Counter-cola :: a multinational history of the global corporation /
"Counter-Cola charts the history of the Coca-Cola Company's globalization and the contests over the corporation in the 20th and 21st centuries. It tells the story of how, over the last 130 years, Coca-Cola has tried to make itself not only physically but also culturally a central part of g...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oakland, California :
University of California Press,
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Counter-Cola charts the history of the Coca-Cola Company's globalization and the contests over the corporation in the 20th and 21st centuries. It tells the story of how, over the last 130 years, Coca-Cola has tried to make itself not only physically but also culturally a central part of global daily life. Realizing that success was not just fizzy water, the corporation knew that cultural impact, intellectual property, commodification of knowledge, and financialization were all key to power over their growing and outsourced production. In this they not only reflected, but drove, the way corporations--especially American corporations--grew and changed globally over a century. Through this story of Coca-Cola, Ciafone is able to tell us about all the key economic transformations of the 20th century--from the liberal developmentalism of empire, to national developmentalism of decolonization, to today's neoliberalism. This is the story of modern global capitalism"--Provided by publisher. |
| Beschreibung: | 1 online resource (xiv, 409 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780520970946 0520970942 |
Internformat
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| 024 | 7 | |a 10.1525/9780520970946 |2 doi | |
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| 049 | |a MAIN | ||
| 100 | 1 | |a Ciafone, Amanda, |d 1978- |e author. |0 http://id.loc.gov/authorities/names/no2018115080 | |
| 245 | 1 | 0 | |a Counter-cola : |b a multinational history of the global corporation / |c Amanda Ciafone. |
| 264 | 1 | |a Oakland, California : |b University of California Press, |c [2019] | |
| 300 | |a 1 online resource (xiv, 409 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The Coca-Cola bottling system and the cultural logic of the franchise -- Negotiating national development and difference : the Coca-Cola company's post-war internationalization -- I'd like to buy the world a Coke : the 'real thing' and the revolutions of the Sixties -- 'Indianize' or 'quit India': nationalist challenges to Coca-Cola in post-colonial India -- Man is in every bottle : labor and neoliberal violence in the Colombian Coke bottle -- Water for life, not for Coca-Cola : commodification, consumption and environmental challenges in neoliberal India -- CSR, continued social resistance : a non-conclusion. | |
| 520 | |a "Counter-Cola charts the history of the Coca-Cola Company's globalization and the contests over the corporation in the 20th and 21st centuries. It tells the story of how, over the last 130 years, Coca-Cola has tried to make itself not only physically but also culturally a central part of global daily life. Realizing that success was not just fizzy water, the corporation knew that cultural impact, intellectual property, commodification of knowledge, and financialization were all key to power over their growing and outsourced production. In this they not only reflected, but drove, the way corporations--especially American corporations--grew and changed globally over a century. Through this story of Coca-Cola, Ciafone is able to tell us about all the key economic transformations of the 20th century--from the liberal developmentalism of empire, to national developmentalism of decolonization, to today's neoliberalism. This is the story of modern global capitalism"--Provided by publisher. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on May 28, 2019). | |
| 546 | |a In English. | ||
| 610 | 2 | 0 | |a Coca-Cola Company |x History. |
| 610 | 2 | 7 | |a Coca-Cola Company |2 fast |
| 650 | 0 | |a Globalization |x Economic aspects. | |
| 650 | 0 | |a Culture and globalization. |0 http://id.loc.gov/authorities/subjects/sh2004010901 | |
| 650 | 6 | |a Mondialisation. | |
| 650 | 6 | |a Culture et mondialisation. | |
| 650 | 7 | |a globalism. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a HISTORY |x Modern |y 20th Century. |2 bisacsh | |
| 650 | 7 | |a Culture and globalization |2 fast | |
| 650 | 7 | |a Globalization |x Economic aspects |2 fast | |
| 653 | |a 20th century. | ||
| 653 | |a 21st century. | ||
| 653 | |a brand images. | ||
