Mexican multinationals :: how to build multinationals in emerging markets /
Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, United Kingdom ; New York, NY :
Cambridge University Press,
2018.
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781108616843 1108616844 9781108630757 1108630758 |
Internformat
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| 245 | 0 | 0 | |a Mexican multinationals : |b how to build multinationals in emerging markets / |c edited by Alvaro Cuervo-Cazurra, Northeastern University, Boston, Miguel A. Montoya Bayardo, Tecnologico de Monterrey, Guadalajara. |
| 264 | 1 | |a Cambridge, United Kingdom ; |a New York, NY : |b Cambridge University Press, |c 2018. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |t MultiMexicans : an introduction / |r Alvaro Cuervo-Cazurra -- |t MultiMexicans : an overview / |r Miguel A. Montoya, |r Jorge L. Alcaraz -- |t MultiMexicans in the agriculture industry : SuKarne and Bachoco / |r Miguel A. López-Lomelí, |r Joan Llonch Andreu -- |t MultiMexicans in the mining industry : Grupo México and Industrias Peñoles / |r L. Arturo Bernal, |r Isai Guizar Llonch Andreu -- |t MultiMexicans in the petroleum industry : Pemex / |r Leticia Armenta Fraire, |r Miguel A. Montoya -- |t MultiMexicans in the iron and steel industry : Altos Hornos de México and Industrias CH / |r Jorge L. Alcaraz -- |t MultiMexicans in the food industry : Bimbo and Gruma / |r Jorge E. Gómez, |r Miguel A. López-Lomelí -- |t From family firms to MultiMexicans in the beer industry : Grupo Modelo and Cuauhtémoc Moctezuma / |r Edgar Rogelio Ramírez-Solís, |r Verónica Ilián, |r Baños-Monroy -- |t MultiMexicans in footwear : Flexi and Andrea / |r Francisco J. Valderrey, |r Adriana Sánchez -- |t MultiMexicans in the cement industry : Cemex and Grupo Cementos de Chihuahua / |r Mario Adrián Flores Castro, |r Lucía Rodríguez-Aceves -- |t MultiMexicans in the ceramic tile industry : Lamosa and Interceramic / |r Daniel Lemus-Delgado -- |t MultiMexicans in the Containers and packaging industry : Vitro and Envases Universales / |r Jose F. Moreno -- |t MultiMexicans in automotive components : Metalsa and Nemak / |r Laura Zapata, |r Andreas M. Hartmann -- |t MultiMexicans in the domestic appliance sector : Mabe and Man Industries / |r Hugo Javier Fuentes Castro, |r Leticia Armenta Fraire, |r Alfonso Brown del Rivero -- |t MultiMexicans in the retail industry : Elektra and Coppel / |r Miguel A. Montoya, |r Maria E. Vázquez, |r Miguel A. López-Lomelí -- |t MultiMexicans in the restaurant industry : El Pollo Loco and Alsea / |r Edgar Muñiz Ávila, |r Lucía Rodríguez-Aceves, |r José Manuel Saiz-Álvarez -- |t MultiMexicans in the hospitality industry : Hoteles City Express and Grupo Posadas / |r Eileen Daspro, |r Raúl Montalvo -- |t MultiMexicans in the entertainment industry : KidZania and Cinépolis / |r Raúl Montalvo, |r Eileen Daspro -- |t MultiMexicans in the television industry : Televisa and TV Azteca / |r Xiomara Vázquez Guillén, |r Mauricio Ramírez Grajeda -- |t MultiMexicans in information technology : Binbit and Softtek / |r Mauricio Cervantes-Zepeda -- |t MultiMexicans in the telecommunications industry : América Móvil and Iusacell / |r Xiomara Vázquez Guillén, |r Mauricio Ramírez Grajeda -- |t MultiMexicans in professional consultancy services : Sintec and Feher & Feher / |r Lucía Rodríguez-Aceves, |r Angel E. Rivera -- |t MultiMexicans in higher education : National Autonomous University of Mexico and Monterrey Tec / |r Olivia Hernández-Pozas, |r Daniel Carrasco Brihuega -- |g Conclusions : |t Building multinationals in emerging markets / |r Alvaro Cuervo-Cazurra -- |t Research strategy for analyzing MultiMexicans / |r Alvaro Cuervo-Cazurra, |r Miguel A. Montoya. |
