The brand of print :: marketing paratexts in the early English book trade /
"The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedicatio...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Leiden ; Boston :
Brill,
[2020]
|
| Schriftenreihe: | Library of the written word ;
76. Library of the written word. Handpress world ; 58. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts"-- |
| Beschreibung: | 1 online resource (250 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9004410244 9789004410244 |
| ISSN: | 1874-4834 ; |
Internformat
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| 100 | 1 | |a Silva, Andie, |d 1984- |e author. |0 http://id.loc.gov/authorities/names/n2019055856 | |
| 245 | 1 | 4 | |a The brand of print : |b marketing paratexts in the early English book trade / |c by Andie Silva. |
| 264 | 1 | |a Leiden ; |a Boston : |b Brill, |c [2020] | |
| 300 | |a 1 online resource (250 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Library of the written word, |x 1874-4834 ; |v volume 76 | |
| 490 | 1 | |a The handpress world ; |v volume 58 | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts"-- |c Provided by publisher. | ||
| 505 | 0 | |a Intro; The Brand of Print: Marketing Paratexts in the Early English Book Trade; Copyright; Contents; Acknowledgements; List of Illustrations; Abbreviations; Transcription and Editorial Practice; Introduction; 1 ""In Sundry Hands"": Patronage, Human Capital, and Print Agents as Tastemakers; 1 Cultural Capital and Luxury Consumption; 2 ""My Present a Book; 3 Quality Control; 4 Devotion as Prestigious Brand Identity; 5 Exclusive Popularity; 2 ""Read, Reape, and Returne"": Emotional Branding and the Profit of Reading; 1 Affective Marketing and Labour as Capital | |
| 505 | 8 | |a 2 ""My Paines and Charges"": Articulating the Labour of the Press3 ""Purchase Praise"": Richard Jones's Brand Personality; 3 ""Before thou begynneth to read"": Visual Consumption as Brand; 1 The Structure of Protestant Devotion; 2 Adam Islip's Visual Signposting and Multimodal Designs; 3 Thomas Archer's Visual Branding Strategies; 4 ""An Instrument of Iron"": Commodifying Gender and Devotion with Emotional Capital in Queen Elizabeth's A Godly Meditation of the Soul; 1 Gendered Commodities: Religious and Emotional Capital; 2 Bale's 1548 Edition: Commodifying the Religious Experience | |
| 505 | 8 | |a 3 Religious Identity and Self-Marketing: James Cancellar's 1580 Edition4 Religion in the Household: Thomas Bentley's Monument of Matrons; 5 Seventeenth-Century Markets: The Capital of Household Devotion; 5 ""Printed in Utopia"": Marketing Genre across a Century; 1 Cultural Branding and Utopia; 2 Creating a National Brand: Abraham Vele, Thomas Creede, and Bernard Alsop's Editions; 3 Generic Cultural Branding; 6 Immaterial Labour, Mass Intellectuality, and the New Digital Agents; 1 Researching Paratexts and Print Agents; 2 Immaterial Labour, User-Experiences, and Credit Structures; Conclusion. | |
| 588 | 0 | |a Online resource; title from digital title page (viewed on November 12, 2019). | |
| 650 | 0 | |a Book industries and trade |z England |x History |y 16th century. | |
| 650 | 0 | |a Book industries and trade |z England |x History |y 17th century. | |
| 650 | 0 | |a Paratext |z England |x History. | |
| 650 | 0 | |a Books |z England |x Marketing |x History. | |
| 650 | 6 | |a Livres |x Industrie |z Angleterre |x Histoire |y 16e siècle. | |
| 650 | 6 | |a Livres |x Industrie |z Angleterre |x Histoire |y 17e siècle. | |
| 650 | 6 | |a Paratexte |z Angleterre |x Histoire. | |
| 650 | 7 | |a Book industries and trade |2 fast | |
| 650 | 7 | |a Books |x Marketing |2 fast | |
| 650 | 7 | |a Paratext |2 fast | |
| 651 | 7 | |a England |2 fast | |
| 648 | 7 | |a 1500-1699 |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Silva, Andie, 1984- |t Brand of print. |d Leiden ; Boston : Brill, [2019] |z 9789004410237 |w (DLC) 2019026933 |
| 830 | 0 | |a Library of the written word ; |v 76. |0 http://id.loc.gov/authorities/names/no2007139859 | |
| 830 | 0 | |a Library of the written word. |p Handpress world ; |v 58. |0 http://id.loc.gov/authorities/names/no2007139860 | |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2266996 |3 Volltext |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5928390 | ||
| 938 | |a EBSCOhost |b EBSC |n 2266996 | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-on1120907181 |
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| _version_ | 1816796935382630400 |
| adam_text | |
| any_adam_object | |
| author | Silva, Andie, 1984- |
| author_GND | http://id.loc.gov/authorities/names/n2019055856 |
| author_facet | Silva, Andie, 1984- |
| author_role | aut |
| author_sort | Silva, Andie, 1984- |
| author_variant | a s as |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | Z - Library Science |
| callnumber-label | Z330 |
| callnumber-raw | Z330.3.E5 S56 2020 |
| callnumber-search | Z330.3.E5 S56 2020 |
| callnumber-sort | Z 3330.3 E5 S56 42020 |
| callnumber-subject | Z - Books and Writing |
