Entertainment, media & advertising market research handbook 2019-2020 /:
This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Miramar, FL :
Richard K. Miller & Associates,
[2019]
|
| Ausgabe: | 16th edition. |
| Schriftenreihe: | RKMA market research handbook series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile marketing, and behavioral targeting. |
| Beschreibung: | 1 online resource (346 pages) |
| Bibliographie: | Includes bibliographical references (pages 339-346). |
| ISBN: | 9781577832706 1577832701 |
| ISSN: | 1946-0732 |
Internformat
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| 100 | 1 | |a Miller, Richard K. |q (Richard Kendall), |d 1946- |e author. |4 aut |1 https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq |0 http://id.loc.gov/authorities/names/n79045108 | |
| 245 | 1 | 0 | |a Entertainment, media & advertising market research handbook 2019-2020 / |c by Richard K. Miller and Kelli Washington. |
| 246 | 3 | |a Entertainment, media and advertising market research handbook 2019-2020 | |
| 250 | |a 16th edition. | ||
| 264 | 1 | |a Miramar, FL : |b Richard K. Miller & Associates, |c [2019] | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource (346 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a RKMA market research handbook series, |x 1946-0732 | |
| 504 | |a Includes bibliographical references (pages 339-346). | ||
| 505 | 0 | 0 | |g PART I. |t MARKET SUMMARY -- |g 1. |t Consumer Use Of Media & The Internet -- |g 2. |t Consumer Use Of Technology -- |g 3. |t Market Assessment: Advertising -- |g 4. |t Market Assessment: Entertainment & Media -- |g 5. |t Consumer Access Of News -- |
| 505 | 8 | 0 | |g PART II. |t MARKET LEADERS -- |g 6. |t Largest Advertisers -- |g 7. |t Largest Agencies -- |g 8. |t Largest Media Companies -- |g 9. |t Largest Service Providers -- |g 10. |t Most-Visited Websites -- |g 11. |t Top Smartphone Platforms & Apps -- |
| 505 | 8 | 0 | |g PART III. |t TELEVISION -- |g 12. |t TV Viewing -- |g 13. |t Designated Market Areas -- |g 14. |t TV Networks & Stations -- |g 15. |t TV News -- |g 16. |t Television Advertising -- |g 17. |t TV Ad Costs -- |g 18. |t Internet-Connected TV -- |g 19. |t Over-The-Top & Subscription Video Services -- |
| 505 | 8 | 0 | |g PART IV. |t RADIO -- |g 20. |t Radio Listening -- |g 21. |t Radio Metros -- |g 23. |t Digital Radio -- |g 24. |t Radio Advertising -- |g 25. |t Satellite Radio -- |
| 505 | 8 | 0 | |g PART V. |t PRINT MEDIA -- |g 26. |t Magazines -- |g 27. |t Newspapers -- |g 28. |t Alternative Weeklies -- |g 29. |t Free-Standing Inserts -- |g 30. |t Books & Ebooks -- |
| 505 | 8 | 0 | |g PART VI. |t DIGITAL MEDIA -- |g 31. |t Digital Advertising -- |g 32. |t Digital News -- |g 33. |t Digital Video -- |g 34. |t Mobile Apps -- |g 35. |t Podcasts -- |g 36. |t Social Media -- |
| 505 | 8 | 0 | |g PART VII. |t ADVERTISING ANALYSES -- |g 37. |t Ad Blocking -- |g 38. |t Ad Fraud -- |g 39. |t Award-Winning Agencies -- |g 40. |t Branding -- |g 41. |t Content Marketing -- |g 42. |t Coupons -- |g 43. |t Customer Analytics -- |g 44. |t Consumer Tracking Online -- |g 45. |t Digital Place-Based Advertising -- |g 46. |t General Data Protection Regulation -- |g 47. |t Global Markets -- |g 48. |t Local Marketing -- |g 49. |t Location Data -- |g 50. |t Naming Rights -- |g 51. |t Native Advertising -- |g 52. |t Out-Of-Home Advertising -- |g 53. |t Packaging -- |g 54. |t Political Advertising -- |g 55. |t Product Placement -- |g 56. |t Programmatic Advertising -- |g 57. |t Response To Advertising -- |g 58. |t Retail Advertising -- |g 59. |t Sponsorships -- |g 60. |t Sports Marketing -- |g 61. |t Trust In Media & Advertising -- |
| 505 | 8 | 0 | |g PART VIII. |t ENTERTAINMENT & MEDIA ANALYSES -- |g 62. |t Hispanic Media -- |g 63. |t In-Flight Entertainment -- |g 64. |t Sports Media -- |g 65. |t Video Games -- |g 66. |t Virtual & Augmented Reality -- |
