Marketing in a digital world /:
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understand...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, UK :
Emerald Publishing Limited,
2019.
|
| Edition: | First edition. |
| Series: | Review of marketing research ;
v. 16. |
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world. Marketing in a Digital World focuses on how the digital revolution has affected the science and practice of marketing. Consisting of nine essays authored by some of the world's leading marketing scholars, this volume of Review of Marketing Research is forward-looking and illuminating. The book considers the nature and consequences of a number of important new digital technologies and practices, including human-machine communication, software, mobile marketing, online reviews, big data, 3D printing and a wide range of other digital innovations. Many of these technological developments were completely unanticipated and as such the transformation is still unfolding. Therefore, whilst consumers have largely embraced and actively co-create many of these new innovations, there are also growing concerns about privacy and other adverse effects of digital technology. Each essay provides a thoughtful examination of this rapidly shifting landscape and offers a set of bold ideas regarding its future impact on the foundations of marketing and consumption. The volume is essential reading for both scholars and managers seeking fresh insights into marketing and offers a number of exciting new concepts, propositions and predictions about marketing in the digital world. |
| Item Description: | Data Privacy and Mobile User Experience |
| Physical Description: | 1 online resource (xxiii, 217 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781787563391 1787563391 9781787563414 1787563413 |
Staff View
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| 250 | |a First edition. | ||
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| 264 | 4 | |c ©2019 | |
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| 500 | |a Data Privacy and Mobile User Experience | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Transitioning to a digital world / Alan J. Malter and Aric Rindfleisch -- Marketing in the digital age : a moveable feast of information / Kristen Lane and Sidney J. Levy -- The impact of digital innovations on marketing and consumers / Brian T. Ratchford -- Big and lean is beautiful : a conceptual framework for data-based learning in marketing management / Emre Soyer, Koen Pauwels and Steven H. Seggie -- The growing importance of software as a driver of value exchange / Charles F. Hofacker -- Mobile marketing 2.0 : state of the art and research agenda / Unnati Narang and Venkatesh Shankar -- All's not well on the marketing frontlines : understanding the challenges of adverse technology--consumer interactions / Utpal Dholakia -- Perceived deception in online consumer reviews : antecedents, consequences, and moderators / Sergio Román, Isabel P. Riquelme and Dawn Iacobucci -- Self-manufacturing via 3D printing : implications for retailing thought and practice / Aric Rindfleisch, Alan J. Malter and Gregory J. Fisher. | |
| 520 | |a Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world. | ||
| 520 | |a Marketing in a Digital World focuses on how the digital revolution has affected the science and practice of marketing. Consisting of nine essays authored by some of the world's leading marketing scholars, this volume of Review of Marketing Research is forward-looking and illuminating. The book considers the nature and consequences of a number of important new digital technologies and practices, including human-machine communication, software, mobile marketing, online reviews, big data, 3D printing and a wide range of other digital innovations. Many of these technological developments were completely unanticipated and as such the transformation is still unfolding. Therefore, whilst consumers have largely embraced and actively co-create many of these new innovations, there are also growing concerns about privacy and other adverse effects of digital technology. Each essay provides a thoughtful examination of this rapidly shifting landscape and offers a set of bold ideas regarding its future impact on the foundations of marketing and consumption. The volume is essential reading for both scholars and managers seeking fresh insights into marketing and offers a number of exciting new concepts, propositions and predictions about marketing in the digital world. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on December 06, 2019). | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 650 | 0 | |a Marketing |x Data processing. |0 http://id.loc.gov/authorities/subjects/sh2008107427 | |
