The Consumer Culture Theory of Brands:
Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and thei...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle-upon-Tyne :
Cambridge Scholars Publisher,
2019.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication s. |
| Beschreibung: | 1 online resource (179 pages) |
| ISBN: | 1527538745 9781527538740 |
Internformat
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-on1117640470 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 191005s2019 xx o 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d TEU |d OCLCO |d OCLCQ |d OCLCF |d OCLCQ |d DKU |d N$T |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 020 | |a 1527538745 | ||
| 020 | |a 9781527538740 |q (electronic bk.) | ||
| 035 | |a (OCoLC)1117640470 | ||
| 050 | 4 | |a HF5415.32 |b .P46 2019eb | |
| 082 | 7 | |a 658.8 |2 23 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Pennington, Robert. | |
| 245 | 1 | 4 | |a The Consumer Culture Theory of Brands |
| 260 | |a Newcastle-upon-Tyne : |b Cambridge Scholars Publisher, |c 2019. | ||
| 300 | |a 1 online resource (179 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication s. | ||
| 505 | 0 | |a Overview -- Cultural use of objects as signs -- Economics and brands -- Consumer view of brands -- Brands as consumer signifiers -- Brands as language -- Implications. | |
| 650 | 0 | |a Brand loyalty. |0 http://id.loc.gov/authorities/subjects/sh97009092 | |
| 650 | 0 | |a Consumption (Economics) |0 http://id.loc.gov/authorities/subjects/sh85031498 | |
| 650 | 6 | |a Fidélité à une marque. | |
| 650 | 7 | |a Brand loyalty |2 fast | |
| 650 | 7 | |a Consumption (Economics) |2 fast | |
| 758 | |i has work: |a The consumer culture theory of brands (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFC8p4kpwQk3jx8Wp8DRjC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Pennington, Robert. |t Consumer Culture Theory of Brands. |d Newcastle-upon-Tyne : Cambridge Scholars Publisher, ©2019 |z 9781527536845 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2241370 |3 Volltext |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5888582 | ||
| 938 | |a EBSCOhost |b EBSC |n 2241370 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-on1117640470 |
|---|---|
| _version_ | 1816796935221149696 |
| adam_text | |
| any_adam_object | |
| author | Pennington, Robert |
| author_facet | Pennington, Robert |
| author_role | |
| author_sort | Pennington, Robert |
| author_variant | r p rp |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 .P46 2019eb |
| callnumber-search | HF5415.32 .P46 2019eb |
| callnumber-sort | HF 45415.32 P46 42019EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Overview -- Cultural use of objects as signs -- Economics and brands -- Consumer view of brands -- Brands as consumer signifiers -- Brands as language -- Implications. |
| ctrlnum | (OCoLC)1117640470 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02558cam a2200433Mu 4500</leader><controlfield tag="001">ZDB-4-EBU-on1117640470</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr |n|---|||||</controlfield><controlfield tag="008">191005s2019 xx o 000 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">EBLCP</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">EBLCP</subfield><subfield code="d">TEU</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">DKU</subfield><subfield code="d">N$T</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1527538745</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781527538740</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1117640470</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.32</subfield><subfield code="b">.P46 2019eb</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Pennington, Robert.</subfield></datafield><datafield tag="245" ind1="1" ind2="4"><subfield code="a">The Consumer Culture Theory of Brands</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Newcastle-upon-Tyne :</subfield><subfield code="b">Cambridge Scholars Publisher,</subfield><subfield code="c">2019.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (179 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication s.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Overview -- Cultural use of objects as signs -- Economics and brands -- Consumer view of brands -- Brands as consumer signifiers -- Brands as language -- Implications.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Brand loyalty.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh97009092</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumption (Economics)</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85031498</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Fidélité à une marque.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Brand loyalty</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumption (Economics)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">The consumer culture theory of brands (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCFC8p4kpwQk3jx8Wp8DRjC</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Pennington, Robert.</subfield><subfield code="t">Consumer Culture Theory of Brands.</subfield><subfield code="d">Newcastle-upon-Tyne : Cambridge Scholars Publisher, ©2019</subfield><subfield code="z">9781527536845</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2241370</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest Ebook Central</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL5888582</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">2241370</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBU-on1117640470 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:35Z |
| institution | BVB |
| isbn | 1527538745 9781527538740 |
| language | English |
| oclc_num | 1117640470 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (179 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Cambridge Scholars Publisher, |
| record_format | marc |
| spelling | Pennington, Robert. The Consumer Culture Theory of Brands Newcastle-upon-Tyne : Cambridge Scholars Publisher, 2019. 1 online resource (179 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication s. Overview -- Cultural use of objects as signs -- Economics and brands -- Consumer view of brands -- Brands as consumer signifiers -- Brands as language -- Implications. Brand loyalty. http://id.loc.gov/authorities/subjects/sh97009092 Consumption (Economics) http://id.loc.gov/authorities/subjects/sh85031498 Fidélité à une marque. Brand loyalty fast Consumption (Economics) fast has work: The consumer culture theory of brands (Text) https://id.oclc.org/worldcat/entity/E39PCFC8p4kpwQk3jx8Wp8DRjC https://id.oclc.org/worldcat/ontology/hasWork Print version: Pennington, Robert. Consumer Culture Theory of Brands. Newcastle-upon-Tyne : Cambridge Scholars Publisher, ©2019 9781527536845 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2241370 Volltext |
| spellingShingle | Pennington, Robert The Consumer Culture Theory of Brands Overview -- Cultural use of objects as signs -- Economics and brands -- Consumer view of brands -- Brands as consumer signifiers -- Brands as language -- Implications. Brand loyalty. http://id.loc.gov/authorities/subjects/sh97009092 Consumption (Economics) http://id.loc.gov/authorities/subjects/sh85031498 Fidélité à une marque. Brand loyalty fast Consumption (Economics) fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh97009092 http://id.loc.gov/authorities/subjects/sh85031498 |
| title | The Consumer Culture Theory of Brands |
| title_auth | The Consumer Culture Theory of Brands |
| title_exact_search | The Consumer Culture Theory of Brands |
| title_full | The Consumer Culture Theory of Brands |
| title_fullStr | The Consumer Culture Theory of Brands |
| title_full_unstemmed | The Consumer Culture Theory of Brands |
| title_short | The Consumer Culture Theory of Brands |
| title_sort | consumer culture theory of brands |
| topic | Brand loyalty. http://id.loc.gov/authorities/subjects/sh97009092 Consumption (Economics) http://id.loc.gov/authorities/subjects/sh85031498 Fidélité à une marque. Brand loyalty fast Consumption (Economics) fast |
| topic_facet | Brand loyalty. Consumption (Economics) Fidélité à une marque. Brand loyalty |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2241370 |
| work_keys_str_mv | AT penningtonrobert theconsumerculturetheoryofbrands AT penningtonrobert consumerculturetheoryofbrands |