| 653 | |a brands. | ||
| 653 | |a business. | ||
| 653 | |a central to daily life. | ||
| 653 | |a coca cola company. | ||
| 653 | |a commodities. | ||
| 653 | |a common good. | ||
| 653 | |a corporation. | ||
| 653 | |a corporations. | ||
| 653 | |a cultural homogenization. | ||
| 653 | |a developmentalist. | ||
| 653 | |a economic transformations. | ||
| 653 | |a environmental justice. | ||
| 653 | |a fights for workers rights. | ||
| 653 | |a global capitalism. | ||
| 653 | |a injustices of daily life. | ||
| 653 | |a liberal. | ||
| 653 | |a national economic interests. | ||
| 653 | |a neoliberal. | ||
| 653 | |a products. | ||
| 653 | |a public health. | ||
| 653 | |a pursuit of corporate power. | ||
| 655 | 7 | |a History |2 fast | |
| 758 | |i has work: |a Counter-cola (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFXGKk7xdD9Mwd3YvB47BP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Ciafone, Amanda, 1978- |t Counter-cola. |d Oakland, California : University of California Press, [2019] |z 9780520299016 |w (DLC) 2018039757 |
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| 938 | |a De Gruyter |b DEGR |n 9780520970946 | ||
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| 938 | |a EBSCOhost |b EBSC |n 2095678 | ||
| 938 | |a YBP Library Services |b YANK |n 15978224 | ||
| 994 | |a 92 |b GEBAY | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-on1051775718 |
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| _version_ | 1816796931776577536 |
| adam_text | |
| any_adam_object | |
| author | Ciafone, Amanda, 1978- |
| author_GND | http://id.loc.gov/authorities/names/no2018115080 |
| author_facet | Ciafone, Amanda, 1978- |
| author_role | aut |
| author_sort | Ciafone, Amanda, 1978- |
| author_variant | a c ac |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD9349 |
| callnumber-raw | HD9349.S634 C6275 2019 |
| callnumber-search | HD9349.S634 C6275 2019 |
| callnumber-sort | HD 49349 S634 C6275 42019 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBU |
| contents | The Coca-Cola bottling system and the cultural logic of the franchise -- Negotiating national development and difference : the Coca-Cola company's post-war internationalization -- I'd like to buy the world a Coke : the 'real thing' and the revolutions of the Sixties -- 'Indianize' or 'quit India': nationalist challenges to Coca-Cola in post-colonial India -- Man is in every bottle : labor and neoliberal violence in the Colombian Coke bottle -- Water for life, not for Coca-Cola : commodification, consumption and environmental challenges in neoliberal India -- CSR, continued social resistance : a non-conclusion. |
| ctrlnum | (OCoLC)1051775718 |
| dewey-full | 338.7/66362 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.7/66362 |
| dewey-search | 338.7/66362 |
| dewey-sort | 3338.7 566362 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | History fast |
| genre_facet | History |
| id | ZDB-4-EBU-on1051775718 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:31Z |
| institution | BVB |
| isbn | 9780520970946 0520970942 |
| language | English |
| lccn | 2018042278 |
| oclc_num | 1051775718 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xiv, 409 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | University of California Press, |
| record_format | marc |
| spelling | Ciafone, Amanda, 1978- author. http://id.loc.gov/authorities/names/no2018115080 Counter-cola : a multinational history of the global corporation / Amanda Ciafone. Oakland, California : University of California Press, [2019] 1 online resource (xiv, 409 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. The Coca-Cola bottling system and the cultural logic of the franchise -- Negotiating national development and difference : the Coca-Cola company's post-war internationalization -- I'd like to buy the world a Coke : the 'real thing' and the revolutions of the Sixties -- 'Indianize' or 'quit India': nationalist challenges to Coca-Cola in post-colonial India -- Man is in every bottle : labor and neoliberal violence in the Colombian Coke bottle -- Water for life, not for Coca-Cola : commodification, consumption and environmental challenges in neoliberal India -- CSR, continued social resistance : a non-conclusion. "Counter-Cola charts the history of the Coca-Cola Company's globalization and the contests over the corporation in the 20th and 21st centuries. It tells the story of how, over the last 130 years, Coca-Cola has tried to make itself not only physically but also culturally a central part of global daily life. Realizing that success was not just fizzy water, the corporation