Verfügbarkeit: Improving the marriage of modeling and theory for accurate forecasts of outcomes /

Improving the marriage of modeling and theory for accurate forecasts of outcomes /:

This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially.

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Woodside, Arch G. (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Bingley, UK : Emerald Publishing, [2018]
Ausgabe:	First edition.
Schriftenreihe:	Advances in business marketing & purchasing ; v. 25.
Schlagworte:	Marketing. Marketing > Management. Marketing Marketing > Gestion. marketing. Sales & marketing. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Marketing > Management
Online-Zugang:	Volltext
Zusammenfassung:	This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially.
Beschreibung:	1 online resource
Bibliographie:	Includes bibliographical references and index.
ISBN:	9781786351210 1786351218 9781787148918 1787148912 1786351226 9781786351227

Internformat

MARC


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contents	Prelims -- Embracing the paradigm shift from variable-based to case-based modeling -- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream -- Accurately predicting precise outcomes in business-to-business marketing -- Building generalizable case-based theory in human resources management -- Computing with words in modeling firms' paradoxical performances -- Index.
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edition	First edition.
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spelling	Improving the marriage of modeling and theory for accurate forecasts of outcomes / edited by Arch G. Woodside. First edition. Bingley, UK : Emerald Publishing, [2018] ©2018 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Advances in business marketing & purchasing ; Volume 25 Includes bibliographical references and index. Vendor-supplied metadata. This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially. Prelims -- Embracing the paradigm shift from variable-based to case-based modeling -- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream -- Accurately predicting precise outcomes in business-to-business marketing -- Building generalizable case-based theory in human resources management -- Computing with words in modeling firms' paradoxical performances -- Index. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Marketing Gestion. marketing. aat Sales & marketing. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Marketing Management fast Woodside, Arch G., editor. has work: Improving the marriage of modeling and theory for accurate forecasts of outcomes (Text) https://id.oclc.org/worldcat/entity/E39PCGQDMFM6rxJ9WhRxtFhXQy https://id.oclc.org/worldcat/ontology/hasWork Print version: Improving the marriage of modeling and theory for accurate forecasts of outcomes. First edition. Bingley, UK : Emerald Publishing, [2018] (DLC) 2018304585 Advances in business marketing & purchasing ; v. 25. http://id.loc.gov/authorities/names/n00012597 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1423652 Volltext
spellingShingle	Improving the marriage of modeling and theory for accurate forecasts of outcomes / Advances in business marketing & purchasing ; Prelims -- Embracing the paradigm shift from variable-based to case-based modeling -- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream -- Accurately predicting precise outcomes in business-to-business marketing -- Building generalizable case-based theory in human resources management -- Computing with words in modeling firms' paradoxical performances -- Index. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Marketing Gestion. marketing. aat Sales & marketing. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Marketing Management fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh85081339 https://id.nlm.nih.gov/mesh/D040541
title	Improving the marriage of modeling and theory for accurate forecasts of outcomes /
title_auth	Improving the marriage of modeling and theory for accurate forecasts of outcomes /
title_exact_search	Improving the marriage of modeling and theory for accurate forecasts of outcomes /
title_full	Improving the marriage of modeling and theory for accurate forecasts of outcomes / edited by Arch G. Woodside.
title_fullStr	Improving the marriage of modeling and theory for accurate forecasts of outcomes / edited by Arch G. Woodside.
title_full_unstemmed	Improving the marriage of modeling and theory for accurate forecasts of outcomes / edited by Arch G. Woodside.
title_short	Improving the marriage of modeling and theory for accurate forecasts of outcomes /
title_sort	improving the marriage of modeling and theory for accurate forecasts of outcomes
topic	Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Marketing Gestion. marketing. aat Sales & marketing. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Marketing Management fast
topic_facet	Marketing. Marketing Management. Marketing Marketing Gestion. marketing. Sales & marketing. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing Management
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