A world gone social :: how companies must adapt to survive /
The impact of the Social Media Revolution on the business world cannot be underestimated. Social is the catalyst in an extinction event--and business will never be the same. Offering an eye-opening look at the fundamental and powerful changes the social collaboration era has set in motion, A World G...
Gespeichert in:
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| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
AMACOM, American Management Association,
[2014]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The impact of the Social Media Revolution on the business world cannot be underestimated. Social is the catalyst in an extinction event--and business will never be the same. Offering an eye-opening look at the fundamental and powerful changes the social collaboration era has set in motion, A World Gone Social examines how: customers now have the power; engagement--with partners, employees, and customers--has become a requirement; relationship- and community-building wins customers and creates brand ambassadors; nimble and small is the new competitive advantage; command-and-control leadership i. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references (pages 227-231) and index. |
| ISBN: | 9780814433270 0814433278 |
Internformat
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| 245 | 1 | 2 | |a A world gone social : |b how companies must adapt to survive / |c Ted Coine, Mark Babbitt. |
| 264 | 1 | |a New York : |b AMACOM, American Management Association, |c [2014] | |
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| 504 | |a Includes bibliographical references (pages 227-231) and index. | ||
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| 505 | 0 | |a Cover; Title; Copyright; Contents; SECTION I; CHAPTER 1 Welcome to the Social Age; They're Missing Something. Something Big; The Social Leader; Welcome to the Social Age; Industrial Age vs. Social Age; Social Isn't All Roses and Rainbows; Stan Phelps's Purple Goldfish; CHAPTER 2 The Customer Holds All the Cards; A Precedent Set: United Breaks Guitars; Burning Money; Too Fat to Fly Southwest; The Amplifier Only Gets Louder; Not So Fast . . .; Lesson Learned, Thank You, BofA; How Do You Use the Social Media Hammer?; CHAPTER 3 The Social Employee: Good, Bad, and Way Past Ugly | |
| 505 | 8 | |a The Good: A New VoiceThe Dedicated Amplifiers; Tweets Gone Bad: Beware the Virtual Lynch Mob; How Far Is Too Far?; Rogue Tweeters: Way Past Ugly; CHAPTER 4 The Evolution of Social Recruiting; Social Recruiting: Disrupter; The Résumé Black Hole; What Is Social Recruiting?; How Is This More Human?; Beware the Social Recruiting Puritans; Is Social Recruiting a Dinosaur Killer?; Why Does Social Recruiting Really Work?; Employee Referrals = Recruiting Gold Mine; Social Recruiting on Steroids; What Is the ROI of Social Recruiting?; CHAPTER 5 The Engagement Era; It All Starts with the Employees | |
| 505 | 8 | |a What Used to Be Considered EngagementEngagement Was Always a Top-Down Leadership Issue; Social as Ears, Eyes, and Mouth; Can Social Help You Out-Zappos Zappos?; CHAPTER 6 It Takes a Community; The Power of Community; Leading in the Engagement Era: Through Community; Advocates, Champions, and Ambassadors; Drama Queens, Divas, and Those Pesky Trolls; If Only Trolls Were the Only Problem; What Is the ROI on ""Community""?; SECTION II; CHAPTER 7 The Death of Large; Those Unwilling to Change Will Cease to Exist; Agrarian to Industrial; Is the Industrial Century Behind Us? | |
| 505 | 8 | |a We're Already Surrounded by ""Nano""Can Your Company Innovate This Fast?; The Perfect Killer App; Go Nano or Go Home; We Repeat: Not All Roses and Rainbows; The Death of Large Is More Than Speculation; Hence, the Death of Large; CHAPTER 8 Flat: The New Black?; What If Every Employee Made Big Decisions?; From Zombie Slaying to Tomato Processing; Can Flat Scale?; Flat: More Than Just an Intriguing Concept?; Employees Perform Better in Flat Organizations; Change Is the Result of Insurmountable Market Pressure; How Do You Flatten Hierarchies?; Going Flat Can Hurt | |
