Online brand communities.:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hamburg :
Anchor Academic Publishing,
2016.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource (82 pages) |
| ISBN: | 9783954899128 3954899124 |
Internformat
MARC
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| 505 | 0 | |a Online brand communities. Value creating capabilities of brand communities on Facebook; Abstract; Table of contents; A -- Introduction; 1. Aim of this study; 2. Study outline; 3. Study relevance; B -- Critical Literature Review; 1. Brands and their social meaning; 2. Consumer Brand Relationships; 2.1. Consumers and their brands; 2.2. Consumer brand relationships criticism; 2.3. Internet as relationship facilitator; 2.4. Online relationships; 2.5. Fandom and consumer-brand devotion; 3. Brand Community Research; 3.1. Brand community; 3.2. E-tribes; 3.3. Virtual communities; 3.4. Social Networking. | |
| 505 | 8 | |a 3.5. Interpersonal relationships online4. Value Creation Practices; 4.1. Empowered consumers; 4.2. Additional value of relationships; 4.3. Brand community practices creating value; 4.4. Co-creation of value; 4.5. How value is co-created; C -- Research Methodology; 1. Research philosophies; 1.1. Positivism; 1.2. Interpretivism; 2. Qualitative vs. quantitative data; 3. Adopted research philosophy and research approach; 3.1. Interpretivist paradigm; 3.2. Qualitative netnographic approach; 4. Data collection process; 4.1. Archival Data; 4.2. Elicted Data; 4.3. Fieldnotes. | |
| 505 | 8 | |a 5. Data analysis and interpretation procedures5.1. Hermeneutic data analysis; 6. Trustworthiness of study; 6.1. Reliability; 6.2. Validity; D -- Data Analysis; 1. Exchanging brand narratives; 2. Celebrating brand love; 3. Support and information resource; 4. Pressure valve for discontent; E -- Conclusions; F -- Recommendations; G -- References; H -- Appendix; 1. Interview themes. | |
| 650 | 0 | |a Business. |0 http://id.loc.gov/authorities/subjects/sh85018260 | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 0 | |a Information technology. |0 http://id.loc.gov/authorities/subjects/sh87002293 | |
| 650 | 0 | |a Business |x Data processing. |0 http://id.loc.gov/authorities/subjects/sh85018264 | |
| 650 | 0 | |a Electronic commerce. |0 http://id.loc.gov/authorities/subjects/sh96008434 | |
| 650 | 2 | |a Marketing |0 https://id.nlm.nih.gov/mesh/D040541 | |
| 650 | 6 | |a Affaires. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Technologie de l'information. | |
| 650 | 6 | |a Gestion |x Informatique. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a information technology. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
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| 650 | 7 | |a Business |2 fast | |
| 650 | 7 | |a Business |x Data processing |2 fast | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Information technology |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 758 | |i has work: |a Online Brand Communities: Value Creating Capabilities of Brand Communities on Facebook (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3R47bwRrGTRYX8TDvmFjC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Bakeberg, Bastian. |t Online brand communities: Value creating capabilities of brand communities on Facebook. |d Hamburg : Anchor Academic Publishing, ©2016 |z 9783954894123 |
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| author | Bakeberg, Bastian |
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| contents | Online brand communities. Value creating capabilities of brand communities on Facebook; Abstract; Table of contents; A -- Introduction; 1. Aim of this study; 2. Study outline; 3. Study relevance; B -- Critical Literature Review; 1. Brands and their social meaning; 2. Consumer Brand Relationships; 2.1. Consumers and their brands; 2.2. Consumer brand relationships criticism; 2.3. Internet as relationship facilitator; 2.4. Online relationships; 2.5. Fandom and consumer-brand devotion; 3. Brand Community Research; 3.1. Brand community; 3.2. E-tribes; 3.3. Virtual communities; 3.4. Social Networking. 