Verfügbarkeit: Digital marketer /

Digital marketer /:

Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay current and future-pr...

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Bibliographische Detailangaben
Hauptverfasser:	Brown, Eileen (VerfasserIn), Aoki, Betsy (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Swindon : BCS, The Chartered Institute for IT, [2018]
Schriftenreihe:	BCS guides to IT roles.
Schlagworte:	Internet marketing. Marketing sur Internet. Sales & marketing. E-commerce: business aspects. Advice on careers & achieving success. Computing & information technology. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Internet marketing Computing & Information Technology.
Online-Zugang:	Volltext
Zusammenfassung:	Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance your digital marketing career. -- 'Finally! Someone has broken down the very complex industry of Digital Marketing! I hope that every college assigns this book to first year marketing and business students and that everyone who is currently in marketing reads it to understand that digital marketing is not just advertising online. I know I'll be sharing it far and wide.' Tara Hunt, digital marketing agency owner, social media pioneer, and author of 'The Whuffie Factor' -- 'A handy companion book for anyone looking to gain a marketing qualification or embark upon a successful career in marketing in our digital age. Our fast-evolving industry needs a constant stream of fresh talent to create tomorrow's winning campaigns. With this book as your guide, the next great digital marketer might be you.' Allister Frost, Founder and Managing Consultant, Wild Orange Media Ltd
Beschreibung:	Includes index.
Beschreibung:	1 online resource
ISBN:	9781780174013 1780174012

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spelling	Brown, Eileen, author. https://id.oclc.org/worldcat/entity/E39PCjJ7YVRpGxqj8Gh3FfmgqP http://id.loc.gov/authorities/names/nb2010033416 Digital marketer / Eileen Brown and Betsy Aoki. Swindon : BCS, The Chartered Institute for IT, [2018] ©2018 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier BCS guides to IT roles Online resource; title from PDF file page (EBSCO, viewed November 16, 2018). Includes index. Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance your digital marketing career. -- 'Finally! Someone has broken down the very complex industry of Digital Marketing! I hope that every college assigns this book to first year marketing and business students and that everyone who is currently in marketing reads it to understand that digital marketing is not just advertising online. I know I'll be sharing it far and wide.' Tara Hunt, digital marketing agency owner, social media pioneer, and author of 'The Whuffie Factor' -- 'A handy companion book for anyone looking to gain a marketing qualification or embark upon a successful career in marketing in our digital age. Our fast-evolving industry needs a constant stream of fresh talent to create tomorrow's winning campaigns. With this book as your guide, the next great digital marketer might be you.' Allister Frost, Founder and Managing Consultant, Wild Orange Media Ltd Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Marketing sur Internet. Sales & marketing. bicssc E-commerce: business aspects. bicssc Advice on careers & achieving success. bicssc Computing & information technology. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Internet marketing fast Sales & marketing. thema E-commerce: business aspects. thema Advice on careers & achieving success. thema Computing & Information Technology. thema Aoki, Betsy, author. has work: Digital marketer (Text) https://id.oclc.org/worldcat/entity/E39PCFKPtXFVBFH4HbKyvbXC43 https://id.oclc.org/worldcat/ontology/hasWork Ebook version : 9781780174020 Print version: Brown, Eileen. Digital marketer. Swindon : BCS, The Chartered Institute for IT, [2018] 1780174004 9781780174006 (OCoLC)993637877 BCS guides to IT roles. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1933571 Volltext
spellingShingle	Brown, Eileen Aoki, Betsy Digital marketer / BCS guides to IT roles. Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Marketing sur Internet. Sales & marketing. bicssc E-commerce: business aspects. bicssc Advice on careers & achieving success. bicssc Computing & information technology. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Internet marketing fast Sales & marketing. thema E-commerce: business aspects. thema Advice on careers & achieving success. thema Computing & Information Technology. thema
subject_GND	http://id.loc.gov/authorities/subjects/sh95005028
title	Digital marketer /
title_auth	Digital marketer /
title_exact_search	Digital marketer /
title_full	Digital marketer / Eileen Brown and Betsy Aoki.
title_fullStr	Digital marketer / Eileen Brown and Betsy Aoki.
title_full_unstemmed	Digital marketer / Eileen Brown and Betsy Aoki.
title_short	Digital marketer /
title_sort	digital marketer
topic	Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Marketing sur Internet. Sales & marketing. bicssc E-commerce: business aspects. bicssc Advice on careers & achieving success. bicssc Computing & information technology. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Internet marketing fast Sales & marketing. thema E-commerce: business aspects. thema Advice on careers & achieving success. thema Computing & Information Technology. thema
topic_facet	Internet marketing. Marketing sur Internet. Sales & marketing. E-commerce: business aspects. Advice on careers & achieving success. Computing & information technology. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Internet marketing Computing & Information Technology.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1933571
work_keys_str_mv	AT browneileen digitalmarketer AT aokibetsy digitalmarketer

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