Inside Your Customer's Imagination:
"Chip Bell's unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer's ingenuity for creating breakthrough results." --Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Profes...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Undetermined |
| Veröffentlicht: |
[S.l.] :
Berrett-Koehler Publishers,
2020.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Chip Bell's unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer's ingenuity for creating breakthrough results." --Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA) Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today's innovation-hungry economy. The challenge is customers often don't know precisely what they want. As Henry Ford is reputed to have said, "If I had asked people what they wanted, they would have said faster horses." To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers' hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity. Using examples from organizations like McDonald's, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer. |
| Beschreibung: | Title from content provider. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781523090228 1523090227 |
Internformat
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| 504 | |a Includes bibliographical references and index. | ||
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| 650 | 7 | |a Customer services |2 fast | |
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| author | Bell, Chip R. |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Bell, Chip R. http://id.loc.gov/authorities/names/n79080524 Inside Your Customer's Imagination [electronic resource] / Chip R. Bell. [S.l.] : Berrett-Koehler Publishers, 2020. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier text file Title from content provider. "Chip Bell's unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer's ingenuity for creating breakthrough results." --Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA) Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today's innovation-hungry economy. The challenge is customers often don't know precisely what they want. As Henry Ford is reputed to have said, "If I had asked people what they wanted, they would have said faster horses." To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers' hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity. Using examples from organizations like McDonald's, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer. Includes bibliographical references and index. Customer services. http://id.loc.gov/authorities/subjects/sh85034965 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 New products. http://id.loc.gov/authorities/subjects/sh85091388 Service à la clientèle. BUSINESS & ECONOMICS Commerce. bisacsh Customer relations fast Customer services fast New products fast has work: Inside Your Customer's Imagination (Text) https://id.oclc.org/worldcat/entity/E39PCGrxfwgxGddJkt6DXt8vd3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Bell, Chip R. Inside Your Customer's Imagination : 5 Secrets for Creating Breakthrough Products, Services, and Solutions. Oakland : Berrett-Koehler Publishers, Incorporated, ©2020 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2484255 Volltext |
| spellingShingle | Bell, Chip R. Inside Your Customer's Imagination Customer services. http://id.loc.gov/authorities/subjects/sh85034965 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 New products. http://id.loc.gov/authorities/subjects/sh85091388 Service à la clientèle. BUSINESS & ECONOMICS Commerce. bisacsh Customer relations fast Customer services fast New products fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85034965 http://id.loc.gov/authorities/subjects/sh85034963 http://id.loc.gov/authorities/subjects/sh85091388 |
| title | Inside Your Customer's Imagination |
| title_auth | Inside Your Customer's Imagination |
| title_exact_search | Inside Your Customer's Imagination |
| title_full | Inside Your Customer's Imagination [electronic resource] / Chip R. Bell. |
| title_fullStr | Inside Your Customer's Imagination [electronic resource] / Chip R. Bell. |
| title_full_unstemmed | Inside Your Customer's Imagination [electronic resource] / Chip R. Bell. |
| title_short | Inside Your Customer's Imagination |
| title_sort | inside your customer s imagination |
| topic | Customer services. http://id.loc.gov/authorities/subjects/sh85034965 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 New products. http://id.loc.gov/authorities/subjects/sh85091388 Service à la clientèle. BUSINESS & ECONOMICS Commerce. bisacsh Customer relations fast Customer services fast New products fast |
| topic_facet | Customer services. Customer relations. New products. Service à la clientèle. BUSINESS & ECONOMICS Commerce. Customer relations Customer services New products |
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