| 520 | 8 | |a Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad. | |
| 588 | 0 | |a Online resource; title from digital title page (viewed on December 27, 2018). | |
| 650 | 0 | |a International business enterprises |z Mexico. | |
| 651 | 0 | |a Mexico |x Commerce. | |
| 650 | 6 | |a Entreprises multinationales |z Mexique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a Commerce |2 fast | |
| 650 | 7 | |a International business enterprises |2 fast | |
| 651 | 7 | |a Mexico |2 fast |1 https://id.oclc.org/worldcat/entity/E39QbtfRkxCrqQ3XXbCkdP63kc | |
| 700 | 1 | |a Cuervo-Cazurra, Alvaro, |e editor. |0 http://id.loc.gov/authorities/names/no2001043493 | |
| 700 | 1 | |a Montoya Bayardo, Miguel A., |e editor. |0 http://id.loc.gov/authorities/names/n2018001319 | |
| 758 | |i has work: |a Mexican multinationals (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGJPKQQRtDk6Jfxyb87k8P |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Mexican multinationals. |d Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2018 |z 9781108480611 |w (DLC) 2017061454 |w (OCoLC)1019839637 |
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Datensatz im Suchindex
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| adam_text | |
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| author2 | Cuervo-Cazurra, Alvaro Montoya Bayardo, Miguel A. |
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| author_GND | http://id.loc.gov/authorities/names/no2001043493 http://id.loc.gov/authorities/names/n2018001319 |
| author_additional | Alvaro Cuervo-Cazurra -- Miguel A. Montoya, Jorge L. Alcaraz -- Miguel A. López-Lomelí, Joan Llonch Andreu -- L. Arturo Bernal, Isai Guizar Llonch Andreu -- Leticia Armenta Fraire, Miguel A. Montoya -- Jorge E. Gómez, Miguel A. López-Lomelí -- Edgar Rogelio Ramírez-Solís, Verónica Ilián, Baños-Monroy -- Francisco J. Valderrey, Adriana Sánchez -- Mario Adrián Flores Castro, Lucía Rodríguez-Aceves -- Daniel Lemus-Delgado -- Jose F. Moreno -- Laura Zapata, Andreas M. Hartmann -- Hugo Javier Fuentes Castro, Alfonso Brown del Rivero -- Maria E. Vázquez, Edgar Muñiz Ávila, Lucía Rodríguez-Aceves, José Manuel Saiz-Álvarez -- Eileen Daspro, Raúl Montalvo -- Raúl Montalvo, Eileen Daspro -- Xiomara Vázquez Guillén, Mauricio Ramírez Grajeda -- Mauricio Cervantes-Zepeda -- Angel E. Rivera -- Olivia Hernández-Pozas, Daniel Carrasco Brihuega -- Alvaro Cuervo-Cazurra, Miguel A. Montoya. |
| author_facet | Cuervo-Cazurra, Alvaro Montoya Bayardo, Miguel A. |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD2811 |
| callnumber-raw | HD2811 .M49 2018eb |
| callnumber-search | HD2811 .M49 2018eb |
| callnumber-sort | HD 42811 M49 42018EB |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBU |
| contents | MultiMexicans : an introduction / MultiMexicans : an overview / MultiMexicans in the agriculture industry : SuKarne and Bachoco / MultiMexicans in the mining industry : Grupo México and Industrias Peñoles / MultiMexicans in the petroleum industry : Pemex / MultiMexicans in the iron and steel industry : Altos Hornos de México and Industrias CH / MultiMexicans in the food industry : Bimbo and Gruma / From family firms to MultiMexicans in the beer industry : Grupo Modelo and Cuauhtémoc Moctezuma / MultiMexicans in footwear : Flexi and Andrea / MultiMexicans in the cement industry : Cemex and Grupo Cementos de Chihuahua / MultiMexicans in the ceramic tile industry : Lamosa and Interceramic / MultiMexicans in the Containers and packaging industry : Vitro and Envases Universales / MultiMexicans in automotive components : Metalsa and Nemak / MultiMexicans in the domestic appliance sector : Mabe and Man Industries / MultiMexicans in the retail industry : Elektra and Coppel / MultiMexicans in the