| 505 | 8 | 0 | |g PART IX. |t FILMED ENTERTAINMENT -- |g 67. |t Theatrical & Home Entertainment -- |g 68. |t Film Studios -- |g 69. |t Movies -- |g 70. |t In-Cinema Advertising -- |g 71. |t Home Entertainment -- |
| 505 | 8 | 0 | |g PART X. |t MUSIC -- |g 72. |t Music Listening -- |g 73. |t Music Concerts & Festivals -- |g 74. |t Recorded Music -- |g 75. |t Streaming & Subscription Music Services -- |
| 505 | 8 | 0 | |g Appendix A. |t Academic Programs -- |g Appendix B. |t Analysts -- |g Appendix C. |t Associations -- |g Appendix D. |t Entertainment Awards & Live Events -- |g Appendix E. |t Entertainment & Media Museums -- |g Appendix F. |t Industry-Specific Periodicals -- |g Appendix G. |t Marketing Blogs -- |g Appendix H. |t State Film Commissions. |
| 520 | |a This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile marketing, and behavioral targeting. | ||
| 588 | 0 | |a Online resource; title from PDF title page (viewed September 4, 2018). | |
| 650 | 0 | |a Marketing research |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Leisure |x Research |z United States |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Advertising |x Research |z United States |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Consumer behavior |v Handbooks, manuals, etc. | |
| 650 | 6 | |a Marketing |x Recherche |v Guides, manuels, etc. | |
| 650 | 6 | |a Loisir |x Recherche |z États-Unis |v Guides, manuels, etc. | |
| 650 | 6 | |a Publicité |x Recherche |z États-Unis |v Guides, manuels, etc. | |
| 650 | 6 | |a Consommateurs |x Comportement |v Guides, manuels, etc. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Advertising |x Research |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Leisure |x Research |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 655 | 2 | |a Handbook |0 https://id.nlm.nih.gov/mesh/D020479 | |
| 655 | 7 | |a handbooks. |2 aat | |
| 655 | 7 | |a Handbooks and manuals |2 fast | |
| 655 | 7 | |a Handbooks and manuals. |2 lcgft |0 http://id.loc.gov/authorities/genreForms/gf2014026109 | |
| 655 | 7 | |a Guides et manuels. |2 rvmgf | |
| 700 | 1 | |a Washington, Kelli D., |e author. |4 aut |0 http://id.loc.gov/authorities/names/no2005063670 | |
| 710 | 2 | |a Richard K. Miller & Associates, |e author, |e publisher. |4 aut |4 pbl | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-on1050438631 |
|---|---|
| _version_ | 1816796931597271040 |
| adam_text | |
| any_adam_object | |
| author | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_GND | http://id.loc.gov/authorities/names/n79045108 http://id.loc.gov/authorities/names/no2005063670 |
| author_corporate | Richard K. Miller & Associates |
| author_corporate_role | aut |
| author_facet | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Richard K. Miller & Associates |
| author_role | aut aut |
| author_sort | Miller, Richard K. 1946- |
| author_variant | r k m rk rkm k d w kd kdw |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 .R56 2019 |
| callnumber-search | HF5415.2 .R56 2019 |
| callnumber-sort | HF 45415.2 R56 42019 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | MARKET SUMMARY -- Consumer Use Of Media & The Internet -- Consumer Use Of Technology -- Market Assessment: Advertising -- Market Assessment: Entertainment & Media -- Consumer Access Of News -- MARKET LEADERS -- Largest Advertisers -- Largest Agencies -- Largest Media Companies -- Largest Service Providers -- Most-Visited Websites -- Top Smartphone Platforms & Apps -- TELEVISION -- TV Viewing -- Designated Market Areas -- TV Networks & Stations -- TV News -- Television Advertising -- TV Ad Costs -- Internet-Connected TV -- Over-The-Top & Subscription Video Services -- RADIO -- Radio Listening -- Radio Metros -- Digital Radio -- Radio