Consumer behavior 2019-2020 /:
Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results.
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Miramar, FL :
Richard K Miller & Associates,
[2019]
|
| Ausgabe: | 13th edition. |
| Schriftenreihe: | RKMA market research handbook series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. |
| Beschreibung: | 1 online resource (544 pages) |
| Bibliographie: | Includes bibliographical references (pages 532-544). |
| ISBN: | 9781577832690 1577832698 |
| ISSN: | 2380-8268 |
Internformat
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| 100 | 1 | |a Miller, Richard K. |q (Richard Kendall), |d 1946- |e author. |4 aut |1 https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq |0 http://id.loc.gov/authorities/names/n79045108 | |
| 245 | 1 | 0 | |a Consumer behavior 2019-2020 / |c by Richard K. Miller and Kelli Washington. |
| 250 | |a 13th edition. | ||
| 264 | 1 | |a Miramar, FL : |b Richard K Miller & Associates, |c [2019] | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource (544 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a RKMA market research handbook series, |x 2380-8268 | |
| 504 | |a Includes bibliographical references (pages 532-544). | ||
| 505 | 0 | |a PART I. THE AMERICAN CONSUMER. 1. Demographic Overview -- 2. Demographic Trends -- 3. Consumer Income and Wealth -- 4. Consumer Spending -- 5. Consumer Debt -- 6. Households & Housing -- 7. Communities -- 8. Where People Want to Live -- 9. Population Migration -- 10. Personal Life -- 11. Personal Well-Being -- 12. Education. | |
| 505 | 0 | |a PART II. ACTIVITIES. 13. Use of Time -- 14. Use of Media & the Internet -- 15. Cultural Activities -- 16. Leisure Activities -- 17. Sports & Recreation Activities -- 18. How Americans Eat -- 19. Away from Home -- 20. Work -- 21. Use of Technology -- 22. Use of Transportation. | |
| 505 | 0 | |a PART III. SHOPPING CHANNELS. 23. In-Store Shopping -- 24. Online Shopping -- 25. Mobile Shopping -- 26. Peer-to-Peer Shopping -- 27. Omnichannel Shopping -- 28. Voice-Search Shopping. | |
| 505 | 0 | |a PART IV. SHOPPING BEHAVIORS. 29. Back-to-School Shopping -- 30. Brand Communications -- 31. Brand Loyalty -- 32. Business Sector Perception -- 33. Buying American-Made -- 34. Buying Local -- 35. Consumer Confidence -- 36. Customer Satisfaction -- 37. Discretionary Spending -- 38. Ethically Conscious Consumerism -- 39. Exclusive Offers -- 40. Gift Cards -- 41. Gift Giving -- 42. Holiday Shopping -- 43. Loyalty Program Participation -- 44. Payment Preferences -- 45. Pricing -- 46. Privacy Issues -- 47. Purchase Decision Making -- 48. Response to Advertising -- 49. Customer Service -- 50. Response to Reviews -- 51. Shopping Research -- 52. Spending for Goods vs. Experiences -- 53. Trust in Business. | |
| 505 | 0 | |a PART V. BRAND PREFERENCE SURVEYS. 54. Brand Equity -- 55. Brand Index -- 56. Customer Experience -- 57. Customer Loyalty Engagement -- 58. Customer Satisfaction -- 59. Loyalty Program Satisfaction -- 60. Reputation Ranking. | |
| 505 | 0 | |a PART VI. INCOME & WEALTH FOCUS. 61. Affluent Consumers -- 62. Population Centers of U.S. Affluence -- 63. Affluence Market Research -- 64. Middle-Class Consumers -- 65. Poverty & Economic Insecurity -- 66. Income & Wealth Inequality. | |
| 505 | 0 | |a PART VII. ETHNIC FOCUS. 67. African-American Consumers -- 68. Arab-American Consumers -- 69. Asian-American Consumers -- 70. Caucasian Consumers -- 71. Hispanic- & Latino-American Consumers -- 72. Jewish-American Consumers -- 73. Muslim-American Consumers -- 74. Native-American Consumers -- 75. Multiracial Consumers. | |
| 505 | 0 | |a PART VIII. GENDER FOCUS. 76. Female Consumers -- 77. Male Consumers. | |