restaurant industry : El Pollo Loco and Alsea / MultiMexicans in the hospitality industry : Hoteles City Express and Grupo Posadas / MultiMexicans in the entertainment industry : KidZania and Cinépolis / MultiMexicans in the television industry : Televisa and TV Azteca / MultiMexicans in information technology : Binbit and Softtek / MultiMexicans in the telecommunications industry : América Móvil and Iusacell / MultiMexicans in professional consultancy services : Sintec and Feher & Feher / MultiMexicans in higher education : National Autonomous University of Mexico and Monterrey Tec / Building multinationals in emerging markets / Research strategy for analyzing MultiMexicans / |
| ctrlnum | (OCoLC)1076543253 |
| dewey-full | 338.8/8972 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.8/8972 |
| dewey-search | 338.8/8972 |
| dewey-sort | 3338.8 48972 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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Montoya,</subfield><subfield code="r">Jorge L. Alcaraz --</subfield><subfield code="t">MultiMexicans in the agriculture industry : SuKarne and Bachoco /</subfield><subfield code="r">Miguel A. López-Lomelí,</subfield><subfield code="r">Joan Llonch Andreu --</subfield><subfield code="t">MultiMexicans in the mining industry : Grupo México and Industrias Peñoles /</subfield><subfield code="r">L. Arturo Bernal,</subfield><subfield code="r">Isai Guizar Llonch Andreu --</subfield><subfield code="t">MultiMexicans in the petroleum industry : Pemex /</subfield><subfield code="r">Leticia Armenta Fraire,</subfield><subfield code="r">Miguel A. Montoya --</subfield><subfield code="t">MultiMexicans in the iron and steel industry : Altos Hornos de México and Industrias CH /</subfield><subfield code="r">Jorge L. Alcaraz --</subfield><subfield code="t">MultiMexicans in the food industry : Bimbo and Gruma /</subfield><subfield code="r">Jorge E. Gómez,</subfield><subfield code="r">Miguel A. 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Moreno --</subfield><subfield code="t">MultiMexicans in automotive components : Metalsa and Nemak /</subfield><subfield code="r">Laura Zapata,</subfield><subfield code="r">Andreas M. Hartmann --</subfield><subfield code="t">MultiMexicans in the domestic appliance sector : Mabe and Man Industries /</subfield><subfield code="r">Hugo Javier Fuentes Castro,</subfield><subfield code="r">Leticia Armenta Fraire,</subfield><subfield code="r">Alfonso Brown del Rivero --</subfield><subfield code="t">MultiMexicans in the retail industry : Elektra and Coppel /</subfield><subfield code="r">Miguel A. Montoya,</subfield><subfield code="r">Maria E. Vázquez,</subfield><subfield code="r">Miguel A. López-Lomelí --</subfield><subfield code="t">MultiMexicans in the restaurant industry : El Pollo Loco and Alsea /</subfield><subfield code="r">Edgar Muñiz Ávila,</subfield><subfield code="r">Lucía Rodríguez-Aceves,</subfield><subfield code="r">José Manuel Saiz-Álvarez --</subfield><subfield code="t">MultiMexicans in the hospitality industry : Hoteles City Express and Grupo Posadas /</subfield><subfield code="r">Eileen Daspro,</subfield><subfield code="r">Raúl Montalvo --</subfield><subfield code="t">MultiMexicans in the entertainment industry : KidZania and Cinépolis /</subfield><subfield code="r">Raúl Montalvo,</subfield><subfield code="r">Eileen Daspro --</subfield><subfield code="t">MultiMexicans in the television industry : Televisa and TV Azteca /</subfield><subfield code="r">Xiomara Vázquez Guillén,</subfield><subfield code="r">Mauricio Ramírez Grajeda --</subfield><subfield code="t">MultiMexicans in information technology : Binbit and Softtek /</subfield><subfield code="r">Mauricio Cervantes-Zepeda --</subfield><subfield code="t">MultiMexicans