The language of branding /:
The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature of ""Branding in Commerce and Marketing"" is the fresh look at branding architecture, i.e., alternative brand naming strategies, along with proposals...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Nova Science Publishers,
c2010.
|
| Schriftenreihe: | Management science--theory and applications series.
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature of ""Branding in Commerce and Marketing"" is the fresh look at branding architecture, i.e., alternative brand naming strategies, along with proposals for making brand structuring and interpretation more coherent. This new and unique book dissects some vexing conceptual and even semantic issues surrounding the venerable word ""brand"" itself and explores the usefulness of the conception of branding. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781616688950 1616688955 |
Internformat
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| 520 | |a The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature of ""Branding in Commerce and Marketing"" is the fresh look at branding architecture, i.e., alternative brand naming strategies, along with proposals for making brand structuring and interpretation more coherent. This new and unique book dissects some vexing conceptual and even semantic issues surrounding the venerable word ""brand"" itself and explores the usefulness of the conception of branding. | ||
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| author | Gaski, John F. |
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| callnumber-first | H - Social Science |
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| contents | The problem and implications -- Structural subtleties -- Situation assessment and context -- Toward resolution. |
| ctrlnum | (OCoLC)1162494652 |
| dewey-full | 658.8/27 |
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| id | ZDB-4-EBU-on1162494652 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T14:28:10Z |
| institution | BVB |
| isbn | 9781616688950 1616688955 |
| language | English |
| lccn | 2020678351 |
| oclc_num | 1162494652 |
| open_access_boolean | |
| owner | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
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| physical | 1 online resource |
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| publishDate | 2010 |
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| publisher | Nova Science Publishers, |
| record_format | marc |
| series | Management science--theory and applications series. |
| series2 | Management Science - Therory and Applications |
| spelling | Gaski, John F. The language of branding / John F. Gaski. New York : Nova Science Publishers, c2010. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Management Science - Therory and Applications Includes bibliographical references and index. The problem and implications -- Structural subtleties -- Situation assessment and context -- Toward resolution. Description based on print version record. The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature of ""Branding in Commerce and Marketing"" is the fresh look at branding architecture, i.e., alternative brand naming strategies, along with proposals for making brand structuring and interpretation more coherent. This new and unique book dissects some vexing conceptual and even semantic issues surrounding the venerable word ""brand"" itself and explores the usefulness of the conception of branding. English. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast has work: The language of branding (Text) https://id.oclc.org/worldcat/entity/E39PCGtdHXrYbXxPYjTPhdPFw3 https://id.oclc.org/worldcat/ontology/hasWork Print version: The language of branding New York : Nova Science Publishers, c2010. 9781616685942 (softcover) (DLC) 2010012181 Management science--theory and applications series. http://id.loc.gov/authorities/names/no2010119371 |
| spellingShingle | Gaski, John F. The language of branding / Management science--theory and applications series. The problem and implications -- Structural subtleties -- Situation assessment and context -- Toward resolution. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007006470 |
| title | The language of branding / |
| title_auth | The language of branding / |
| title_exact_search | The language of branding / |
| title_full | The language of branding / John F. Gaski. |
| title_fullStr | The language of branding / John F. Gaski. |
| title_full_unstemmed | The language of branding / John F. Gaski. |
| title_short | The language of branding / |
| title_sort | the language of branding |
| topic | Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast |
| topic_facet | Branding (Marketing) Stratégie de marque. branding. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. |
| work_keys_str_mv | AT gaskijohnf thelanguageofbranding |