| 505 | 0 | |a PART IX. GENERATIONAL FOCUS. 78. Generational Comparisons -- 79. Senior Consumers -- 80. Baby Boomer Consumers -- 81. Generation X Consumers -- 82. Millennial Consumers -- 83. Generation Z Consumers. | |
| 505 | 0 | |a PART X. SEGMENTATION. 84. College Students -- 85. Consumers with Disabilities -- 86. Families with Children -- 87. Family Caregivers -- 88. Immigrant Consumers -- 89. LGBT Consumers -- 90. Married Couples -- 91. Military Consumers -- 92. Pet Owners -- 93. Retirees -- 94. Single Consumers. | |
| 505 | 0 | |a PART XI. GEODEMOGRAPHICS. 95. Metropolitan Statistical Areas -- 96. Metropolitan Economic Profiles -- 97. Micropolitan Statistical Areas -- 98. State Population Profiles -- 99. State Economic Profiles. | |
| 505 | 0 | |a Appendix A. Academic Research Centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government Agencies -- Appendix F. Market Research Sources -- Appendix G. Periodicals -- Appendix H. Research Studies & Surveys -- References. | |
| 520 | |a Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. | ||
| 588 | 0 | |a Online resource; title from PDF title page (viewed September 4, 2018). | |
| 650 | 0 | |a Consumer behavior |z United States |v Statistics. | |
| 650 | 0 | |a Marketing research |z United States |v Statistics. | |
| 650 | 0 | |a Marketing research |z United States |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Consumers' preferences |z United States |v Statistics. | |
| 650 | 0 | |a Consumers |z United States |v Statistics. | |
| 650 | 6 | |a Consommateurs |x Comportement |z États-Unis |v Statistiques. | |
| 650 | 6 | |a Marketing |x Recherche |z États-Unis |v Statistiques. | |
| 650 | 6 | |a Marketing |x Recherche |z États-Unis |v Guides, manuels, etc. | |
| 650 | 6 | |a Consommateurs |x Préférences |z États-Unis |v Statistiques. | |
| 650 | 6 | |a Consommateurs |z États-Unis |v Statistiques. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior. |2 bisacsh | |
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| 650 | 7 | |a Consumers |2 fast | |
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| 650 | 7 | |a Marketing research |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 655 | 2 | |a Statistics |0 https://id.nlm.nih.gov/mesh/D020500 | |
| 655 | 7 | |a Handbooks and manuals |2 fast | |
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| 655 | 7 | |a Statistics. |2 lcgft |0 http://id.loc.gov/authorities/genreForms/gf2014026181 | |
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| 700 | 1 | |a Washington, Kelli D., |e author. |4 aut |0 http://id.loc.gov/authorities/names/no2005063670 | |
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| author | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
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| contents | PART I. THE AMERICAN CONSUMER. 1. Demographic Overview -- 2. Demographic Trends -- 3. Consumer Income and Wealth -- 4. Consumer Spending -- 5. Consumer Debt -- 6. Households & Housing -- 7. Communities -- 8. Where People Want to Live -- 9. Population Migration -- 10. Personal Life -- 11. Personal Well-Being -- 12. Education. PART II. ACTIVITIES. 13. Use of Time -- 14. Use of Media & the Internet -- 15. Cultural Activities -- 16. Leisure Activities -- 17. Sports & Recreation Activities -- 18. How Americans Eat -- 19. Away from Home -- 20. Work -- 21. Use of Technology -- 22. Use of Transportation. PART III. SHOPPING CHANNELS. 23. In-Store Shopping -- 24. Online Shopping -- 25. Mobile Shopping -- 26. Peer-to-Peer Shopping -- 27. Omnichannel Shopping -- 28. Voice-Search Shopping. PART IV. SHOPPING BEHAVIORS. 