Feminist perspectives on advertising :: what's the big idea? /
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Lanham, Maryland :
Lexington Books, an imprint of The Rowman & Littlefield Publshing Group, Inc.,
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource (xiv, 381 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 1498528333 9781498528337 |
Internformat
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| 245 | 0 | 0 | |a Feminist perspectives on advertising : |b what's the big idea? / |c edited by Kim Golombisky. |
| 264 | 1 | |a Lanham, Maryland : |b Lexington Books, an imprint of The Rowman & Littlefield Publshing Group, Inc., |c [2019] | |
| 300 | |a 1 online resource (xiv, 381 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Part I: HISTORICIZE THIS! An Introduction to Some Big Ideas for Critical Feminist Advertising Studies / Kim Golombisky -- From Aunt Jemima to Beyoncé: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising / Patricia G. Davis -- Black Women's Hair Politics in Advertising / Natalie A. Mitchell and Angelica Morris -- Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising / Roseann M. Mandziuk -- Part II: ADVERTISING BODY POLITICS. Lesbian Consumers and the Myth of an LGBT Consumer Market / Gillian W. Oakenfull -- Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective / Ella Houston -- Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked / Kim Golombisky -- Corporeal Commodification: Chinese Women's Bodies as Advertisements / Carol M. Liebler, Li Chen, and Anqi Peng -- Part III: MEDIA REPS. Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 / Janie Marie Collins -- The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? / Grace Diabah -- Woman as Product Stand-In: Branding Straight Metrosexuality in Men's Magazine Fashion Advertising / Jennifer Ford Stamps and Kim Golombisky -- Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News / Angela T. Ragusa -- Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT. We're Way "Beyond Birth Control": Women's Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising / Whitney Peoples -- "Thank You, Mom": Mothers, Olympic Athletes, and Proctor & Gamble's Global Brand / Dunja Antunovic and Michelle Rodino-Colocino -- The Limits of Women's Environmentalism in Seventh Generation's Digital Advertising / Cara Okopny. | |
| 588 | |a Description based on online resource; title from digital title page (viewed on January 23, 2019). | ||
| 650 | 0 | |a Advertising |x Social aspects. |0 http://id.loc.gov/authorities/subjects/sh85001172 | |
| 650 | 0 | |a Advertising and women. |0 http://id.loc.gov/authorities/subjects/sh2008008079 | |
| 650 | 0 | |a Feminist theory. |0 http://id.loc.gov/authorities/subjects/sh90002282 | |
| 650 | 6 | |a Publicité |x Aspect social. | |
| 650 | 6 | |a Publicité et femmes. | |
| 650 | 6 | |a Théorie féministe. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Advertising and women |2 fast | |
| 650 | 7 | |a Advertising |x Social aspects |2 fast | |
| 650 | 7 | |a Feminist theory |2 fast | |
| 700 | 1 | |a Golombisky, Kim, |e editor. |0 http://id.loc.gov/authorities/names/no2010060461 | |
| 758 | |i has work: |a Feminist perspectives on advertising (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGWKhWXJ9hDdMTXm6kycRq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Feminist perspectives on advertising |d Lanham : Lexington Books, [2019] |z 9781498528320 |w (DLC) 2018042614 |
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| author_GND | http://id.loc.gov/authorities/names/no2010060461 |
| author_facet | Golombisky, Kim |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 .F44 2019 |
| callnumber-search | HF5821 .F44 2019 |
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| contents | Part I: HISTORICIZE THIS! An Introduction to Some Big Ideas for Critical Feminist Advertising Studies / Kim Golombisky -- From Aunt Jemima to Beyoncé: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising / Patricia G. Davis -- Black Women's Hair Politics in Advertising / Natalie A. Mitchell and Angelica Morris -- Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising / Roseann M. Mandziuk -- Part II: ADVERTISING BODY POLITICS. Lesbian Consumers and the Myth of an LGBT Consumer Market / Gillian W. Oakenfull -- Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective / Ella Houston -- Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked / Kim Golombisky -- Corporeal Commodification: Chinese Women's Bodies as Advertisements / Carol M. Liebler, Li Chen, and Anqi Peng -- Part III: MEDIA REPS. Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 / Janie Marie Collins -- The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? / Grace Diabah -- Woman as Product Stand-In: Branding Straight Metrosexuality in Men's Magazine Fashion Advertising / Jennifer Ford Stamps and Kim Golombisky -- Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News / Angela T. Ragusa -- Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT. We're Way "Beyond Birth Control": Women's Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising / Whitney Peoples -- "Thank You, Mom": Mothers, Olympic Athletes, and Proctor & Gamble's Global Brand / Dunja Antunovic and Michelle Rodino-Colocino -- The Limits of Women's Environmentalism in Seventh Generation's Digital Advertising / Cara Okopny. |
| ctrlnum | (OCoLC)1052905199 |
| dewey-full | 659.101 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.101 |
| dewey-search | 659.101 |
| dewey-sort | 3659.101 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-on1052905199 |
| illustrated | Illustrated |
| indexdate | 2024-07-16T15:04:22Z |
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| isbn | 1498528333 9781498528337 |
| language | English |
| lccn | 2018044251 |
