Touch :: building your brand in the experience economy /
From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences ""the new luxury"". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms custo...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore :
Marshall Cavendish Business,
[2020]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences ""the new luxury"". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer Jörg Dietzel writes the playbook for creating brand experiences - based on over 30 years of experience working with blue chip clients in Europe, the United States and Asia. The book is illustrated by case studies drawn from t |
| Beschreibung: | 1 online resource |
| ISBN: | 981486899X 9789814868990 |
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| 505 | 0 | |a Introduction -- CHAPTER 1 The Bespoke Experience -- Chapter 2 The Social Experience -- Chapter 3 The Event Experience -- Chapter 4 The brick-and-mortar shop experience -- Chapter 5 The Heritage Experience -- Chapter 6 The Cultural Experience -- Chapter 7 The Service Experience -- Chapter 8 The Digital Experience -- Chapter 9 The Overall brand experience -- Chapter 10 Experiences and Cultural Moments -- About the Author. | |
| 520 | |a From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences ""the new luxury"". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer Jörg Dietzel writes the playbook for creating brand experiences - based on over 30 years of experience working with blue chip clients in Europe, the United States and Asia. The book is illustrated by case studies drawn from t | ||
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| author | Dietzel, Jörg, 1961- |
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| contents | Introduction -- CHAPTER 1 The Bespoke Experience -- Chapter 2 The Social Experience -- Chapter 3 The Event Experience -- Chapter 4 The brick-and-mortar shop experience -- Chapter 5 The Heritage Experience -- Chapter 6 The Cultural Experience -- Chapter 7 The Service Experience -- Chapter 8 The Digital Experience -- Chapter 9 The Overall brand experience -- Chapter 10 Experiences and Cultural Moments -- About the Author. |
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| dewey-full | 658.8/27 |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Dietzel, Jörg, 1961- author. https://id.oclc.org/worldcat/entity/E39PCjCvHyhbBxVTJyf6Kj8fRq http://id.loc.gov/authorities/names/nb2012011988 Touch : building your brand in the experience economy / Jörg Dietzel. Building your brand in the experience economy Singapore : Marshall Cavendish Business, [2020] ©2020 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Online resource; title from digital title page (viewed on August 06, 2020). Introduction -- CHAPTER 1 The Bespoke Experience -- Chapter 2 The Social Experience -- Chapter 3 The Event Experience -- Chapter 4 The brick-and-mortar shop experience -- Chapter 5 The Heritage Experience -- Chapter 6 The Cultural Experience -- Chapter 7 The Service Experience -- Chapter 8 The Digital Experience -- Chapter 9 The Overall brand experience -- Chapter 10 Experiences and Cultural Moments -- About the Author. From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences ""the new luxury"". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer Jörg Dietzel writes the playbook for creating brand experiences - based on over 30 years of experience working with blue chip clients in Europe, the United States and Asia. The book is illustrated by case studies drawn from t Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Communication in marketing. http://id.loc.gov/authorities/subjects/sh85029077 Stratégie de marque. Communication en marketing. branding. aat Advertising fast Branding (Marketing) fast Communication in marketing fast Electronic book. has work: Touch (Text) https://id.oclc.org/worldcat/entity/E39PCGqyjHjFh6CVhMgK9cbxfy https://id.oclc.org/worldcat/ontology/hasWork Print version: 9789814868525 9814868523 (OCoLC)1133229865 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2404954 Volltext |
| spellingShingle | Dietzel, Jörg, 1961- Touch : building your brand in the experience economy / Introduction -- CHAPTER 1 The Bespoke Experience -- Chapter 2 The Social Experience -- Chapter 3 The Event Experience -- Chapter 4 The brick-and-mortar shop experience -- Chapter 5 The Heritage Experience -- Chapter 6 The Cultural Experience -- Chapter 7 The Service Experience -- Chapter 8 The Digital Experience -- Chapter 9 The Overall brand experience -- Chapter 10 Experiences and Cultural Moments -- About the Author. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Communication in marketing. http://id.loc.gov/authorities/subjects/sh85029077 Stratégie de marque. Communication en marketing. branding. aat Advertising fast Branding (Marketing) fast Communication in marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007006470 http://id.loc.gov/authorities/subjects/sh85001086 http://id.loc.gov/authorities/subjects/sh85029077 |
| title | Touch : building your brand in the experience economy / |
| title_alt | Building your brand in the experience economy |
| title_auth | Touch : building your brand in the experience economy / |
| title_exact_search | Touch : building your brand in the experience economy / |
| title_full | Touch : building your brand in the experience economy / Jörg Dietzel. |
| title_fullStr | Touch : building your brand in the experience economy / Jörg Dietzel. |
| title_full_unstemmed | Touch : building your brand in the experience economy / Jörg Dietzel. |
| title_short | Touch : |
| title_sort | touch building your brand in the experience economy |
| title_sub | building your brand in the experience economy / |
| topic | Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Communication in marketing. http://id.loc.gov/authorities/subjects/sh85029077 Stratégie de marque. Communication en marketing. branding. aat Advertising fast Branding (Marketing) fast Communication in marketing fast |
| topic_facet | Branding (Marketing) Advertising. Communication in marketing. Stratégie de marque. Communication en marketing. branding. Advertising Communication in marketing Electronic book. |
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