29. Back-to-School Shopping -- 30. Brand Communications -- 31. Brand Loyalty -- 32. Business Sector Perception -- 33. Buying American-Made -- 34. Buying Local -- 35. Consumer Confidence -- 36. Customer Satisfaction -- 37. Discretionary Spending -- 38. Ethically Conscious Consumerism -- 39. Exclusive Offers -- 40. Gift Cards -- 41. Gift Giving -- 42. Holiday Shopping -- 43. Loyalty Program Participation -- 44. Payment Preferences -- 45. Pricing -- 46. Privacy Issues -- 47. Purchase Decision Making -- 48. Response to Advertising -- 49. Customer Service -- 50. Response to Reviews -- 51. Shopping Research -- 52. Spending for Goods vs. Experiences -- 53. Trust in Business. PART V. BRAND PREFERENCE SURVEYS. 54. Brand Equity -- 55. Brand Index -- 56. Customer Experience -- 57. Customer Loyalty Engagement -- 58. Customer Satisfaction -- 59. Loyalty Program Satisfaction -- 60. Reputation Ranking. PART VI. INCOME & WEALTH FOCUS. 61. Affluent Consumers -- 62. Population Centers of U.S. Affluence -- 63. Affluence Market Research -- 64. Middle-Class Consumers -- 65. Poverty & Economic Insecurity -- 66. Income & Wealth Inequality. PART VII. ETHNIC FOCUS. 67. African-American Consumers -- 68. Arab-American Consumers -- 69. Asian-American Consumers -- 70. Caucasian Consumers -- 71. Hispanic- & Latino-American Consumers -- 72. Jewish-American Consumers -- 73. Muslim-American Consumers -- 74. Native-American Consumers -- 75. Multiracial Consumers. PART VIII. GENDER FOCUS. 76. Female Consumers -- 77. Male Consumers. PART IX. GENERATIONAL FOCUS. 78. Generational Comparisons -- 79. Senior Consumers -- 80. Baby Boomer Consumers -- 81. Generation X Consumers -- 82. Millennial Consumers -- 83. Generation Z Consumers. PART X. SEGMENTATION. 84. College Students -- 85. Consumers with Disabilities -- 86. Families with Children -- 87. Family Caregivers -- 88. Immigrant Consumers -- 89. LGBT Consumers -- 90. Married Couples -- 91. Military Consumers -- 92. Pet Owners -- 93. Retirees -- 94. Single Consumers. PART XI. GEODEMOGRAPHICS. 95. Metropolitan Statistical Areas -- 96. Metropolitan Economic Profiles -- 97. Micropolitan Statistical Areas -- 98. State Population Profiles -- 99. State Economic Profiles. Appendix A. Academic Research Centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government Agencies -- Appendix F. Market Research Sources -- Appendix G. Periodicals -- Appendix H. Research Studies & Surveys -- References. |
| ctrlnum | (OCoLC)1050437817 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 13th edition. |
| format | Electronic eBook |
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THE AMERICAN CONSUMER. 1. Demographic Overview -- 2. Demographic Trends -- 3. Consumer Income and Wealth -- 4. Consumer Spending -- 5. Consumer Debt -- 6. Households & Housing -- 7. Communities -- 8. Where People Want to Live -- 9. Population Migration -- 10. Personal Life -- 11. Personal Well-Being -- 12. Education.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">PART II. ACTIVITIES. 13. Use of Time -- 14. Use of Media & the Internet -- 15. Cultural Activities -- 16. Leisure Activities -- 17. Sports & Recreation Activities -- 18. How Americans Eat -- 19. Away from Home -- 20. Work -- 21. Use of Technology -- 22. Use of Transportation.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">PART III. SHOPPING CHANNELS. 23. In-Store Shopping -- 24. Online Shopping -- 25. Mobile Shopping -- 26. Peer-to-Peer Shopping -- 27. Omnichannel Shopping -- 28. Voice-Search Shopping.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">PART IV. SHOPPING BEHAVIORS. 