Advertising -- Satellite Radio -- PRINT MEDIA -- Magazines -- Newspapers -- Alternative Weeklies -- Free-Standing Inserts -- Books & Ebooks -- DIGITAL MEDIA -- Digital Advertising -- Digital News -- Digital Video -- Mobile Apps -- Podcasts -- Social Media -- ADVERTISING ANALYSES -- Ad Blocking -- Ad Fraud -- Award-Winning Agencies -- Branding -- Content Marketing -- Coupons -- Customer Analytics -- Consumer Tracking Online -- Digital Place-Based Advertising -- General Data Protection Regulation -- Global Markets -- Local Marketing -- Location Data -- Naming Rights -- Native Advertising -- Out-Of-Home Advertising -- Packaging -- Political Advertising -- Product Placement -- Programmatic Advertising -- Response To Advertising -- Retail Advertising -- Sponsorships -- Sports Marketing -- Trust In Media & Advertising -- ENTERTAINMENT & MEDIA ANALYSES -- Hispanic Media -- In-Flight Entertainment -- Sports Media -- Video Games -- Virtual & Augmented Reality -- FILMED ENTERTAINMENT -- Theatrical & Home Entertainment -- Film Studios -- Movies -- In-Cinema Advertising -- Home Entertainment -- MUSIC -- Music Listening -- Music Concerts & Festivals -- Recorded Music -- Streaming & Subscription Music Services -- Academic Programs -- Analysts -- Associations -- Entertainment Awards & Live Events -- Entertainment & Media Museums -- Industry-Specific Periodicals -- Marketing Blogs -- State Film Commissions. |
| ctrlnum | (OCoLC)1050438631 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 16th edition. |
| format | Electronic eBook |
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Miller & Associates,</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (346 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">RKMA market research handbook series,</subfield><subfield code="x">1946-0732</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 339-346).</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="g">PART I.</subfield><subfield code="t">MARKET SUMMARY --</subfield><subfield code="g">1.</subfield><subfield code="t">Consumer Use Of Media & The Internet --</subfield><subfield code="g">2.</subfield><subfield code="t">Consumer Use Of Technology --</subfield><subfield code="g">3.</subfield><subfield code="t">Market Assessment: Advertising --</subfield><subfield code="g">4.</subfield><subfield code="t">Market Assessment: Entertainment & Media --</subfield><subfield code="g">5.</subfield><subfield code="t">Consumer Access Of News --</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART II.</subfield><subfield code="t">MARKET LEADERS --</subfield><subfield code="g">6.</subfield><subfield code="t">Largest Advertisers --</subfield><subfield code="g">7.</subfield><subfield code="t">Largest Agencies --</subfield><subfield code="g">8.</subfield><subfield code="t">Largest Media Companies --</subfield><subfield code="g">9.</subfield><subfield code="t">Largest Service Providers --</subfield><subfield code="g">10.</subfield><subfield code="t">Most-Visited Websites --</subfield><subfield code="g">11.</subfield><subfield code="t">Top Smartphone Platforms & Apps --</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART III.</subfield><subfield code="t">TELEVISION --</subfield><subfield code="g">12.</subfield><subfield code="t">TV Viewing --</subfield><subfield code="g">13.</subfield><subfield code="t">Designated Market Areas --</subfield><subfield code="g">14.</subfield><subfield code="t">TV Networks & Stations --</subfield><subfield code="g">15.</subfield><subfield code="t">TV News --</subfield><subfield code="g">16.</subfield><subfield code="t">Television Advertising --</subfield><subfield code="g">17.</subfield><subfield code="t">TV Ad Costs --</subfield><subfield code="g">18.</subfield><subfield code="t">Internet-Connected TV --</subfield><subfield code="g">19.