| 505 | 8 | |a First, Go Flatter ... Then a Little FlatterFlat Will Be the New Black; CHAPTER 9 The OPEN Challenge (Ordinary People, Extraordinary Network); OPEN: Ordinary People Extraordinary Network; Six Degrees of Separation Is Down to Two; So, Are Experts Obsolete?; Tapping the Power of OPEN; OPEN Experience, Nano Operations; Crafting Your Own Constellation Through OPEN; The Social Age Holy Grail: OPEN Within OPEN; Ready to Thrive?; SECTION III; CHAPTER 10 The Social Leader: A Blue Unicorn?; A Leader Could Learn ... a Lot; How Social Is Your CEO?; Beware the Insincere Social Leader | |
| 520 | |a The impact of the Social Media Revolution on the business world cannot be underestimated. Social is the catalyst in an extinction event--and business will never be the same. Offering an eye-opening look at the fundamental and powerful changes the social collaboration era has set in motion, A World Gone Social examines how: customers now have the power; engagement--with partners, employees, and customers--has become a requirement; relationship- and community-building wins customers and creates brand ambassadors; nimble and small is the new competitive advantage; command-and-control leadership i. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Social networks. |0 http://id.loc.gov/authorities/subjects/sh87002172 | |
| 650 | 0 | |a Strategic planning. |0 http://id.loc.gov/authorities/subjects/sh85128511 | |
| 650 | 0 | |a Success in business. |0 http://id.loc.gov/authorities/subjects/sh85129589 | |
| 650 | 2 | |a Social Support |0 https://id.nlm.nih.gov/mesh/D012944 | |
| 650 | 6 | |a Réseaux sociaux. | |
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| 650 | 6 | |a Succès dans les affaires. | |
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| 700 | 1 | |a Babbitt, Mark. | |
| 776 | 0 | 8 | |i Print version: |t A world gone social. |d New York : AMACOM, American Management Association, [2014] |z 9780814433263 |w (DLC) 2014015350 |
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| author | Coine, Ted |
| author2 | Babbitt, Mark |
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| callnumber-first | H - Social Science |
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| contents | Cover; Title; Copyright; Contents; SECTION I; CHAPTER 1 Welcome to the Social Age; They're Missing Something. Something Big; The Social Leader; Welcome to the Social Age; Industrial Age vs. Social Age; Social Isn't All Roses and Rainbows; Stan Phelps's Purple Goldfish; CHAPTER 2 The Customer Holds All the Cards; A Precedent Set: United Breaks Guitars; Burning Money; Too Fat to Fly Southwest; The Amplifier Only Gets Louder; Not So Fast . . .; Lesson Learned, Thank You, BofA; How Do You Use the Social Media Hammer?; CHAPTER 3 The Social Employee: Good, Bad, and Way Past Ugly The Good: A New VoiceThe Dedicated Amplifiers; Tweets Gone Bad: Beware the Virtual Lynch Mob; How Far Is Too Far?; Rogue Tweeters: Way Past Ugly; CHAPTER 4 The Evolution of Social Recruiting; Social Recruiting: Disrupter; The Résumé Black Hole; What Is Social Recruiting?; How Is This More Human?; Beware the Social Recruiting Puritans; Is Social Recruiting a Dinosaur Killer?; Why Does Social Recruiting Really Work?; Employee Referrals = Recruiting Gold Mine; Social Recruiting on Steroids; What Is the ROI of Social Recruiting?; CHAPTER 5 The Engagement Era; It All Starts with the Employees What Used to Be Considered EngagementEngagement Was Always a Top-Down Leadership Issue; Social as Ears, Eyes, and Mouth; Can Social Help You Out-Zappos Zappos?; CHAPTER 6 It Takes a Community; The Power of Community; Leading in