Marketing study guide /:
This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time. It gives guidance on how to study for exam success and extend knowledge by setti...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2018.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time. It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners. The book discusses consumer and organizational buyer behaviour; segmentation; targeting |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource (xii, 412 pages) : illustrations |
| ISBN: | 9781527523555 1527523551 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing study guide / |c by Geoff Lancaster. |
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| 500 | |a Includes index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed December 21, 2018). | |
| 520 | |a This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time. It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners. The book discusses consumer and organizational buyer behaviour; segmentation; targeting | ||
| 650 | 0 | |a Marketing |x Examinations |v Study guides. | |
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| 650 | 7 | |a Business & management: study & revision guides. |2 bicssc | |
| 650 | 7 | |a Management of specific areas. |2 bicssc | |
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| ctrlnum | (OCoLC)1079759615 |
| dewey-full | 658.80076 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-on1079759615 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:32Z |
| institution | BVB |
| isbn | 9781527523555 1527523551 |
| language | English |
| oclc_num | 1079759615 |
| open_access_boolean | |
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| physical | 1 online resource (xii, 412 pages) : illustrations |
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| spelling | Lancaster, Geoffrey, 1938- author. https://id.oclc.org/worldcat/entity/E39PCjFwDWtqwbHRVv3TpfKFjC http://id.loc.gov/authorities/names/n87915166 Marketing study guide / by Geoff Lancaster. Newcastle upon Tyne : Cambridge Scholars Publishing, 2018. 1 online resource (xii, 412 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. Online resource; title from PDF title page (EBSCO, viewed December 21, 2018). This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time. It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners. The book discusses consumer and organizational buyer behaviour; segmentation; targeting Marketing Examinations Study guides. Marketing Examens Guides de l'étudiant. Sales & marketing. bicssc Business & management: study & revision guides. bicssc Management of specific areas. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh examination study guides. aat Study guides fast Study guides. lcgft http://id.loc.gov/authorities/genreForms/gf2014026182 Guides de l'étudiant. rvmgf FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1986581 Volltext |
| spellingShingle | Lancaster, Geoffrey, 1938- Marketing study guide / Marketing Examinations Study guides. Marketing Examens Guides de l'étudiant. Sales & marketing. bicssc Business & management: study & revision guides. bicssc Management of specific areas. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh |
| subject_GND | http://id.loc.gov/authorities/genreForms/gf2014026182 |
| title | Marketing study guide / |
| title_auth | Marketing study guide / |
| title_exact_search | Marketing study guide / |
| title_full | Marketing study guide / by Geoff Lancaster. |
| title_fullStr | Marketing study guide / by Geoff Lancaster. |
| title_full_unstemmed | Marketing study guide / by Geoff Lancaster. |
| title_short | Marketing study guide / |
| title_sort | marketing study guide |
| topic | Marketing Examinations Study guides. Marketing Examens Guides de l'étudiant. Sales & marketing. bicssc Business & management: study & revision guides. bicssc Management of specific areas. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh |
| topic_facet | Marketing Examinations Study guides. Marketing Examens Guides de l'étudiant. Sales & marketing. Business & management: study & revision guides. Management of specific areas. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. examination study guides. Study guides Study guides. Guides de l'étudiant. |
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