Guerrilla publicity :: hundreds of sure-fire tactics to get maximum sales for minimum dollars /
Guerrilla Publicity - a well-known child of the Guerrilla Marketing Series-is an easy to use book that is perfect for every level of knowledge.
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Morgan James Publishing,
[2021]
|
| Ausgabe: | 3rd edition. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Guerrilla Publicity - a well-known child of the Guerrilla Marketing Series-is an easy to use book that is perfect for every level of knowledge. |
| Beschreibung: | Previous edition by Jay Conrad Levinson, Rick Frishman and Jill Lublin with Mark Steisel. Avon : Adams Media, 2008. |
| Beschreibung: | 1 online resource |
| ISBN: | 1642799300 9781642799309 |
Internformat
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| 250 | |a 3rd edition. | ||
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| 500 | |a Previous edition by Jay Conrad Levinson, Rick Frishman and Jill Lublin with Mark Steisel. Avon : Adams Media, 2008. | ||
| 505 | 0 | |a Intro -- Title -- Copyright -- Acknowledgments -- Contents -- Introduction to the Third Edition -- Introduction to the Second Edition -- Chapter 1: Put Yourself on the Map -- Chapter 2: Introduce Yourself with a Sound Bite -- Chapter 3: Your Campaign Starts with You -- Chapter 4: Build Relationships to Build Empires -- Chapter 5: Zero In on Your Market-Save Time, Money, and Aggravation -- Chapter 6: Press Releases: Grab 'Em Fast and Don't Let Go -- Chapter 7: Media Lists: Play the Numbers Game -- Chapter 8: Media Kits-Guerrilla Style -- Chapter 9: Follow Up, Follow Up, Follow Up | |
| 505 | 8 | |a Chapter 10: Fifteen Things the Media Loves-and Fifteen Things It Hates -- Chapter 11: Find Your Uniqueness and Capitalize on It -- Chapter 12: Promote Early, Forcefully, and Fast -- Chapter 13: Set a Campaign Budget and Timeline -- Chapter 14: Training for Today's Media -- Chapter 15: Always Be Too Prepared for an Interview -- Chapter 16: Prepare for the Unpleasant -- Chapter 17: Keep Up to Date! -- Chapter 18: Think "Headlines" -- Chapter 19: Participate in Special Events -- Chapter 20: Get Others to Spread the Word -- Chapter 21: Utilize Ethnic, Race-Based, and Specialized Groups | |
| 505 | 8 | |a Chapter 22: Get Published -- Chapter 23: Design a Seminar -- Chapter 24: Teleseminars and Virtual Tours -- Chapter 25: Become a Public Speaker -- Chapter 26: Radio: How to Get Booked, Get On-Air, and Start Your Own Program -- Chapter 27: Online Publicity Strategies -- Chapter 28: Grow Your Business with a Website -- Chapter 29: Welcome to the Blogosphere -- Chapter 30: Podcasts: Send Out Your Message and Reel In Publicity -- Chapter 31: E-mail Blasts and Other Online Options -- Chapter 32: Growing Pains-How to Hire the Right PR People | |
| 505 | 8 | |a Chapter 33: Crises Control-Confront Disasters and Turn Them Around -- Chapter 34: Conclusion -- Appendix A: Newsletters -- Appendix B: The Guerrilla Marketing Hall of Fame -- Appendix C: Reference Materials -- Press Release -- Press Release For Karen Simmons -- Press Release For Offshore -- Fact Sheet About Autism Today -- Facts And Tips After You Say 'I Do' -- Oil Industry -- Biography: Karen Simmons -- Biography: Don Corace -- Biography: Carol Bruess, Ph.d. -- Story Angles: 20 Story Angles -- Q & A: Karen Simmons -- Q&A: Don Corace -- Testimonials Praise For Books By Karen Simmons | |
| 505 | 8 | |a About the Authors -- Rick's Resources | |
| 520 | |a Guerrilla Publicity - a well-known child of the Guerrilla Marketing Series-is an easy to use book that is perfect for every level of knowledge. | ||
| 650 | 0 | |a Industrial publicity. |0 http://id.loc.gov/authorities/subjects/sh85065926 | |