the Engagement Era: Through Community; Advocates, Champions, and Ambassadors; Drama Queens, Divas, and Those Pesky Trolls; If Only Trolls Were the Only Problem; What Is the ROI on ""Community""?; SECTION II; CHAPTER 7 The Death of Large; Those Unwilling to Change Will Cease to Exist; Agrarian to Industrial; Is the Industrial Century Behind Us? We're Already Surrounded by ""Nano""Can Your Company Innovate This Fast?; The Perfect Killer App; Go Nano or Go Home; We Repeat: Not All Roses and Rainbows; The Death of Large Is More Than Speculation; Hence, the Death of Large; CHAPTER 8 Flat: The New Black?; What If Every Employee Made Big Decisions?; From Zombie Slaying to Tomato Processing; Can Flat Scale?; Flat: More Than Just an Intriguing Concept?; Employees Perform Better in Flat Organizations; Change Is the Result of Insurmountable Market Pressure; How Do You Flatten Hierarchies?; Going Flat Can Hurt First, Go Flatter ... Then a Little FlatterFlat Will Be the New Black; CHAPTER 9 The OPEN Challenge (Ordinary People, Extraordinary Network); OPEN: Ordinary People Extraordinary Network; Six Degrees of Separation Is Down to Two; So, Are Experts Obsolete?; Tapping the Power of OPEN; OPEN Experience, Nano Operations; Crafting Your Own Constellation Through OPEN; The Social Age Holy Grail: OPEN Within OPEN; Ready to Thrive?; SECTION III; CHAPTER 10 The Social Leader: A Blue Unicorn?; A Leader Could Learn ... a Lot; How Social Is Your CEO?; Beware the Insincere Social Leader |
| ctrlnum | (OCoLC)1162084018 |
| dewey-full | 302.30285 |
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| dewey-ones | 302 - Social interaction |
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| discipline | Soziologie |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:37Z |
| institution | BVB |
| isbn | 9780814433270 0814433278 |
| language | English |
| lccn | 2020690311 |
| oclc_num | 1162084018 |
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| publishDate | 2014 |
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| publisher | AMACOM, American Management Association, |
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| spelling | Coine, Ted. A world gone social : how companies must adapt to survive / Ted Coine, Mark Babbitt. New York : AMACOM, American Management Association, [2014] 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 227-231) and index. Print version record. Cover; Title; Copyright; Contents; SECTION I; CHAPTER 1 Welcome to the Social Age; They're Missing Something. Something Big; The Social Leader; Welcome to the Social Age; Industrial Age vs. Social Age; Social Isn't All Roses and Rainbows; Stan Phelps's Purple Goldfish; CHAPTER 2 The Customer Holds All the Cards; A Precedent Set: United Breaks Guitars; Burning Money; Too Fat to Fly Southwest; The Amplifier Only Gets Louder; Not So Fast . . .; Lesson Learned, Thank You, BofA; How Do You Use the Social Media Hammer?; CHAPTER 3 The Social Employee: Good, Bad, and Way Past Ugly The Good: A New VoiceThe Dedicated Amplifiers; Tweets Gone Bad: Beware the Virtual Lynch Mob; How Far Is Too Far?; Rogue Tweeters: Way Past Ugly; CHAPTER 4 The Evolution of Social Recruiting; Social Recruiting: Disrupter; The Résumé Black Hole; What Is Social Recruiting?; How Is This More Human?; Beware the Social Recruiting Puritans; Is Social Recruiting a Dinosaur Killer?; Why Does Social Recruiting Really Work?; Employee Referrals = Recruiting Gold Mine; Social Recruiting on Steroids; What Is the ROI of Social Recruiting?; CHAPTER 5 The Engagement Era; It All Starts with the Employees What Used to Be Considered EngagementEngagement Was Always a Top-Down Leadership Issue; Social as Ears, Eyes, and Mouth; Can Social Help You Out-Zappos Zappos?; CHAPTER 6 It Takes a Community; The Power of Community; Leading in the Engagement Era: Through Community; Advocates, Champions, and Ambassadors; Drama