29. Back-to-School Shopping -- 30. Brand Communications -- 31. Brand Loyalty -- 32. Business Sector Perception -- 33. Buying American-Made -- 34. Buying Local -- 35. Consumer Confidence -- 36. Customer Satisfaction -- 37. Discretionary Spending -- 38. Ethically Conscious Consumerism -- 39. Exclusive Offers -- 40. Gift Cards -- 41. Gift Giving -- 42. Holiday Shopping -- 43. Loyalty Program Participation -- 44. Payment Preferences -- 45. Pricing -- 46. Privacy Issues -- 47. Purchase Decision Making -- 48. Response to Advertising -- 49. Customer Service -- 50. Response to Reviews -- 51. Shopping Research -- 52. Spending for Goods vs. Experiences -- 53. Trust in Business.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">PART V. BRAND PREFERENCE SURVEYS. 54. Brand Equity -- 55. Brand Index -- 56. Customer Experience -- 57. Customer Loyalty Engagement -- 58. Customer Satisfaction -- 59. Loyalty Program Satisfaction -- 60. Reputation Ranking.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">PART VI. INCOME & WEALTH FOCUS. 61. Affluent Consumers -- 62. Population Centers of U.S. Affluence -- 63. Affluence Market Research -- 64. Middle-Class Consumers -- 65. Poverty & Economic Insecurity -- 66. Income & Wealth Inequality.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">PART VII. ETHNIC FOCUS. 67. African-American Consumers -- 68. Arab-American Consumers -- 69. Asian-American Consumers -- 70. Caucasian Consumers -- 71. Hispanic- & Latino-American Consumers -- 72. Jewish-American Consumers -- 73. Muslim-American Consumers -- 74. Native-American Consumers -- 75. Multiracial Consumers.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">PART VIII. GENDER FOCUS. 76. Female Consumers -- 77. Male Consumers.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">PART IX. GENERATIONAL FOCUS. 78. Generational Comparisons -- 79. Senior Consumers -- 80. Baby Boomer Consumers -- 81. Generation X Consumers -- 82. Millennial Consumers -- 83. Generation Z Consumers.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">PART X. SEGMENTATION. 84. College Students -- 85. Consumers with Disabilities -- 86. Families with Children -- 87. Family Caregivers -- 88. Immigrant Consumers -- 89. LGBT Consumers -- 90. Married Couples -- 91. Military Consumers -- 92. Pet Owners -- 93. Retirees -- 94. Single Consumers.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">PART XI. GEODEMOGRAPHICS. 95. Metropolitan Statistical Areas -- 96. Metropolitan Economic Profiles -- 97. Micropolitan Statistical Areas -- 98. State Population Profiles -- 99. State Economic Profiles.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Appendix A. Academic Research Centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government Agencies -- Appendix F. Market Research Sources -- Appendix G. Periodicals -- Appendix H. 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| genre_facet | Statistics Handbooks and manuals Statistics. Statistiques. |
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| geographic_facet | United States |
| id | ZDB-4-EBU-on1050437817 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:31Z |
| institution | BVB |
| isbn | 9781577832690 1577832698 |
| issn | 2380-8268 |
| language | English |
| oclc_num | 1050437817 |
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| physical | 1 online resource (544 pages) |
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| publishDate | 2019 |
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| publisher | Richard K Miller & Associates, |
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| series2 | RKMA market research handbook series, |
