The CMO of people :: manage employees like customers with an immersive predictable experience that drives productivity and performance /
Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetim...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Boston :
DeG Press,
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model. |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource (266 pages) |
| ISBN: | 9781547400515 154740051X |
Internformat
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| 505 | 0 | |a Intro; Acknowledgments; Contents; Preface; Chapter 1. What Is a "CMO of People"?; Chapter 2. Impacting the Business as a CMO of People; Chapter 3. How a CMO of People Designs the End-to-End Employee Experience; Chapter 4. New Points of Leverage; Chapter 5. Why Analytics Comes First; Chapter 6. Case Study on a Mosaic of Measures; Chapter 7. How We Handled HR Technology and Processes; Chapter 8. Unconventional HR Leaders and the Role of the CEO; Chapter 9. How to Build an Unconventional HR Team; Chapter 10. Contrasting Models for the Future of HR; Chapter 11. Conclusions; Appendix A; Index. | |
| 520 | |a Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Employee motivation. |0 http://id.loc.gov/authorities/subjects/sh85042868 | |
| 650 | 0 | |a Personnel management. |0 http://id.loc.gov/authorities/subjects/sh85100143 | |
| 650 | 2 | |a Personnel Management |0 https://id.nlm.nih.gov/mesh/D010559 | |
| 650 | 6 | |a Personnel |x Motivation. | |
| 650 | 6 | |a Personnel |x Direction. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Employee motivation |2 fast | |
| 650 | 7 | |a Personnel management |2 fast | |
| 653 | |a CHRO. | ||
| 653 | |a CMO. | ||
| 653 | |a HR. | ||
| 653 | |a Human resources. | ||
| 653 | |a Talent management. | ||
| 653 | |a Workforce. | ||
| 700 | 1 | |a Creelman, David, |d 1957- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjtG77rcyktVjMXXQy4JtC |0 http://id.loc.gov/authorities/names/n2015032082 | |
| 758 | |i has work: |a The CMO of people (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFMC4QJVVPmgmyktvGKqV3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Navin, Peter A. |t CMO of People : Manage Employees Like Customers with an Immersive Predictable Experience That Drives Productivity and Performance. |d Boston : DEG Press, ©2018 |z 9781547416639 |
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| adam_text | |
| any_adam_object | |
| author | Navin, Peter A. Creelman, David, 1957- |
| author_GND | http://id.loc.gov/authorities/names/n2019022815 http://id.loc.gov/authorities/names/n2015032082 |
| author_facet | Navin, Peter A. Creelman, David, 1957- |
| author_role | aut aut |
| author_sort | Navin, Peter A. |
| author_variant | p a n pa pan d c dc |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5549 |
| callnumber-raw | HF5549.5.M63 N38 2018 |
| callnumber-search | HF5549.5.M63 N38 2018 |
| callnumber-sort | HF 45549.5 M63 N38 42018 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Intro; Acknowledgments; Contents; Preface; Chapter 1. What Is a "CMO of People"?; Chapter 2. Impacting the Business as a CMO of People; Chapter 3. How a CMO of People Designs the End-to-End Employee Experience; Chapter 4. New Points of Leverage; Chapter 5. Why Analytics Comes First; Chapter 6. Case Study on a Mosaic of Measures; Chapter 7. How We Handled HR Technology and Processes; Chapter 8. Unconventional HR Leaders and the Role of the CEO; Chapter 9. How to Build an Unconventional HR Team; Chapter 10. Contrasting Models for the Future of HR; Chapter 11. Conclusions; Appendix A; Index. |
| ctrlnum | (OCoLC)1066184575 |
| dewey-full | 658.3/14 |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.3/14 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Navin, Peter A., author. http://id.loc.gov/authorities/names/n2019022815 The CMO of people : manage employees like customers with an immersive predictable experience that drives productivity and performance / Peter Navin and David Creelman. Boston : DeG Press, [2018] ©2018 1 online resource (266 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Intro; Acknowledgments; Contents; Preface; Chapter 1. What Is a "CMO of People"?; Chapter 2. Impacting the Business as a CMO of People; Chapter 3. How a CMO of People Designs the End-to-End Employee Experience; Chapter 4. New Points of Leverage; Chapter 5. Why Analytics Comes First; Chapter 6. Case Study on a Mosaic of Measures; Chapter 7. How We Handled HR Technology and Processes; Chapter 8. Unconventional HR Leaders and the Role of the CEO; Chapter 9. How to Build an Unconventional HR Team; Chapter 10. Contrasting Models for the Future of HR; Chapter 11. Conclusions; Appendix A; Index. Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model. Includes index. Employee motivation. http://id.loc.gov/authorities/subjects/sh85042868 Personnel management. http://id.loc.gov/authorities/subjects/sh85100143 Personnel Management https://id.nlm.nih.gov/mesh/D010559 Personnel Motivation. Personnel Direction. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Employee motivation fast Personnel management fast CHRO. CMO. HR. Human resources. Talent management. Workforce. Creelman, David, 1957- author. https://id.oclc.org/worldcat/entity/E39PCjtG77rcyktVjMXXQy4JtC http://id.loc.gov/authorities/names/n2015032082 has work: The CMO of people (Text) https://id.oclc.org/worldcat/entity/E39PCFMC4QJVVPmgmyktvGKqV3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Navin, Peter A. CMO of People : Manage Employees Like Customers with an Immersive Predictable Experience That Drives Productivity and Performance. Boston : DEG Press, ©2018 9781547416639 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1927035 Volltext |
| spellingShingle | Navin, Peter A. Creelman, David, 1957- The CMO of people : manage employees like customers with an immersive predictable experience that drives productivity and performance / Intro; Acknowledgments; Contents; Preface; Chapter 1. What Is a "CMO of People"?; Chapter 2. Impacting the Business as a CMO of People; Chapter 3. How a CMO of People Designs the End-to-End Employee Experience; Chapter 4. New Points of Leverage; Chapter 5. Why Analytics Comes First; Chapter 6. Case Study on a Mosaic of Measures; Chapter 7. How We Handled HR Technology and Processes; Chapter 8. Unconventional HR Leaders and the Role of the CEO; Chapter 9. How to Build an Unconventional HR Team; Chapter 10. Contrasting Models for the Future of HR; Chapter 11. Conclusions; Appendix A; Index. Employee motivation. http://id.loc.gov/authorities/subjects/sh85042868 Personnel management. http://id.loc.gov/authorities/subjects/sh85100143 Personnel Management https://id.nlm.nih.gov/mesh/D010559 Personnel Motivation. Personnel Direction. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Employee motivation fast Personnel management fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85042868 http://id.loc.gov/authorities/subjects/sh85100143 https://id.nlm.nih.gov/mesh/D010559 |
| title | The CMO of people : manage employees like customers with an immersive predictable experience that drives productivity and performance / |
| title_auth | The CMO of people : manage employees like customers with an immersive predictable experience that drives productivity and performance / |
| title_exact_search | The CMO of people : manage employees like customers with an immersive predictable experience that drives productivity and performance / |
| title_full | The CMO of people : manage employees like customers with an immersive predictable experience that drives productivity and performance / Peter Navin and David Creelman. |
| title_fullStr | The CMO of people : manage employees like customers with an immersive predictable experience that drives productivity and performance / Peter Navin and David Creelman. |
| title_full_unstemmed | The CMO of people : manage employees like customers with an immersive predictable experience that drives productivity and performance / Peter Navin and David Creelman. |
| title_short | The CMO of people : |
| title_sort | cmo of people manage employees like customers with an immersive predictable experience that drives productivity and performance |
| title_sub | manage employees like customers with an immersive predictable experience that drives productivity and performance / |
| topic | Employee motivation. http://id.loc.gov/authorities/subjects/sh85042868 Personnel management. http://id.loc.gov/authorities/subjects/sh85100143 Personnel Management https://id.nlm.nih.gov/mesh/D010559 Personnel Motivation. Personnel Direction. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Employee motivation fast Personnel management fast |
| topic_facet | Employee motivation. Personnel management. Personnel Management Personnel Motivation. Personnel Direction. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Employee motivation Personnel management |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1927035 |
| work_keys_str_mv | AT navinpetera thecmoofpeoplemanageemployeeslikecustomerswithanimmersivepredictableexperiencethatdrivesproductivityandperformance AT creelmandavid thecmoofpeoplemanageemployeeslikecustomerswithanimmersivepredictableexperiencethatdrivesproductivityandperformance AT navinpetera cmoofpeoplemanageemployeeslikecustomerswithanimmersivepredictableexperiencethatdrivesproductivityandperformance AT creelmandavid cmoofpeoplemanageemployeeslikecustomerswithanimmersivepredictableexperiencethatdrivesproductivityandperformance |