Guerrilla marketing to heal the world :: combining principles and profit to create the world we want /
Create a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don't have to just imagine; you can make it real. "Guerrilla Mar...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[United States] :
Morgan James Publishing : Made available through hoopla,
2016.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Create a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don't have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good--from solopreneurs to Fortune 100 global corporations. You'll discover dozens of ways business can heal the world--and gain the practical marketing savvy to turn your values into business success. Learn how to: Create projects (and products) that accomplish social change, profitability, and cost reduction all at once Green your company in ways that save money and make money Gain enormous positive reputation as a visionary company worth supporting Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles Turn marketing from a cost to a revenue stream Embrace abundance and transformation--and stop worrying about market share. |
| Beschreibung: | 1 online resource |
| ISBN: | 9781630476595 1630476595 |
Internformat
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| 520 | |a Create a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don't have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good--from solopreneurs to Fortune 100 global corporations. You'll discover dozens of ways business can heal the world--and gain the practical marketing savvy to turn your values into business success. Learn how to: Create projects (and products) that accomplish social change, profitability, and cost reduction all at once Green your company in ways that save money and make money Gain enormous positive reputation as a visionary company worth supporting Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles Turn marketing from a cost to a revenue stream Embrace abundance and transformation--and stop worrying about market share. | ||
| 650 | 0 | |a Social responsibility of business. |0 http://id.loc.gov/authorities/subjects/sh90005735 | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 0 | |a Success in business. |0 http://id.loc.gov/authorities/subjects/sh85129589 | |
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| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
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| 650 | 6 | |a Succès dans les affaires. | |
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| 650 | 7 | |a Social responsibility of business |2 fast | |
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| id | ZDB-4-EBU-ocn974232447 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:26Z |
| institution | BVB |
| isbn | 9781630476595 1630476595 |
| language | English |
| oclc_num | 974232447 |
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| spelling | Levinson, Jay Conrad, author. Guerrilla marketing to heal the world : combining principles and profit to create the world we want / Jay Conrad Levinson and Shel Horowitz. [United States] : Morgan James Publishing : Made available through hoopla, 2016. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Create a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don't have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good--from solopreneurs to Fortune 100 global corporations. You'll discover dozens of ways business can heal the world--and gain the practical marketing savvy to turn your values into business success. Learn how to: Create projects (and products) that accomplish social change, profitability, and cost reduction all at once Green your company in ways that save money and make money Gain enormous positive reputation as a visionary company worth supporting Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles Turn marketing from a cost to a revenue stream Embrace abundance and transformation--and stop worrying about market share. Social responsibility of business. http://id.loc.gov/authorities/subjects/sh90005735 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Success in business. http://id.loc.gov/authorities/subjects/sh85129589 Marketing https://id.nlm.nih.gov/mesh/D040541 Entreprises Responsabilité sociale. Marketing. Succès dans les affaires. marketing. aat Marketing fast Social responsibility of business fast Success in business fast Horowitz, Shel, 1956- author. has work: Guerrilla marketing to heal the world (Text) https://id.oclc.org/worldcat/entity/E39PCGGRBmRbMqMM7VfxC8hTBK https://id.oclc.org/worldcat/ontology/hasWork FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1679128 Volltext |
| spellingShingle | Levinson, Jay Conrad Horowitz, Shel, 1956- Guerrilla marketing to heal the world : combining principles and profit to create the world we want / Social responsibility of business. http://id.loc.gov/authorities/subjects/sh90005735 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Success in business. http://id.loc.gov/authorities/subjects/sh85129589 Marketing https://id.nlm.nih.gov/mesh/D040541 Entreprises Responsabilité sociale. Marketing. Succès dans les affaires. marketing. aat Marketing fast Social responsibility of business fast Success in business fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh90005735 http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh85129589 https://id.nlm.nih.gov/mesh/D040541 |
| title | Guerrilla marketing to heal the world : combining principles and profit to create the world we want / |
| title_auth | Guerrilla marketing to heal the world : combining principles and profit to create the world we want / |
| title_exact_search | Guerrilla marketing to heal the world : combining principles and profit to create the world we want / |
| title_full | Guerrilla marketing to heal the world : combining principles and profit to create the world we want / Jay Conrad Levinson and Shel Horowitz. |
| title_fullStr | Guerrilla marketing to heal the world : combining principles and profit to create the world we want / Jay Conrad Levinson and Shel Horowitz. |
| title_full_unstemmed | Guerrilla marketing to heal the world : combining principles and profit to create the world we want / Jay Conrad Levinson and Shel Horowitz. |
| title_short | Guerrilla marketing to heal the world : |
| title_sort | guerrilla marketing to heal the world combining principles and profit to create the world we want |
| title_sub | combining principles and profit to create the world we want / |
| topic | Social responsibility of business. http://id.loc.gov/authorities/subjects/sh90005735 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Success in business. http://id.loc.gov/authorities/subjects/sh85129589 Marketing https://id.nlm.nih.gov/mesh/D040541 Entreprises Responsabilité sociale. Marketing. Succès dans les affaires. marketing. aat Marketing fast Social responsibility of business fast Success in business fast |
| topic_facet | Social responsibility of business. Marketing. Success in business. Marketing Entreprises Responsabilité sociale. Succès dans les affaires. marketing. Social responsibility of business Success in business |
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