Marketing :: Prozess- und praxisorientierte Grundlagen /
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| Main Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | German |
| Published: |
Berlin ; Boston :
De Gruyter Oldenbourg,
[2019]
|
| Edition: | 5., aktualisierte und ergänzte Auflage. |
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Item Description: | Previous edition published: 2015. |
| Physical Description: | 1 online resource (1 volume) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9783110584677 3110584670 9783110584578 3110584573 3110584921 9783110584929 |
Staff View
MARC
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| 245 | 1 | 0 | |a Marketing : |b Prozess- und praxisorientierte Grundlagen / |c Peter M. Runia, Frank Wahl, Olaf Geyer, Christian Thewissen. |
| 250 | |a 5., aktualisierte und ergänzte Auflage. | ||
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| 650 | 6 | |a Marketing. | |
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| 700 | 1 | |a Wahl, Frank, |e author. | |
| 700 | 1 | |a Geyer, Olaf, |e author. | |
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| author | Runia, Peter, 1968- Wahl, Frank Geyer, Olaf Thewissen, Christian |
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| author_facet | Runia, Peter, 1968- Wahl, Frank Geyer, Olaf Thewissen, Christian |
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| discipline | Wirtschaftswissenschaften |
| edition | 5., aktualisierte und ergänzte Auflage. |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2025-03-18T14:28:07Z |
| institution | BVB |
| isbn | 9783110584677 3110584670 9783110584578 3110584573 3110584921 9783110584929 |
| language | German |
| oclc_num | 1104662261 |
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| publishDate | 2019 |
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| spelling | Runia, Peter, 1968- author. https://id.oclc.org/worldcat/entity/E39PCjJ8F3hwYK9tCGGkfdHFXd http://id.loc.gov/authorities/names/n2003091219 Marketing : Prozess- und praxisorientierte Grundlagen / Peter M. Runia, Frank Wahl, Olaf Geyer, Christian Thewissen. 5., aktualisierte und ergänzte Auflage. Berlin ; Boston : De Gruyter Oldenbourg, [2019] ©2019 1 online resource (1 volume) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Online resource; title from title page (Safari, viewed June 13, 2019). Previous edition published: 2015. Includes bibliographical references and index. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing. marketing. aat Marketing fast Wahl, Frank, author. Geyer, Olaf, author. Thewissen, Christian, author. has work: Marketing (Text) https://id.oclc.org/worldcat/entity/E39PCGhdYhP8WGPQgqXvbXdpHd https://id.oclc.org/worldcat/ontology/hasWork |
| spellingShingle | Runia, Peter, 1968- Wahl, Frank Geyer, Olaf Thewissen, Christian Marketing : Prozess- und praxisorientierte Grundlagen / Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing. marketing. aat Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081333 |
| title | Marketing : Prozess- und praxisorientierte Grundlagen / |
| title_auth | Marketing : Prozess- und praxisorientierte Grundlagen / |
| title_exact_search | Marketing : Prozess- und praxisorientierte Grundlagen / |
| title_full | Marketing : Prozess- und praxisorientierte Grundlagen / Peter M. Runia, Frank Wahl, Olaf Geyer, Christian Thewissen. |
| title_fullStr | Marketing : Prozess- und praxisorientierte Grundlagen / Peter M. Runia, Frank Wahl, Olaf Geyer, Christian Thewissen. |
| title_full_unstemmed | Marketing : Prozess- und praxisorientierte Grundlagen / Peter M. Runia, Frank Wahl, Olaf Geyer, Christian Thewissen. |
| title_short | Marketing : |
| title_sort | marketing prozess und praxisorientierte grundlagen |
| title_sub | Prozess- und praxisorientierte Grundlagen / |
| topic | Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing. marketing. aat Marketing fast |
| topic_facet | Marketing. marketing. Marketing |
| work_keys_str_mv | AT runiapeter marketingprozessundpraxisorientiertegrundlagen AT wahlfrank marketingprozessundpraxisorientiertegrundlagen AT geyerolaf marketingprozessundpraxisorientiertegrundlagen AT thewissenchristian marketingprozessundpraxisorientiertegrundlagen |