| spelling | Miller, Richard K. (Richard Kendall), 1946- author. aut https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq http://id.loc.gov/authorities/names/n79045108 Consumer behavior 2019-2020 / by Richard K. Miller and Kelli Washington. 13th edition. Miramar, FL : Richard K Miller & Associates, [2019] ©2019 1 online resource (544 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier RKMA market research handbook series, 2380-8268 Includes bibliographical references (pages 532-544). PART I. THE AMERICAN CONSUMER. 1. Demographic Overview -- 2. Demographic Trends -- 3. Consumer Income and Wealth -- 4. Consumer Spending -- 5. Consumer Debt -- 6. Households & Housing -- 7. Communities -- 8. Where People Want to Live -- 9. Population Migration -- 10. Personal Life -- 11. Personal Well-Being -- 12. Education. PART II. ACTIVITIES. 13. Use of Time -- 14. Use of Media & the Internet -- 15. Cultural Activities -- 16. Leisure Activities -- 17. Sports & Recreation Activities -- 18. How Americans Eat -- 19. Away from Home -- 20. Work -- 21. Use of Technology -- 22. Use of Transportation. PART III. SHOPPING CHANNELS. 23. In-Store Shopping -- 24. Online Shopping -- 25. Mobile Shopping -- 26. Peer-to-Peer Shopping -- 27. Omnichannel Shopping -- 28. Voice-Search Shopping. PART IV. SHOPPING BEHAVIORS. 29. Back-to-School Shopping -- 30. Brand Communications -- 31. Brand Loyalty -- 32. Business Sector Perception -- 33. Buying American-Made -- 34. Buying Local -- 35. Consumer Confidence -- 36. Customer Satisfaction -- 37. Discretionary Spending -- 38. Ethically Conscious Consumerism -- 39. Exclusive Offers -- 40. Gift Cards -- 41. Gift Giving -- 42. Holiday Shopping -- 43. Loyalty Program Participation -- 44. Payment Preferences -- 45. Pricing -- 46. Privacy Issues -- 47. Purchase Decision Making -- 48. Response to Advertising -- 49. Customer Service -- 50. Response to Reviews -- 51. Shopping Research -- 52. Spending for Goods vs. Experiences -- 53. Trust in Business. PART V. BRAND PREFERENCE SURVEYS. 54. Brand Equity -- 55. Brand Index -- 56. Customer Experience -- 57. Customer Loyalty Engagement -- 58. Customer Satisfaction -- 59. Loyalty Program Satisfaction -- 60. Reputation Ranking. PART VI. INCOME & WEALTH FOCUS. 61. Affluent Consumers -- 62. Population Centers of U.S. Affluence -- 63. Affluence Market Research -- 64. Middle-Class Consumers -- 65. Poverty & Economic Insecurity -- 66. Income & Wealth Inequality. PART VII. ETHNIC FOCUS. 67. African-American Consumers -- 68. Arab-American Consumers -- 69. Asian-American Consumers -- 70. Caucasian Consumers -- 71. Hispanic- & Latino-American Consumers -- 72. Jewish-American Consumers -- 73. Muslim-American Consumers -- 74. Native-American Consumers -- 75. Multiracial Consumers. PART VIII. GENDER FOCUS. 76. Female Consumers -- 77. Male Consumers. PART IX. GENERATIONAL FOCUS. 78. Generational Comparisons -- 79. Senior Consumers -- 80. Baby Boomer Consumers -- 81. Generation X Consumers -- 82. Millennial Consumers -- 83. Generation Z Consumers. PART X. SEGMENTATION. 84. College Students -- 85. Consumers with Disabilities -- 86. Families with Children -- 87. Family Caregivers -- 88. Immigrant Consumers -- 89. LGBT Consumers -- 90. Married Couples -- 91. Military Consumers -- 92. Pet Owners -- 93. Retirees -- 94. Single Consumers. PART XI. GEODEMOGRAPHICS. 95. Metropolitan Statistical Areas -- 96. Metropolitan Economic Profiles -- 97. Micropolitan Statistical Areas -- 98. State Population Profiles -- 99. State Economic Profiles. Appendix A. Academic Research Centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government Agencies -- Appendix F. Market Research Sources -- Appendix G. Periodicals -- Appendix H. Research Studies & Surveys -- References. Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. Online resource; title from PDF title page (viewed September 4, 2018). Consumer behavior United States Statistics. Marketing research United States Statistics. Marketing research United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers United States Statistics. Consommateurs Comportement États-Unis Statistiques. Marketing Recherche États-Unis Statistiques. Marketing Recherche États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs États-Unis Statistiques. BUSINESS & ECONOMICS / Industrial Management. bisacsh BUSINESS & ECONOMICS / Management. bisacsh BUSINESS & ECONOMICS / Management Science. bisacsh BUSINESS & ECONOMICS / Organizational Behavior. bisacsh Consumer behavior fast Consumers fast Consumers' preferences fast Marketing research fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Statistics https://id.nlm.nih.gov/mesh/D020500 Handbooks and manuals fast Statistics fast Statistics. lcgft http://id.loc.gov/authorities/genreForms/gf2014026181 Statistiques. rvmgf Washington, Kelli D., author. aut http://id.loc.gov/authorities/names/no2005063670 Richard K. Miller & Associates, author, publisher. aut pbl has work: Consumer behavior 2019-2020 (Text) https://id.oclc.org/worldcat/entity/E39PCGqGqWpT3fFR86RHBXDdDC https://id.oclc.org/worldcat/ontology/hasWork Print version: Miller, Richard K. (Richard Kendall), 1946- Consumer behavior 2019-2020. 13th edition. Miramar, FL : Richard K Miller & Associates, [2019] 9781577832621 (OCoLC)1051687221 RKMA market research handbook series. http://id.loc.gov/authorities/names/no2014097631 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1892735 Volltext |
| spellingShingle | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Consumer behavior 2019-2020 / RKMA market research handbook series. PART I. THE AMERICAN CONSUMER. 1. Demographic Overview -- 2. Demographic Trends -- 3. Consumer Income and Wealth -- 4. Consumer Spending -- 5. Consumer Debt -- 6. Households & Housing -- 7. Communities -- 8. Where People Want to Live -- 9. Population Migration -- 10. Personal Life -- 11. Personal Well-Being -- 12. Education. PART II. ACTIVITIES. 13. Use of Time -- 14. Use of Media & the Internet -- 15. Cultural Activities -- 16. Leisure Activities -- 17. Sports & Recreation Activities -- 18. How Americans Eat -- 19. Away from Home -- 20. Work -- 21. Use of Technology -- 22. Use of Transportation. PART III. SHOPPING CHANNELS. 23. In-Store Shopping -- 24. Online Shopping -- 25. Mobile Shopping -- 26. Peer-to-Peer Shopping -- 27. Omnichannel Shopping -- 28. Voice-Search Shopping. PART IV. SHOPPING BEHAVIORS. 29. Back-to-School Shopping -- 30. Brand Communications -- 31. Brand Loyalty -- 32. Business Sector Perception -- 33. Buying American-Made -- 34. Buying Local -- 35. Consumer Confidence -- 36. Customer Satisfaction -- 37. Discretionary Spending -- 38. Ethically Conscious Consumerism -- 39. Exclusive Offers -- 40. Gift Cards -- 41. Gift Giving -- 42. Holiday Shopping -- 43. Loyalty Program Participation -- 44. Payment Preferences -- 45. Pricing -- 46. Privacy Issues -- 47. Purchase Decision Making -- 48. Response to Advertising -- 49. Customer Service -- 50. Response to Reviews -- 51. Shopping Research -- 52. Spending for Goods vs. Experiences -- 53. Trust in Business. PART V. BRAND PREFERENCE SURVEYS. 54. Brand Equity -- 55. Brand Index -- 56. Customer Experience -- 57. Customer Loyalty Engagement -- 58. Customer Satisfaction -- 59. Loyalty Program Satisfaction -- 60. Reputation Ranking. PART VI. INCOME & WEALTH FOCUS. 61. Affluent Consumers -- 62. Population Centers of U.S. Affluence -- 63. Affluence Market Research -- 64. Middle-Class Consumers -- 65. Poverty & Economic Insecurity -- 66. Income & Wealth Inequality. PART VII. ETHNIC FOCUS. 67. African-American Consumers -- 68. Arab-American Consumers -- 69. Asian-American Consumers -- 70. Caucasian Consumers -- 71. Hispanic- & Latino-American Consumers -- 72. Jewish-American Consumers -- 73. Muslim-American Consumers -- 74. Native-American Consumers -- 75. Multiracial Consumers. PART VIII. GENDER FOCUS. 