Idārat al-iʻlān :: mafāhīm wa-istirātījīyāt muʻāṣirah = Advertising managment : contemporary concepts and strategies /
ادارة الاعلان : مفاهيم واستراتيجيات معاصرة = Advertising managment : contemporary concepts and strategies /
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Arabic |
| Veröffentlicht: |
ʻAmmān :
al-Yāzūrī,
2020.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references. |
Internformat
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-on1107493866 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||unuuu | ||
| 008 | 190705s2020 jo ob 000 0 ara d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d N$T |d OCLCF |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO | ||
| 066 | |c (3 | ||
| 020 | |z 9789957129231 | ||
| 035 | |a (OCoLC)1107493866 | ||
| 050 | 4 | |a HF5823 | |
| 082 | 7 | |a 659.1 |2 23 | |
| 049 | |a MAIN | ||
| 100 | 1 | |6 880-01 |a Zuʻbī, ʻAlī Fallāḥ, |e author. | |
| 245 | 1 | 0 | |6 880-02 |a Idārat al-iʻlān : |b mafāhīm wa-istirātījīyāt muʻāṣirah = Advertising managment : contemporary concepts and strategies / |c taʼlīf al-Duktūr ʻAlī Fallāḥ al-Zuʻbī, al-Duktūr Fatḥī ʻAbd Allāh al-Sharʻ. |
| 246 | 3 | 1 | |a Advertising managment : |b contemporary concepts and strategies |
| 264 | 1 | |6 880-03 |a ʻAmmān : |b al-Yāzūrī, |c 2020. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Vendor-supplied metadata. | |
| 650 | 0 | |a Advertising |x Management. |0 http://id.loc.gov/authorities/subjects/sh85001144 | |
| 650 | 6 | |a Publicité |x Gestion. | |
| 650 | 7 | |a Advertising |x Management |2 fast | |
| 700 | 1 | |6 880-04 |a Sharʻ, Fatḥī ʻAbd Allāh, |e author. | |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2176044 |3 Volltext |
| 880 | 1 | |6 100-01/(3/r |a زعبي، علي فلاح،, |e author. | |
| 880 | 1 | 0 | |6 245-02/(3/r |a ادارة الاعلان : |b مفاهيم واستراتيجيات معاصرة = Advertising managment : contemporary concepts and strategies / |c تأليف الدكتور علي فلاح الزعبي، الدكتور فتحي عبد الله الشرع. |
| 880 | 1 | |6 264-03/(3/r |a عمان : |b اليازوري،, |c 2020. | |
| 880 | 1 | |6 700-04/(3/r |a شرع، فتحي عبد الله،, |e author. | |
| 938 | |a EBSCOhost |b EBSC |n 2176044 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-on1107493866 |
|---|---|
| _version_ | 1816796934547963904 |
| adam_text | |
| any_adam_object | |
| author | Zuʻbī, ʻAlī Fallāḥ Sharʻ, Fatḥī ʻAbd Allāh |
| author_facet | Zuʻbī, ʻAlī Fallāḥ Sharʻ, Fatḥī ʻAbd Allāh |
| author_role | aut aut |
| author_sort | Zuʻbī, ʻAlī Fallāḥ |
| author_variant | ʻ f z ʻf ʻfz f ʻ a s fʻa fʻas |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)1107493866 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02066cam a2200433 i 4500</leader><controlfield tag="001">ZDB-4-EBU-on1107493866</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu|||unuuu</controlfield><controlfield tag="008">190705s2020 jo ob 000 0 ara d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">N$T</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">N$T</subfield><subfield code="d">N$T</subfield><subfield code="d">OCLCF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield></datafield><datafield tag="066" ind1=" " ind2=" "><subfield code="c">(3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9789957129231</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1107493866</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="6">880-01</subfield><subfield code="a">Zuʻbī, ʻAlī Fallāḥ,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="6">880-02</subfield><subfield code="a">Idārat al-iʻlān :</subfield><subfield code="b">mafāhīm wa-istirātījīyāt muʻāṣirah = Advertising managment : contemporary concepts and strategies /</subfield><subfield code="c">taʼlīf al-Duktūr ʻAlī Fallāḥ al-Zuʻbī, al-Duktūr Fatḥī ʻAbd Allāh al-Sharʻ.</subfield></datafield><datafield tag="246" ind1="3" ind2="1"><subfield code="a">Advertising managment :</subfield><subfield code="b">contemporary concepts and strategies</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="6">880-03</subfield><subfield code="a">ʻAmmān :</subfield><subfield code="b">al-Yāzūrī,</subfield><subfield code="c">2020.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Vendor-supplied metadata.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising</subfield><subfield code="x">Management.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85001144</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Publicité</subfield><subfield code="x">Gestion.