Verfügbarkeit: Writing for the media /

Writing for the media /:

How to get better results from the stories you offer the media. How to use journalists' own writing rules; research and interviews; composition and structure; media language and style; headlines and leads; quotes; self-editing. Special sections on writing for screens, using photography/video/in...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser:	Wheeler, Adrian (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Bingley : Emerald Publishing, 2019.
Ausgabe:	First edition.
Schriftenreihe:	PRCA practice guides.
Schlagworte:	Public relations > Authorship. Mass media > Authorship. Report writing. Rapports > Rédaction. Press & journalism. BUSINESS & ECONOMICS > Advertising & Promotion. Public relations > Authorship Mass media > Authorship Report writing
Online-Zugang:	Volltext
Zusammenfassung:	How to get better results from the stories you offer the media. How to use journalists' own writing rules; research and interviews; composition and structure; media language and style; headlines and leads; quotes; self-editing. Special sections on writing for screens, using photography/video/infographics and pitching stories to the media.
Beschreibung:	1 online resource (xi, 102 pages)
Bibliographie:	Includes bibliographical references and index.
ISBN:	9781787566132 1787566137 9781787566118 1787566110

Internformat

MARC


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250			\|a First edition.
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264		4	\|c ©2019
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490	1		\|a PRCA Practice Guides
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520			\|a How to get better results from the stories you offer the media. How to use journalists' own writing rules; research and interviews; composition and structure; media language and style; headlines and leads; quotes; self-editing. Special sections on writing for screens, using photography/video/infographics and pitching stories to the media.
505	0		\|a Introduction; Good Media Writing: The Business Case; Journalists and Editors -- What Are They Like?; The ROI -- Media Messages; The Media Writing Challenge: Editorial Choice; B2B and B2C -- What's the Difference?; How Journalists Write; The Journalist's PR Challenge; Journalists' Rules; Researching a Story; Interview Tips; Composition; Headlines and Leads; Headlines Must Raise Eyebrows and Dilate Pupils; Leads Must Convince Readers to Invest Their Time; Format and Structure; Dateline; Embargo or 'For Immediate Release'; Headline; Dek or Sub-headline; Lead (Sometimes 'lede'); Narrative Intro Hook; Body Copy; Quotes; Theme; Cross-heads or Sub-heads; Pictures, Illustrations, Graphics, Infographics; Captions; Clips; References; Notes to Editors; Enquiries; Short Form and Long Form; The Human Factor and Illustrations; Media Language
505	8		\|a Enemies of Clarity; Style; Quotations; Self-editing; What the Media Want (and Don't Want); Story Ingredients: The Trevor Morris System; Writing for Screens -- Advice from Steve Dunne; Pitching a Story to the Media; Making a 'Soft' Story Stronger; Distribution: The PESO Model; Appendix; Advice from Journalists and Editors; Tips for Better Coverage; What I Want from You; The 'Story Ingredients' System; How to Make Me Like You; Five Top Tips; Books about the Media and Media Writing; Improving Your Media Writing; A Selection of Journalism Terms; Story Platforms; Topics; Frameworks; Formats; Putting it into Practice; Headlines and Leads; Vivid Quotes; Media Quotes about the Media.
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Datensatz im Suchindex