76. Female Consumers -- 77. Male Consumers. PART IX. GENERATIONAL FOCUS. 78. Generational Comparisons -- 79. Senior Consumers -- 80. Baby Boomer Consumers -- 81. Generation X Consumers -- 82. Millennial Consumers -- 83. Generation Z Consumers. PART X. SEGMENTATION. 84. College Students -- 85. Consumers with Disabilities -- 86. Families with Children -- 87. Family Caregivers -- 88. Immigrant Consumers -- 89. LGBT Consumers -- 90. Married Couples -- 91. Military Consumers -- 92. Pet Owners -- 93. Retirees -- 94. Single Consumers. PART XI. GEODEMOGRAPHICS. 95. Metropolitan Statistical Areas -- 96. Metropolitan Economic Profiles -- 97. Micropolitan Statistical Areas -- 98. State Population Profiles -- 99. State Economic Profiles. Appendix A. Academic Research Centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government Agencies -- Appendix F. Market Research Sources -- Appendix G. Periodicals -- Appendix H. Research Studies & Surveys -- References. Consumer behavior United States Statistics. Marketing research United States Statistics. Marketing research United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers United States Statistics. Consommateurs Comportement États-Unis Statistiques. Marketing Recherche États-Unis Statistiques. Marketing Recherche États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs États-Unis Statistiques. BUSINESS & ECONOMICS / Industrial Management. bisacsh BUSINESS & ECONOMICS / Management. bisacsh BUSINESS & ECONOMICS / Management Science. bisacsh BUSINESS & ECONOMICS / Organizational Behavior. bisacsh Consumer behavior fast Consumers fast Consumers' preferences fast Marketing research fast |
| subject_GND | https://id.nlm.nih.gov/mesh/D020500 http://id.loc.gov/authorities/genreForms/gf2014026181 |
| title | Consumer behavior 2019-2020 / |
| title_auth | Consumer behavior 2019-2020 / |
| title_exact_search | Consumer behavior 2019-2020 / |
| title_full | Consumer behavior 2019-2020 / by Richard K. Miller and Kelli Washington. |
| title_fullStr | Consumer behavior 2019-2020 / by Richard K. Miller and Kelli Washington. |
| title_full_unstemmed | Consumer behavior 2019-2020 / by Richard K. Miller and Kelli Washington. |
| title_short | Consumer behavior 2019-2020 / |
| title_sort | consumer behavior 2019 2020 |
| topic | Consumer behavior United States Statistics. Marketing research United States Statistics. Marketing research United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers United States Statistics. Consommateurs Comportement États-Unis Statistiques. Marketing Recherche États-Unis Statistiques. Marketing Recherche États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs États-Unis Statistiques. BUSINESS & ECONOMICS / Industrial Management. bisacsh BUSINESS & ECONOMICS / Management. bisacsh BUSINESS & ECONOMICS / Management Science. bisacsh BUSINESS & ECONOMICS / Organizational Behavior. bisacsh Consumer behavior fast Consumers fast Consumers' preferences fast Marketing research fast |
| topic_facet | Consumer behavior United States Statistics. Marketing research United States Statistics. Marketing research United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers United States Statistics. Consommateurs Comportement États-Unis Statistiques. Marketing Recherche États-Unis Statistiques. Marketing Recherche États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs États-Unis Statistiques. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Consumer behavior Consumers Consumers' preferences Marketing research United States Statistics Handbooks and manuals Statistics. Statistiques. |
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