</subfield><subfield code="t">Over-The-Top & Subscription Video Services --</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART IV.</subfield><subfield code="t">RADIO --</subfield><subfield code="g">20.</subfield><subfield code="t">Radio Listening --</subfield><subfield code="g">21.</subfield><subfield code="t">Radio Metros --</subfield><subfield code="g">23.</subfield><subfield code="t">Digital Radio --</subfield><subfield code="g">24.</subfield><subfield code="t">Radio Advertising --</subfield><subfield code="g">25.</subfield><subfield code="t">Satellite Radio --</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART V.</subfield><subfield code="t">PRINT MEDIA --</subfield><subfield code="g">26.</subfield><subfield code="t">Magazines --</subfield><subfield code="g">27.</subfield><subfield code="t">Newspapers --</subfield><subfield code="g">28.</subfield><subfield code="t">Alternative Weeklies --</subfield><subfield code="g">29.</subfield><subfield code="t">Free-Standing Inserts --</subfield><subfield code="g">30.</subfield><subfield code="t">Books & Ebooks --</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART VI.</subfield><subfield code="t">DIGITAL MEDIA --</subfield><subfield code="g">31.</subfield><subfield code="t">Digital Advertising --</subfield><subfield code="g">32.</subfield><subfield code="t">Digital News --</subfield><subfield code="g">33.</subfield><subfield code="t">Digital Video --</subfield><subfield code="g">34.</subfield><subfield code="t">Mobile Apps --</subfield><subfield code="g">35.</subfield><subfield code="t">Podcasts --</subfield><subfield code="g">36.</subfield><subfield code="t">Social Media --</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART VII.</subfield><subfield code="t">ADVERTISING ANALYSES --</subfield><subfield code="g">37.</subfield><subfield code="t">Ad Blocking --</subfield><subfield code="g">38.</subfield><subfield code="t">Ad Fraud --</subfield><subfield code="g">39.</subfield><subfield code="t">Award-Winning Agencies --</subfield><subfield code="g">40.</subfield><subfield code="t">Branding --</subfield><subfield code="g">41.</subfield><subfield code="t">Content Marketing --</subfield><subfield code="g">42.</subfield><subfield code="t">Coupons --</subfield><subfield code="g">43.</subfield><subfield code="t">Customer Analytics --</subfield><subfield code="g">44.</subfield><subfield code="t">Consumer Tracking Online --</subfield><subfield code="g">45.</subfield><subfield code="t">Digital Place-Based Advertising --</subfield><subfield code="g">46.</subfield><subfield code="t">General Data Protection Regulation --</subfield><subfield code="g">47.</subfield><subfield code="t">Global Markets --</subfield><subfield code="g">48.</subfield><subfield code="t">Local Marketing --</subfield><subfield code="g">49.</subfield><subfield code="t">Location Data --</subfield><subfield code="g">50.</subfield><subfield code="t">Naming Rights --</subfield><subfield code="g">51.</subfield><subfield code="t">Native Advertising --</subfield><subfield code="g">52.</subfield><subfield code="t">Out-Of-Home Advertising --</subfield><subfield code="g">53.</subfield><subfield code="t">Packaging --</subfield><subfield code="g">54.</subfield><subfield code="t">Political Advertising --</subfield><subfield code="g">55.</subfield><subfield code="t">Product Placement --</subfield><subfield code="g">56.</subfield><subfield code="t">Programmatic Advertising --</subfield><subfield code="g">57.</subfield><subfield code="t">Response To Advertising --</subfield><subfield code="g">58.</subfield><subfield code="t">Retail Advertising --</subfield><subfield code="g">59.</subfield><subfield code="t">Sponsorships --</subfield><subfield code="g">60.</subfield><subfield code="t">Sports Marketing --</subfield><subfield code="g">61.