Brand touchpoints /:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hauppauge, New York :
Nova Science Publishers, Inc.,
[2018]
|
| Schriftenreihe: | Marketing and operations management research
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource |
| ISBN: | 9781536135671 1536135674 |
Internformat
MARC
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| 245 | 0 | 0 | |a Brand touchpoints / |c editor, Aparna Sundar (University of Oregon, Eugene, OR, US). |
| 264 | 1 | |a Hauppauge, New York : |b Nova Science Publishers, Inc., |c [2018] | |
| 300 | |a 1 online resource | ||
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| 490 | 0 | |a Marketing and operations management research | |
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 505 | 0 | |a Intro; Contents; Foreword; About the Authors; Introduction; References; Part I: The Consumer Brand Interface; Chapter 1; A New Paradigm for Brand Touchpoints; Abstract; Adaptive; Principled; Open; Responsible; Global; Multichannel; The Social Branding Model; First Wave: Subsistence Branding; Second Wave: Industrial Branding; Third Wave: Social Branding; The Role of Technology; The Role of Manufacturing; The Role of Ethics and the Environment; The Future of Brand Touchpoints; Brand Communities; Experts; Practitioners; Employees; Sacred Assets; The Interpretive; The Exploratory | |
| 505 | 8 | |a The Future of BrandingReferences; Chapter 2; Implications of Consumer Inference Processes for Understanding Branding; Abstract; Introduction; Social Inferences; Correlation-Based Inferences; Health Halo Inferences; Brand Halo Inferences; Inferences from Fluency; Summary; References; Chapter 3; Leveraging Brand Touchpoints: A Literature Review and Research Agenda; Abstract; Introduction; Image Transfer Model and Studies; Limitations in the Methodology of Image Transfer Studies; How to Maximize Image Transfer?; Conclusion; References | |
| 505 | 8 | |a Part II: New Tools for Managers to Build Brands from the Inside OutChapter 4; The Brand Culture Wheel: A Model for Brand Building from the Inside Out; Abstract; A Brand-Building Mode for the Times; Methodology; The Themes -- 7 Habits and Practices of Inside-Out Brand Builders; A Values Framework; Authenticity Officer(s); Values-Led HR; Symbolic Acts; Story Capture and Sharing; Rituals; Physical Space Design; The Brand Culture Wheel; Implications for Leaders; References; Chapter 5; Using Systematic Creativity Techniques to Create and Maintain Brands; Abstract; Introduction | |
| 505 | 8 | |a Systematic Inventive ThinkingSubtraction; Task Unification; Multiplication; Division; Attribute Dependency; Branding and SIT; Applying Creativity Methods to Branding Methods; Applying SIT Techniques; The Techniques in Action -- Subtraction; The Techniques in Action -- Task Unification; The Techniques in Action -- Division; The Techniques in Action -- Multiplication; The Techniques in Action -- Attribute Dependency; Conclusion; Reference; Part III: Experiencing the Brand; Chapter 6; Multisensory Brand Communications: Capturing the Hearts and Minds of Consumers; Abstract; Introduction | |
| 505 | 8 | |a The Significance of the Five SensesA Shift of Paradigm: From Experiential to Sensory Marketing; Multisensory Brand Experiences; Branding through the Senses; Multisensory Brand Communications; Multisensory Advertising; Multisensory Events; Digital Sensory Storytelling; Conclusion; References; Chapter 7; Product Branding + Sport Performance Footwear Design: A Model and Case Study of Macro to Micro Brand Marks; Abstract; Introduction; Sport Performance Footwear Industry; Innovation and In-Line Sport Footwear Design Roles; The Art of Sport Performance Footwear Design | |
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 700 | 1 | |a Sundar, Aparna |c (Marketing professor), |e editor. |0 http://id.loc.gov/authorities/names/n2018025107 | |
| 758 | |i has work: |a Brand touchpoints (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG8DbcDvkyx3BX6jVpgPcd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| contents | Intro; Contents; Foreword; About the Authors; Introduction; References; Part I: The Consumer Brand Interface; Chapter 1; A New Paradigm for Brand Touchpoints; Abstract; Adaptive; Principled; Open; Responsible; Global; Multichannel; The Social Branding Model; First Wave: Subsistence Branding; Second Wave: Industrial Branding; Third Wave: Social Branding; The Role of Technology; The Role of Manufacturing; The Role of Ethics and the Environment; The Future of Brand Touchpoints; Brand Communities; Experts; Practitioners; Employees; Sacred Assets; The Interpretive; The Exploratory The Future of BrandingReferences; Chapter 2; Implications of Consumer Inference Processes for Understanding Branding; Abstract; Introduction; Social Inferences; Correlation-Based Inferences; Health Halo Inferences; Brand Halo Inferences; Inferences