Harnessing omni-channel marketing strategies for fashion and luxury brands /:
"This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon a...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Irvine :
BrownWalker Press,
2019.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omni-channel environment. The multiple theoretical and practical nuances of the fashion and luxury industry are presented. In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors. Also, many policy makers will find the conceptual and exploratory insight of this book relevant to their organizational and retailing policies. The new knowledge that is produced in this book is a ground breaker in the fashion and luxury literature. It offers insight from both theoretical and practical perspectives from both retailer and customer perspectives"-- |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 1627347410 9781627347419 |
Internformat
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| 520 | |a "This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omni-channel environment. The multiple theoretical and practical nuances of the fashion and luxury industry are presented. In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors. Also, many policy makers will find the conceptual and exploratory insight of this book relevant to their organizational and retailing policies. The new knowledge that is produced in this book is a ground breaker in the fashion and luxury literature. It offers insight from both theoretical and practical perspectives from both retailer and customer perspectives"-- |c Provided by publisher. | ||
| 588 | |a Description based upon online resource; title from PDF title page (viewed February 24, 2022). | ||
| 650 | 0 | |a Fashion merchandising. |0 http://id.loc.gov/authorities/subjects/sh85047384 | |
| 650 | 0 | |a Luxuries |x Marketing. | |
| 650 | 0 | |a Luxuries |x Internet marketing. | |
| 650 | 6 | |a Mode |x Marchandisage. | |
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| 650 | 7 | |a Fashion merchandising |2 fast | |
| 700 | 1 | |a Ozuem, Wilson, |d 1974- |e editor. |0 http://id.loc.gov/authorities/names/n2014054778 | |
| 700 | 1 | |a Patten, Elena, |d 1983- |e editor. |0 http://id.loc.gov/authorities/names/n2019054936 | |
| 700 | 1 | |a Azemi, Yllka, |d 1988- |e editor. |0 http://id.loc.gov/authorities/names/n2017027746 | |
| 758 | |i has work: |a Harnessing omni-channel marketing strategies for fashion and luxury brands (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG4pMpBjv674VxtVj6TcxC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| discipline | Wirtschaftswissenschaften |
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| id | ZDB-4-EBU-on1121419951 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:35Z |
| institution | BVB |
| isbn | 1627347410 9781627347419 |
| language | English |
| lccn | 2019041391 |
| oclc_num | 1121419951 |
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| physical | 1 online resource |
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| spelling | Harnessing omni-channel marketing strategies for fashion and luxury brands / edited by Wilson Ozuem, Elena Patten, Yllka Azemi. Irvine : BrownWalker Press, 2019. 1 online resource text txt rdacontent computer n rdamedia online resource nc rdacarrier Includes bibliographical references. "This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omni-channel environment. The multiple theoretical and practical nuances of the fashion and luxury industry are presented. In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors. Also, many policy makers will find the conceptual and exploratory insight of this book relevant to their organizational and retailing policies. The new knowledge that is produced in this book is a ground breaker in the fashion and luxury literature. It offers insight from both theoretical and practical perspectives from both retailer and customer perspectives"-- Provided by publisher. Description based upon online resource; title from PDF title page (viewed February 24, 2022). Fashion merchandising. http://id.loc.gov/authorities/subjects/sh85047384 Luxuries Marketing. Luxuries Internet marketing. Mode Marchandisage. Luxuries Marketing fast Fashion merchandising fast Ozuem, Wilson, 1974- editor. http://id.loc.gov/authorities/names/n2014054778 Patten, Elena, 1983- editor. http://id.loc.gov/authorities/names/n2019054936 Azemi, Yllka, 1988- editor. http://id.loc.gov/authorities/names/n2017027746 has work: Harnessing omni-channel marketing strategies for fashion and luxury brands (Text) https://id.oclc.org/worldcat/entity/E39PCG4pMpBjv674VxtVj6TcxC https://id.oclc.org/worldcat/ontology/hasWork Print version: Harnessing omni-channel marketing strategies for fashion and luxury brands Irvine : BrownWalker Press, 2019. 9781627347402 (DLC) 2019041390 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2717653 Volltext |
| spellingShingle | Harnessing omni-channel marketing strategies for fashion and luxury brands / Fashion merchandising. http://id.loc.gov/authorities/subjects/sh85047384 Luxuries Marketing. Luxuries Internet marketing. Mode Marchandisage. Luxuries Marketing fast Fashion merchandising fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85047384 |
| title | Harnessing omni-channel marketing strategies for fashion and luxury brands / |
| title_auth | Harnessing omni-channel marketing strategies for fashion and luxury brands / |
| title_exact_search | Harnessing omni-channel marketing strategies for fashion and luxury brands / |
| title_full | Harnessing omni-channel marketing strategies for fashion and luxury brands / edited by Wilson Ozuem, Elena Patten, Yllka Azemi. |
| title_fullStr | Harnessing omni-channel marketing strategies for fashion and luxury brands / edited by Wilson Ozuem, Elena Patten, Yllka Azemi. |
| title_full_unstemmed | Harnessing omni-channel marketing strategies for fashion and luxury brands / edited by Wilson Ozuem, Elena Patten, Yllka Azemi. |
| title_short | Harnessing omni-channel marketing strategies for fashion and luxury brands / |
| title_sort | harnessing omni channel marketing strategies for fashion and luxury brands |
| topic | Fashion merchandising. http://id.loc.gov/authorities/subjects/sh85047384 Luxuries Marketing. Luxuries Internet marketing. Mode Marchandisage. Luxuries Marketing fast Fashion merchandising fast |
| topic_facet | Fashion merchandising. Luxuries Marketing. Luxuries Internet marketing. Mode Marchandisage. Luxuries Marketing Fashion merchandising |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2717653 |
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