</subfield><subfield code="t">Trust In Media & Advertising --</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART VIII.</subfield><subfield code="t">ENTERTAINMENT & MEDIA ANALYSES --</subfield><subfield code="g">62.</subfield><subfield code="t">Hispanic Media --</subfield><subfield code="g">63.</subfield><subfield code="t">In-Flight Entertainment --</subfield><subfield code="g">64.</subfield><subfield code="t">Sports Media --</subfield><subfield code="g">65.</subfield><subfield code="t">Video Games --</subfield><subfield code="g">66.</subfield><subfield code="t">Virtual & Augmented Reality --</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART IX.</subfield><subfield code="t">FILMED ENTERTAINMENT --</subfield><subfield code="g">67.</subfield><subfield code="t">Theatrical & Home Entertainment --</subfield><subfield code="g">68.</subfield><subfield code="t">Film Studios --</subfield><subfield code="g">69.</subfield><subfield code="t">Movies --</subfield><subfield code="g">70.</subfield><subfield code="t">In-Cinema Advertising --</subfield><subfield code="g">71.</subfield><subfield code="t">Home Entertainment --</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART X.</subfield><subfield code="t">MUSIC --</subfield><subfield code="g">72.</subfield><subfield code="t">Music Listening --</subfield><subfield code="g">73.</subfield><subfield code="t">Music Concerts & Festivals --</subfield><subfield code="g">74.</subfield><subfield code="t">Recorded Music --</subfield><subfield code="g">75.</subfield><subfield code="t">Streaming & Subscription Music Services --</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">Appendix A.</subfield><subfield code="t">Academic Programs --</subfield><subfield code="g">Appendix B.</subfield><subfield code="t">Analysts --</subfield><subfield code="g">Appendix C.</subfield><subfield code="t">Associations --</subfield><subfield code="g">Appendix D.</subfield><subfield code="t">Entertainment Awards & Live Events --</subfield><subfield code="g">Appendix E.</subfield><subfield code="t">Entertainment & Media Museums --</subfield><subfield code="g">Appendix F.</subfield><subfield code="t">Industry-Specific Periodicals --</subfield><subfield code="g">Appendix G.</subfield><subfield code="t">Marketing Blogs --</subfield><subfield code="g">Appendix H.</subfield><subfield code="t">State Film Commissions.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile 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| genre | Handbook https://id.nlm.nih.gov/mesh/D020479 handbooks. aat Handbooks and manuals fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Guides et manuels. rvmgf |
| genre_facet | Handbook handbooks. Handbooks and manuals Handbooks and manuals. Guides et manuels. |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | United States |
| id | ZDB-4-EBU-on1050438631 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:31Z |
| institution | BVB |
| isbn | 9781577832706 1577832701 |
| issn | 1946-0732 |
| language | English |
| oclc_num | 1050438631 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (346 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Richard K. Miller & Associates, |
| record_format | marc |
| series | RKMA market research handbook series. |
| series2 | RKMA market research handbook series, |
