Baking powder wars :: the cutthroat food fight that revolutionized cooking /

First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world'...

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Bibliographische Detailangaben
1. Verfasser: Civitello, Linda (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Urbana : University of Illinois Press, [2017]
Schriftenreihe:Heartland foodways.
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Zusammenfassung:First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes.
Beschreibung:1 online resource (xi, 252 pages)
Bibliographie:Includes bibliographical references and index.
ISBN:9780252099632
025209963X

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