| 650 | 0 | |a Advertising. |0 http://id.loc.gov/authorities/subjects/sh85001086 | |
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| 650 | 2 | |a Marketing |0 https://id.nlm.nih.gov/mesh/D040541 | |
| 650 | 6 | |a Publicité industrielle. | |
| 650 | 6 | |a Marketing. | |
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| 650 | 7 | |a Industrial publicity |2 fast | |
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| author | Levinson, Jay Conrad Frishman, Rick, 1954- Lublin, Jill |
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| contents | Intro -- Title -- Copyright -- Acknowledgments -- Contents -- Introduction to the Third Edition -- Introduction to the Second Edition -- Chapter 1: Put Yourself on the Map -- Chapter 2: Introduce Yourself with a Sound Bite -- Chapter 3: Your Campaign Starts with You -- Chapter 4: Build Relationships to Build Empires -- Chapter 5: Zero In on Your Market-Save Time, Money, and Aggravation -- Chapter 6: Press Releases: Grab 'Em Fast and Don't Let Go -- Chapter 7: Media Lists: Play the Numbers Game -- Chapter 8: Media Kits-Guerrilla Style -- Chapter 9: Follow Up, Follow Up, Follow Up Chapter 10: Fifteen Things the Media Loves-and Fifteen Things It Hates -- Chapter 11: Find Your Uniqueness and Capitalize on It -- Chapter 12: Promote Early, Forcefully, and Fast -- Chapter 13: Set a Campaign Budget and Timeline -- Chapter 14: Training for Today's Media -- Chapter 15: Always Be Too Prepared for an Interview -- Chapter 16: Prepare for the Unpleasant -- Chapter 17: Keep Up to Date! -- Chapter 18: Think "Headlines" -- Chapter 19: Participate in Special Events -- Chapter 20: Get Others to Spread the Word -- Chapter 21: Utilize Ethnic, Race-Based, and Specialized Groups Chapter 22: Get Published -- Chapter 23: Design a Seminar -- Chapter 24: Teleseminars and Virtual Tours -- Chapter 25: Become a Public Speaker -- Chapter 26: Radio: How to Get Booked, Get On-Air, and Start Your Own Program -- Chapter 27: Online Publicity Strategies -- Chapter 28: Grow Your Business with a Website -- Chapter 29: Welcome to the Blogosphere -- Chapter 30: Podcasts: Send Out Your Message and Reel In Publicity -- Chapter 31: E-mail Blasts and Other Online Options -- Chapter 32: Growing Pains-How to Hire the Right PR People Chapter 33: Crises Control-Confront Disasters and Turn Them Around -- Chapter 34: Conclusion -- Appendix A: Newsletters -- Appendix B: The Guerrilla Marketing Hall of Fame -- Appendix C: Reference Materials -- Press Release -- Press Release For Karen Simmons -- Press Release For Offshore -- Fact Sheet About Autism Today -- Facts And Tips After You Say 'I Do' -- Oil Industry -- Biography: Karen Simmons -- Biography: Don Corace -- Biography: Carol Bruess, Ph.d. -- Story Angles: 20 Story Angles -- Q & A: Karen Simmons -- Q&A: Don Corace -- Testimonials Praise For Books By Karen Simmons About the Authors -- Rick's Resources |
| ctrlnum | (OCoLC)1164489301 |
| dewey-full | 659 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659 |
| dewey-search | 659 |
| dewey-sort | 3659 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd edition. |
| format | Electronic eBook |
