Marketing :: Prozess- und praxisorientierte Grundlagen /
Gespeichert in:
Hauptverfasser: | , , , |
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Format: | Elektronisch E-Book |
Sprache: | German |
Veröffentlicht: |
Berlin ; Boston :
De Gruyter Oldenbourg,
[2019]
|
Ausgabe: | 5., aktualisierte und ergänzte Auflage. |
Schlagworte: | |
Online-Zugang: | DE-862 DE-863 |
Beschreibung: | Previous edition published: 2015. |
Beschreibung: | 1 online resource (1 volume) : illustrations |
Bibliographie: | Includes bibliographical references and index. |
ISBN: | 9783110584677 3110584670 9783110584578 3110584573 3110584921 9783110584929 |
Internformat
MARC
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100 | 1 | |a Runia, Peter, |d 1968- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjJ8F3hwYK9tCGGkfdHFXd |0 http://id.loc.gov/authorities/names/n2003091219 | |
245 | 1 | 0 | |a Marketing : |b Prozess- und praxisorientierte Grundlagen / |c Peter M. Runia, Frank Wahl, Olaf Geyer, Christian Thewissen. |
250 | |a 5., aktualisierte und ergänzte Auflage. | ||
264 | 1 | |a Berlin ; |a Boston : |b De Gruyter Oldenbourg, |c [2019] | |
264 | 4 | |c ©2019 | |
300 | |a 1 online resource (1 volume) : |b illustrations | ||
336 | |a text |b txt |2 rdacontent | ||
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588 | 0 | |a Online resource; title from title page (Safari, viewed June 13, 2019). | |
500 | |a Previous edition published: 2015. | ||
504 | |a Includes bibliographical references and index. | ||
650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
650 | 6 | |a Marketing. | |
650 | 7 | |a marketing. |2 aat | |
650 | 7 | |a Marketing |2 fast | |
700 | 1 | |a Wahl, Frank, |e author. | |
700 | 1 | |a Geyer, Olaf, |e author. | |
700 | 1 | |a Thewissen, Christian, |e author. | |
758 | |i has work: |a Marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGhdYhP8WGPQgqXvbXdpHd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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Datensatz im Suchindex
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adam_text | |
any_adam_object | |
author | Runia, Peter, 1968- Wahl, Frank Geyer, Olaf Thewissen, Christian |
author_GND | http://id.loc.gov/authorities/names/n2003091219 |
author_facet | Runia, Peter, 1968- Wahl, Frank Geyer, Olaf Thewissen, Christian |
author_role | aut aut aut aut |
author_sort | Runia, Peter, 1968- |
author_variant | p r pr f w fw o g og c t ct |
building | Verbundindex |
bvnumber | localFWS |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415 |
callnumber-search | HF5415 |
callnumber-sort | HF 45415 |
callnumber-subject | HF - Commerce |
collection | ZDB-4-EBU |
ctrlnum | (OCoLC)1104662261 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 5., aktualisierte und ergänzte Auflage. |
format | Electronic eBook |
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id | ZDB-4-EBU-on1104662261 |
illustrated | Illustrated |
indexdate | 2025-03-18T14:28:07Z |
institution | BVB |
isbn | 9783110584677 3110584670 9783110584578 3110584573 3110584921 9783110584929 |
language | German |
oclc_num | 1104662261 |
open_access_boolean | |
owner | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
physical | 1 online resource (1 volume) : illustrations |
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publishDate | 2019 |
publishDateSearch | 2019 |
publishDateSort | 2019 |
publisher | De Gruyter Oldenbourg, |
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spelling | Runia, Peter, 1968- author. https://id.oclc.org/worldcat/entity/E39PCjJ8F3hwYK9tCGGkfdHFXd http://id.loc.gov/authorities/names/n2003091219 Marketing : Prozess- und praxisorientierte Grundlagen / Peter M. Runia, Frank Wahl, Olaf Geyer, Christian Thewissen. 5., aktualisierte und ergänzte Auflage. Berlin ; Boston : De Gruyter Oldenbourg, [2019] ©2019 1 online resource (1 volume) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Online resource; title from title page (Safari, viewed June 13, 2019). Previous edition published: 2015. Includes bibliographical references and index. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing. marketing. aat Marketing fast Wahl, Frank, author. Geyer, Olaf, author. Thewissen, Christian, author. has work: Marketing (Text) https://id.oclc.org/worldcat/entity/E39PCGhdYhP8WGPQgqXvbXdpHd https://id.oclc.org/worldcat/ontology/hasWork |
spellingShingle | Runia, Peter, 1968- Wahl, Frank Geyer, Olaf Thewissen, Christian Marketing : Prozess- und praxisorientierte Grundlagen / Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing. marketing. aat Marketing fast |
subject_GND | http://id.loc.gov/authorities/subjects/sh85081333 |
title | Marketing : Prozess- und praxisorientierte Grundlagen / |
title_auth | Marketing : Prozess- und praxisorientierte Grundlagen / |
title_exact_search | Marketing : Prozess- und praxisorientierte Grundlagen / |
title_full | Marketing : Prozess- und praxisorientierte Grundlagen / Peter M. Runia, Frank Wahl, Olaf Geyer, Christian Thewissen. |
title_fullStr | Marketing : Prozess- und praxisorientierte Grundlagen / Peter M. Runia, Frank Wahl, Olaf Geyer, Christian Thewissen. |
title_full_unstemmed | Marketing : Prozess- und praxisorientierte Grundlagen / Peter M. Runia, Frank Wahl, Olaf Geyer, Christian Thewissen. |
title_short | Marketing : |
title_sort | marketing prozess und praxisorientierte grundlagen |
title_sub | Prozess- und praxisorientierte Grundlagen / |
topic | Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing. marketing. aat Marketing fast |
topic_facet | Marketing. marketing. Marketing |
work_keys_str_mv | AT runiapeter marketingprozessundpraxisorientiertegrundlagen AT wahlfrank marketingprozessundpraxisorientiertegrundlagen AT geyerolaf marketingprozessundpraxisorientiertegrundlagen AT thewissenchristian marketingprozessundpraxisorientiertegrundlagen |