in the telecommunications industry : América Móvil and Iusacell /</subfield><subfield code="r">Xiomara Vázquez Guillén,</subfield><subfield code="r">Mauricio Ramírez Grajeda --</subfield><subfield code="t">MultiMexicans in professional consultancy services : Sintec and Feher & Feher /</subfield><subfield code="r">Lucía Rodríguez-Aceves,</subfield><subfield code="r">Angel E. Rivera --</subfield><subfield code="t">MultiMexicans in higher education : National Autonomous University of Mexico and Monterrey Tec /</subfield><subfield code="r">Olivia Hernández-Pozas,</subfield><subfield code="r">Daniel Carrasco Brihuega --</subfield><subfield code="g">Conclusions :</subfield><subfield code="t">Building multinationals in emerging markets /</subfield><subfield code="r">Alvaro Cuervo-Cazurra --</subfield><subfield code="t">Research strategy for analyzing MultiMexicans /</subfield><subfield code="r">Alvaro Cuervo-Cazurra,</subfield><subfield code="r">Miguel A. Montoya.</subfield></datafield><datafield tag="520" ind1="8" ind2=" "><subfield code="a">Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. 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| geographic | Mexico Commerce. Mexico fast https://id.oclc.org/worldcat/entity/E39QbtfRkxCrqQ3XXbCkdP63kc |
| geographic_facet | Mexico Commerce. Mexico |
| id | ZDB-4-EBU-on1076543253 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:28:06Z |
| institution | BVB |
| isbn | 9781108616843 1108616844 9781108630757 1108630758 |
| language | English |
| oclc_num | 1076543253 |
| open_access_boolean | |
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| owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 online resource |
| psigel | ZDB-4-EBU FWS_PDA_EBU ZDB-4-EBU |
| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | Cambridge University Press, |
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| spelling | Mexican multinationals : how to build multinationals in emerging markets / edited by Alvaro Cuervo-Cazurra, Northeastern University, Boston, Miguel A. Montoya Bayardo, Tecnologico de Monterrey, Guadalajara. Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2018. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. MultiMexicans : an introduction / Alvaro Cuervo-Cazurra -- MultiMexicans : an overview / Miguel A. Montoya, Jorge L. Alcaraz -- MultiMexicans in the agriculture industry : SuKarne and Bachoco / Miguel A. López-Lomelí, Joan Llonch Andreu -- MultiMexicans in the mining industry : Grupo México and Industrias Peñoles / L. Arturo Bernal, Isai Guizar Llonch Andreu -- MultiMexicans in the petroleum industry : Pemex / Leticia Armenta Fraire, Miguel A. Montoya -- MultiMexicans in the iron and steel industry : Altos Hornos de México and Industrias CH / Jorge L. Alcaraz -- MultiMexicans in the food industry : Bimbo and Gruma / Jorge E. Gómez, Miguel A. López-Lomelí -- From family firms to MultiMexicans in the beer industry : Grupo Modelo and Cuauhtémoc Moctezuma / Edgar Rogelio Ramírez-Solís, Verónica Ilián, Baños-Monroy -- MultiMexicans in footwear : Flexi and Andrea / Francisco J. Valderrey, Adriana Sánchez -- MultiMexicans in the cement industry : Cemex and Grupo Cementos de Chihuahua / Mario Adrián Flores Castro, Lucía Rodríguez-Aceves -- MultiMexicans in the ceramic tile industry : Lamosa and Interceramic / Daniel Lemus-Delgado -- MultiMexicans in the Containers and packaging industry : Vitro and Envases Universales / Jose F. Moreno -- MultiMexicans in automotive components : Metalsa and Nemak / Laura Zapata, Andreas M. Hartmann -- MultiMexicans in the domestic appliance sector : Mabe and Man Industries / Hugo Javier Fuentes Castro, Leticia Armenta Fraire, Alfonso Brown del Rivero -- MultiMexicans in the retail industry : Elektra and