The art of war for small business :: defeat the competition and dominate the market with the masterful strategies of Sun Tzu /
Sun Tzu's ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarant...
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1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
New York :
AMACOM--American Management Association,
[2014]
|
Schlagworte: | |
Online-Zugang: | Volltext |
Zusammenfassung: | Sun Tzu's ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent ... for their very survival. The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to: * Choose the right ground for your battles * Prepare without falling prey to paralysis * Leverage strengths while overcoming limitations * Strike competitors' weakest points and seize every opportunity * Focus priorities and resources on conquering key challenges * Go where the enemy is not * Build and leverage strategic alliances. Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious. |
Beschreibung: | 1 online resource |
Bibliographie: | Includes bibliographical references (pages 215-218) and index. |
ISBN: | 9780814433829 0814433820 9781306715164 1306715164 |
Internformat
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245 | 1 | 4 | |a The art of war for small business : |b defeat the competition and dominate the market with the masterful strategies of Sun Tzu / |c Becky Sheetz-Runkle. |
264 | 1 | |a New York : |b AMACOM--American Management Association, |c [2014] | |
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504 | |a Includes bibliographical references (pages 215-218) and index. | ||
505 | 0 | |a Seize the advantage with sun tzu -- About sun tzu & the art of war -- The power of applying the art of war for small business -- Understanding : essential Sun Tzu -- Understand yourself -- Understand the enemy -- Understand the market -- Sun Tzu for customers and business alliances -- Principles for the battlefield -- Embody the general -- Perseverance -- Focus -- Unity -- Advanced Sun Tzu : strategy for small your business -- Maneuvering -- Adaptation -- Spirit -- Deception -- Sun Tzu and the future of your business -- Appendix -- Key Sun Tzu passages for small business. | |
520 | |a Sun Tzu's ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent ... for their very survival. The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to: * Choose the right ground for your battles * Prepare without falling prey to paralysis * Leverage strengths while overcoming limitations * Strike competitors' weakest points and seize every opportunity * Focus priorities and resources on conquering key challenges * Go where the enemy is not * Build and leverage strategic alliances. Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious. | ||
546 | |a English. | ||
650 | 0 | |a Small business |x Management. |0 http://id.loc.gov/authorities/subjects/sh85123576 | |
650 | 0 | |a Strategic planning. |0 http://id.loc.gov/authorities/subjects/sh85128511 | |
650 | 0 | |a Leadership. |0 http://id.loc.gov/authorities/subjects/sh85075480 | |
650 | 2 | |a Leadership |0 https://id.nlm.nih.gov/mesh/D007857 | |
650 | 6 | |a Petites et moyennes entreprises |x Gestion. | |
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650 | 7 | |a Small business |x Management |2 fast | |
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Datensatz im Suchindex
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adam_text | |
any_adam_object | |
author | Sheetz-Runkle, Becky |
author_GND | http://id.loc.gov/authorities/names/n2010063967 |
author_facet | Sheetz-Runkle, Becky |
author_role | aut |
author_sort | Sheetz-Runkle, Becky |
author_variant | b s r bsr |
building | Verbundindex |
bvnumber | localFWS |
callnumber-first | H - Social Science |
callnumber-label | HD62 |
callnumber-raw | HD62.7 |
callnumber-search | HD62.7 |
callnumber-sort | HD 262.7 |
callnumber-subject | HD - Industries, Land Use, Labor |
collection | ZDB-4-EBU |
contents | Seize the advantage with sun tzu -- About sun tzu & the art of war -- The power of applying the art of war for small business -- Understanding : essential Sun Tzu -- Understand yourself -- Understand the enemy -- Understand the market -- Sun Tzu for customers and business alliances -- Principles for the battlefield -- Embody the general -- Perseverance -- Focus -- Unity -- Advanced Sun Tzu : strategy for small your business -- Maneuvering -- Adaptation -- Spirit -- Deception -- Sun Tzu and the future of your business -- Appendix -- Key Sun Tzu passages for small business. |
ctrlnum | (OCoLC)1182021208 |
dewey-full | 658.4/012 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.4/012 |
dewey-search | 658.4/012 |
dewey-sort | 3658.4 212 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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id | ZDB-4-EBU-on1182021208 |
illustrated | Not Illustrated |
indexdate | 2024-11-26T14:49:37Z |
institution | BVB |
isbn | 9780814433829 0814433820 9781306715164 1306715164 |
language | English |
lccn | 2020690300 |
oclc_num | 1182021208 |
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owner | MAIN DE-863 DE-BY-FWS |
owner_facet | MAIN DE-863 DE-BY-FWS |
physical | 1 online resource |
psigel | ZDB-4-EBU |
publishDate | 2014 |
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publisher | AMACOM--American Management Association, |