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| spelling | Levinson, Jay Conrad, author. http://id.loc.gov/authorities/names/n79012713 Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars / by Jay Conrad Levinson, Rick Frishman and Jill Lublin. 3rd edition. New York : Morgan James Publishing, [2021] 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Previous edition by Jay Conrad Levinson, Rick Frishman and Jill Lublin with Mark Steisel. Avon : Adams Media, 2008. Intro -- Title -- Copyright -- Acknowledgments -- Contents -- Introduction to the Third Edition -- Introduction to the Second Edition -- Chapter 1: Put Yourself on the Map -- Chapter 2: Introduce Yourself with a Sound Bite -- Chapter 3: Your Campaign Starts with You -- Chapter 4: Build Relationships to Build Empires -- Chapter 5: Zero In on Your Market-Save Time, Money, and Aggravation -- Chapter 6: Press Releases: Grab 'Em Fast and Don't Let Go -- Chapter 7: Media Lists: Play the Numbers Game -- Chapter 8: Media Kits-Guerrilla Style -- Chapter 9: Follow Up, Follow Up, Follow Up Chapter 10: Fifteen Things the Media Loves-and Fifteen Things It Hates -- Chapter 11: Find Your Uniqueness and Capitalize on It -- Chapter 12: Promote Early, Forcefully, and Fast -- Chapter 13: Set a Campaign Budget and Timeline -- Chapter 14: Training for Today's Media -- Chapter 15: Always Be Too Prepared for an Interview -- Chapter 16: Prepare for the Unpleasant -- Chapter 17: Keep Up to Date! -- Chapter 18: Think "Headlines" -- Chapter 19: Participate in Special Events -- Chapter 20: Get Others to Spread the Word -- Chapter 21: Utilize Ethnic, Race-Based, and Specialized Groups Chapter 22: Get Published -- Chapter 23: Design a Seminar -- Chapter 24: Teleseminars and Virtual Tours -- Chapter 25: Become a Public Speaker -- Chapter 26: Radio: How to Get Booked, Get On-Air, and Start Your Own Program -- Chapter 27: Online Publicity Strategies -- Chapter 28: Grow Your Business with a Website -- Chapter 29: Welcome to the Blogosphere -- Chapter 30: Podcasts: Send Out Your Message and Reel In Publicity -- Chapter 31: E-mail Blasts and Other Online Options -- Chapter 32: Growing Pains-How to Hire the Right PR People Chapter 33: Crises Control-Confront Disasters and Turn Them Around -- Chapter 34: Conclusion -- Appendix A: Newsletters -- Appendix B: The Guerrilla Marketing Hall of Fame -- Appendix C: Reference Materials -- Press Release -- Press Release For Karen Simmons -- Press Release For Offshore -- Fact Sheet About Autism Today -- Facts And Tips After You Say 'I Do' -- Oil Industry -- Biography: Karen Simmons -- Biography: Don Corace -- Biography: Carol Bruess, Ph.d. -- Story Angles: 20 Story Angles -- Q & A: Karen Simmons -- Q&A: Don Corace -- Testimonials Praise For Books By Karen Simmons About the Authors -- Rick's Resources Guerrilla Publicity - a well-known child of the Guerrilla Marketing Series-is an easy to use book that is perfect for every level of knowledge. Industrial publicity. http://id.loc.gov/authorities/subjects/sh85065926 Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Publicité industrielle. Marketing. marketing. aat Advertising fast Industrial publicity fast Marketing fast Frishman, Rick, 1954- author. https://id.oclc.org/worldcat/entity/E39PCjDTKtp7tYt3CX6x86h9wC http://id.loc.gov/authorities/names/n00033835 Lublin, Jill, author. http://id.loc.gov/authorities/names/n2002094088 has work: Guerrilla publicity (Text) https://id.oclc.org/worldcat/entity/E39PCFPtDxM8C4B3GFRVmwpGxP https://id.oclc.org/worldcat/ontology/hasWork FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2515776 Volltext |
| spellingShingle | Levinson, Jay Conrad Frishman, Rick, 1954- Lublin, Jill Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars / Intro -- Title -- Copyright -- Acknowledgments -- Contents -- Introduction to the Third Edition -- Introduction to the Second Edition -- Chapter 1: Put Yourself on the Map -- Chapter 2: Introduce Yourself with a Sound Bite -- Chapter 3: Your Campaign Starts with You -- Chapter 4: Build Relationships to Build Empires -- Chapter 5: Zero In on Your Market-Save Time, Money, and Aggravation -- Chapter 6: Press Releases: Grab 'Em Fast