Coppel / Miguel A. Montoya, Maria E. Vázquez, Miguel A. López-Lomelí -- MultiMexicans in the restaurant industry : El Pollo Loco and Alsea / Edgar Muñiz Ávila, Lucía Rodríguez-Aceves, José Manuel Saiz-Álvarez -- MultiMexicans in the hospitality industry : Hoteles City Express and Grupo Posadas / Eileen Daspro, Raúl Montalvo -- MultiMexicans in the entertainment industry : KidZania and Cinépolis / Raúl Montalvo, Eileen Daspro -- MultiMexicans in the television industry : Televisa and TV Azteca / Xiomara Vázquez Guillén, Mauricio Ramírez Grajeda -- MultiMexicans in information technology : Binbit and Softtek / Mauricio Cervantes-Zepeda -- MultiMexicans in the telecommunications industry : América Móvil and Iusacell / Xiomara Vázquez Guillén, Mauricio Ramírez Grajeda -- MultiMexicans in professional consultancy services : Sintec and Feher & Feher / Lucía Rodríguez-Aceves, Angel E. Rivera -- MultiMexicans in higher education : National Autonomous University of Mexico and Monterrey Tec / Olivia Hernández-Pozas, Daniel Carrasco Brihuega -- Conclusions : Building multinationals in emerging markets / Alvaro Cuervo-Cazurra -- Research strategy for analyzing MultiMexicans / Alvaro Cuervo-Cazurra, Miguel A. Montoya. Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad. Online resource; title from digital title page (viewed on December 27, 2018). International business enterprises Mexico. Mexico Commerce. Entreprises multinationales Mexique. BUSINESS & ECONOMICS Industries General. bisacsh Commerce fast International business enterprises fast Mexico fast https://id.oclc.org/worldcat/entity/E39QbtfRkxCrqQ3XXbCkdP63kc Cuervo-Cazurra, Alvaro, editor. http://id.loc.gov/authorities/names/no2001043493 Montoya Bayardo, Miguel A., editor. http://id.loc.gov/authorities/names/n2018001319 has work: Mexican multinationals (Text) https://id.oclc.org/worldcat/entity/E39PCGJPKQQRtDk6Jfxyb87k8P https://id.oclc.org/worldcat/ontology/hasWork Print version: Mexican multinationals. Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2018 9781108480611 (DLC) 2017061454 (OCoLC)1019839637 |
| spellingShingle | Mexican multinationals : how to build multinationals in emerging markets / MultiMexicans : an introduction / MultiMexicans : an overview / MultiMexicans in the agriculture industry : SuKarne and Bachoco / MultiMexicans in the mining industry : Grupo México and Industrias Peñoles / MultiMexicans in the petroleum industry : Pemex / MultiMexicans in the iron and steel industry : Altos Hornos de México and Industrias CH / MultiMexicans in the food industry : Bimbo and Gruma / From family firms to MultiMexicans in the beer industry : Grupo Modelo and Cuauhtémoc Moctezuma / MultiMexicans in footwear : Flexi and Andrea / MultiMexicans in the cement industry : Cemex and Grupo Cementos de Chihuahua / MultiMexicans in the ceramic tile industry : Lamosa and Interceramic / MultiMexicans in the Containers and packaging industry : Vitro and Envases Universales / MultiMexicans in automotive components : Metalsa and Nemak / MultiMexicans in the domestic appliance sector : Mabe and Man Industries / MultiMexicans in the retail industry : Elektra and Coppel / MultiMexicans in the restaurant industry : El Pollo Loco and Alsea / MultiMexicans in the hospitality industry : Hoteles City Express and Grupo Posadas / MultiMexicans in the entertainment industry : KidZania and Cinépolis / MultiMexicans in the television industry : Televisa and TV Azteca / MultiMexicans in information technology : Binbit and Softtek / MultiMexicans in the telecommunications industry : América Móvil and Iusacell / MultiMexicans in professional consultancy services : Sintec and Feher & Feher / MultiMexicans in higher education : National Autonomous University of Mexico and Monterrey Tec / Building multinationals in emerging markets / Research strategy for analyzing MultiMexicans / International business enterprises Mexico. Entreprises multinationales Mexique. BUSINESS & ECONOMICS Industries General. bisacsh Commerce fast International business enterprises fast |
