Extraordinary PR, ordinary budget :: a strategy guide /
Explaining that you don need a big budget to make a big impact, this book shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world. --
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oakland :
Berrett-Koehler Publishers,
2017.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Explaining that you don need a big budget to make a big impact, this book shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world. -- |
| Beschreibung: | 1 online resource (xvi, 164 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781626569942 1626569940 9781626569959 1626569959 |
Internformat
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| 505 | 0 | |a Cover; Title; Copyright; Contents; Preface; Introduction; ONE: The Case for Communications; TWO: Be Credible; THREE: Be Creative; FOUR: Be Responsive; FIVE: Be Relentless; SIX: Social Media on an Ordinary Budget; SEVEN: PR Tactics on an Ordinary Budget; EIGHT: Crisis Communications; Conclusion: Leading in the Midst of Fear Using the Four Principles; Acknowledgments; Glossary; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; V; W; Y; About the Author. | |
| 520 | |a Explaining that you don need a big budget to make a big impact, this book shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world. -- |c Edited summary from book. | ||
| 504 | |a Includes bibliographical references and index. | ||
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| author | Farmer, Jennifer R. |
| author_facet | Farmer, Jennifer R. |
| author_role | |
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| contents | Cover; Title; Copyright; Contents; Preface; Introduction; ONE: The Case for Communications; TWO: Be Credible; THREE: Be Creative; FOUR: Be Responsive; FIVE: Be Relentless; SIX: Social Media on an Ordinary Budget; SEVEN: PR Tactics on an Ordinary Budget; EIGHT: Crisis Communications; Conclusion: Leading in the Midst of Fear Using the Four Principles; Acknowledgments; Glossary; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; V; W; Y; About the Author. |
| ctrlnum | (OCoLC)990722379 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-11-26T14:49:27Z |
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| spelling | Farmer, Jennifer R. Extraordinary PR, ordinary budget : a strategy guide / Jennifer R. Farmer. Oakland : Berrett-Koehler Publishers, 2017. 1 online resource (xvi, 164 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Cover; Title; Copyright; Contents; Preface; Introduction; ONE: The Case for Communications; TWO: Be Credible; THREE: Be Creative; FOUR: Be Responsive; FIVE: Be Relentless; SIX: Social Media on an Ordinary Budget; SEVEN: PR Tactics on an Ordinary Budget; EIGHT: Crisis Communications; Conclusion: Leading in the Midst of Fear Using the Four Principles; Acknowledgments; Glossary; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; V; W; Y; About the Author. Explaining that you don need a big budget to make a big impact, this book shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world. -- Edited summary from book. Includes bibliographical references and index. Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Public Relations https://id.nlm.nih.gov/mesh/D011641 Relations publiques. public relations. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Public relations fast has work: Extraordinary PR ordinary budget (Text) https://id.oclc.org/worldcat/entity/E39PCGXbkkKBVcbbHgtm9brpKb https://id.oclc.org/worldcat/ontology/hasWork Print version: Farmer, Jennifer R. Extraordinary PR, Ordinary Budget : A Strategy Guide. Oakland : Berrett-Koehler Publishers, ©2017 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1457710 Volltext |
| spellingShingle | Farmer, Jennifer R. Extraordinary PR, ordinary budget : a strategy guide / Cover; Title; Copyright; Contents; Preface; Introduction; ONE: The Case for Communications; TWO: Be Credible; THREE: Be Creative; FOUR: Be Responsive; FIVE: Be Relentless; SIX: Social Media on an Ordinary Budget; SEVEN: PR Tactics on an Ordinary Budget; EIGHT: Crisis Communications; Conclusion: Leading in the Midst of Fear Using the Four Principles; Acknowledgments; Glossary; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; V; W; Y; About the Author. Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Public Relations https://id.nlm.nih.gov/mesh/D011641 Relations publiques. public relations. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Public relations fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85108753 https://id.nlm.nih.gov/mesh/D011641 |
| title | Extraordinary PR, ordinary budget : a strategy guide / |
| title_auth | Extraordinary PR, ordinary budget : a strategy guide / |
| title_exact_search | Extraordinary PR, ordinary budget : a strategy guide / |
| title_full | Extraordinary PR, ordinary budget : a strategy guide / Jennifer R. Farmer. |
| title_fullStr | Extraordinary PR, ordinary budget : a strategy guide / Jennifer R. Farmer. |
| title_full_unstemmed | Extraordinary PR, ordinary budget : a strategy guide / Jennifer R. Farmer. |
| title_short | Extraordinary PR, ordinary budget : |
| title_sort | extraordinary pr ordinary budget a strategy guide |
| title_sub | a strategy guide / |
| topic | Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Public Relations https://id.nlm.nih.gov/mesh/D011641 Relations publiques. public relations. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Public relations fast |
| topic_facet | Public relations. Public Relations Relations publiques. public relations. BUSINESS & ECONOMICS Advertising & Promotion. Public relations |
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