No B.S. guide to direct response social media marketing :: the ultimate no holds barred guide to producing measurable, monetizable results with social media marketing /
"To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of thei...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Irvine :
Entrepreneur Press,
2020.
|
| Edition: | Second edition. |
| Series: | No B.S. series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are - another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums. This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales"-- |
| Item Description: | Includes index. |
| Physical Description: | 1 online resource |
| ISBN: | 9781613084199 1613084196 |
Staff View
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-on1151767893 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 200423s2020 cau o 001 0 eng d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d TEFOD |d UKAHL |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 020 | |a 9781613084199 |q (electronic bk.) | ||
| 020 | |a 1613084196 |q (electronic bk.) | ||
| 020 | |z 9781599186627 | ||
| 020 | |z 1599186624 | ||
| 035 | |a (OCoLC)1151767893 | ||
| 037 | |a 4328B80A-33E8-4894-B4A1-C5CF885160F1 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HF5415.126 |b .K463 2020eb | |
| 082 | 7 | |a 658.8/72 |2 23 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Kennedy, Dan S., |e author. | |
| 245 | 1 | 0 | |a No B.S. guide to direct response social media marketing : |b the ultimate no holds barred guide to producing measurable, monetizable results with social media marketing / |c by Dan S. Kennedy and Kim Walsh-Phillips. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a Irvine : |b Entrepreneur Press, |c 2020. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a No B.S. | |
| 500 | |a Includes index. | ||
| 520 | |a "To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are - another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums. This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales"-- |c Provided by publisher | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Direct marketing. |0 http://id.loc.gov/authorities/subjects/sh85038256 | |
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Social media. |0 http://id.loc.gov/authorities/subjects/sh2006007023 | |
| 650 | 6 | |a Marketing direct. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a Direct marketing |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 700 | 1 | |a Walsh-Phillips, Kim, |e author. | |
| 758 | |i has work: |a No B.S. guide to direct response social media marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH7HkT4P7hqmhQhD6H3QD3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Kennedy, Dan S. |t No B.S. guide to direct response social media marketing. |b Second edition. |d Irvine : Entrepreneur Press, 2020 |z 9781599186627 |w (DLC) 2020000851 |w (OCoLC)1137178552 |
| 830 | 0 | |a No B.S. series. |0 http://id.loc.gov/authorities/names/no2009005607 | |
| 966 | 4 | 0 | |l DE-862 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2450561 |3 Volltext |
| 966 | 4 | 0 | |l DE-863 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2450561 |3 Volltext |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH37771562 | ||
| 938 | |a EBSCOhost |b EBSC |n 2450561 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Record in the Search Index
| DE-BY-FWS_katkey | ZDB-4-EBU-on1151767893 |
|---|---|
| _version_ | 1826942447911960577 |
| adam_text | |
| any_adam_object | |
| author | Kennedy, Dan S. Walsh-Phillips, Kim |
| author_facet | Kennedy, Dan S. Walsh-Phillips, Kim |
| author_role | aut aut |
| author_sort | Kennedy, Dan S. |
| author_variant | d s k ds dsk k w p kwp |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.126 .K463 2020eb |
| callnumber-search | HF5415.126 .K463 2020eb |
| callnumber-sort | HF 45415.126 K463 42020EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)1151767893 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03882cam a2200577 i 4500</leader><controlfield tag="001">ZDB-4-EBU-on1151767893</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu---unuuu</controlfield><controlfield tag="008">200423s2020 cau o 001 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">N$T</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">N$T</subfield><subfield code="d">TEFOD</subfield><subfield code="d">UKAHL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781613084199</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1613084196</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781599186627</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1599186624</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1151767893</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">4328B80A-33E8-4894-B4A1-C5CF885160F1</subfield><subfield code="b">OverDrive, Inc.</subfield><subfield code="n">http://www.overdrive.com</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.126</subfield><subfield code="b">.K463 2020eb</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kennedy, Dan S.,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">No B.S. guide to direct response social media marketing :</subfield><subfield code="b">the ultimate no holds barred guide to producing measurable, monetizable results with social media marketing /</subfield><subfield code="c">by Dan S. Kennedy and Kim Walsh-Phillips.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second edition.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Irvine :</subfield><subfield code="b">Entrepreneur Press,</subfield><subfield code="c">2020.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">No B.S.</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are - another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums. This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales"--</subfield><subfield code="c">Provided by publisher</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Direct marketing.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85038256</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh95005028</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Social media.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh2006007023</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing direct.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing sur Internet.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Médias sociaux.