DE-BY-FWS_katkey	ZDB-4-EBU-on1082229887
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adam_text
any_adam_object
author	Wheeler, Adrian
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contents	Introduction; Good Media Writing: The Business Case; Journalists and Editors -- What Are They Like?; The ROI -- Media Messages; The Media Writing Challenge: Editorial Choice; B2B and B2C -- What's the Difference?; How Journalists Write; The Journalist's PR Challenge; Journalists' Rules; Researching a Story; Interview Tips; Composition; Headlines and Leads; Headlines Must Raise Eyebrows and Dilate Pupils; Leads Must Convince Readers to Invest Their Time; Format and Structure; Dateline; Embargo or 'For Immediate Release'; Headline; Dek or Sub-headline; Lead (Sometimes 'lede'); Narrative Intro Hook; Body Copy; Quotes; Theme; Cross-heads or Sub-heads; Pictures, Illustrations, Graphics, Infographics; Captions; Clips; References; Notes to Editors; Enquiries; Short Form and Long Form; The Human Factor and Illustrations; Media Language Enemies of Clarity; Style; Quotations; Self-editing; What the Media Want (and Don't Want); Story Ingredients: The Trevor Morris System; Writing for Screens -- Advice from Steve Dunne; Pitching a Story to the Media; Making a 'Soft' Story Stronger; Distribution: The PESO Model; Appendix; Advice from Journalists and Editors; Tips for Better Coverage; What I Want from You; The 'Story Ingredients' System; How to Make Me Like You; Five Top Tips; Books about the Media and Media Writing; Improving Your Media Writing; A Selection of Journalism Terms; Story Platforms; Topics; Frameworks; Formats; Putting it into Practice; Headlines and Leads; Vivid Quotes; Media Quotes about the Media.
ctrlnum	(OCoLC)1082229887
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dewey-hundreds	600 - Technology (Applied sciences)
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dewey-search	659.2
dewey-sort	3659.2
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	First edition.
format	Electronic eBook
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spelling	Wheeler, Adrian, author. Writing for the media / by Adrian Wheeler. First edition. Bingley : Emerald Publishing, 2019. ©2019 1 online resource (xi, 102 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier PRCA Practice Guides Includes bibliographical references and index. How to get better results from the stories you offer the media. How to use journalists' own writing rules; research and interviews; composition and structure; media language and style; headlines and leads; quotes; self-editing. Special sections on writing for screens, using photography/video/infographics and pitching stories to the media. Introduction; Good Media Writing: The Business Case; Journalists and Editors -- What Are They Like?; The ROI -- Media Messages; The Media Writing Challenge: Editorial Choice; B2B and B2C -- What's the Difference?; How Journalists Write; The Journalist's PR Challenge; Journalists' Rules; Researching a Story; Interview Tips; Composition; Headlines and Leads; Headlines Must Raise Eyebrows and Dilate Pupils; Leads Must Convince Readers to Invest Their Time; Format and Structure; Dateline; Embargo or 'For Immediate Release'; Headline; Dek or Sub-headline; Lead (Sometimes 'lede'); Narrative Intro Hook; Body Copy; Quotes; Theme; Cross-heads or Sub-heads; Pictures, Illustrations, Graphics, Infographics; Captions; Clips; References; Notes to Editors; Enquiries; Short Form and Long Form; The Human Factor and Illustrations; Media Language Enemies of Clarity; Style; Quotations; Self-editing; What the Media Want (and Don't Want); Story Ingredients: The Trevor Morris System; Writing for Screens -- Advice from Steve Dunne; Pitching a Story to the Media; Making a 'Soft' Story Stronger; Distribution: The PESO Model; Appendix; Advice from Journalists and Editors; Tips for Better Coverage; What I Want from You; The 'Story Ingredients' System; How to Make Me Like You; Five Top Tips; Books about the Media and Media Writing; Improving Your Media Writing; A Selection of Journalism Terms; Story Platforms; Topics; Frameworks; Formats; Putting it into Practice; Headlines and Leads; Vivid Quotes; Media Quotes about the Media. Description based on online resource; title from digital title page (viewed on March 25, 2021). Public relations Authorship. Mass media Authorship. Report writing. http://id.loc.gov/authorities/subjects/sh85112926 Rapports Rédaction. Press & journalism. bicssc BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Public relations Authorship fast Mass media Authorship fast Report writing fast has work: Writing for the media (Text) https://id.oclc.org/worldcat/entity/E39PCFRpFtykTrhgW3PvHwDd6X https://id.oclc.org/worldcat/ontology/hasWork Print version: Wheeler, Adrian. Writing for the media. First edition. Bingley, UK : Emerald Publishing Limited, [2019] 9781787566149 (DLC) 2018275154 (OCoLC)1029443600 PRCA practice guides. http://id.loc.gov/authorities/names/no2019035011 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1734312 Volltext
spellingShingle	Wheeler, Adrian Writing for the media / PRCA practice guides. Introduction; Good Media Writing: The Business Case; Journalists and Editors -- What Are They Like?; The ROI -- Media Messages; The Media Writing Challenge: Editorial Choice; B2B and B2C -- What's the Difference?; How Journalists Write; The Journalist's PR Challenge; Journalists' Rules; Researching a Story; Interview Tips; Composition; Headlines and Leads; Headlines Must Raise Eyebrows and Dilate Pupils; Leads Must Convince Readers to Invest Their Time; Format and Structure; Dateline; Embargo or 'For Immediate Release'; Headline; Dek or Sub-headline; Lead (Sometimes 'lede'); Narrative Intro Hook; Body Copy; Quotes; Theme; Cross-heads or Sub-heads; Pictures, Illustrations, Graphics, Infographics; Captions; Clips; References; Notes to Editors; Enquiries; Short Form and Long Form; The Human Factor and Illustrations; Media Language Enemies of Clarity; Style; Quotations; Self-editing; What the Media Want (and Don't Want); Story Ingredients: The Trevor Morris System; Writing for Screens -- Advice from Steve Dunne; Pitching a Story to the Media; Making a 'Soft' Story Stronger; Distribution: The PESO Model; Appendix; Advice from Journalists and Editors; Tips for Better Coverage; What I Want from You; The 'Story Ingredients' System; How to Make Me Like You; Five Top Tips; Books about the Media and Media Writing; Improving Your Media Writing; A Selection of Journalism Terms; Story Platforms; Topics; Frameworks; Formats; Putting it into Practice; Headlines and Leads; Vivid Quotes; Media Quotes about the Media. Public relations Authorship. Mass media Authorship. Report writing. http://id.loc.gov/authorities/subjects/sh85112926 Rapports Rédaction. Press & journalism. bicssc BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Public relations Authorship fast Mass media Authorship fast Report writing fast
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title_exact_search	Writing for the media /
title_full	Writing for the media / by Adrian Wheeler.
title_fullStr	Writing for the media / by Adrian Wheeler.
title_full_unstemmed	Writing for the media / by Adrian Wheeler.
title_short	Writing for the media /
title_sort	writing for the media
topic	Public relations Authorship. Mass media Authorship. Report writing. http://id.loc.gov/authorities/subjects/sh85112926 Rapports Rédaction. Press & journalism. bicssc BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Public relations Authorship fast Mass media Authorship fast Report writing fast
topic_facet	Public relations Authorship. Mass media Authorship. Report writing. Rapports Rédaction. Press & journalism. BUSINESS & ECONOMICS Advertising & Promotion. Public relations Authorship Mass media Authorship Report writing
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1734312
work_keys_str_mv	AT wheeleradrian writingforthemedia

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