Transforming social media business models through blockchain /:
Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. Nitin Upadhyay overcomes this barrier and offers a uniquely accessible...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley :
Emerald Publishing,
2020
|
| Schriftenreihe: | Emerald points.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. Nitin Upadhyay overcomes this barrier and offers a uniquely accessible discussion of how blockchain can revolutionise social media business models. His book offers an up-to-date analysis of the real benefits, usage and operationalisation aspects of blockchain and provides a systematic framework for social media business transformation through blockchain technology, all while using a simple, practical terminology. Readers learn about the utility of the blockchain ecosystem, about the innovation value proposition available to social media platforms through blockchain and about how to develop, assess and evaluate change in social media business models. Ultimately, they learn how to utilise blockchain innovation to develop a decentralised, autonomous and distributed ecosystem within the social-media space. Transforming Social Media Business Models Through Blockchain is essential reading for stakeholders associated with social media, blockchain and management, including practitioners, leaders, and scholars working with industry partners |
| Beschreibung: | 1 online resource (xiv, 84 pages) |
| Bibliographie: | Includes bibliographical references |
| ISBN: | 9781838672997 1838672990 9781838673017 1838673016 |
Internformat
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| 650 | 7 | |a Social media |x Economic aspects |2 fast | |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:35Z |
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| isbn | 9781838672997 1838672990 9781838673017 1838673016 |
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| spelling | Upadhyay, Nitin, author. Transforming social media business models through blockchain / Nitin Upadhyay, Goa Institute of Management, India Bingley : Emerald Publishing, 2020 ©2020 1 online resource (xiv, 84 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Emerald points Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. Nitin Upadhyay overcomes this barrier and offers a uniquely accessible discussion of how blockchain can revolutionise social media business models. His book offers an up-to-date analysis of the real benefits, usage and operationalisation aspects of blockchain and provides a systematic framework for social media business transformation through blockchain technology, all while using a simple, practical terminology. Readers learn about the utility of the blockchain ecosystem, about the innovation value proposition available to social media platforms through blockchain and about how to develop, assess and evaluate change in social media business models. Ultimately, they learn how to utilise blockchain innovation to develop a decentralised, autonomous and distributed ecosystem within the social-media space. Transforming Social Media Business Models Through Blockchain is essential reading for stakeholders associated with social media, blockchain and management, including practitioners, leaders, and scholars working with industry partners Includes bibliographical references Social media business model -- Blockchain -- Challenges and opportunities -- Blockchain value proposition -- Blockchain-based social media enterprise Print version record Blockchains (Databases) http://id.loc.gov/authorities/subjects/sh2016002790 Social media Economic aspects. Chaînes de blocs. Médias sociaux Aspect économique. Blockchains (Databases) fast Social media Economic aspects fast has work: Transforming social media business models through blockchain (Text) https://id.oclc.org/worldcat/entity/E39PCFvjqwBT74pYGv6b8cWhVy https://id.oclc.org/worldcat/ontology/hasWork Print version: UPADHYAY, NITIN. TRANSFORMING SOCIAL MEDIA BUSINESS MODELS THROUGH BLOCKCHAIN. [S.l.] : EMERALD GROUP PUBL, 2019 1838673024 (OCoLC)1112423687 Emerald points. http://id.loc.gov/authorities/names/no2018010552 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2229979 Volltext |
| spellingShingle | Upadhyay, Nitin Transforming social media business models through blockchain / Emerald points. Social media business model -- Blockchain -- Challenges and opportunities -- Blockchain value proposition -- Blockchain-based social media enterprise Blockchains (Databases) http://id.loc.gov/authorities/subjects/sh2016002790 Social media Economic aspects. Chaînes de blocs. Médias sociaux Aspect économique. Blockchains (Databases) fast Social media Economic aspects fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2016002790 |
| title | Transforming social media business models through blockchain / |
| title_auth | Transforming social media business models through blockchain / |
| title_exact_search | Transforming social media business models through blockchain / |
| title_full | Transforming social media business models through blockchain / Nitin Upadhyay, Goa Institute of Management, India |
| title_fullStr | Transforming social media business models through blockchain / Nitin Upadhyay, Goa Institute of Management, India |
| title_full_unstemmed | Transforming social media business models through blockchain / Nitin Upadhyay, Goa Institute of Management, India |
| title_short | Transforming social media business models through blockchain / |
| title_sort | transforming social media business models through blockchain |
| topic | Blockchains (Databases) http://id.loc.gov/authorities/subjects/sh2016002790 Social media Economic aspects. Chaînes de blocs. Médias sociaux Aspect économique. Blockchains (Databases) fast Social media Economic aspects fast |
| topic_facet | Blockchains (Databases) Social media Economic aspects. Chaînes de blocs. Médias sociaux Aspect économique. Social media Economic aspects |
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