| collection | ZDB-4-EBU |
| contents | Intro; The Brand of Print: Marketing Paratexts in the Early English Book Trade; Copyright; Contents; Acknowledgements; List of Illustrations; Abbreviations; Transcription and Editorial Practice; Introduction; 1 ""In Sundry Hands"": Patronage, Human Capital, and Print Agents as Tastemakers; 1 Cultural Capital and Luxury Consumption; 2 ""My Present a Book; 3 Quality Control; 4 Devotion as Prestigious Brand Identity; 5 Exclusive Popularity; 2 ""Read, Reape, and Returne"": Emotional Branding and the Profit of Reading; 1 Affective Marketing and Labour as Capital 2 ""My Paines and Charges"": Articulating the Labour of the Press3 ""Purchase Praise"": Richard Jones's Brand Personality; 3 ""Before thou begynneth to read"": Visual Consumption as Brand; 1 The Structure of Protestant Devotion; 2 Adam Islip's Visual Signposting and Multimodal Designs; 3 Thomas Archer's Visual Branding Strategies; 4 ""An Instrument of Iron"": Commodifying Gender and Devotion with Emotional Capital in Queen Elizabeth's A Godly Meditation of the Soul; 1 Gendered Commodities: Religious and Emotional Capital; 2 Bale's 1548 Edition: Commodifying the Religious Experience 3 Religious Identity and Self-Marketing: James Cancellar's 1580 Edition4 Religion in the Household: Thomas Bentley's Monument of Matrons; 5 Seventeenth-Century Markets: The Capital of Household Devotion; 5 ""Printed in Utopia"": Marketing Genre across a Century; 1 Cultural Branding and Utopia; 2 Creating a National Brand: Abraham Vele, Thomas Creede, and Bernard Alsop's Editions; 3 Generic Cultural Branding; 6 Immaterial Labour, Mass Intellectuality, and the New Digital Agents; 1 Researching Paratexts and Print Agents; 2 Immaterial Labour, User-Experiences, and Credit Structures; Conclusion. |
| ctrlnum | (OCoLC)1120907181 |
| dewey-full | 381/.450020942 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381/.450020942 |
| dewey-search | 381/.450020942 |
| dewey-sort | 3381 9450020942 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| era | 1500-1699 fast |
| era_facet | 1500-1699 |
| format | Electronic eBook |
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| genre | History fast |
| genre_facet | History |
| geographic | England fast |
| geographic_facet | England |
| id | ZDB-4-EBU-on1120907181 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:35Z |
| institution | BVB |
| isbn | 9004410244 9789004410244 |
| issn | 1874-4834 ; |
| language | English |
| lccn | 2019026934 |
| oclc_num | 1120907181 |
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| physical | 1 online resource (250 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2020 |
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| publisher | Brill, |
| record_format | marc |
| series | Library of the written word ; Library of the written word. Handpress world ; |
| series2 | Library of the written word, The handpress world ; |
| spelling | Silva, Andie, 1984- author. http://id.loc.gov/authorities/names/n2019055856 The brand of print : marketing paratexts in the early English book trade / by Andie Silva. Leiden ; Boston : Brill, [2020] 1 online resource (250 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Library of the written word, 1874-4834 ; volume 76 The handpress world ; volume 58 Includes bibliographical references and index. "The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts"-- Provided by publisher. Intro; The Brand of Print: Marketing Paratexts in the Early English Book Trade; Copyright; Contents; Acknowledgements; List of Illustrations; Abbreviations; Transcription and Editorial Practice; Introduction; 1 ""In Sundry Hands"": Patronage, Human Capital, and Print Agents as Tastemakers; 1 Cultural Capital and Luxury Consumption; 2 ""My Present a Book; 3 Quality Control; 4 Devotion as Prestigious Brand Identity; 5 Exclusive Popularity; 2 ""Read, Reape, and Returne"": Emotional Branding and the Profit of Reading; 1 Affective Marketing and Labour as Capital 2 ""My Paines and Charges"": Articulating the Labour of the Press3 ""Purchase Praise"": Richard Jones's Brand Personality; 3 ""Before thou begynneth to read"": Visual Consumption as Brand; 1 The Structure of Protestant Devotion; 2 Adam Islip's Visual Signposting and Multimodal Designs; 3 Thomas Archer's Visual Branding Strategies; 4 ""An Instrument of Iron"": Commodifying Gender and Devotion with Emotional Capital in Queen Elizabeth's A Godly Meditation of the Soul; 1 Gendered Commodities: Religious and Emotional Capital; 2 Bale's 1548 Edition: Commodifying the Religious Experience 3 Religious Identity and Self-Marketing: James Cancellar's 1580 Edition4 Religion in the Household: Thomas Bentley's Monument of Matrons; 5 Seventeenth-Century Markets: The Capital of Household Devotion; 5 ""Printed in Utopia"": Marketing Genre across a Century; 1 Cultural Branding and Utopia; 2 Creating a National Brand: Abraham Vele, Thomas Creede, and Bernard Alsop's Editions; 3 Generic Cultural Branding; 6 