Big Ideas in Public Relations Research and Practice /:
Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley :
Emerald Publishing,
2019.
|
| Ausgabe: | First edition. |
| Schriftenreihe: | Advances in public relations and communication management ;
v. 4. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication. |
| Beschreibung: | 1 online resource (214 pages) |
| ISBN: | 9781838675073 1838675078 1838675094 9781838675097 |
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| contents | How Strategic Communication Facilitates the Internationalization of Firms: A Situational Framework -- When Data Is the Issue: Re-conceptualizing Public Relations for the Platform Economy -- Entrancing Ourselves with YouTube: Emotion-producing Practices Amplify the Impact of Branded Video -- Engaging Millennials in the Energy Transition -- The New 'Cat' of the Internet: China's Panda Diplomacy on Twitter -- The Visual Turn: Corporate Identity as an Alternative Public Relations Tool -- Strategic communication beyond organizational purposes: Lessons learned from organized religion -- 'We Don't Need PR Yet': Challenging Misconceptions of Public Relations in the Startup Community -- How Do Public Relations Practitioners Build Social Capital? -- The Big Idea of Employees as Strategic Communicators in Public Relation -- Four News Media Roles Shaping Agenda-building Processes -- Information, Misinformation, Disinformation: The Role of Communication Professionals in Liquid Modernity |
| ctrlnum | (OCoLC)1121144748 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-search | 659.2 |
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-16T15:04:26Z |
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| series | Advances in public relations and communication management ; |
| series2 | Advances in Public Relations and Communication Management ; |
| spelling | Big Ideas in Public Relations Research and Practice / edited by Finn Frandsen, Winni Johansen, Ralph Tench, Stefania Romenti. First edition. Bingley : Emerald Publishing, 2019. ©2019 1 online resource (214 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Advances in Public Relations and Communication Management ; volume 4 How Strategic Communication Facilitates the Internationalization of Firms: A Situational Framework -- When Data Is the Issue: Re-conceptualizing Public Relations for the Platform Economy -- Entrancing Ourselves with YouTube: Emotion-producing Practices Amplify the Impact of Branded Video -- Engaging Millennials in the Energy Transition -- The New 'Cat' of the Internet: China's Panda Diplomacy on Twitter -- The Visual Turn: Corporate Identity as an Alternative Public Relations Tool -- Strategic communication beyond organizational purposes: Lessons learned from organized religion -- 'We Don't Need PR Yet': Challenging Misconceptions of Public Relations in the Startup Community -- How Do Public Relations Practitioners Build Social Capital? -- The Big Idea of Employees as Strategic Communicators in Public Relation -- Four News Media Roles Shaping Agenda-building Processes -- Information, Misinformation, Disinformation: The Role of Communication Professionals in Liquid Modernity Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication. Online resource; title from digital title page (viewed on November 06, 2019). Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Knowledge, Theory of. http://id.loc.gov/authorities/subjects/sh85072732 Relations publiques. Théorie de la connaissance. public relations. aat epistemology. aat Public relations. bicssc Business & Economics, Public Relations. bisacsh Knowledge, Theory of fast Public relations fast Frandsen, Finn. Johansen, Winni. Tench, Ralph. Romenti, Stefania. has work: Big ideas in public relations research and practice (Text) https://id.oclc.org/worldcat/entity/E39PCFCbP6JpHb7Ywt3kGmJTRC https://id.oclc.org/worldcat/ontology/hasWork Print version: Frandsen, Finn. Big Ideas in Public Relations Research and Practice. Bingley : Emerald Publishing Limited, ©2019 9781838675080 Advances in public relations and communication management ; v. 4. http://id.loc.gov/authorities/names/no2019092618 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2165598 Volltext |
| spellingShingle | Big Ideas in Public Relations Research and Practice / Advances in public relations and communication management ; How Strategic Communication Facilitates the Internationalization of Firms: A Situational Framework -- When Data Is the Issue: Re-conceptualizing Public Relations for the Platform Economy -- Entrancing Ourselves with YouTube: Emotion-producing Practices Amplify the Impact of Branded Video -- Engaging Millennials in the Energy Transition -- The New 'Cat' of the Internet: China's Panda Diplomacy on Twitter -- The Visual Turn: Corporate Identity as an Alternative Public Relations Tool -- Strategic communication beyond organizational purposes: Lessons learned from organized religion -- 'We Don't Need PR Yet': Challenging Misconceptions of Public Relations in the Startup Community -- How Do Public Relations Practitioners Build Social Capital? -- The Big Idea of Employees as Strategic Communicators in Public Relation -- Four News Media Roles Shaping Agenda-building Processes -- Information, Misinformation, Disinformation: The Role of Communication Professionals in Liquid Modernity Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Knowledge, Theory of. http://id.loc.gov/authorities/subjects/sh85072732 Relations publiques. Théorie de la connaissance. public relations. aat epistemology. aat Public relations. bicssc Business & Economics, Public Relations. bisacsh Knowledge, Theory of fast Public relations fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85108753 http://id.loc.gov/authorities/subjects/sh85072732 |
| title | Big Ideas in Public Relations Research and Practice / |
| title_auth | Big Ideas in Public Relations Research and Practice / |
| title_exact_search | Big Ideas in Public Relations Research and Practice / |
| title_full | Big Ideas in Public Relations Research and Practice / edited by Finn Frandsen, Winni Johansen, Ralph Tench, Stefania Romenti. |
| title_fullStr | Big Ideas in Public Relations Research and Practice / edited by Finn Frandsen, Winni Johansen, Ralph Tench, Stefania Romenti. |
| title_full_unstemmed | Big Ideas in Public Relations Research and Practice / edited by Finn Frandsen, Winni Johansen, Ralph Tench, Stefania Romenti. |
| title_short | Big Ideas in Public Relations Research and Practice / |
| title_sort | big ideas in public relations research and practice |
| topic | Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Knowledge, Theory of. http://id.loc.gov/authorities/subjects/sh85072732 Relations publiques. Théorie de la connaissance. public relations. aat epistemology. aat Public relations. bicssc Business & Economics, Public Relations. bisacsh Knowledge, Theory of fast Public relations fast |
| topic_facet | Public relations. Knowledge, Theory of. Relations publiques. Théorie de la connaissance. public relations. epistemology. Business & Economics, Public Relations. Knowledge, Theory of Public relations |
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