Entrepreneur magazine's ultimate guide to Google Ads /:
"The sixth edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Topics includ...
Gespeichert in:
Hauptverfasser: | , , |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Irvine, CA :
Entrepreneur Press,
[2020]
|
Ausgabe: | Sixth edition. |
Schlagworte: | |
Online-Zugang: | Volltext |
Zusammenfassung: | "The sixth edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Topics include: bidding strategies using remarketing lists for search ads, new ad extension features, and automation capabilities using scripts"-- |
Beschreibung: | Includes index. |
Beschreibung: | 1 online resource : illustrations |
ISBN: | 9781613084304 1613084307 |
Internformat
MARC
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020 | |a 1613084307 |q (electronic book) | ||
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100 | 1 | |a Marshall, Perry, |d 1969- |e author. | |
240 | 1 | 0 | |a Entrepreneur magazine's ultimate guide to Google AdWords |
245 | 1 | 0 | |a Entrepreneur magazine's ultimate guide to Google Ads / |c Perry Marshall, Bryan Todd, Mike Rhodes. |
246 | 3 | 0 | |a Ultimate guide to Google Ads |
250 | |a Sixth edition. | ||
264 | 1 | |a Irvine, CA : |b Entrepreneur Press, |c [2020] | |
300 | |a 1 online resource : |b illustrations | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
500 | |a Includes index. | ||
520 | |a "The sixth edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Topics include: bidding strategies using remarketing lists for search ads, new ad extension features, and automation capabilities using scripts"-- |c Provided by publisher | ||
588 | 0 | |a Online resource; title from digital title page (viewed on November 30, 2020). | |
630 | 0 | 0 | |a Google. |0 http://id.loc.gov/authorities/names/nr2003021731 |
630 | 0 | 7 | |a Google |2 fast |
650 | 0 | |a Internet advertising. |0 http://id.loc.gov/authorities/subjects/sh94006992 | |
650 | 0 | |a Web search engines. |0 http://id.loc.gov/authorities/subjects/sh97007463 | |
650 | 6 | |a Publicité sur Internet. | |
650 | 6 | |a Moteurs de recherche sur Internet. | |
650 | 7 | |a Internet advertising |2 fast | |
650 | 7 | |a Web search engines |2 fast | |
700 | 1 | |a Todd, Bryan, |e author. |0 http://id.loc.gov/authorities/names/n2006062318 | |
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730 | 0 | |a Entrepreneur (Santa Monica, Calif.) |0 http://id.loc.gov/authorities/names/no99029122 | |
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author | Marshall, Perry, 1969- Todd, Bryan Rhodes, Mike, 1970- |
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callnumber-raw | HF6146.I58 M36 2020 |
callnumber-search | HF6146.I58 M36 2020 |
callnumber-sort | HF 46146 I58 M36 42020 |
callnumber-subject | HF - Commerce |
collection | ZDB-4-EBU |
ctrlnum | (OCoLC)1200834109 |
dewey-full | 659.14/4 |
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dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.14/4 |
dewey-search | 659.14/4 |
dewey-sort | 3659.14 14 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | Sixth edition. |
format | Electronic eBook |
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spelling | Marshall, Perry, 1969- author. Entrepreneur magazine's ultimate guide to Google AdWords Entrepreneur magazine's ultimate guide to Google Ads / Perry Marshall, Bryan Todd, Mike Rhodes. Ultimate guide to Google Ads Sixth edition. Irvine, CA : Entrepreneur Press, [2020] 1 online resource : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. "The sixth edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Topics include: bidding strategies using remarketing lists for search ads, new ad extension features, and automation capabilities using scripts"-- Provided by publisher Online resource; title from digital title page (viewed on November 30, 2020). Google. http://id.loc.gov/authorities/names/nr2003021731 Google fast Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Web search engines. http://id.loc.gov/authorities/subjects/sh97007463 Publicité sur Internet. Moteurs de recherche sur Internet. Internet advertising fast Web search engines fast Todd, Bryan, author. http://id.loc.gov/authorities/names/n2006062318 Rhodes, Mike, 1970- author. http://id.loc.gov/authorities/names/no2014157028 Entrepreneur (Santa Monica, Calif.) http://id.loc.gov/authorities/names/no99029122 Print version: Marshall, Perry S. Entrepreneur magazine's ultimate guide to Google Ads. Sixth edition. Irvine, CA : Entrepreneur Press, [2020] 9781599186733 (DLC) 2020045557 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2641202 Volltext |
spellingShingle | Marshall, Perry, 1969- Todd, Bryan Rhodes, Mike, 1970- Entrepreneur magazine's ultimate guide to Google Ads / Google. http://id.loc.gov/authorities/names/nr2003021731 Google fast Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Web search engines. http://id.loc.gov/authorities/subjects/sh97007463 Publicité sur Internet. Moteurs de recherche sur Internet. Internet advertising fast Web search engines fast |
subject_GND | http://id.loc.gov/authorities/names/nr2003021731 http://id.loc.gov/authorities/subjects/sh94006992 http://id.loc.gov/authorities/subjects/sh97007463 |
title | Entrepreneur magazine's ultimate guide to Google Ads / |
title_alt | Entrepreneur magazine's ultimate guide to Google AdWords Ultimate guide to Google Ads Entrepreneur (Santa Monica, Calif.) |
title_auth | Entrepreneur magazine's ultimate guide to Google Ads / |
title_exact_search | Entrepreneur magazine's ultimate guide to Google Ads / |
title_full | Entrepreneur magazine's ultimate guide to Google Ads / Perry Marshall, Bryan Todd, Mike Rhodes. |
title_fullStr | Entrepreneur magazine's ultimate guide to Google Ads / Perry Marshall, Bryan Todd, Mike Rhodes. |
title_full_unstemmed | Entrepreneur magazine's ultimate guide to Google Ads / Perry Marshall, Bryan Todd, Mike Rhodes. |
title_short | Entrepreneur magazine's ultimate guide to Google Ads / |
title_sort | entrepreneur magazine s ultimate guide to google ads |
topic | Google. http://id.loc.gov/authorities/names/nr2003021731 Google fast Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Web search engines. http://id.loc.gov/authorities/subjects/sh97007463 Publicité sur Internet. Moteurs de recherche sur Internet. Internet advertising fast Web search engines fast |
topic_facet | Google. Internet advertising. Web search engines. Publicité sur Internet. Moteurs de recherche sur Internet. Internet advertising Web search engines |
url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2641202 |
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