| spelling | Miller, Richard K. (Richard Kendall), 1946- author. aut https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq http://id.loc.gov/authorities/names/n79045108 Entertainment, media & advertising market research handbook 2019-2020 / by Richard K. Miller and Kelli Washington. Entertainment, media and advertising market research handbook 2019-2020 16th edition. Miramar, FL : Richard K. Miller & Associates, [2019] ©2019 1 online resource (346 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier RKMA market research handbook series, 1946-0732 Includes bibliographical references (pages 339-346). PART I. MARKET SUMMARY -- 1. Consumer Use Of Media & The Internet -- 2. Consumer Use Of Technology -- 3. Market Assessment: Advertising -- 4. Market Assessment: Entertainment & Media -- 5. Consumer Access Of News -- PART II. MARKET LEADERS -- 6. Largest Advertisers -- 7. Largest Agencies -- 8. Largest Media Companies -- 9. Largest Service Providers -- 10. Most-Visited Websites -- 11. Top Smartphone Platforms & Apps -- PART III. TELEVISION -- 12. TV Viewing -- 13. Designated Market Areas -- 14. TV Networks & Stations -- 15. TV News -- 16. Television Advertising -- 17. TV Ad Costs -- 18. Internet-Connected TV -- 19. Over-The-Top & Subscription Video Services -- PART IV. RADIO -- 20. Radio Listening -- 21. Radio Metros -- 23. Digital Radio -- 24. Radio Advertising -- 25. Satellite Radio -- PART V. PRINT MEDIA -- 26. Magazines -- 27. Newspapers -- 28. Alternative Weeklies -- 29. Free-Standing Inserts -- 30. Books & Ebooks -- PART VI. DIGITAL MEDIA -- 31. Digital Advertising -- 32. Digital News -- 33. Digital Video -- 34. Mobile Apps -- 35. Podcasts -- 36. Social Media -- PART VII. ADVERTISING ANALYSES -- 37. Ad Blocking -- 38. Ad Fraud -- 39. Award-Winning Agencies -- 40. Branding -- 41. Content Marketing -- 42. Coupons -- 43. Customer Analytics -- 44. Consumer Tracking Online -- 45. Digital Place-Based Advertising -- 46. General Data Protection Regulation -- 47. Global Markets -- 48. Local Marketing -- 49. Location Data -- 50. Naming Rights -- 51. Native Advertising -- 52. Out-Of-Home Advertising -- 53. Packaging -- 54. Political Advertising -- 55. Product Placement -- 56. Programmatic Advertising -- 57. Response To Advertising -- 58. Retail Advertising -- 59. Sponsorships -- 60. Sports Marketing -- 61. Trust In Media & Advertising -- PART VIII. ENTERTAINMENT & MEDIA ANALYSES -- 62. Hispanic Media -- 63. In-Flight Entertainment -- 64. Sports Media -- 65. Video Games -- 66. Virtual & Augmented Reality -- PART IX. FILMED ENTERTAINMENT -- 67. Theatrical & Home Entertainment -- 68. Film Studios -- 69. Movies -- 70. In-Cinema Advertising -- 71. Home Entertainment -- PART X. MUSIC -- 72. Music Listening -- 73. Music Concerts & Festivals -- 74. Recorded Music -- 75. Streaming & Subscription Music Services -- Appendix A. Academic Programs -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Entertainment Awards & Live Events -- Appendix E. Entertainment & Media Museums -- Appendix F. Industry-Specific Periodicals -- Appendix G. Marketing Blogs -- Appendix H. State Film Commissions. This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile marketing, and behavioral targeting. Online resource; title from PDF title page (viewed September 4, 2018). Marketing research Handbooks, manuals, etc. Leisure Research United States Handbooks, manuals, etc. Advertising Research United States Handbooks, manuals, etc. Consumer behavior Handbooks, manuals, etc. Marketing Recherche Guides, manuels, etc. Loisir Recherche États-Unis Guides, manuels, etc. Publicité Recherche États-Unis Guides, manuels, etc. Consommateurs Comportement Guides, manuels, etc. BUSINESS & ECONOMICS / Industrial Management. bisacsh BUSINESS & ECONOMICS / Management. bisacsh BUSINESS & ECONOMICS / Management Science. bisacsh BUSINESS & ECONOMICS / Organizational Behavior. bisacsh Advertising Research fast Consumer behavior fast Leisure Research fast Marketing research fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Handbook https://id.nlm.nih.gov/mesh/D020479 handbooks. aat Handbooks and manuals fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Guides et manuels. rvmgf Washington, Kelli D., author. aut http://id.loc.gov/authorities/names/no2005063670 Richard K. Miller & Associates, author, publisher. aut pbl Original 1577832639 9781577832638 (OCoLC)1051707754 RKMA market research handbook series. http://id.loc.gov/authorities/names/no2014097631 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1892736 Volltext |
