The consumer revolution :: tipping the balance of power /
"In this ground breaking book, Naren Nath provides a sweeping narrative of revolutions since the dawn of human civilization, leading up to the current and most impactful of them all--the consumer revolution. The book paints a gripping picture of consumers melding together, akin to nuclear fusio...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles :
Sage,
2020.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "In this ground breaking book, Naren Nath provides a sweeping narrative of revolutions since the dawn of human civilization, leading up to the current and most impactful of them all--the consumer revolution. The book paints a gripping picture of consumers melding together, akin to nuclear fusion, to unleash unprecedented amount of energy and creativity, setting in motion a stunning transfer of power from traditional institutions. In doing so, it tosses up myriad new business ideas, and also highlights some of the sinister implications if the revolution is not harnessed correctly. The Consumer Revolution provides a fascinating context and rationale for some of the biggest current events and trends around the world. It is a stirring call for action to billions of everyday consumers to express their will and wield power in this ultimate doctrine of consumer empowerment"--Provided by publisher |
| Beschreibung: | 1 online resource (250 pages) |
| ISBN: | 9789353885939 9353885930 9789353287559 9353287553 |
Internformat
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| 100 | 1 | |a Nath, Naren, |e author. | |
| 245 | 1 | 4 | |a The consumer revolution : |b tipping the balance of power / |c Naren Nath. |
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| 505 | 0 | |a Revolutions -- Tectonic power shift -- Information ignition -- The communication crescendo -- Rewiring relationships -- Political power in play -- Emancipation in entertainment -- Customer-centric commerce and advertising -- Something spectacular this way comes. | |
| 520 | |a "In this ground breaking book, Naren Nath provides a sweeping narrative of revolutions since the dawn of human civilization, leading up to the current and most impactful of them all--the consumer revolution. The book paints a gripping picture of consumers melding together, akin to nuclear fusion, to unleash unprecedented amount of energy and creativity, setting in motion a stunning transfer of power from traditional institutions. In doing so, it tosses up myriad new business ideas, and also highlights some of the sinister implications if the revolution is not harnessed correctly. The Consumer Revolution provides a fascinating context and rationale for some of the biggest current events and trends around the world. It is a stirring call for action to billions of everyday consumers to express their will and wield power in this ultimate doctrine of consumer empowerment"--Provided by publisher | ||
| 588 | |a Online resource; title from PDF title page (EBSCO, viewed October 14, 2019). | ||
| 650 | 0 | |a Consumer behavior. |0 http://id.loc.gov/authorities/subjects/sh87006429 | |
| 650 | 0 | |a Consumption (Economics) |0 http://id.loc.gov/authorities/subjects/sh85031498 | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a Consumption (Economics) |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 758 | |i has work: |a The consumer revolution (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFPBTt3gr9hKQmjGhpY4WP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| contents | Revolutions -- Tectonic power shift -- Information ignition -- The communication crescendo -- Rewiring relationships -- Political power in play -- Emancipation in entertainment -- Customer-centric commerce and advertising -- Something spectacular this way comes. |
| ctrlnum | (OCoLC)1122882718 |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:04:27Z |
| institution | BVB |
| isbn | 9789353885939 9353885930 9789353287559 9353287553 |
| language | English |
| oclc_num | 1122882718 |
| open_access_boolean | |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (250 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2020 |
| publishDateSearch | 2020 |
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| publisher | Sage, |
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| spelling | Nath, Naren, author. The consumer revolution : tipping the balance of power / Naren Nath. Los Angeles : Sage, 2020. 1 online resource (250 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Revolutions -- Tectonic power shift -- Information ignition -- The communication crescendo -- Rewiring relationships -- Political power in play -- Emancipation in entertainment -- Customer-centric commerce and advertising -- Something spectacular this way comes. "In this ground breaking book, Naren Nath provides a sweeping narrative of revolutions since the dawn of human civilization, leading up to the current and most impactful of them all--the consumer revolution. The book paints a gripping picture of consumers melding together, akin to nuclear fusion, to unleash unprecedented amount of energy and creativity, setting in motion a stunning transfer of power from traditional institutions. In doing so, it tosses up myriad new business ideas, and also highlights some of the sinister implications if the revolution is not harnessed correctly. The Consumer Revolution provides a fascinating context and rationale for some of the biggest current events and trends around the world. It is a stirring call for action to billions of everyday consumers to express their will and wield power in this ultimate doctrine of consumer empowerment"--Provided by publisher Online resource; title from PDF title page (EBSCO, viewed October 14, 2019). Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Consumption (Economics) http://id.loc.gov/authorities/subjects/sh85031498 Consommateurs Comportement. Consumption (Economics) fast Consumer behavior fast has work: The consumer revolution (Text) https://id.oclc.org/worldcat/entity/E39PCFPBTt3gr9hKQmjGhpY4WP https://id.oclc.org/worldcat/ontology/hasWork Print version: Nath, Naren. Consumer revolution. Los Angeles, California : Sage Publications, 2020 9789353287535 (OCoLC)1119749882 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2267854 Volltext |
| spellingShingle | Nath, Naren The consumer revolution : tipping the balance of power / Revolutions -- Tectonic power shift -- Information ignition -- The communication crescendo -- Rewiring relationships -- Political power in play -- Emancipation in entertainment -- Customer-centric commerce and advertising -- Something spectacular this way comes. Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Consumption (Economics) http://id.loc.gov/authorities/subjects/sh85031498 Consommateurs Comportement. Consumption (Economics) fast Consumer behavior fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh87006429 http://id.loc.gov/authorities/subjects/sh85031498 |
| title | The consumer revolution : tipping the balance of power / |
| title_auth | The consumer revolution : tipping the balance of power / |
| title_exact_search | The consumer revolution : tipping the balance of power / |
| title_full | The consumer revolution : tipping the balance of power / Naren Nath. |
| title_fullStr | The consumer revolution : tipping the balance of power / Naren Nath. |
| title_full_unstemmed | The consumer revolution : tipping the balance of power / Naren Nath. |
| title_short | The consumer revolution : |
| title_sort | consumer revolution tipping the balance of power |
| title_sub | tipping the balance of power / |
| topic | Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Consumption (Economics) http://id.loc.gov/authorities/subjects/sh85031498 Consommateurs Comportement. Consumption (Economics) fast Consumer behavior fast |
| topic_facet | Consumer behavior. Consumption (Economics) Consommateurs Comportement. Consumer behavior |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2267854 |
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