Queens, Divas, and Those Pesky Trolls; If Only Trolls Were the Only Problem; What Is the ROI on ""Community""?; SECTION II; CHAPTER 7 The Death of Large; Those Unwilling to Change Will Cease to Exist; Agrarian to Industrial; Is the Industrial Century Behind Us? We're Already Surrounded by ""Nano""Can Your Company Innovate This Fast?; The Perfect Killer App; Go Nano or Go Home; We Repeat: Not All Roses and Rainbows; The Death of Large Is More Than Speculation; Hence, the Death of Large; CHAPTER 8 Flat: The New Black?; What If Every Employee Made Big Decisions?; From Zombie Slaying to Tomato Processing; Can Flat Scale?; Flat: More Than Just an Intriguing Concept?; Employees Perform Better in Flat Organizations; Change Is the Result of Insurmountable Market Pressure; How Do You Flatten Hierarchies?; Going Flat Can Hurt First, Go Flatter ... Then a Little FlatterFlat Will Be the New Black; CHAPTER 9 The OPEN Challenge (Ordinary People, Extraordinary Network); OPEN: Ordinary People Extraordinary Network; Six Degrees of Separation Is Down to Two; So, Are Experts Obsolete?; Tapping the Power of OPEN; OPEN Experience, Nano Operations; Crafting Your Own Constellation Through OPEN; The Social Age Holy Grail: OPEN Within OPEN; Ready to Thrive?; SECTION III; CHAPTER 10 The Social Leader: A Blue Unicorn?; A Leader Could Learn ... a Lot; How Social Is Your CEO?; Beware the Insincere Social Leader The impact of the Social Media Revolution on the business world cannot be underestimated. Social is the catalyst in an extinction event--and business will never be the same. Offering an eye-opening look at the fundamental and powerful changes the social collaboration era has set in motion, A World Gone Social examines how: customers now have the power; engagement--with partners, employees, and customers--has become a requirement; relationship- and community-building wins customers and creates brand ambassadors; nimble and small is the new competitive advantage; command-and-control leadership i. English. Social networks. http://id.loc.gov/authorities/subjects/sh87002172 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Success in business. http://id.loc.gov/authorities/subjects/sh85129589 Social Support https://id.nlm.nih.gov/mesh/D012944 Réseaux sociaux. Planification stratégique. Succès dans les affaires. PSYCHOLOGY Social Psychology. bisacsh Social networks fast Strategic planning fast Success in business fast Electronic book. Babbitt, Mark. Print version: A world gone social. New York : AMACOM, American Management Association, [2014] 9780814433263 (DLC) 2014015350 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=686815 Volltext |
| spellingShingle | Coine, Ted A world gone social : how companies must adapt to survive / Cover; Title; Copyright; Contents; SECTION I; CHAPTER 1 Welcome to the Social Age; They're Missing Something. Something Big; The Social Leader; Welcome to the Social Age; Industrial Age vs. Social Age; Social Isn't All Roses and Rainbows; Stan Phelps's Purple Goldfish; CHAPTER 2 The Customer Holds All the Cards; A Precedent Set: United Breaks Guitars; Burning Money; Too Fat to Fly Southwest; The Amplifier Only Gets Louder; Not So Fast . . .; Lesson Learned, Thank You, BofA; How Do You Use the Social Media Hammer?; CHAPTER 3 The Social Employee: Good, Bad, and Way Past Ugly The Good: A New VoiceThe Dedicated Amplifiers; Tweets Gone Bad: Beware the Virtual Lynch Mob; How Far Is Too Far?; Rogue Tweeters: Way Past Ugly; CHAPTER 4 The Evolution of Social Recruiting; Social Recruiting: Disrupter; The Résumé Black Hole; What Is Social Recruiting?; How Is This More Human?; Beware the Social Recruiting Puritans; Is Social Recruiting a Dinosaur Killer?; Why Does Social Recruiting Really Work?; Employee Referrals = Recruiting Gold Mine; Social Recruiting on Steroids; What Is the ROI of Social Recruiting?; CHAPTER 5 The Engagement