| spellingShingle | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Entertainment, media & advertising market research handbook 2019-2020 / RKMA market research handbook series. MARKET SUMMARY -- Consumer Use Of Media & The Internet -- Consumer Use Of Technology -- Market Assessment: Advertising -- Market Assessment: Entertainment & Media -- Consumer Access Of News -- MARKET LEADERS -- Largest Advertisers -- Largest Agencies -- Largest Media Companies -- Largest Service Providers -- Most-Visited Websites -- Top Smartphone Platforms & Apps -- TELEVISION -- TV Viewing -- Designated Market Areas -- TV Networks & Stations -- TV News -- Television Advertising -- TV Ad Costs -- Internet-Connected TV -- Over-The-Top & Subscription Video Services -- RADIO -- Radio Listening -- Radio Metros -- Digital Radio -- Radio Advertising -- Satellite Radio -- PRINT MEDIA -- Magazines -- Newspapers -- Alternative Weeklies -- Free-Standing Inserts -- Books & Ebooks -- DIGITAL MEDIA -- Digital Advertising -- Digital News -- Digital Video -- Mobile Apps -- Podcasts -- Social Media -- ADVERTISING ANALYSES -- Ad Blocking -- Ad Fraud -- Award-Winning Agencies -- Branding -- Content Marketing -- Coupons -- Customer Analytics -- Consumer Tracking Online -- Digital Place-Based Advertising -- General Data Protection Regulation -- Global Markets -- Local Marketing -- Location Data -- Naming Rights -- Native Advertising -- Out-Of-Home Advertising -- Packaging -- Political Advertising -- Product Placement -- Programmatic Advertising -- Response To Advertising -- Retail Advertising -- Sponsorships -- Sports Marketing -- Trust In Media & Advertising -- ENTERTAINMENT & MEDIA ANALYSES -- Hispanic Media -- In-Flight Entertainment -- Sports Media -- Video Games -- Virtual & Augmented Reality -- FILMED ENTERTAINMENT -- Theatrical & Home Entertainment -- Film Studios -- Movies -- In-Cinema Advertising -- Home Entertainment -- MUSIC -- Music Listening -- Music Concerts & Festivals -- Recorded Music -- Streaming & Subscription Music Services -- Academic Programs -- Analysts -- Associations -- Entertainment Awards & Live Events -- Entertainment & Media Museums -- Industry-Specific Periodicals -- Marketing Blogs -- State Film Commissions. Marketing research Handbooks, manuals, etc. Leisure Research United States Handbooks, manuals, etc. Advertising Research United States Handbooks, manuals, etc. Consumer behavior Handbooks, manuals, etc. Marketing Recherche Guides, manuels, etc. Loisir Recherche États-Unis Guides, manuels, etc. Publicité Recherche États-Unis Guides, manuels, etc. Consommateurs Comportement Guides, manuels, etc. BUSINESS & ECONOMICS / Industrial Management. bisacsh BUSINESS & ECONOMICS / Management. bisacsh BUSINESS & ECONOMICS / Management Science. bisacsh BUSINESS & ECONOMICS / Organizational Behavior. bisacsh Advertising Research fast Consumer behavior fast Leisure Research fast Marketing research fast |
| subject_GND | https://id.nlm.nih.gov/mesh/D020479 http://id.loc.gov/authorities/genreForms/gf2014026109 |
| title | Entertainment, media & advertising market research handbook 2019-2020 / |