3.5. Interpersonal relationships online4. Value Creation Practices; 4.1. Empowered consumers; 4.2. Additional value of relationships; 4.3. Brand community practices creating value; 4.4. Co-creation of value; 4.5. How value is co-created; C -- Research Methodology; 1. Research philosophies; 1.1. Positivism; 1.2. Interpretivism; 2. Qualitative vs. quantitative data; 3. Adopted research philosophy and research approach; 3.1. Interpretivist paradigm; 3.2. Qualitative netnographic approach; 4. Data collection process; 4.1. Archival Data; 4.2. Elicted Data; 4.3. Fieldnotes. 5. Data analysis and interpretation procedures5.1. Hermeneutic data analysis; 6. Trustworthiness of study; 6.1. Reliability; 6.2. Validity; D -- Data Analysis; 1. Exchanging brand narratives; 2. Celebrating brand love; 3. Support and information resource; 4. Pressure valve for discontent; E -- Conclusions; F -- Recommendations; G -- References; H -- Appendix; 1. Interview themes. |
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| dewey-raw | 658.054 |
| dewey-search | 658.054 |
| dewey-sort | 3658.054 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:25Z |
| institution | BVB |
| isbn | 9783954899128 3954899124 |
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| record_format | marc |
| spelling | Bakeberg, Bastian. Online brand communities. Hamburg : Anchor Academic Publishing, 2016. 1 online resource (82 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Print version record. Online brand communities. Value creating capabilities of brand communities on Facebook; Abstract; Table of contents; A -- Introduction; 1. Aim of this study; 2. Study outline; 3. Study relevance; B -- Critical Literature Review; 1. Brands and their social meaning; 2. Consumer Brand Relationships; 2.1. Consumers and their brands; 2.2. Consumer brand relationships criticism; 2.3. Internet as relationship facilitator; 2.4. Online relationships; 2.5. Fandom and consumer-brand devotion; 3. Brand Community Research; 3.1. Brand community; 3.2. E-tribes; 3.3. Virtual communities; 3.4. Social Networking. 3.5. Interpersonal relationships online4. Value Creation Practices; 4.1. Empowered consumers; 4.2. Additional value of relationships; 4.3. Brand community practices creating value; 4.4. Co-creation of value; 4.5. How value is co-created; C -- Research Methodology; 1. Research philosophies; 1.1. Positivism; 1.2. Interpretivism; 2. Qualitative vs. quantitative data; 3. Adopted research philosophy and research approach; 3.1. Interpretivist paradigm; 3.2. Qualitative netnographic approach; 4. Data collection process; 4.1. Archival Data; 4.2. Elicted Data; 4.3. Fieldnotes. 5. Data analysis and interpretation procedures5.1. Hermeneutic data analysis; 6. Trustworthiness of study; 6.1. Reliability; 6.2. Validity; D -- Data Analysis; 1. Exchanging brand narratives; 2. Celebrating brand love; 3. Support and information resource; 4. Pressure valve for discontent; E -- Conclusions; F -- Recommendations; G -- References; H -- Appendix; 1. Interview themes. Business. http://id.loc.gov/authorities/subjects/sh85018260 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Information technology. http://id.loc.gov/authorities/subjects/sh87002293 Business Data processing. http://id.loc.gov/authorities/subjects/sh85018264 Electronic commerce. http://id.loc.gov/authorities/subjects/sh96008434 Marketing https://id.nlm.nih.gov/mesh/D040541 Affaires. Marketing. Technologie de l'information. Gestion Informatique. Commerce électronique. marketing. aat information technology. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business fast Business Data processing fast Electronic commerce fast Information technology fast Marketing fast has work: Online Brand Communities: Value Creating Capabilities of Brand Communities on Facebook (Text) https://id.oclc.org/worldcat/entity/E39PD3R47bwRrGTRYX8TDvmFjC https://id.oclc.org/worldcat/ontology/hasWork Print version: Bakeberg, Bastian. Online brand communities: Value creating capabilities of brand communities on Facebook. Hamburg : Anchor Academic Publishing, ©2016 9783954894123 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1412457 Volltext |