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| spelling | Feminist perspectives on advertising : what's the big idea? / edited by Kim Golombisky. Lanham, Maryland : Lexington Books, an imprint of The Rowman & Littlefield Publshing Group, Inc., [2019] 1 online resource (xiv, 381 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Part I: HISTORICIZE THIS! An Introduction to Some Big Ideas for Critical Feminist Advertising Studies / Kim Golombisky -- From Aunt Jemima to Beyoncé: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising / Patricia G. Davis -- Black Women's Hair Politics in Advertising / Natalie A. Mitchell and Angelica Morris -- Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising / Roseann M. Mandziuk -- Part II: ADVERTISING BODY POLITICS. Lesbian Consumers and the Myth of an LGBT Consumer Market / Gillian W. Oakenfull -- Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective / Ella Houston -- Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked / Kim Golombisky -- Corporeal Commodification: Chinese Women's Bodies as Advertisements / Carol M. Liebler, Li Chen, and Anqi Peng -- Part III: MEDIA REPS. Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 / Janie Marie Collins -- The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? / Grace Diabah -- Woman as Product Stand-In: Branding Straight Metrosexuality in Men's Magazine Fashion Advertising / Jennifer Ford Stamps and Kim Golombisky -- Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News / Angela T. Ragusa -- Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT. We're Way "Beyond Birth Control": Women's Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising / Whitney Peoples -- "Thank You, Mom": Mothers, Olympic Athletes, and Proctor & Gamble's Global Brand / Dunja Antunovic and Michelle Rodino-Colocino -- The Limits of Women's Environmentalism in Seventh Generation's Digital Advertising / Cara Okopny. Description based on online resource; title from digital title page (viewed on January 23, 2019). Advertising Social aspects. http://id.loc.gov/authorities/subjects/sh85001172 Advertising and women. http://id.loc.gov/authorities/subjects/sh2008008079 Feminist theory. http://id.loc.gov/authorities/subjects/sh90002282 Publicité Aspect social. Publicité et femmes. Théorie féministe. BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising and women fast Advertising Social aspects fast Feminist theory fast Golombisky, Kim, editor. http://id.loc.gov/authorities/names/no2010060461 has work: Feminist perspectives on advertising (Text) https://id.oclc.org/worldcat/entity/E39PCGWKhWXJ9hDdMTXm6kycRq https://id.oclc.org/worldcat/ontology/hasWork Print version: Feminist perspectives on advertising Lanham : Lexington Books, [2019] 9781498528320 (DLC) 2018042614 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1949408 Volltext |
| spellingShingle | Feminist perspectives on advertising : what's the big idea? / Part I: HISTORICIZE THIS! An Introduction to Some Big Ideas for Critical Feminist Advertising Studies / Kim Golombisky -- From Aunt Jemima to Beyoncé: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising / Patricia G. Davis -- Black Women's Hair Politics in Advertising / Natalie A. Mitchell and Angelica Morris -- Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising / Roseann M. Mandziuk -- Part II: ADVERTISING BODY POLITICS. Lesbian Consumers and the Myth of an LGBT Consumer Market / Gillian W. Oakenfull -- Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective / Ella Houston -- Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked / Kim Golombisky -- Corporeal Commodification: Chinese Women's Bodies as Advertisements / Carol M. Liebler, Li Chen, and Anqi Peng -- Part III: MEDIA REPS. Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 / Janie Marie Collins -- The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? / Grace Diabah -- Woman as Product Stand-In: Branding Straight Metrosexuality in Men's Magazine Fashion Advertising / Jennifer Ford Stamps and Kim Golombisky -- Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News / Angela T. Ragusa -- Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT. We're Way "Beyond Birth Control": Women's Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising / Whitney Peoples -- "Thank You, Mom": Mothers, Olympic Athletes, and Proctor & Gamble's Global Brand / Dunja Antunovic and Michelle Rodino-Colocino -- The Limits of Women's Environmentalism in Seventh Generation's Digital Advertising / Cara Okopny. Advertising Social aspects. http://id.loc.gov/authorities/subjects/sh85001172 Advertising and women. http://id.loc.gov/authorities/subjects/sh2008008079 Feminist theory. http://id.loc.gov/authorities/subjects/sh90002282 Publicité Aspect social. Publicité et femmes. Théorie féministe. BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising and women fast Advertising Social aspects fast Feminist theory fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85001172 http://id.loc.gov/authorities/subjects/sh2008008079 http://id.loc.gov/authorities/subjects/sh90002282 |
| title | Feminist perspectives on advertising : what's the big idea? / |
| title_auth | Feminist perspectives on advertising : what's the big idea? / |
| title_exact_search | Feminist perspectives on advertising : what's the big idea? / |
| title_full | Feminist perspectives on advertising : what's the big idea? / edited by Kim Golombisky. |
| title_fullStr | Feminist perspectives on advertising : what's the big idea? / edited by Kim Golombisky. |
| title_full_unstemmed | Feminist perspectives on advertising : what's the big idea? / edited by Kim Golombisky. |
| title_short | Feminist perspectives on advertising : |
| title_sort | feminist perspectives on advertising what s the big idea |
| title_sub | what's the big idea? / |
| topic | Advertising Social aspects. http://id.loc.gov/authorities/subjects/sh85001172 Advertising and women. http://id.loc.gov/authorities/subjects/sh2008008079 Feminist theory. http://id.loc.gov/authorities/subjects/sh90002282 Publicité Aspect social. Publicité et femmes. Théorie féministe. BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising and women fast Advertising Social aspects fast Feminist theory fast |
| topic_facet | Advertising Social aspects. Advertising and women. Feminist theory. Publicité Aspect social. Publicité et femmes. Théorie féministe. BUSINESS & ECONOMICS / Advertising & Promotion Advertising and women Advertising Social aspects Feminist theory |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1949408 |
| work_keys_str_mv | AT golombiskykim feministperspectivesonadvertisingwhatsthebigidea |