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising</subfield><subfield code="x">Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="6">880-04</subfield><subfield code="a">Sharʻ, Fatḥī ʻAbd Allāh,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2176044</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="880" ind1="1" ind2=" "><subfield code="6">100-01/(3/r</subfield><subfield code="a">زعبي، علي فلاح،,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="880" ind1="1" ind2="0"><subfield code="6">245-02/(3/r</subfield><subfield code="a">ادارة الاعلان :</subfield><subfield code="b">مفاهيم واستراتيجيات معاصرة = Advertising managment : contemporary concepts and strategies /</subfield><subfield code="c">تأليف الدكتور علي فلاح الزعبي، الدكتور فتحي عبد الله الشرع.</subfield></datafield><datafield tag="880" ind1=" " ind2="1"><subfield code="6">264-03/(3/r</subfield><subfield code="a">عمان :</subfield><subfield code="b">اليازوري،,</subfield><subfield code="c">2020.</subfield></datafield><datafield tag="880" ind1="1" ind2=" "><subfield code="6">700-04/(3/r</subfield><subfield code="a">شرع، فتحي عبد الله،,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">2176044</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBU-on1107493866 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:34Z |
| institution | BVB |
| language | Arabic |
| oclc_num | 1107493866 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource |
| psigel | ZDB-4-EBU |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | al-Yāzūrī, |
| record_format | marc |
| spelling | 880-01 Zuʻbī, ʻAlī Fallāḥ, author. 880-02 Idārat al-iʻlān : mafāhīm wa-istirātījīyāt muʻāṣirah = Advertising managment : contemporary concepts and strategies / taʼlīf al-Duktūr ʻAlī Fallāḥ al-Zuʻbī, al-Duktūr Fatḥī ʻAbd Allāh al-Sharʻ. Advertising managment : contemporary concepts and strategies 880-03 ʻAmmān : al-Yāzūrī, 2020. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references. Vendor-supplied metadata. Advertising Management. http://id.loc.gov/authorities/subjects/sh85001144 Publicité Gestion. Advertising Management fast 880-04 Sharʻ, Fatḥī ʻAbd Allāh, author. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2176044 Volltext 100-01/(3/r زعبي، علي فلاح،, author. 245-02/(3/r ادارة الاعلان : مفاهيم واستراتيجيات معاصرة = Advertising managment : contemporary concepts and strategies / تأليف الدكتور علي فلاح الزعبي، الدكتور فتحي عبد الله الشرع. 264-03/(3/r عمان : اليازوري،, 2020. 700-04/(3/r شرع، فتحي عبد الله،, author. |
| spellingShingle | Zuʻbī, ʻAlī Fallāḥ Sharʻ, Fatḥī ʻAbd Allāh Idārat al-iʻlān : mafāhīm wa-istirātījīyāt muʻāṣirah = Advertising managment : contemporary concepts and strategies / Advertising Management. http://id.loc.gov/authorities/subjects/sh85001144 Publicité Gestion. Advertising Management fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85001144 |
| title | Idārat al-iʻlān : mafāhīm wa-istirātījīyāt muʻāṣirah = Advertising managment : contemporary concepts and strategies / |
| title_alt | Advertising managment : contemporary concepts and strategies |
| title_auth | Idārat al-iʻlān : mafāhīm wa-istirātījīyāt muʻāṣirah = Advertising managment : contemporary concepts and strategies / |
| title_exact_search | Idārat al-iʻlān : mafāhīm wa-istirātījīyāt muʻāṣirah = Advertising managment : contemporary concepts and strategies / |
| title_full | Idārat al-iʻlān : mafāhīm wa-istirātījīyāt muʻāṣirah = Advertising managment : contemporary concepts and strategies / taʼlīf al-Duktūr ʻAlī Fallāḥ al-Zuʻbī, al-Duktūr Fatḥī ʻAbd Allāh al-Sharʻ. |
| title_fullStr | Idārat al-iʻlān : mafāhīm wa-istirātījīyāt muʻāṣirah = Advertising managment : contemporary concepts and strategies / taʼlīf al-Duktūr ʻAlī Fallāḥ al-Zuʻbī, al-Duktūr Fatḥī ʻAbd Allāh al-Sharʻ. |
| title_full_unstemmed | Idārat al-iʻlān : mafāhīm wa-istirātījīyāt muʻāṣirah = Advertising managment : contemporary concepts and strategies / taʼlīf al-Duktūr ʻAlī Fallāḥ al-Zuʻbī, al-Duktūr Fatḥī ʻAbd Allāh al-Sharʻ. |
| title_short | Idārat al-iʻlān : |
| title_sort | idarat al iʻlan mafahim wa istiratijiyat muʻasirah advertising managment contemporary concepts and strategies |
| title_sub | mafāhīm wa-istirātījīyāt muʻāṣirah = Advertising managment : contemporary concepts and strategies / |
| topic | Advertising Management. http://id.loc.gov/authorities/subjects/sh85001144 Publicité Gestion. Advertising Management fast |
| topic_facet | Advertising Management. Publicité Gestion. Advertising Management |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2176044 |
| work_keys_str_mv | AT zuʻbiʻalifallah idarataliʻlanmafahimwaistiratijiyatmuʻasirahadvertisingmanagmentcontemporaryconceptsandstrategies AT sharʻfathiʻabdallah idarataliʻlanmafahimwaistiratijiyatmuʻasirahadvertisingmanagmentcontemporaryconceptsandstrategies AT zuʻbiʻalifallah advertisingmanagmentcontemporaryconceptsandstrategies AT sharʻfathiʻabdallah advertisingmanagmentcontemporaryconceptsandstrategies |