Marketing analytics :: essential tools for data-driven decisions /
"A textbook on marketing analytics, this book provides practical predictive models in marketing. It strives to strike a balance between highly sophisticated models and managerial relevance. Through the diverse business cases in the book, readers learn how to connect marketing inputs to customer...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Charlottesville :
Darden Business Publishing, University of Virginia Press,
2021.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "A textbook on marketing analytics, this book provides practical predictive models in marketing. It strives to strike a balance between highly sophisticated models and managerial relevance. Through the diverse business cases in the book, readers learn how to connect marketing inputs to customer behavior and how to use historic information, experiments, or heuristics to develop forward-looking what-if scenarios and predictive models. The real-life cases include real data, enabling readers to take a hands-on approach to the analysis"-- |
| Beschreibung: | 1 online resource (x, 294 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780813945163 081394516X |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing analytics : |b essential tools for data-driven decisions / |c Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox. |
| 264 | 1 | |a Charlottesville : |b Darden Business Publishing, University of Virginia Press, |c 2021. | |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |t Resource Allocation -- |t Cluster Analysis -- |t Conjoint Analysis -- |t Linear Regression -- |t Customer Lifetime Value -- |t Marketing Experiments -- |t Paid Search Advertising -- |t Text Analytics -- |t Logistic Regression -- |t Recommendation Systems -- |t Automation of Marketing Models -- |t Implementing Marketing Analytics. |
| 520 | |a "A textbook on marketing analytics, this book provides practical predictive models in marketing. It strives to strike a balance between highly sophisticated models and managerial relevance. Through the diverse business cases in the book, readers learn how to connect marketing inputs to customer behavior and how to use historic information, experiments, or heuristics to develop forward-looking what-if scenarios and predictive models. The real-life cases include real data, enabling readers to take a hands-on approach to the analysis"-- |c Provided by publisher | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on January 27, 2022). | |
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Datensatz im Suchindex
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| adam_text | |
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| author | Venkatesan, Rajkumar Farris, Paul W. Wilcox, Ronald T. |
| author_GND | http://id.loc.gov/authorities/names/ns2015000729 http://id.loc.gov/authorities/names/n80139231 http://id.loc.gov/authorities/names/no99005165 |
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| contents | Resource Allocation -- Cluster Analysis -- Conjoint Analysis -- Linear Regression -- Customer Lifetime Value -- Marketing Experiments -- Paid Search Advertising -- Text Analytics -- Logistic Regression -- Recommendation Systems -- Automation of Marketing Models -- Implementing Marketing Analytics. |
| ctrlnum | (OCoLC)1193559727 |
| dewey-full | 658.8/3 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:37Z |
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| isbn | 9780813945163 081394516X |
| language | English |
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| spelling | Venkatesan, Rajkumar, author. http://id.loc.gov/authorities/names/ns2015000729 Marketing analytics : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox. Charlottesville : Darden Business Publishing, University of Virginia Press, 2021. 1 online resource (x, 294 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Resource Allocation -- Cluster Analysis -- Conjoint Analysis -- Linear Regression -- Customer Lifetime Value -- Marketing Experiments -- Paid Search Advertising -- Text Analytics -- Logistic Regression -- Recommendation Systems -- Automation of Marketing Models -- Implementing Marketing Analytics. "A textbook on marketing analytics, this book provides practical predictive models in marketing. It strives to strike a balance between highly sophisticated models and managerial relevance. Through the diverse business cases in the book, readers learn how to connect marketing inputs to customer behavior and how to use historic information, experiments, or heuristics to develop forward-looking what-if scenarios and predictive models. The real-life cases include real data, enabling readers to take a hands-on approach to the analysis"-- Provided by publisher Online resource; title from digital title page (viewed on January 27, 2022). Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Statistical methods. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Electronic books. http://id.loc.gov/authorities/subjects/sh93007047 Marketing Gestion. Marketing Méthodes statistiques. Marketing Recherche. Livres numériques. e-books. aat BUSINESS & ECONOMICS Education. bisacsh Marketing Management fast Marketing research fast Marketing Statistical methods fast Farris, Paul W., author. http://id.loc.gov/authorities/names/n80139231 Wilcox, Ronald T., author. http://id.loc.gov/authorities/names/no99005165 has work: Marketing analytics (Text) https://id.oclc.org/worldcat/entity/E39PCFyqbYxxGfXD3B4JjDDWH3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Venkatesan, Rajkumar. Marketing analytics. Charlottesville : Darden Business Publishing, University of Virginia Press, 2021 9780813945156 (DLC) 2020037900 (OCoLC)1193559495 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2661142 Volltext |
| spellingShingle | Venkatesan, Rajkumar Farris, Paul W. Wilcox, Ronald T. Marketing analytics : essential tools for data-driven decisions / Resource Allocation -- Cluster Analysis -- Conjoint Analysis -- Linear Regression -- Customer Lifetime Value -- Marketing Experiments -- Paid Search Advertising -- Text Analytics -- Logistic Regression -- Recommendation Systems -- Automation of Marketing Models -- Implementing Marketing Analytics. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Statistical methods. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Electronic books. http://id.loc.gov/authorities/subjects/sh93007047 Marketing Gestion. Marketing Méthodes statistiques. Marketing Recherche. Livres numériques. e-books. aat BUSINESS & ECONOMICS Education. bisacsh Marketing Management fast Marketing research fast Marketing Statistical methods fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081339 http://id.loc.gov/authorities/subjects/sh85081350 http://id.loc.gov/authorities/subjects/sh93007047 |
| title | Marketing analytics : essential tools for data-driven decisions / |
| title_alt | Resource Allocation -- Cluster Analysis -- Conjoint Analysis -- Linear Regression -- Customer Lifetime Value -- Marketing Experiments -- Paid Search Advertising -- Text Analytics -- Logistic Regression -- Recommendation Systems -- Automation of Marketing Models -- Implementing Marketing Analytics. |
| title_auth | Marketing analytics : essential tools for data-driven decisions / |
| title_exact_search | Marketing analytics : essential tools for data-driven decisions / |
| title_full | Marketing analytics : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox. |
| title_fullStr | Marketing analytics : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox. |
| title_full_unstemmed | Marketing analytics : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox. |
| title_short | Marketing analytics : |
| title_sort | marketing analytics essential tools for data driven decisions |
| title_sub | essential tools for data-driven decisions / |
| topic | Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Statistical methods. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Electronic books. http://id.loc.gov/authorities/subjects/sh93007047 Marketing Gestion. Marketing Méthodes statistiques. Marketing Recherche. Livres numériques. e-books. aat BUSINESS & ECONOMICS Education. bisacsh Marketing Management fast Marketing research fast Marketing Statistical methods fast |
| topic_facet | Marketing Management. Marketing Statistical methods. Marketing research. Electronic books. Marketing Gestion. Marketing Méthodes statistiques. Marketing Recherche. Livres numériques. e-books. BUSINESS & ECONOMICS Education. Marketing Management Marketing research Marketing Statistical methods |
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