and Don't Let Go -- Chapter 7: Media Lists: Play the Numbers Game -- Chapter 8: Media Kits-Guerrilla Style -- Chapter 9: Follow Up, Follow Up, Follow Up Chapter 10: Fifteen Things the Media Loves-and Fifteen Things It Hates -- Chapter 11: Find Your Uniqueness and Capitalize on It -- Chapter 12: Promote Early, Forcefully, and Fast -- Chapter 13: Set a Campaign Budget and Timeline -- Chapter 14: Training for Today's Media -- Chapter 15: Always Be Too Prepared for an Interview -- Chapter 16: Prepare for the Unpleasant -- Chapter 17: Keep Up to Date! -- Chapter 18: Think "Headlines" -- Chapter 19: Participate in Special Events -- Chapter 20: Get Others to Spread the Word -- Chapter 21: Utilize Ethnic, Race-Based, and Specialized Groups Chapter 22: Get Published -- Chapter 23: Design a Seminar -- Chapter 24: Teleseminars and Virtual Tours -- Chapter 25: Become a Public Speaker -- Chapter 26: Radio: How to Get Booked, Get On-Air, and Start Your Own Program -- Chapter 27: Online Publicity Strategies -- Chapter 28: Grow Your Business with a Website -- Chapter 29: Welcome to the Blogosphere -- Chapter 30: Podcasts: Send Out Your Message and Reel In Publicity -- Chapter 31: E-mail Blasts and Other Online Options -- Chapter 32: Growing Pains-How to Hire the Right PR People Chapter 33: Crises Control-Confront Disasters and Turn Them Around -- Chapter 34: Conclusion -- Appendix A: Newsletters -- Appendix B: The Guerrilla Marketing Hall of Fame -- Appendix C: Reference Materials -- Press Release -- Press Release For Karen Simmons -- Press Release For Offshore -- Fact Sheet About Autism Today -- Facts And Tips After You Say 'I Do' -- Oil Industry -- Biography: Karen Simmons -- Biography: Don Corace -- Biography: Carol Bruess, Ph.d. -- Story Angles: 20 Story Angles -- Q & A: Karen Simmons -- Q&A: Don Corace -- Testimonials Praise For Books By Karen Simmons About the Authors -- Rick's Resources Industrial publicity. http://id.loc.gov/authorities/subjects/sh85065926 Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Publicité industrielle. Marketing. marketing. aat Advertising fast Industrial publicity fast Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85065926 http://id.loc.gov/authorities/subjects/sh85001086 http://id.loc.gov/authorities/subjects/sh85081333 https://id.nlm.nih.gov/mesh/D040541 |
| title | Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars / |
| title_auth | Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars / |
| title_exact_search | Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars / |
| title_full | Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars / by Jay Conrad Levinson, Rick Frishman and Jill Lublin. |
| title_fullStr | Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars / by Jay Conrad Levinson, Rick Frishman and Jill Lublin. |
| title_full_unstemmed | Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars / by Jay Conrad Levinson, Rick Frishman and Jill Lublin. |
| title_short | Guerrilla publicity : |
| title_sort | guerrilla publicity hundreds of sure fire tactics to get maximum sales for minimum dollars |
| title_sub | hundreds of sure-fire tactics to get maximum sales for minimum dollars / |
| topic | Industrial publicity. http://id.loc.gov/authorities/subjects/sh85065926 Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Publicité industrielle. Marketing. marketing. aat Advertising fast Industrial publicity fast Marketing fast |
| topic_facet | Industrial publicity. Advertising. Marketing. Marketing Publicité industrielle. marketing. Advertising Industrial publicity |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2515776 |
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