Marketing in healthcare-related industries /:
"Healthcare delivery and the healthcare industry in the 21st century face a multiplicity of challenges. These include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the...
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | E-Book |
| Sprache: | English |
| Veröffentlicht: |
Charlotte, NC :
Information Age Publishing, Inc.,
[2020]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Healthcare delivery and the healthcare industry in the 21st century face a multiplicity of challenges. These include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors to deliver value-for-money services at competitive costs. To respond to this, a carefully crafted marketing approach is needed by all players in the industry to sustain the confidence of its clientele. Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare students and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers also included"-- |
| Beschreibung: | 1 online resource |
| ISBN: | 9781648021084 1648021085 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing in healthcare-related industries / |c Robert E. Hinson, University of Ghana Business School, Ogechi Adeola, Lagos Business School, Pan-Atlantic University, Nigeria, Yam B. Limbu, Montclair State University, United States, Emmanuel Mogaji, University of Greenwich, United Kingdom. |
| 264 | 1 | |a Charlotte, NC : |b Information Age Publishing, Inc., |c [2020] | |
| 300 | |a 1 online resource | ||
| 520 | |a "Healthcare delivery and the healthcare industry in the 21st century face a multiplicity of challenges. These include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors to deliver value-for-money services at competitive costs. To respond to this, a carefully crafted marketing approach is needed by all players in the industry to sustain the confidence of its clientele. Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare students and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers also included"-- |c Provided by publisher. | ||
| 650 | 0 | |a Medical care |x Marketing. | |
| 650 | 7 | |a Medical care |x Marketing |2 fast | |
| 700 | 1 | |a Adeola, Ogechi, |e author. | |
| 700 | 1 | |a Limbu, Yam B., |e author. | |
| 700 | 1 | |a Mogaji, Emmanuel, |e author. | |
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| author | Hinson, Robert (Robert Ebo) Adeola, Ogechi Limbu, Yam B. Mogaji, Emmanuel |
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| dewey-tens | 360 - Social problems and services; associations |
| discipline | Soziologie |
| format | eBook |
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| illustrated | Not Illustrated |
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| spelling | Hinson, Robert (Robert Ebo), author. https://id.oclc.org/worldcat/entity/E39PCjFP6gFvhDGX6bR7FfP7tq http://id.loc.gov/authorities/names/no2008020470 Marketing in healthcare-related industries / Robert E. Hinson, University of Ghana Business School, Ogechi Adeola, Lagos Business School, Pan-Atlantic University, Nigeria, Yam B. Limbu, Montclair State University, United States, Emmanuel Mogaji, University of Greenwich, United Kingdom. Charlotte, NC : Information Age Publishing, Inc., [2020] 1 online resource "Healthcare delivery and the healthcare industry in the 21st century face a multiplicity of challenges. These include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors to deliver value-for-money services at competitive costs. To respond to this, a carefully crafted marketing approach is needed by all players in the industry to sustain the confidence of its clientele. Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare students and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers also included"-- Provided by publisher. Medical care Marketing. Medical care Marketing fast Adeola, Ogechi, author. Limbu, Yam B., author. Mogaji, Emmanuel, author. has work: Marketing in healthcare-related industries (Text) https://id.oclc.org/worldcat/entity/E39PCGMdjcYhk9yWWKv6vDc8fq https://id.oclc.org/worldcat/ontology/hasWork Print version: 9781648021060 1648021069 9781648021077 1648021077 (DLC) 2020017370 (OCoLC)1154506172 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2473994 Volltext |
| spellingShingle | Hinson, Robert (Robert Ebo) Adeola, Ogechi Limbu, Yam B. Mogaji, Emmanuel Marketing in healthcare-related industries / Medical care Marketing. Medical care Marketing fast |
| title | Marketing in healthcare-related industries / |
| title_auth | Marketing in healthcare-related industries / |
| title_exact_search | Marketing in healthcare-related industries / |
| title_full | Marketing in healthcare-related industries / Robert E. Hinson, University of Ghana Business School, Ogechi Adeola, Lagos Business School, Pan-Atlantic University, Nigeria, Yam B. Limbu, Montclair State University, United States, Emmanuel Mogaji, University of Greenwich, United Kingdom. |
| title_fullStr | Marketing in healthcare-related industries / Robert E. Hinson, University of Ghana Business School, Ogechi Adeola, Lagos Business School, Pan-Atlantic University, Nigeria, Yam B. Limbu, Montclair State University, United States, Emmanuel Mogaji, University of Greenwich, United Kingdom. |
| title_full_unstemmed | Marketing in healthcare-related industries / Robert E. Hinson, University of Ghana Business School, Ogechi Adeola, Lagos Business School, Pan-Atlantic University, Nigeria, Yam B. Limbu, Montclair State University, United States, Emmanuel Mogaji, University of Greenwich, United Kingdom. |
| title_short | Marketing in healthcare-related industries / |
| title_sort | marketing in healthcare related industries |
| topic | Medical care Marketing. Medical care Marketing fast |
| topic_facet | Medical care Marketing. Medical care Marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2473994 |
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