Fashion film :: art and advertising in the digital age /
"The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the movi...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London, UK ; New York, NY :
Bloomsbury Visual Arts,
2018.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to today's visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows. Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion. Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology and cultural studies."--Bloomsbury Publishing |
| Physical Description: | 1 online resource (xvi, 220 pages, 16 unnumbered pages of plates) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781472519177 1472519175 9781472519184 1472519183 9781474285995 1474285996 |
| Access: | Legal Deposit; |
Staff View
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| 264 | 1 | |a London, UK ; |a New York, NY : |b Bloomsbury Visual Arts, |c 2018. | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (xvi, 220 pages, 16 unnumbered pages of plates) | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on January 03, 2019). | |
| 505 | 0 | |a Introduction: Fashion Film -- The Long and Short of It -- PART I: PROMOTION: DIGITAL FASHION FILM -- Visual Communications -- Hyper-Advertising and The Mini-Film Event -- Branded Experience, Artistic Exploration and Cultural Critique -- Hybrid Content: Fashion Film and Music Video -- Editorial Convergence and Spreadable Content -- Film and Branded Entertainment -- Conceptual Fashion Film -- Narrative Fashion Film -- Commodity Auteurism -- Promotional Genres -- PART II: PROCESS: DOCUMENTARY FASHION FILM -- Behind The Scenes -- The Staging of Labour -- In and Out of Fashion with William Klein -- Backstage with Loïc Prigent -- Reframing Fashion History -- Filming Everyday Fashion -- The Fashion Photographer on Film -- The Fashion Model on Film -- PART III: PERSONALITIES: DESIGNER FASHION FILM -- Masters of Style -- Designer Lives -- Curating Chanel -- Documenting Dior -- All About Yves -- The Warhol Legacy -- Conclusion: The End of Fashion Film. | |
| 520 | |a "The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to today's visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows. Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion. Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology and cultural studies."--Bloomsbury Publishing | ||
| 532 | 1 | |a Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily | |
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| 650 | 0 | |a Culture. |0 http://id.loc.gov/authorities/subjects/sh85034755 | |
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| 650 | 6 | |a Mode et art. | |
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| 650 | 7 | |a Textile industries. |2 bicssc | |
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| 776 | 0 | 8 | |i Print version: |a Rees-Roberts, Nick. |t Fashion film : art and advertising in the digital age. |d London : Bloomsbury Visual Arts, ©2018 |h 253 pages |z 9780857856661 |
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| author | Rees-Roberts, Nick |
| author_GND | http://id.loc.gov/authorities/names/no2009067131 |
| author_facet | Rees-Roberts, Nick |
| author_role | aut |
| author_sort | Rees-Roberts, Nick |
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| contents | Introduction: Fashion Film -- The Long and Short of It -- PART I: PROMOTION: DIGITAL FASHION FILM -- Visual Communications -- Hyper-Advertising and The Mini-Film Event -- Branded Experience, Artistic Exploration and Cultural Critique -- Hybrid Content: Fashion Film and Music Video -- Editorial Convergence and Spreadable Content -- Film and Branded Entertainment -- Conceptual Fashion Film -- Narrative Fashion Film -- Commodity Auteurism -- Promotional Genres -- PART II: PROCESS: DOCUMENTARY FASHION FILM -- Behind The Scenes -- The Staging of Labour -- In and Out of Fashion with William Klein -- Backstage with Loïc Prigent -- Reframing Fashion History -- Filming Everyday Fashion -- The Fashion Photographer on Film -- The Fashion Model on Film -- PART III: PERSONALITIES: DESIGNER FASHION FILM -- Masters of Style -- Designer Lives -- Curating Chanel -- Documenting Dior -- All About Yves -- The Warhol Legacy -- Conclusion: The End of Fashion Film. |
| ctrlnum | (OCoLC)1062395470 |
| dewey-full | 391 |
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| dewey-ones | 391 - Costume and personal appearance |
| dewey-raw | 391 |
| dewey-search | 391 |
| dewey-sort | 3391 |
| dewey-tens | 390 - Customs, etiquette, folklore |
| discipline | Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| format | Electronic eBook |
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| id | ZDB-4-EBU-on1062395470 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T14:28:05Z |
| institution | BVB |
| isbn | 9781472519177 1472519175 9781472519184 1472519183 9781474285995 1474285996 |
| language | English |
| oclc_num | 1062395470 |
| open_access_boolean | |
| owner | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 online resource (xvi, 220 pages, 16 unnumbered pages of plates) |
| psigel | ZDB-4-EBU FWS_PDA_EBU ZDB-4-EBU |
| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | Bloomsbury Visual Arts, |