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spelling | Sheetz-Runkle, Becky, author. https://id.oclc.org/worldcat/entity/E39PCjyTFyqPp3mGttjBwmbgXd http://id.loc.gov/authorities/names/n2010063967 The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu / Becky Sheetz-Runkle. New York : AMACOM--American Management Association, [2014] 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 215-218) and index. Seize the advantage with sun tzu -- About sun tzu & the art of war -- The power of applying the art of war for small business -- Understanding : essential Sun Tzu -- Understand yourself -- Understand the enemy -- Understand the market -- Sun Tzu for customers and business alliances -- Principles for the battlefield -- Embody the general -- Perseverance -- Focus -- Unity -- Advanced Sun Tzu : strategy for small your business -- Maneuvering -- Adaptation -- Spirit -- Deception -- Sun Tzu and the future of your business -- Appendix -- Key Sun Tzu passages for small business. Sun Tzu's ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent ... for their very survival. The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to: * Choose the right ground for your battles * Prepare without falling prey to paralysis * Leverage strengths while overcoming limitations * Strike competitors' weakest points and seize every opportunity * Focus priorities and resources on conquering key challenges * Go where the enemy is not * Build and leverage strategic alliances. Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious. English. Small business Management. http://id.loc.gov/authorities/subjects/sh85123576 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Leadership. http://id.loc.gov/authorities/subjects/sh85075480 Leadership https://id.nlm.nih.gov/mesh/D007857 Petites et moyennes entreprises Gestion. Planification stratégique. Leadership. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Leadership fast Small business Management fast Strategic planning fast has work: The art of war for small business (Text) https://id.oclc.org/worldcat/entity/E39PCG6dDFHRBYhxCvkcW3VFYX https://id.oclc.org/worldcat/ontology/hasWork Print version: Art of war for small business. New York : AMACOM--American Management Association, 2014 9780814433812 (DLC) 2014005358 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=686820 Volltext |
spellingShingle | Sheetz-Runkle, Becky The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu / Seize the advantage with sun tzu -- About sun tzu & the art of war -- The power of applying the art of war for small business -- Understanding : essential Sun Tzu -- Understand yourself -- Understand the enemy -- Understand the market -- Sun Tzu for customers and business alliances -- Principles for the battlefield -- Embody the general -- Perseverance -- Focus -- Unity -- Advanced Sun Tzu : strategy for small your business -- Maneuvering -- Adaptation -- Spirit -- Deception -- Sun Tzu and the future of your business -- Appendix -- Key Sun Tzu passages for small business. Small business Management. http://id.loc.gov/authorities/subjects/sh85123576 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Leadership. http://id.loc.gov/authorities/subjects/sh85075480 Leadership https://id.nlm.nih.gov/mesh/D007857 Petites et moyennes entreprises Gestion. Planification stratégique. Leadership. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Leadership fast Small business Management fast Strategic planning fast |
subject_GND | http://id.loc.gov/authorities/subjects/sh85123576 http://id.loc.gov/authorities/subjects/sh85128511 http://id.loc.gov/authorities/subjects/sh85075480 https://id.nlm.nih.gov/mesh/D007857 |
title | The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu / |
title_auth | The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu / |
title_exact_search | The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu / |
title_full | The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu / Becky Sheetz-Runkle. |
title_fullStr | The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu / Becky Sheetz-Runkle. |
title_full_unstemmed | The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu / Becky Sheetz-Runkle. |
title_short | The art of war for small business : |
title_sort | art of war for small business defeat the competition and dominate the market with the masterful strategies of sun tzu |
title_sub | defeat the competition and dominate the market with the masterful strategies of Sun Tzu / |
topic | Small business Management. http://id.loc.gov/authorities/subjects/sh85123576 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Leadership. http://id.loc.gov/authorities/subjects/sh85075480 Leadership https://id.nlm.nih.gov/mesh/D007857 Petites et moyennes entreprises Gestion. Planification stratégique. Leadership. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Leadership fast Small business Management fast Strategic planning fast |
topic_facet | Small business Management. Strategic planning. Leadership. Leadership Petites et moyennes entreprises Gestion. Planification stratégique. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Small business Management Strategic planning |
url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=686820 |
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