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">social media.</subfield><subfield code="2">aat</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Direct marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internet marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Social media</subfield><subfield code="2">fast</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Walsh-Phillips, Kim,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">No B.S. guide to direct response social media marketing (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCH7HkT4P7hqmhQhD6H3QD3</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Kennedy, Dan S.</subfield><subfield code="t">No B.S. guide to direct response social media marketing.</subfield><subfield code="b">Second edition.</subfield><subfield code="d">Irvine : Entrepreneur Press, 2020</subfield><subfield code="z">9781599186627</subfield><subfield code="w">(DLC) 2020000851</subfield><subfield code="w">(OCoLC)1137178552</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">No B.S. series.</subfield><subfield code="0">http://id.loc.gov/authorities/names/no2009005607</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-862</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2450561</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-863</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2450561</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH37771562</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">2450561</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-862</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBU-on1151767893 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:28:10Z |
| institution | BVB |
| isbn | 9781613084199 1613084196 |
| language | English |
| oclc_num | 1151767893 |
| open_access_boolean | |
| owner | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 online resource |
| psigel | ZDB-4-EBU FWS_PDA_EBU ZDB-4-EBU |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Entrepreneur Press, |
| record_format | marc |
| series | No B.S. series. |
| series2 | No B.S. |
| spelling | Kennedy, Dan S., author. No B.S. guide to direct response social media marketing : the ultimate no holds barred guide to producing measurable, monetizable results with social media marketing / by Dan S. Kennedy and Kim Walsh-Phillips. Second edition. Irvine : Entrepreneur Press, 2020. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier No B.S. Includes index. "To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are - another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums. This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales"-- Provided by publisher Print version record. Direct marketing. http://id.loc.gov/authorities/subjects/sh85038256 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Marketing direct. Marketing sur Internet. Médias sociaux. social media. aat Direct marketing fast Internet marketing fast Social media fast Walsh-Phillips, Kim, author. has work: No B.S. guide to direct response social media marketing (Text) https://id.oclc.org/worldcat/entity/E39PCH7HkT4P7hqmhQhD6H3QD3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Kennedy, Dan S. No B.S. guide to direct response social media marketing. Second edition. Irvine : Entrepreneur Press, 2020 9781599186627 (DLC) 2020000851 (OCoLC)1137178552 No B.S. series. http://id.loc.gov/authorities/names/no2009005607 |
| spellingShingle | Kennedy, Dan S. Walsh-Phillips, Kim No B.S. guide to direct response social media marketing : the ultimate no holds barred guide to producing measurable, monetizable results with social media marketing / No B.S. series. Direct marketing. http://id.loc.gov/authorities/subjects/sh85038256 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Marketing direct. Marketing sur Internet. Médias sociaux. social media. aat Direct marketing fast Internet marketing fast Social media fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85038256 http://id.loc.gov/authorities/subjects/sh95005028 http://id.loc.gov/authorities/subjects/sh2006007023 |
| title | No B.S. guide to direct response social media marketing : the ultimate no holds barred guide to producing measurable, monetizable results with social media marketing / |
| title_auth | No B.S. guide to direct response social media marketing : the ultimate no holds barred guide to producing measurable, monetizable results with social media marketing / |
| title_exact_search | No B.S. guide to direct response social media marketing : the ultimate no holds barred guide to producing measurable, monetizable results with social media marketing / |
| title_full | No B.S. guide to direct response social media marketing : the ultimate no holds barred guide to producing measurable, monetizable results with social media marketing / by Dan S. Kennedy and Kim Walsh-Phillips. |
| title_fullStr | No B.S. guide to direct response social media marketing : the ultimate no holds barred guide to producing measurable, monetizable results with social media marketing / by Dan S. Kennedy and Kim Walsh-Phillips. |
| title_full_unstemmed | No B.S. guide to direct response social media marketing : the ultimate no holds barred guide to producing measurable, monetizable results with social media marketing / by Dan S. Kennedy and Kim Walsh-Phillips. |
| title_short | No B.S. guide to direct response social media marketing : |
| title_sort | no b s guide to direct response social media marketing the ultimate no holds barred guide to producing measurable monetizable results with social media marketing |
| title_sub | the ultimate no holds barred guide to producing measurable, monetizable results with social media marketing / |
| topic | Direct marketing. http://id.loc.gov/authorities/subjects/sh85038256 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Marketing direct. Marketing sur Internet. Médias sociaux. social media. aat Direct marketing fast Internet marketing fast Social media fast |
| topic_facet | Direct marketing. Internet marketing. Social media. Marketing direct. Marketing sur Internet. Médias sociaux. social media. Direct marketing Internet marketing Social media |
| work_keys_str_mv | AT kennedydans nobsguidetodirectresponsesocialmediamarketingtheultimatenoholdsbarredguidetoproducingmeasurablemonetizableresultswithsocialmediamarketing AT walshphillipskim nobsguidetodirectresponsesocialmediamarketingtheultimatenoholdsbarredguidetoproducingmeasurablemonetizableresultswithsocialmediamarketing |