| spellingShingle | Bakeberg, Bastian Online brand communities. Online brand communities. Value creating capabilities of brand communities on Facebook; Abstract; Table of contents; A -- Introduction; 1. Aim of this study; 2. Study outline; 3. Study relevance; B -- Critical Literature Review; 1. Brands and their social meaning; 2. Consumer Brand Relationships; 2.1. Consumers and their brands; 2.2. Consumer brand relationships criticism; 2.3. Internet as relationship facilitator; 2.4. Online relationships; 2.5. Fandom and consumer-brand devotion; 3. Brand Community Research; 3.1. Brand community; 3.2. E-tribes; 3.3. Virtual communities; 3.4. Social Networking. 3.5. Interpersonal relationships online4. Value Creation Practices; 4.1. Empowered consumers; 4.2. Additional value of relationships; 4.3. Brand community practices creating value; 4.4. Co-creation of value; 4.5. How value is co-created; C -- Research Methodology; 1. Research philosophies; 1.1. Positivism; 1.2. Interpretivism; 2. Qualitative vs. quantitative data; 3. Adopted research philosophy and research approach; 3.1. Interpretivist paradigm; 3.2. Qualitative netnographic approach; 4. Data collection process; 4.1. Archival Data; 4.2. Elicted Data; 4.3. Fieldnotes. 5. Data analysis and interpretation procedures5.1. Hermeneutic data analysis; 6. Trustworthiness of study; 6.1. Reliability; 6.2. Validity; D -- Data Analysis; 1. Exchanging brand narratives; 2. Celebrating brand love; 3. Support and information resource; 4. Pressure valve for discontent; E -- Conclusions; F -- Recommendations; G -- References; H -- Appendix; 1. Interview themes. Business. http://id.loc.gov/authorities/subjects/sh85018260 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Information technology. http://id.loc.gov/authorities/subjects/sh87002293 Business Data processing. http://id.loc.gov/authorities/subjects/sh85018264 Electronic commerce. http://id.loc.gov/authorities/subjects/sh96008434 Marketing https://id.nlm.nih.gov/mesh/D040541 Affaires. Marketing. Technologie de l'information. Gestion Informatique. Commerce électronique. marketing. aat information technology. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business fast Business Data processing fast Electronic commerce fast Information technology fast Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85018260 http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh87002293 http://id.loc.gov/authorities/subjects/sh85018264 http://id.loc.gov/authorities/subjects/sh96008434 https://id.nlm.nih.gov/mesh/D040541 |
| title | Online brand communities. |
| title_auth | Online brand communities. |
| title_exact_search | Online brand communities. |
| title_full | Online brand communities. |
| title_fullStr | Online brand communities. |
| title_full_unstemmed | Online brand communities. |
| title_short | Online brand communities. |
| title_sort | online brand communities |
| topic | Business. http://id.loc.gov/authorities/subjects/sh85018260 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Information technology. http://id.loc.gov/authorities/subjects/sh87002293 Business Data processing. http://id.loc.gov/authorities/subjects/sh85018264 Electronic commerce. http://id.loc.gov/authorities/subjects/sh96008434 Marketing https://id.nlm.nih.gov/mesh/D040541 Affaires. Marketing. Technologie de l'information. Gestion Informatique. Commerce électronique. marketing. aat information technology. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business fast Business Data processing fast Electronic commerce fast Information technology fast Marketing fast |
| topic_facet | Business. Marketing. Information technology. Business Data processing. Electronic commerce. Marketing Affaires. Technologie de l'information. Gestion Informatique. Commerce électronique. marketing. information technology. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Business Business Data processing Electronic commerce Information technology |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1412457 |
| work_keys_str_mv | AT bakebergbastian onlinebrandcommunities |