from Fluency; Summary; References; Chapter 3; Leveraging Brand Touchpoints: A Literature Review and Research Agenda; Abstract; Introduction; Image Transfer Model and Studies; Limitations in the Methodology of Image Transfer Studies; How to Maximize Image Transfer?; Conclusion; References Part II: New Tools for Managers to Build Brands from the Inside OutChapter 4; The Brand Culture Wheel: A Model for Brand Building from the Inside Out; Abstract; A Brand-Building Mode for the Times; Methodology; The Themes -- 7 Habits and Practices of Inside-Out Brand Builders; A Values Framework; Authenticity Officer(s); Values-Led HR; Symbolic Acts; Story Capture and Sharing; Rituals; Physical Space Design; The Brand Culture Wheel; Implications for Leaders; References; Chapter 5; Using Systematic Creativity Techniques to Create and Maintain Brands; Abstract; Introduction Systematic Inventive ThinkingSubtraction; Task Unification; Multiplication; Division; Attribute Dependency; Branding and SIT; Applying Creativity Methods to Branding Methods; Applying SIT Techniques; The Techniques in Action -- Subtraction; The Techniques in Action -- Task Unification; The Techniques in Action -- Division; The Techniques in Action -- Multiplication; The Techniques in Action -- Attribute Dependency; Conclusion; Reference; Part III: Experiencing the Brand; Chapter 6; Multisensory Brand Communications: Capturing the Hearts and Minds of Consumers; Abstract; Introduction The Significance of the Five SensesA Shift of Paradigm: From Experiential to Sensory Marketing; Multisensory Brand Experiences; Branding through the Senses; Multisensory Brand Communications; Multisensory Advertising; Multisensory Events; Digital Sensory Storytelling; Conclusion; References; Chapter 7; Product Branding + Sport Performance Footwear Design: A Model and Case Study of Macro to Micro Brand Marks; Abstract; Introduction; Sport Performance Footwear Industry; Innovation and In-Line Sport Footwear Design Roles; The Art of Sport Performance Footwear Design |
| ctrlnum | (OCoLC)1035779097 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-on1035779097 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:30Z |
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| language | English |
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| series2 | Marketing and operations management research |
| spelling | Brand touchpoints / editor, Aparna Sundar (University of Oregon, Eugene, OR, US). Hauppauge, New York : Nova Science Publishers, Inc., [2018] 1 online resource text txt rdacontent computer n rdamedia online resource nc rdacarrier Marketing and operations management research Includes index. Print version record and CIP data provided by publisher. Intro; Contents; Foreword; About the Authors; Introduction; References; Part I: The Consumer Brand Interface; Chapter 1; A New Paradigm for Brand Touchpoints; Abstract; Adaptive; Principled; Open; Responsible; Global; Multichannel; The Social Branding Model; First Wave: Subsistence Branding; Second Wave: Industrial Branding; Third Wave: Social Branding; The Role of Technology; The Role of Manufacturing; The Role of Ethics and the Environment; The Future of Brand Touchpoints; Brand Communities; Experts; Practitioners; Employees; Sacred Assets; The Interpretive; The Exploratory The Future of BrandingReferences; Chapter 2; Implications of Consumer Inference Processes for Understanding Branding; Abstract; Introduction; Social Inferences; Correlation-Based Inferences; Health Halo Inferences; Brand Halo Inferences; Inferences from Fluency; Summary; References; Chapter 3; Leveraging Brand Touchpoints: A Literature Review and Research Agenda; Abstract; Introduction; Image Transfer Model and Studies; Limitations in the Methodology of Image Transfer Studies; How to Maximize Image Transfer?; Conclusion; References Part II: New Tools for Managers to Build Brands from the Inside OutChapter 4; The Brand Culture Wheel: A Model for Brand Building from the Inside Out; Abstract; A Brand-Building Mode for the Times; Methodology; The Themes -- 7 Habits and Practices of Inside-Out Brand Builders; A Values Framework; Authenticity Officer(s); Values-Led HR; Symbolic Acts; Story Capture and Sharing; Rituals; Physical Space Design; The Brand Culture Wheel; Implications for Leaders; References; Chapter 5; Using Systematic Creativity Techniques to Create and Maintain Brands; Abstract; Introduction Systematic Inventive ThinkingSubtraction; Task Unification; Multiplication; Division; Attribute Dependency; Branding and SIT; Applying Creativity Methods to Branding Methods; Applying SIT Techniques; The Techniques in Action -- Subtraction; The Techniques in Action -- Task Unification; The Techniques in Action -- Division; The Techniques in Action -- Multiplication; The Techniques in Action -- Attribute Dependency; Conclusion; Reference; Part III: Experiencing