Marketing scales handbook :: multi-item measures for consumer insight research. Volume 10 /
This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles published in 2016 and 2017. Each review provides the scale items as well as information regarding the scale's origin, previous users, and mea...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Fort Worth, Texas :
GCBII Productions, LLC,
2019.
|
| Ausgabe: | (Library version). |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles published in 2016 and 2017. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality. |
| Beschreibung: | 1 online resource (xxii, 539 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780578470023 0578470020 |
Internformat
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| 520 | |a This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles published in 2016 and 2017. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality. | ||
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| contents | Intro; Preface; Acknowledgements; Introduction; Scale Reviews; Subject Index; About the Author. |
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| genre_facet | Handbook handbooks. Handbooks and manuals Handbooks and manuals. Guides et manuels. |
| id | ZDB-4-EBU-on1089445830 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:33Z |
| institution | BVB |
| isbn | 9780578470023 0578470020 |
| language | English |
| oclc_num | 1089445830 |
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| physical | 1 online resource (xxii, 539 pages) |
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| spelling | Bruner, Gordon C., 1954- author. https://id.oclc.org/worldcat/entity/E39PCjKjQWf3BbF84pxH4DDRmm http://id.loc.gov/authorities/names/n92052750 Marketing scales handbook : multi-item measures for consumer insight research. Volume 10 / Gordon C. Bruner II. (Library version). Fort Worth, Texas : GCBII Productions, LLC, 2019. 1 online resource (xxii, 539 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Online resource; title from PDF title page (EBSCO, viewed March 27, 2019). Includes bibliographical references and index. Intro; Preface; Acknowledgements; Introduction; Scale Reviews; Subject Index; About the Author. This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles published in 2016 and 2017. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality. Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing research Statistical methods fast Scaling (Social sciences) fast Handbook https://id.nlm.nih.gov/mesh/D020479 handbooks. aat Handbooks and manuals fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Guides et manuels. rvmgf FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2043136 Volltext |
| spellingShingle | Bruner, Gordon C., 1954- Marketing scales handbook : multi-item measures for consumer insight research. Intro; Preface; Acknowledgements; Introduction; Scale Reviews; Subject Index; About the Author. Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing research Statistical methods fast Scaling (Social sciences) fast |
| subject_GND | https://id.nlm.nih.gov/mesh/D020479 http://id.loc.gov/authorities/genreForms/gf2014026109 |
| title | Marketing scales handbook : multi-item measures for consumer insight research. |
| title_auth | Marketing scales handbook : multi-item measures for consumer insight research. |
| title_exact_search | Marketing scales handbook : multi-item measures for consumer insight research. |
| title_full | Marketing scales handbook : multi-item measures for consumer insight research. Volume 10 / Gordon C. Bruner II. |
| title_fullStr | Marketing scales handbook : multi-item measures for consumer insight research. Volume 10 / Gordon C. Bruner II. |
| title_full_unstemmed | Marketing scales handbook : multi-item measures for consumer insight research. Volume 10 / Gordon C. Bruner II. |
| title_short | Marketing scales handbook : |
| title_sort | marketing scales handbook multi item measures for consumer insight research |
| title_sub | multi-item measures for consumer insight research. |
| topic | Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing research Statistical methods fast Scaling (Social sciences) fast |
| topic_facet | Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing research Statistical methods Scaling (Social sciences) Handbook handbooks. Handbooks and manuals Handbooks and manuals. Guides et manuels. |
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| work_keys_str_mv | AT brunergordonc marketingscaleshandbookmultiitemmeasuresforconsumerinsightresearchvolume10 |