Co-creating brands :: brand management from a co-creative perspective /
Drawing upon a wide array of international case studies and strategic models, this book is an accessible exploration of how co-created brands produce value and how the success of this approach can be measured and assured. --
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
Bloomsbury Business,
2019.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Drawing upon a wide array of international case studies and strategic models, this book is an accessible exploration of how co-created brands produce value and how the success of this approach can be measured and assured. -- |
| Beschreibung: | 1 online resource |
| ISBN: | 1472962273 9781472962256 1472962257 9781472962270 |
Internformat
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| spelling | Ind, Nicholas, author. Co-creating brands : brand management from a co-creative perspective / Nicholas Ind & Holger J. Schmidt. London : Bloomsbury Business, 2019. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Drawing upon a wide array of international case studies and strategic models, this book is an accessible exploration of how co-created brands produce value and how the success of this approach can be measured and assured. -- Edited summary from book. Brand name products Management. Branding (Marketing) Management. Customer relations Management. http://id.loc.gov/authorities/subjects/sh2007005453 Produits de marque Gestion. Stratégie de marque Gestion. Branding (Marketing) Management fast Brand name products Management fast Customer relations Management fast Schmidt, Holger J. (Professor of marketing), author. http://id.loc.gov/authorities/names/nb2021004188 has work: Co-creating brands (Text) https://id.oclc.org/worldcat/entity/E39PCFvp3kt4fk4R64HgtvjY8y https://id.oclc.org/worldcat/ontology/hasWork Print version: 9781472962263 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2292174 Volltext |
| spellingShingle | Ind, Nicholas Schmidt, Holger J. (Professor of marketing) Co-creating brands : brand management from a co-creative perspective / Brand name products Management. Branding (Marketing) Management. Customer relations Management. http://id.loc.gov/authorities/subjects/sh2007005453 Produits de marque Gestion. Stratégie de marque Gestion. Branding (Marketing) Management fast Brand name products Management fast Customer relations Management fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007005453 |
| title | Co-creating brands : brand management from a co-creative perspective / |
| title_auth | Co-creating brands : brand management from a co-creative perspective / |
| title_exact_search | Co-creating brands : brand management from a co-creative perspective / |
| title_full | Co-creating brands : brand management from a co-creative perspective / Nicholas Ind & Holger J. Schmidt. |
| title_fullStr | Co-creating brands : brand management from a co-creative perspective / Nicholas Ind & Holger J. Schmidt. |
| title_full_unstemmed | Co-creating brands : brand management from a co-creative perspective / Nicholas Ind & Holger J. Schmidt. |
| title_short | Co-creating brands : |
| title_sort | co creating brands brand management from a co creative perspective |
| title_sub | brand management from a co-creative perspective / |
| topic | Brand name products Management. Branding (Marketing) Management. Customer relations Management. http://id.loc.gov/authorities/subjects/sh2007005453 Produits de marque Gestion. Stratégie de marque Gestion. Branding (Marketing) Management fast Brand name products Management fast Customer relations Management fast |
| topic_facet | Brand name products Management. Branding (Marketing) Management. Customer relations Management. Produits de marque Gestion. Stratégie de marque Gestion. Branding (Marketing) Management Brand name products Management Customer relations Management |
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