Era; It All Starts with the Employees What Used to Be Considered EngagementEngagement Was Always a Top-Down Leadership Issue; Social as Ears, Eyes, and Mouth; Can Social Help You Out-Zappos Zappos?; CHAPTER 6 It Takes a Community; The Power of Community; Leading in the Engagement Era: Through Community; Advocates, Champions, and Ambassadors; Drama Queens, Divas, and Those Pesky Trolls; If Only Trolls Were the Only Problem; What Is the ROI on ""Community""?; SECTION II; CHAPTER 7 The Death of Large; Those Unwilling to Change Will Cease to Exist; Agrarian to Industrial; Is the Industrial Century Behind Us? We're Already Surrounded by ""Nano""Can Your Company Innovate This Fast?; The Perfect Killer App; Go Nano or Go Home; We Repeat: Not All Roses and Rainbows; The Death of Large Is More Than Speculation; Hence, the Death of Large; CHAPTER 8 Flat: The New Black?; What If Every Employee Made Big Decisions?; From Zombie Slaying to Tomato Processing; Can Flat Scale?; Flat: More Than Just an Intriguing Concept?; Employees Perform Better in Flat Organizations; Change Is the Result of Insurmountable Market Pressure; How Do You Flatten Hierarchies?; Going Flat Can Hurt First, Go Flatter ... Then a Little FlatterFlat Will Be the New Black; CHAPTER 9 The OPEN Challenge (Ordinary People, Extraordinary Network); OPEN: Ordinary People Extraordinary Network; Six Degrees of Separation Is Down to Two; So, Are Experts Obsolete?; Tapping the Power of OPEN; OPEN Experience, Nano Operations; Crafting Your Own Constellation Through OPEN; The Social Age Holy Grail: OPEN Within OPEN; Ready to Thrive?; SECTION III; CHAPTER 10 The Social Leader: A Blue Unicorn?; A Leader Could Learn ... a Lot; How Social Is Your CEO?; Beware the Insincere Social Leader Social networks. http://id.loc.gov/authorities/subjects/sh87002172 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Success in business. http://id.loc.gov/authorities/subjects/sh85129589 Social Support https://id.nlm.nih.gov/mesh/D012944 Réseaux sociaux. Planification stratégique. Succès dans les affaires. PSYCHOLOGY Social Psychology. bisacsh Social networks fast Strategic planning fast Success in business fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh87002172 http://id.loc.gov/authorities/subjects/sh85128511 http://id.loc.gov/authorities/subjects/sh85129589 https://id.nlm.nih.gov/mesh/D012944 |
| title | A world gone social : how companies must adapt to survive / |
| title_auth | A world gone social : how companies must adapt to survive / |
| title_exact_search | A world gone social : how companies must adapt to survive / |
| title_full | A world gone social : how companies must adapt to survive / Ted Coine, Mark Babbitt. |
| title_fullStr | A world gone social : how companies must adapt to survive / Ted Coine, Mark Babbitt. |
| title_full_unstemmed | A world gone social : how companies must adapt to survive / Ted Coine, Mark Babbitt. |
| title_short | A world gone social : |
| title_sort | world gone social how companies must adapt to survive |
| title_sub | how companies must adapt to survive / |
| topic | Social networks. http://id.loc.gov/authorities/subjects/sh87002172 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Success in business. http://id.loc.gov/authorities/subjects/sh85129589 Social Support https://id.nlm.nih.gov/mesh/D012944 Réseaux sociaux. Planification stratégique. Succès dans les affaires. PSYCHOLOGY Social Psychology. bisacsh Social networks fast Strategic planning fast Success in business fast |
| topic_facet | Social networks. Strategic planning. Success in business. Social Support Réseaux sociaux. Planification stratégique. Succès dans les affaires. PSYCHOLOGY Social Psychology. Social networks Strategic planning Success in business Electronic book. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=686815 |
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