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| spelling | Rees-Roberts, Nick, author. http://id.loc.gov/authorities/names/no2009067131 Fashion film : art and advertising in the digital age / Nick Rees-Roberts. London, UK ; New York, NY : Bloomsbury Visual Arts, 2018. ©2018 1 online resource (xvi, 220 pages, 16 unnumbered pages of plates) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Online resource; title from digital title page (viewed on January 03, 2019). Introduction: Fashion Film -- The Long and Short of It -- PART I: PROMOTION: DIGITAL FASHION FILM -- Visual Communications -- Hyper-Advertising and The Mini-Film Event -- Branded Experience, Artistic Exploration and Cultural Critique -- Hybrid Content: Fashion Film and Music Video -- Editorial Convergence and Spreadable Content -- Film and Branded Entertainment -- Conceptual Fashion Film -- Narrative Fashion Film -- Commodity Auteurism -- Promotional Genres -- PART II: PROCESS: DOCUMENTARY FASHION FILM -- Behind The Scenes -- The Staging of Labour -- In and Out of Fashion with William Klein -- Backstage with Loïc Prigent -- Reframing Fashion History -- Filming Everyday Fashion -- The Fashion Photographer on Film -- The Fashion Model on Film -- PART III: PERSONALITIES: DESIGNER FASHION FILM -- Masters of Style -- Designer Lives -- Curating Chanel -- Documenting Dior -- All About Yves -- The Warhol Legacy -- Conclusion: The End of Fashion Film. "The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to today's visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows. Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion. Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology and cultural studies."--Bloomsbury Publishing Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK). WlAbNL Fashion and art. http://id.loc.gov/authorities/subjects/sh85047379 Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Culture. http://id.loc.gov/authorities/subjects/sh85034755 Fashion in motion pictures. http://id.loc.gov/authorities/subjects/sh90004888 Mode et art. Mode au cinéma. Textile industries. bicssc Fashion & textiles: design. bicssc HEALTH & FITNESS Beauty & Grooming. bisacsh Advertising fast Culture fast Fashion and art fast Fashion in motion pictures fast has work: Fashion film (Text) https://id.oclc.org/worldcat/entity/E39PCGdXgrhTpKJgDm36B6Jpbm https://id.oclc.org/worldcat/ontology/hasWork Print version: Rees-Roberts, Nick. Fashion film : art and advertising in the digital age. London : Bloomsbury Visual Arts, ©2018 253 pages 9780857856661 |
| spellingShingle | Rees-Roberts, Nick Fashion film : art and advertising in the digital age / Introduction: Fashion Film -- The Long and Short of It -- PART I: PROMOTION: DIGITAL FASHION FILM -- Visual Communications -- Hyper-Advertising and The Mini-Film Event -- Branded Experience, Artistic Exploration and Cultural Critique -- Hybrid Content: Fashion Film and Music Video -- Editorial Convergence and Spreadable Content -- Film and Branded Entertainment -- Conceptual Fashion Film -- Narrative Fashion Film -- Commodity Auteurism -- Promotional Genres -- PART II: PROCESS: DOCUMENTARY FASHION FILM -- Behind The Scenes -- The Staging of Labour -- In and Out of Fashion with William Klein -- Backstage with Loïc Prigent -- Reframing Fashion History -- Filming Everyday Fashion -- The Fashion Photographer on Film -- The Fashion Model on Film -- PART III: PERSONALITIES: DESIGNER FASHION FILM -- Masters of Style -- Designer Lives -- Curating Chanel -- Documenting Dior -- All About Yves -- The Warhol Legacy -- Conclusion: The End of Fashion Film. Fashion and art. http://id.loc.gov/authorities/subjects/sh85047379 Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Culture. http://id.loc.gov/authorities/subjects/sh85034755 Fashion in motion pictures. http://id.loc.gov/authorities/subjects/sh90004888 Mode et art. Mode au cinéma. Textile industries. bicssc Fashion & textiles: design. bicssc HEALTH & FITNESS Beauty & Grooming. bisacsh Advertising fast Culture fast Fashion and art fast Fashion in motion pictures fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85047379 http://id.loc.gov/authorities/subjects/sh85001086 http://id.loc.gov/authorities/subjects/sh85034755 http://id.loc.gov/authorities/subjects/sh90004888 |
| title | Fashion film : art and advertising in the digital age / |
| title_auth | Fashion film : art and advertising in the digital age / |
| title_exact_search | Fashion film : art and advertising in the digital age / |
| title_full | Fashion film : art and advertising in the digital age / Nick Rees-Roberts. |
| title_fullStr | Fashion film : art and advertising in the digital age / Nick Rees-Roberts. |
| title_full_unstemmed | Fashion film : art and advertising in the digital age / Nick Rees-Roberts. |
| title_short | Fashion film : |
| title_sort | fashion film art and advertising in the digital age |
| title_sub | art and advertising in the digital age / |
| topic | Fashion and art. http://id.loc.gov/authorities/subjects/sh85047379 Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Culture. http://id.loc.gov/authorities/subjects/sh85034755 Fashion in motion pictures. http://id.loc.gov/authorities/subjects/sh90004888 Mode et art. Mode au cinéma. Textile industries. bicssc Fashion & textiles: design. bicssc HEALTH & FITNESS Beauty & Grooming. bisacsh Advertising fast Culture fast Fashion and art fast Fashion in motion pictures fast |
| topic_facet | Fashion and art. Advertising. Culture. Fashion in motion pictures. Mode et art. Mode au cinéma. Textile industries. Fashion & textiles: design. HEALTH & FITNESS Beauty & Grooming. Advertising Culture Fashion and art Fashion in motion pictures |
| work_keys_str_mv | AT reesrobertsnick fashionfilmartandadvertisinginthedigitalage |