Immaterial Labour, Mass Intellectuality, and the New Digital Agents; 1 Researching Paratexts and Print Agents; 2 Immaterial Labour, User-Experiences, and Credit Structures; Conclusion. Online resource; title from digital title page (viewed on November 12, 2019). Book industries and trade England History 16th century. Book industries and trade England History 17th century. Paratext England History. Books England Marketing History. Livres Industrie Angleterre Histoire 16e siècle. Livres Industrie Angleterre Histoire 17e siècle. Paratexte Angleterre Histoire. Book industries and trade fast Books Marketing fast Paratext fast England fast 1500-1699 fast History fast Print version: Silva, Andie, 1984- Brand of print. Leiden ; Boston : Brill, [2019] 9789004410237 (DLC) 2019026933 Library of the written word ; 76. http://id.loc.gov/authorities/names/no2007139859 Library of the written word. Handpress world ; 58. http://id.loc.gov/authorities/names/no2007139860 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2266996 Volltext |
| spellingShingle | Silva, Andie, 1984- The brand of print : marketing paratexts in the early English book trade / Library of the written word ; Library of the written word. Handpress world ; Intro; The Brand of Print: Marketing Paratexts in the Early English Book Trade; Copyright; Contents; Acknowledgements; List of Illustrations; Abbreviations; Transcription and Editorial Practice; Introduction; 1 ""In Sundry Hands"": Patronage, Human Capital, and Print Agents as Tastemakers; 1 Cultural Capital and Luxury Consumption; 2 ""My Present a Book; 3 Quality Control; 4 Devotion as Prestigious Brand Identity; 5 Exclusive Popularity; 2 ""Read, Reape, and Returne"": Emotional Branding and the Profit of Reading; 1 Affective Marketing and Labour as Capital 2 ""My Paines and Charges"": Articulating the Labour of the Press3 ""Purchase Praise"": Richard Jones's Brand Personality; 3 ""Before thou begynneth to read"": Visual Consumption as Brand; 1 The Structure of Protestant Devotion; 2 Adam Islip's Visual Signposting and Multimodal Designs; 3 Thomas Archer's Visual Branding Strategies; 4 ""An Instrument of Iron"": Commodifying Gender and Devotion with Emotional Capital in Queen Elizabeth's A Godly Meditation of the Soul; 1 Gendered Commodities: Religious and Emotional Capital; 2 Bale's 1548 Edition: Commodifying the Religious Experience 3 Religious Identity and Self-Marketing: James Cancellar's 1580 Edition4 Religion in the Household: Thomas Bentley's Monument of Matrons; 5 Seventeenth-Century Markets: The Capital of Household Devotion; 5 ""Printed in Utopia"": Marketing Genre across a Century; 1 Cultural Branding and Utopia; 2 Creating a National Brand: Abraham Vele, Thomas Creede, and Bernard Alsop's Editions; 3 Generic Cultural Branding; 6 Immaterial Labour, Mass Intellectuality, and the New Digital Agents; 1 Researching Paratexts and Print Agents; 2 Immaterial Labour, User-Experiences, and Credit Structures; Conclusion. Book industries and trade England History 16th century. Book industries and trade England History 17th century. Paratext England History. Books England Marketing History. Livres Industrie Angleterre Histoire 16e siècle. Livres Industrie Angleterre Histoire 17e siècle. Paratexte Angleterre Histoire. Book industries and trade fast Books Marketing fast Paratext fast |
| title | The brand of print : marketing paratexts in the early English book trade / |
| title_auth | The brand of print : marketing paratexts in the early English book trade / |
| title_exact_search | The brand of print : marketing paratexts in the early English book trade / |
| title_full | The brand of print : marketing paratexts in the early English book trade / by Andie Silva. |
| title_fullStr | The brand of print : marketing paratexts in the early English book trade / by Andie Silva. |
| title_full_unstemmed | The brand of print : marketing paratexts in the early English book trade / by Andie Silva. |
| title_short | The brand of print : |
| title_sort | brand of print marketing paratexts in the early english book trade |
| title_sub | marketing paratexts in the early English book trade / |
| topic | Book industries and trade England History 16th century. Book industries and trade England History 17th century. Paratext England History. Books England Marketing History. Livres Industrie Angleterre Histoire 16e siècle. Livres Industrie Angleterre Histoire 17e siècle. Paratexte Angleterre Histoire. Book industries and trade fast Books Marketing fast Paratext fast |
| topic_facet | Book industries and trade England History 16th century. Book industries and trade England History 17th century. Paratext England History. Books England Marketing History. Livres Industrie Angleterre Histoire 16e siècle. Livres Industrie Angleterre Histoire 17e siècle. Paratexte Angleterre Histoire. Book industries and trade Books Marketing Paratext England History |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2266996 |
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