Demand Articulation of Emerging Technologies :: Investigating the Longitudinal Dynamics of Innovation.
In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of ""demand articulation."" Marketing scholars have summarized that this concept...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle-upon-Tyne :
Cambridge Scholars Publisher,
2019.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of ""demand articulation."" Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most firms are more comfortable in a world of pre-articulated demand, wherein customers know exactly what they want, but the firm's challenge is to unearth that information. In order to better understand this idea, the book is organized into five categories, providing vario. |
| Beschreibung: | 1 online resource (179 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 1527541657 9781527541658 |
Internformat
MARC
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| 100 | 1 | |a Kodama, Fumio. | |
| 245 | 1 | 0 | |a Demand Articulation of Emerging Technologies : |b Investigating the Longitudinal Dynamics of Innovation. |
| 260 | |a Newcastle-upon-Tyne : |b Cambridge Scholars Publisher, |c 2019. | ||
| 300 | |a 1 online resource (179 pages) | ||
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| 520 | |a In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of ""demand articulation."" Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most firms are more comfortable in a world of pre-articulated demand, wherein customers know exactly what they want, but the firm's challenge is to unearth that information. In order to better understand this idea, the book is organized into five categories, providing vario. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. Origin of demand articulation: nuclear power and integrated circuits (IC) development -- 2. Public policy articulation: research consortia and regulatory change -- 3. Core competency articulation: towards business model creation -- 4. Wave articulation: arriving innovations in the Japanese machine tool industry -- 5. Connectivity articulation: journey toward the 4th industrial revolution. | |
| 650 | 0 | |a Technological innovations |x Marketing. | |
| 650 | 0 | |a New products |x Marketing. | |
| 650 | 7 | |a Business studies: general. |2 bicssc | |
| 650 | 7 | |a Economic growth. |2 bicssc | |
| 650 | 7 | |a New products |x Marketing |2 fast | |
| 650 | 7 | |a Technological innovations |x Marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Kodama, Fumio. |t Demand Articulation of Emerging Technologies : Investigating the Longitudinal Dynamics of Innovation. |d Newcastle-upon-Tyne : Cambridge Scholars Publisher, ©2019 |z 9781527539402 |
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Datensatz im Suchindex
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| author_facet | Kodama, Fumio |
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| contents | 1. Origin of demand articulation: nuclear power and integrated circuits (IC) development -- 2. Public policy articulation: research consortia and regulatory change -- 3. Core competency articulation: towards business model creation -- 4. Wave articulation: arriving innovations in the Japanese machine tool industry -- 5. Connectivity articulation: journey toward the 4th industrial revolution. |
| ctrlnum | (OCoLC)1125114070 |
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| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:35Z |
| institution | BVB |
| isbn | 1527541657 9781527541658 |
| language | English |
| oclc_num | 1125114070 |
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| spelling | Kodama, Fumio. Demand Articulation of Emerging Technologies : Investigating the Longitudinal Dynamics of Innovation. Newcastle-upon-Tyne : Cambridge Scholars Publisher, 2019. 1 online resource (179 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of ""demand articulation."" Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most firms are more comfortable in a world of pre-articulated demand, wherein customers know exactly what they want, but the firm's challenge is to unearth that information. In order to better understand this idea, the book is organized into five categories, providing vario. Includes bibliographical references and index. 1. Origin of demand articulation: nuclear power and integrated circuits (IC) development -- 2. Public policy articulation: research consortia and regulatory change -- 3. Core competency articulation: towards business model creation -- 4. Wave articulation: arriving innovations in the Japanese machine tool industry -- 5. Connectivity articulation: journey toward the 4th industrial revolution. Technological innovations Marketing. New products Marketing. Business studies: general. bicssc Economic growth. bicssc New products Marketing fast Technological innovations Marketing fast Print version: Kodama, Fumio. Demand Articulation of Emerging Technologies : Investigating the Longitudinal Dynamics of Innovation. Newcastle-upon-Tyne : Cambridge Scholars Publisher, ©2019 9781527539402 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2275592 Volltext |
| spellingShingle | Kodama, Fumio Demand Articulation of Emerging Technologies : Investigating the Longitudinal Dynamics of Innovation. 1. Origin of demand articulation: nuclear power and integrated circuits (IC) development -- 2. Public policy articulation: research consortia and regulatory change -- 3. Core competency articulation: towards business model creation -- 4. Wave articulation: arriving innovations in the Japanese machine tool industry -- 5. Connectivity articulation: journey toward the 4th industrial revolution. Technological innovations Marketing. New products Marketing. Business studies: general. bicssc Economic growth. bicssc New products Marketing fast Technological innovations Marketing fast |
| title | Demand Articulation of Emerging Technologies : Investigating the Longitudinal Dynamics of Innovation. |
| title_auth | Demand Articulation of Emerging Technologies : Investigating the Longitudinal Dynamics of Innovation. |
| title_exact_search | Demand Articulation of Emerging Technologies : Investigating the Longitudinal Dynamics of Innovation. |
| title_full | Demand Articulation of Emerging Technologies : Investigating the Longitudinal Dynamics of Innovation. |
| title_fullStr | Demand Articulation of Emerging Technologies : Investigating the Longitudinal Dynamics of Innovation. |
| title_full_unstemmed | Demand Articulation of Emerging Technologies : Investigating the Longitudinal Dynamics of Innovation. |
| title_short | Demand Articulation of Emerging Technologies : |
| title_sort | demand articulation of emerging technologies investigating the longitudinal dynamics of innovation |
| title_sub | Investigating the Longitudinal Dynamics of Innovation. |
| topic | Technological innovations Marketing. New products Marketing. Business studies: general. bicssc Economic growth. bicssc New products Marketing fast Technological innovations Marketing fast |
| topic_facet | Technological innovations Marketing. New products Marketing. Business studies: general. Economic growth. New products Marketing Technological innovations Marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2275592 |
| work_keys_str_mv | AT kodamafumio demandarticulationofemergingtechnologiesinvestigatingthelongitudinaldynamicsofinnovation |