knew that cultural impact, intellectual property, commodification of knowledge, and financialization were all key to power over their growing and outsourced production. In this they not only reflected, but drove, the way corporations--especially American corporations--grew and changed globally over a century. Through this story of Coca-Cola, Ciafone is able to tell us about all the key economic transformations of the 20th century--from the liberal developmentalism of empire, to national developmentalism of decolonization, to today's neoliberalism. This is the story of modern global capitalism"--Provided by publisher. Online resource; title from digital title page (viewed on May 28, 2019). In English. Coca-Cola Company History. Coca-Cola Company fast Globalization Economic aspects. Culture and globalization. http://id.loc.gov/authorities/subjects/sh2004010901 Mondialisation. Culture et mondialisation. globalism. aat BUSINESS & ECONOMICS Industries General. bisacsh HISTORY Modern 20th Century. bisacsh Culture and globalization fast Globalization Economic aspects fast 20th century. 21st century. brand images. brands. business. central to daily life. coca cola company. commodities. common good. corporation. corporations. cultural homogenization. developmentalist. economic transformations. environmental justice. fights for workers rights. global capitalism. injustices of daily life. liberal. national economic interests. neoliberal. products. public health. pursuit of corporate power. History fast has work: Counter-cola (Text) https://id.oclc.org/worldcat/entity/E39PCFXGKk7xdD9Mwd3YvB47BP https://id.oclc.org/worldcat/ontology/hasWork Print version: Ciafone, Amanda, 1978- Counter-cola. Oakland, California : University of California Press, [2019] 9780520299016 (DLC) 2018039757 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2095678 Volltext |
| spellingShingle | Ciafone, Amanda, 1978- Counter-cola : a multinational history of the global corporation / The Coca-Cola bottling system and the cultural logic of the franchise -- Negotiating national development and difference : the Coca-Cola company's post-war internationalization -- I'd like to buy the world a Coke : the 'real thing' and the revolutions of the Sixties -- 'Indianize' or 'quit India': nationalist challenges to Coca-Cola in post-colonial India -- Man is in every bottle : labor and neoliberal violence in the Colombian Coke bottle -- Water for life, not for Coca-Cola : commodification, consumption and environmental challenges in neoliberal India -- CSR, continued social resistance : a non-conclusion. Coca-Cola Company History. Coca-Cola Company fast Globalization Economic aspects. Culture and globalization. http://id.loc.gov/authorities/subjects/sh2004010901 Mondialisation. Culture et mondialisation. globalism. aat BUSINESS & ECONOMICS Industries General. bisacsh HISTORY Modern 20th Century. bisacsh Culture and globalization fast Globalization Economic aspects fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2004010901 |
| title | Counter-cola : a multinational history of the global corporation / |
| title_auth | Counter-cola : a multinational history of the global corporation / |
| title_exact_search | Counter-cola : a multinational history of the global corporation / |
| title_full | Counter-cola : a multinational history of the global corporation / Amanda Ciafone. |
| title_fullStr | Counter-cola : a multinational history of the global corporation / Amanda Ciafone. |
| title_full_unstemmed | Counter-cola : a multinational history of the global corporation / Amanda Ciafone. |
| title_short | Counter-cola : |
| title_sort | counter cola a multinational history of the global corporation |
| title_sub | a multinational history of the global corporation / |
| topic | Coca-Cola Company History. Coca-Cola Company fast Globalization Economic aspects. Culture and globalization. http://id.loc.gov/authorities/subjects/sh2004010901 Mondialisation. Culture et mondialisation. globalism. aat BUSINESS & ECONOMICS Industries General. bisacsh HISTORY Modern 20th Century. bisacsh Culture and globalization fast Globalization Economic aspects fast |
| topic_facet | Coca-Cola Company History. Coca-Cola Company Globalization Economic aspects. Culture and globalization. Mondialisation. Culture et mondialisation. globalism. BUSINESS & ECONOMICS Industries General. HISTORY Modern 20th Century. Culture and globalization Globalization Economic aspects History |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2095678 |
| work_keys_str_mv | AT ciafoneamanda countercolaamultinationalhistoryoftheglobalcorporation |