| title_alt | Entertainment, media and advertising market research handbook 2019-2020 MARKET SUMMARY -- Consumer Use Of Media & The Internet -- Consumer Use Of Technology -- Market Assessment: Advertising -- Market Assessment: Entertainment & Media -- Consumer Access Of News -- MARKET LEADERS -- Largest Advertisers -- Largest Agencies -- Largest Media Companies -- Largest Service Providers -- Most-Visited Websites -- Top Smartphone Platforms & Apps -- TELEVISION -- TV Viewing -- Designated Market Areas -- TV Networks & Stations -- TV News -- Television Advertising -- TV Ad Costs -- Internet-Connected TV -- Over-The-Top & Subscription Video Services -- RADIO -- Radio Listening -- Radio Metros -- Digital Radio -- Radio Advertising -- Satellite Radio -- PRINT MEDIA -- Magazines -- Newspapers -- Alternative Weeklies -- Free-Standing Inserts -- Books & Ebooks -- DIGITAL MEDIA -- Digital Advertising -- Digital News -- Digital Video -- Mobile Apps -- Podcasts -- Social Media -- ADVERTISING ANALYSES -- Ad Blocking -- Ad Fraud -- Award-Winning Agencies -- Branding -- Content Marketing -- Coupons -- Customer Analytics -- Consumer Tracking Online -- Digital Place-Based Advertising -- General Data Protection Regulation -- Global Markets -- Local Marketing -- Location Data -- Naming Rights -- Native Advertising -- Out-Of-Home Advertising -- Packaging -- Political Advertising -- Product Placement -- Programmatic Advertising -- Response To Advertising -- Retail Advertising -- Sponsorships -- Sports Marketing -- Trust In Media & Advertising -- ENTERTAINMENT & MEDIA ANALYSES -- Hispanic Media -- In-Flight Entertainment -- Sports Media -- Video Games -- Virtual & Augmented Reality -- FILMED ENTERTAINMENT -- Theatrical & Home Entertainment -- Film Studios -- Movies -- In-Cinema Advertising -- Home Entertainment -- MUSIC -- Music Listening -- Music Concerts & Festivals -- Recorded Music -- Streaming & Subscription Music Services -- Academic Programs -- Analysts -- Associations -- Entertainment Awards & Live Events -- Entertainment & Media Museums -- Industry-Specific Periodicals -- Marketing Blogs -- State Film Commissions. |
| title_auth | Entertainment, media & advertising market research handbook 2019-2020 / |
| title_exact_search | Entertainment, media & advertising market research handbook 2019-2020 / |
| title_full | Entertainment, media & advertising market research handbook 2019-2020 / by Richard K. Miller and Kelli Washington. |
| title_fullStr | Entertainment, media & advertising market research handbook 2019-2020 / by Richard K. Miller and Kelli Washington. |
| title_full_unstemmed | Entertainment, media & advertising market research handbook 2019-2020 / by Richard K. Miller and Kelli Washington. |
| title_short | Entertainment, media & advertising market research handbook 2019-2020 / |
| title_sort | entertainment media advertising market research handbook 2019 2020 |
| topic | Marketing research Handbooks, manuals, etc. Leisure Research United States Handbooks, manuals, etc. Advertising Research United States Handbooks, manuals, etc. Consumer behavior Handbooks, manuals, etc. Marketing Recherche Guides, manuels, etc. Loisir Recherche États-Unis Guides, manuels, etc. Publicité Recherche États-Unis Guides, manuels, etc. Consommateurs Comportement Guides, manuels, etc. BUSINESS & ECONOMICS / Industrial Management. bisacsh BUSINESS & ECONOMICS / Management. bisacsh BUSINESS & ECONOMICS / Management Science. bisacsh BUSINESS & ECONOMICS / Organizational Behavior. bisacsh Advertising Research fast Consumer behavior fast Leisure Research fast Marketing research fast |
| topic_facet | Marketing research Handbooks, manuals, etc. Leisure Research United States Handbooks, manuals, etc. Advertising Research United States Handbooks, manuals, etc. Consumer behavior Handbooks, manuals, etc. Marketing Recherche Guides, manuels, etc. Loisir Recherche États-Unis Guides, manuels, etc. Publicité Recherche États-Unis Guides, manuels, etc. Consommateurs Comportement Guides, manuels, etc. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Advertising Research Consumer behavior Leisure Research Marketing research United States Handbook handbooks. Handbooks and manuals Handbooks and manuals. Guides et manuels. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1892736 |
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