| title | Mexican multinationals : how to build multinationals in emerging markets / |
| title_alt | MultiMexicans : an introduction / MultiMexicans : an overview / MultiMexicans in the agriculture industry : SuKarne and Bachoco / MultiMexicans in the mining industry : Grupo México and Industrias Peñoles / MultiMexicans in the petroleum industry : Pemex / MultiMexicans in the iron and steel industry : Altos Hornos de México and Industrias CH / MultiMexicans in the food industry : Bimbo and Gruma / From family firms to MultiMexicans in the beer industry : Grupo Modelo and Cuauhtémoc Moctezuma / MultiMexicans in footwear : Flexi and Andrea / MultiMexicans in the cement industry : Cemex and Grupo Cementos de Chihuahua / MultiMexicans in the ceramic tile industry : Lamosa and Interceramic / MultiMexicans in the Containers and packaging industry : Vitro and Envases Universales / MultiMexicans in automotive components : Metalsa and Nemak / MultiMexicans in the domestic appliance sector : Mabe and Man Industries / MultiMexicans in the retail industry : Elektra and Coppel / MultiMexicans in the restaurant industry : El Pollo Loco and Alsea / MultiMexicans in the hospitality industry : Hoteles City Express and Grupo Posadas / MultiMexicans in the entertainment industry : KidZania and Cinépolis / MultiMexicans in the television industry : Televisa and TV Azteca / MultiMexicans in information technology : Binbit and Softtek / MultiMexicans in the telecommunications industry : América Móvil and Iusacell / MultiMexicans in professional consultancy services : Sintec and Feher & Feher / MultiMexicans in higher education : National Autonomous University of Mexico and Monterrey Tec / Building multinationals in emerging markets / Research strategy for analyzing MultiMexicans / |
| title_auth | Mexican multinationals : how to build multinationals in emerging markets / |
| title_exact_search | Mexican multinationals : how to build multinationals in emerging markets / |
| title_full | Mexican multinationals : how to build multinationals in emerging markets / edited by Alvaro Cuervo-Cazurra, Northeastern University, Boston, Miguel A. Montoya Bayardo, Tecnologico de Monterrey, Guadalajara. |
| title_fullStr | Mexican multinationals : how to build multinationals in emerging markets / edited by Alvaro Cuervo-Cazurra, Northeastern University, Boston, Miguel A. Montoya Bayardo, Tecnologico de Monterrey, Guadalajara. |
| title_full_unstemmed | Mexican multinationals : how to build multinationals in emerging markets / edited by Alvaro Cuervo-Cazurra, Northeastern University, Boston, Miguel A. Montoya Bayardo, Tecnologico de Monterrey, Guadalajara. |
| title_short | Mexican multinationals : |
| title_sort | mexican multinationals how to build multinationals in emerging markets |
| title_sub | how to build multinationals in emerging markets / |
| topic | International business enterprises Mexico. Entreprises multinationales Mexique. BUSINESS & ECONOMICS Industries General. bisacsh Commerce fast International business enterprises fast |
| topic_facet | International business enterprises Mexico. Mexico Commerce. Entreprises multinationales Mexique. BUSINESS & ECONOMICS Industries General. Commerce International business enterprises Mexico |
| work_keys_str_mv | AT cuervocazurraalvaro mexicanmultinationalshowtobuildmultinationalsinemergingmarkets AT montoyabayardomiguela mexicanmultinationalshowtobuildmultinationalsinemergingmarkets |