the Brand; Chapter 6; Multisensory Brand Communications: Capturing the Hearts and Minds of Consumers; Abstract; Introduction The Significance of the Five SensesA Shift of Paradigm: From Experiential to Sensory Marketing; Multisensory Brand Experiences; Branding through the Senses; Multisensory Brand Communications; Multisensory Advertising; Multisensory Events; Digital Sensory Storytelling; Conclusion; References; Chapter 7; Product Branding + Sport Performance Footwear Design: A Model and Case Study of Macro to Micro Brand Marks; Abstract; Introduction; Sport Performance Footwear Industry; Innovation and In-Line Sport Footwear Design Roles; The Art of Sport Performance Footwear Design Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast Sundar, Aparna (Marketing professor), editor. http://id.loc.gov/authorities/names/n2018025107 has work: Brand touchpoints (Text) https://id.oclc.org/worldcat/entity/E39PCG8DbcDvkyx3BX6jVpgPcd https://id.oclc.org/worldcat/ontology/hasWork Print version: Brand touchpoints. Hauppauge, New York : Nova Science Publishers, Inc., [2018] 9781536135664 (DLC) 2018020142 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1879359 Volltext |
| spellingShingle | Brand touchpoints / Intro; Contents; Foreword; About the Authors; Introduction; References; Part I: The Consumer Brand Interface; Chapter 1; A New Paradigm for Brand Touchpoints; Abstract; Adaptive; Principled; Open; Responsible; Global; Multichannel; The Social Branding Model; First Wave: Subsistence Branding; Second Wave: Industrial Branding; Third Wave: Social Branding; The Role of Technology; The Role of Manufacturing; The Role of Ethics and the Environment; The Future of Brand Touchpoints; Brand Communities; Experts; Practitioners; Employees; Sacred Assets; The Interpretive; The Exploratory The Future of BrandingReferences; Chapter 2; Implications of Consumer Inference Processes for Understanding Branding; Abstract; Introduction; Social Inferences; Correlation-Based Inferences; Health Halo Inferences; Brand Halo Inferences; Inferences from Fluency; Summary; References; Chapter 3; Leveraging Brand Touchpoints: A Literature Review and Research Agenda; Abstract; Introduction; Image Transfer Model and Studies; Limitations in the Methodology of Image Transfer Studies; How to Maximize Image Transfer?; Conclusion; References Part II: New Tools for Managers to Build Brands from the Inside OutChapter 4; The Brand Culture Wheel: A Model for Brand Building from the Inside Out; Abstract; A Brand-Building Mode for the Times; Methodology; The Themes -- 7 Habits and Practices of Inside-Out Brand Builders; A Values Framework; Authenticity Officer(s); Values-Led HR; Symbolic Acts; Story Capture and Sharing; Rituals; Physical Space Design; The Brand Culture Wheel; Implications for Leaders; References; Chapter 5; Using Systematic Creativity Techniques to Create and Maintain Brands; Abstract; Introduction Systematic Inventive ThinkingSubtraction; Task Unification; Multiplication; Division; Attribute Dependency; Branding and SIT; Applying Creativity Methods to Branding Methods; Applying SIT Techniques; The Techniques in Action -- Subtraction; The Techniques in Action -- Task Unification; The Techniques in Action -- Division; The Techniques in Action -- Multiplication; The Techniques in Action -- Attribute Dependency; Conclusion; Reference; Part III: Experiencing the Brand; Chapter 6; Multisensory Brand Communications: Capturing the Hearts and Minds of Consumers; Abstract; Introduction The Significance of the Five SensesA Shift of Paradigm: From Experiential to Sensory Marketing; Multisensory Brand Experiences; Branding through the Senses; Multisensory Brand Communications; Multisensory Advertising; Multisensory Events; Digital Sensory Storytelling; Conclusion; References; Chapter 7; Product Branding + Sport Performance Footwear Design: A Model and Case Study of Macro to Micro Brand Marks; Abstract; Introduction; Sport Performance Footwear Industry; Innovation and In-Line Sport Footwear Design Roles; The Art of Sport Performance Footwear Design Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007006470 |
| title | Brand touchpoints / |
| title_auth | Brand touchpoints / |
| title_exact_search | Brand touchpoints / |
| title_full | Brand touchpoints / editor, Aparna Sundar (University of Oregon, Eugene, OR, US). |
| title_fullStr | Brand touchpoints / editor, Aparna Sundar (University of Oregon, Eugene, OR, US). |
| title_full_unstemmed | Brand touchpoints / editor, Aparna Sundar (University of Oregon, Eugene, OR, US). |
| title_short | Brand touchpoints / |
| title_sort | brand touchpoints |
| topic | Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast |
| topic_facet | Branding (Marketing) Stratégie de marque. branding. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1879359 |
| work_keys_str_mv | AT sundaraparna brandtouchpoints |