Neuromarketing in food retailing /:
'Neuromarketing in food retailing' provides the reader with fundamental theoretical and practical neuromarketing issues applied in food retailing. It covers essential terminology, interdisciplinary relations of neuromarketing and neuropsychology, ethical issues, neuromarketing research met...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wageningen, The Netherlands :
Wageningen Academic Publishers,
2017.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | 'Neuromarketing in food retailing' provides the reader with fundamental theoretical and practical neuromarketing issues applied in food retailing. It covers essential terminology, interdisciplinary relations of neuromarketing and neuropsychology, ethical issues, neuromarketing research methods and applications from the sphere of consumer behaviour, visual merchandising in retailing and services. A final chapter is devoted to the future of neuromarketing including new trends in marketing and technologies as well as augmented reality and virtual reality. The book provides the readers (university students, scholars, retailers and other professionals) with tips on how to use neuromarketing techniques to reveal and understand hidden consumer reactions and make conditions for shopping more convenient and effective. |
| Beschreibung: | "Co-funded by the Erasmus+ Programme of the European Union." "Foodcost." |
| Beschreibung: | 1 online resource (169 pages) : illustrations |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9789086868438 9086868436 |
Internformat
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| 504 | |a Includes bibliographical references. | ||
| 520 | |a 'Neuromarketing in food retailing' provides the reader with fundamental theoretical and practical neuromarketing issues applied in food retailing. It covers essential terminology, interdisciplinary relations of neuromarketing and neuropsychology, ethical issues, neuromarketing research methods and applications from the sphere of consumer behaviour, visual merchandising in retailing and services. A final chapter is devoted to the future of neuromarketing including new trends in marketing and technologies as well as augmented reality and virtual reality. The book provides the readers (university students, scholars, retailers and other professionals) with tips on how to use neuromarketing techniques to reveal and understand hidden consumer reactions and make conditions for shopping more convenient and effective. | ||
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Food industry and trade |x Marketing. | |
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| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Food Science. |2 bisacsh | |
| 650 | 7 | |a Food industry and trade |x Marketing |2 fast | |
| 650 | 7 | |a Neuromarketing |2 fast | |
| 655 | 4 | |a Electronic book. | |
| 700 | 1 | |a Horská, Elena, |e editor. | |
| 700 | 1 | |a Berc̆ík, Jakub, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Neuromarketing in food retailing. |d Wageningen : Wageningen Academic Publishers, [2017] |z 9789086863006 |w (OCoLC)989691094 |
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| dewey-ones | 664 - Food technology |
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| discipline | Chemie / Pharmazie |
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| genre | Electronic book. |
| genre_facet | Electronic book. |
| id | ZDB-4-EBU-ocn990133368 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:27Z |
| institution | BVB |
| isbn | 9789086868438 9086868436 |
| language | English |
| oclc_num | 990133368 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (169 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Wageningen Academic Publishers, |
| record_format | marc |
| spelling | Neuromarketing in food retailing / edited by: Elena Horská and Jakub Berc̆ík. Wageningen, The Netherlands : Wageningen Academic Publishers, 2017. ©2017 1 online resource (169 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier "Co-funded by the Erasmus+ Programme of the European Union." "Foodcost." Includes bibliographical references. 'Neuromarketing in food retailing' provides the reader with fundamental theoretical and practical neuromarketing issues applied in food retailing. It covers essential terminology, interdisciplinary relations of neuromarketing and neuropsychology, ethical issues, neuromarketing research methods and applications from the sphere of consumer behaviour, visual merchandising in retailing and services. A final chapter is devoted to the future of neuromarketing including new trends in marketing and technologies as well as augmented reality and virtual reality. The book provides the readers (university students, scholars, retailers and other professionals) with tips on how to use neuromarketing techniques to reveal and understand hidden consumer reactions and make conditions for shopping more convenient and effective. Print version record. Neuromarketing. http://id.loc.gov/authorities/subjects/sh2007005546 Food industry and trade Marketing. Neuromarketing. TECHNOLOGY & ENGINEERING Food Science. bisacsh Food industry and trade Marketing fast Neuromarketing fast Electronic book. Horská, Elena, editor. Berc̆ík, Jakub, editor. Print version: Neuromarketing in food retailing. Wageningen : Wageningen Academic Publishers, [2017] 9789086863006 (OCoLC)989691094 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1539019 Volltext |
| spellingShingle | Neuromarketing in food retailing / Neuromarketing. http://id.loc.gov/authorities/subjects/sh2007005546 Food industry and trade Marketing. Neuromarketing. TECHNOLOGY & ENGINEERING Food Science. bisacsh Food industry and trade Marketing fast Neuromarketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007005546 |
| title | Neuromarketing in food retailing / |
| title_auth | Neuromarketing in food retailing / |
| title_exact_search | Neuromarketing in food retailing / |
| title_full | Neuromarketing in food retailing / edited by: Elena Horská and Jakub Berc̆ík. |
| title_fullStr | Neuromarketing in food retailing / edited by: Elena Horská and Jakub Berc̆ík. |
| title_full_unstemmed | Neuromarketing in food retailing / edited by: Elena Horská and Jakub Berc̆ík. |
| title_short | Neuromarketing in food retailing / |
| title_sort | neuromarketing in food retailing |
| topic | Neuromarketing. http://id.loc.gov/authorities/subjects/sh2007005546 Food industry and trade Marketing. Neuromarketing. TECHNOLOGY & ENGINEERING Food Science. bisacsh Food industry and trade Marketing fast Neuromarketing fast |
| topic_facet | Neuromarketing. Food industry and trade Marketing. TECHNOLOGY & ENGINEERING Food Science. Food industry and trade Marketing Neuromarketing Electronic book. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1539019 |
| work_keys_str_mv | AT horskaelena neuromarketinginfoodretailing AT bercikjakub neuromarketinginfoodretailing |