| 650 | 2 | |a Marketing |0 https://id.nlm.nih.gov/mesh/D040541 | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Marketing |x Innovations. | |
| 650 | 6 | |a Marketing |x Informatique. | |
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| 700 | 1 | |a Rindfleisch, Aric, |e editor. | |
| 700 | 1 | |a Malter, Alan J., |e editor. | |
| 758 | |i has work: |a Marketing in a digital world (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFWXVvHPvXDrdTxdd33jVK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| contents | Transitioning to a digital world / Alan J. Malter and Aric Rindfleisch -- Marketing in the digital age : a moveable feast of information / Kristen Lane and Sidney J. Levy -- The impact of digital innovations on marketing and consumers / Brian T. Ratchford -- Big and lean is beautiful : a conceptual framework for data-based learning in marketing management / Emre Soyer, Koen Pauwels and Steven H. Seggie -- The growing importance of software as a driver of value exchange / Charles F. Hofacker -- Mobile marketing 2.0 : state of the art and research agenda / Unnati Narang and Venkatesh Shankar -- All's not well on the marketing frontlines : understanding the challenges of adverse technology--consumer interactions / Utpal Dholakia -- Perceived deception in online consumer reviews : antecedents, consequences, and moderators / Sergio Román, Isabel P. Riquelme and Dawn Iacobucci -- Self-manufacturing via 3D printing : implications for retailing thought and practice / Aric Rindfleisch, Alan J. Malter and Gregory J. Fisher. |
| ctrlnum | (OCoLC)1114974650 |
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| dewey-search | 658.8 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition. |
| format | Electronic eBook |
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| id | ZDB-4-EBU-on1114974650 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T14:28:08Z |
| institution | BVB |
| isbn | 9781787563391 1787563391 9781787563414 1787563413 |
| language | English |
| oclc_num | 1114974650 |
| open_access_boolean | |
| owner | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 online resource (xxiii, 217 pages) : illustrations |
| psigel | ZDB-4-EBU FWS_PDA_EBU ZDB-4-EBU |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Emerald Publishing Limited, |
| record_format | marc |
| series | Review of marketing research ; |
| series2 | Review of marketing research ; |
| spelling | Marketing in a digital world / edited by Aric Rindfleisch, Alan J. Malter. First edition. Bingley, UK : Emerald Publishing Limited, 2019. ©2019 1 online resource (xxiii, 217 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Review of marketing research ; volume 16 Data Privacy and Mobile User Experience Includes bibliographical references and index. Transitioning to a digital world / Alan J. Malter and Aric Rindfleisch -- Marketing in the digital age : a moveable feast of information / Kristen Lane and Sidney J. Levy -- The impact of digital innovations on marketing and consumers / Brian T. Ratchford -- Big and lean is beautiful : a conceptual framework for data-based learning in marketing management / Emre Soyer, Koen Pauwels and Steven H. Seggie -- The growing importance of software as a driver of value exchange / Charles F. Hofacker -- Mobile marketing 2.0 : state of the art and research agenda / Unnati Narang and Venkatesh Shankar -- All's not well on the marketing frontlines : understanding the challenges of adverse technology--consumer interactions / Utpal Dholakia -- Perceived deception in online consumer reviews : antecedents, consequences, and moderators / Sergio Román, Isabel P. Riquelme and Dawn Iacobucci -- Self-manufacturing via 3D printing : implications for retailing thought and practice / Aric Rindfleisch, Alan J. Malter and Gregory J. Fisher. Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world. Marketing in a Digital World focuses on how the digital revolution has affected the science and practice of marketing. Consisting of nine essays authored by some of the world's leading marketing scholars, this volume of Review of Marketing Research is forward-looking and illuminating. The book considers the nature and consequences of a number of important new digital technologies and practices, including human-machine communication, software, mobile marketing, online reviews, big data, 3D printing and a wide range of other digital innovations. Many of these technological developments were completely unanticipated and as such the transformation is still unfolding. Therefore, whilst consumers have largely embraced and actively co-create many of these new innovations, there are also growing concerns about privacy and other adverse effects of digital technology. Each essay provides a thoughtful examination of this rapidly shifting landscape and offers a set of bold ideas regarding its future impact on the foundations of marketing and consumption. The volume is essential reading for both scholars and managers seeking fresh insights into marketing and offers a number of exciting new concepts, propositions and predictions about marketing in the digital world. Online resource; title from digital title page (viewed on December 06, 2019). Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing Technological innovations. Marketing Data processing. http://id.loc.gov/authorities/subjects/sh2008107427 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Marketing Innovations. Marketing Informatique. marketing. aat Sales & marketing. bicssc Business & Economics Marketing General. bisacsh Marketing fast Marketing Data processing fast Marketing Technological innovations fast Marketing. nbdbt Technologische innovatie. nbdbt Rindfleisch, Aric, editor. Malter, Alan J., editor. has work: Marketing in a digital world (Text) https://id.oclc.org/worldcat/entity/E39PCFWXVvHPvXDrdTxdd33jVK https://id.oclc.org/worldcat/ontology/hasWork Print version: Marketing in a digital world. First edition. Bingley, UK : Emerald Publishing Limited, 2019 9781787563407 (OCoLC)1096361939 Review of marketing research ; v. 16. http://id.loc.gov/authorities/names/no2017154207 |
| spellingShingle | Marketing in a digital world / Review of marketing research ; Transitioning to a digital world / Alan J. Malter and Aric Rindfleisch -- Marketing in the digital age : a moveable feast of information / Kristen Lane and Sidney J. Levy -- The impact of digital innovations on marketing and consumers / Brian T. Ratchford -- Big and lean is beautiful : a conceptual framework for data-based learning in marketing management / Emre Soyer, Koen Pauwels and Steven H. Seggie -- The growing importance of software as a driver of value exchange / Charles F. Hofacker -- Mobile marketing 2.0 : state of the art and research agenda / Unnati Narang and Venkatesh Shankar -- All's not well on the marketing frontlines : understanding the challenges of adverse technology--consumer interactions / Utpal Dholakia -- Perceived deception in online consumer reviews : antecedents, consequences, and moderators / Sergio Román, Isabel P. Riquelme and Dawn Iacobucci -- Self-manufacturing via 3D printing : implications for retailing thought and practice / Aric Rindfleisch, Alan J. Malter and Gregory J. Fisher. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing Technological innovations. Marketing Data processing. http://id.loc.gov/authorities/subjects/sh2008107427 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Marketing Innovations. Marketing Informatique. marketing. aat Sales & marketing. bicssc Business & Economics Marketing General. bisacsh Marketing fast Marketing Data processing fast Marketing Technological innovations fast Marketing. nbdbt Technologische innovatie. nbdbt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh2008107427 https://id.nlm.nih.gov/mesh/D040541 |
| title | Marketing in a digital world / |
| title_auth | Marketing in a digital world / |
| title_exact_search | Marketing in a digital world / |
| title_full | Marketing in a digital world / edited by Aric Rindfleisch, Alan J. Malter. |
| title_fullStr | Marketing in a digital world / edited by Aric Rindfleisch, Alan J. Malter. |
| title_full_unstemmed | Marketing in a digital world / edited by Aric Rindfleisch, Alan J. Malter. |
| title_short | Marketing in a digital world / |
| title_sort | marketing in a digital world |
| topic | Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing Technological innovations. Marketing Data processing. http://id.loc.gov/authorities/subjects/sh2008107427 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Marketing Innovations. Marketing Informatique. marketing. aat Sales & marketing. bicssc Business & Economics Marketing General. bisacsh Marketing fast Marketing Data processing fast Marketing Technological innovations fast Marketing. nbdbt Technologische innovatie. nbdbt |
| topic_facet | Marketing. Marketing Technological innovations. Marketing Data processing. Marketing Marketing Innovations. Marketing Informatique. marketing. Sales & marketing. Business & Economics Marketing General. Marketing Data processing Marketing Technological innovations Technologische innovatie. |
| work_keys_str_mv | AT rindfleischaric marketinginadigitalworld AT malteralanj marketinginadigitalworld |