication to improve well-being and organizational success / |
| topic | Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Communication in organizations. http://id.loc.gov/authorities/subjects/sh85029082 Corporate culture. http://id.loc.gov/authorities/subjects/sh85032896 Public Relations https://id.nlm.nih.gov/mesh/D011641 Organizational Culture https://id.nlm.nih.gov/mesh/D015279 Relations publiques. Communication dans les organisations. Culture organisationnelle. public relations. aat Business communication & presentation. bicssc Business & Economics Business Communication General. bisacsh Communication in organizations fast Corporate culture fast Public relations fast |
| topic_facet | Public relations. Communication in organizations. Corporate culture. Public Relations Organizational Culture Relations publiques. Communication dans les organisations. Culture organisationnelle. public relations. Business communication & presentation. Business & Economics Business Communication General. Communication in organizations Corporate culture Public relations |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2505553 |
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